Dr. Oetker
Encyclopedia
Dr. Oetker is a German
company that produces baking powder
, cake
mixes, yogurts, frozen pizza and pudding
.
Also included in the portfolio are a maritime freight business, a bank, a publishing company, an insurance outfit, a brewery and a number of high class hotels all over Europe.
in 1891; the first product developed was "Backin", a pre-measured amount of baking powder that, when mixed with 500g of flour and other ingredients, produced a cake.
. However Rudolf, and his wife, Ida, had two children, Rudolf-August and Ursula. Ida Oetker remarried Dr. Richard Kaselowsky, and they subsequently had four more children. Dr. Kaselowsky raised Rudolf-August and Ursula as his own.
, the grandson of Dr. August Oetker, led the company between 1944 and 1981, and during this period it achieved its highest growth. The company expanded its presence internationally, acquiring many companies around the world. When Rudolf Oetker stepped down from his leadership position, the 4th generation of the Oetker family took over from him. The family ownership established the management principle that "The interests of the company have priority over those of the family" (Annual Report Dr. August Oetker KG, 2005).
Dr. August Oetker, the great-grandson of the founder, has led the company since 1981. Under his tenure it has expanded further in all areas, including shipping, food, and brewing.
Marketing/advertising material from this era commonly featured "Aryan" stereotypes.
, the company has sites in Leeds
, Leyland, Lancashire
and Sherburn-in-Elmet
. All are in the north of England
. The company was a leading supplier of yoghurt in the UK, under the Onken name which Dr Oetker now no longer owns. The company is also well known for its frozen pizza, the recently acquired SuperCook range of cake ingredients and partially-prepared cake mixes.
and has an office based in Mississauga, Ontario
. As of July 2011 Dr.Oetker announced it would be building its first North American factory in London, Ontario to make higher quality frozen pizzas made from Ontario produce and ingredients that will be shipped throughout Canada and the USA as of 2012 http://www.lfpress.com/news/london/2011/07/26/18470646.html
, the company has a site in São Paulo
. The company is a leading supplier of powdered desserts, frozen pizza and teas. The company has been established in Brasil since 1954.
Clausthaler is a low alcohol
pale lager
brewed by the Oetker Group's Binding Brauerei in Frankfurt, Germany. Binding produces several other low alcohol beers under the Clausthaler brand, including a Hefeweizen, and a Golden Amber.
Among other beer brands produced by the brewery are Schöfferhofer Hefeweizen, Binding Lager and the beers of the Henninger Brewery a formerly independent Frankfurt brewer.
Radeberger Group overtakes the Dortmunder Actien Brauerei
(DAB). Radeberger Brewery
.
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
company that produces baking powder
Baking powder
Baking powder is a dry chemical leavening agent used to increase the volume and lighten the texture of baked goods such as muffins, cakes, scones and American-style biscuits. Baking powder works by releasing carbon dioxide gas into a batter or dough through an acid-base reaction, causing bubbles in...
, cake
Cake
Cake is a form of bread or bread-like food. In its modern forms, it is typically a sweet and enriched baked dessert. In its oldest forms, cakes were normally fried breads or cheesecakes, and normally had a disk shape...
mixes, yogurts, frozen pizza and pudding
Pudding
Pudding most often refers to a dessert, but it can also be a savory dish.In the United States, pudding characteristically denotes a sweet milk-based dessert similar in consistency to egg-based custards, though it may also refer to other types such as bread and rice pudding.In the United Kingdom and...
.
Also included in the portfolio are a maritime freight business, a bank, a publishing company, an insurance outfit, a brewery and a number of high class hotels all over Europe.
History
Formation
The company was founded by Dr. August OetkerAugust Oetker
Dr. August Oetker was born in Obernkirchen, Germany and died in Bielefeld, Germany. He invented baking powder, although Alfred Bird of England is also credited with inventing baking powder in 1843...
in 1891; the first product developed was "Backin", a pre-measured amount of baking powder that, when mixed with 500g of flour and other ingredients, produced a cake.
First World War
Dr. Oetker's son, Rudolf, died in the First World WarWorld War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...
. However Rudolf, and his wife, Ida, had two children, Rudolf-August and Ursula. Ida Oetker remarried Dr. Richard Kaselowsky, and they subsequently had four more children. Dr. Kaselowsky raised Rudolf-August and Ursula as his own.
