Daim bar
Encyclopedia
The Daim bar is a crunchy butter almond bar covered in milk chocolate. The brand is now owned by Kraft Foods
, but originated in Sweden
and Norway
in 1953, produced by Marabou
and Freia
respectively.
Dajm was created after research into a similar product produced by the American company Heath
. Marabou's Vice President, Lars Anderfelt, asked to license the Heath product in the early 1950s, but Heath refused. However, they gave a list of the ingredients to Anderfeldt. It was tested in