International expansion
Rudolf August OetkerRudolf August Oetker
Rudolf August Oetker was a German entrepreneur who became a billionaire running his private food company Oetker-Gruppe....
, the grandson of Dr. August Oetker, led the company between 1944 and 1981, and during this period it achieved its highest growth. The company expanded its presence internationally, acquiring many companies around the world. When Rudolf Oetker stepped down from his leadership position, the 4th generation of the Oetker family took over from him. The family ownership established the management principle that "The interests of the company have priority over those of the family" (Annual Report Dr. August Oetker KG, 2005).
Dr. August Oetker, the great-grandson of the founder, has led the company since 1981. Under his tenure it has expanded further in all areas, including shipping, food, and brewing.
Second World War
The company participated in the Forced/Slave Labor Compensation Fund http://www.jewishvirtuallibrary.org/jsource/Holocaust/germanco1.html.Marketing/advertising material from this era commonly featured "Aryan" stereotypes.
United Kingdom
In the United KingdomUnited Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, the company has sites in Leeds
Leeds
Leeds is a city and metropolitan borough in West Yorkshire, England. In 2001 Leeds' main urban subdivision had a population of 443,247, while the entire city has a population of 798,800 , making it the 30th-most populous city in the European Union.Leeds is the cultural, financial and commercial...
, Leyland, Lancashire
Leyland, Lancashire
Leyland is a town in the South Ribble borough of Lancashire, England, approximately six miles south of the city of Preston.Throughout the 20th and 21st century, the community has seen a large growth in industry, population and farming, due to the establishment of Leyland Motors, housing...
and Sherburn-in-Elmet
Sherburn-in-Elmet
Sherburn-in-Elmet is a town and civil parish in the Selby district of North Yorkshire, England, situated close to Selby. It is one of only three places in the area to be explicitly associated with the ancient Celtic kingdom of Elmet via featuring the kingdom's title in its name, the others being...
. All are in the north of England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
. The company was a leading supplier of yoghurt in the UK, under the Onken name which Dr Oetker now no longer owns. The company is also well known for its frozen pizza, the recently acquired SuperCook range of cake ingredients and partially-prepared cake mixes.
Canada
The company also operates in CanadaCanada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
and has an office based in Mississauga, Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....
. As of July 2011 Dr.Oetker announced it would be building its first North American factory in London, Ontario to make higher quality frozen pizzas made from Ontario produce and ingredients that will be shipped throughout Canada and the USA as of 2012 http://www.lfpress.com/news/london/2011/07/26/18470646.html
Brazil
In BrazilBrazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
, the company has a site in São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
. The company is a leading supplier of powdered desserts, frozen pizza and teas. The company has been established in Brasil since 1954.
Brewery Group
Radeberger Group contains the breweries of the Oetker group.Clausthaler is a low alcohol
Low alcohol beer
Low-alcohol beer is beer with very low or no alcohol content...
pale lager
Pale lager
Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...
brewed by the Oetker Group's Binding Brauerei in Frankfurt, Germany. Binding produces several other low alcohol beers under the Clausthaler brand, including a Hefeweizen, and a Golden Amber.
Among other beer brands produced by the brewery are Schöfferhofer Hefeweizen, Binding Lager and the beers of the Henninger Brewery a formerly independent Frankfurt brewer.
Radeberger Group overtakes the Dortmunder Actien Brauerei
Dortmunder Actien Brauerei
Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz...
(DAB). Radeberger Brewery
Radeberger Brewery
Radeberger started in 1872 when the brewery was founded as „Zum Bergkeller,“ in Radeberg, a town in the vicinity of Dresden.Radeberger ranks number 9 among Germany's best selling breweries.This beer was also brewed for a period for the King of Saxony...
.
Hotels
The company runs five hotels under the brand Oetker Hotel Collection. The portfolio includes some of such properties as:- Brenner's Park-Hotel & Spa in Baden-Baden, Germany t.
- Hotel Le Bristol in ParisHôtel Le Bristol ParisHôtel Le Bristol Paris is a luxury hotel, located on the fashion precinct of the Rue du Faubourg-Saint-Honoré in Paris, France, at number 112.- History :...
, France - located on the Rue Faubourg-St. Honore - Chateau Du Domaine St. Martin in Vence, France
- Hotel Du Cap - Eden-Roc, Cap d'Antibes, France - a hotel in Cap d'Antibes, on the French Riviera.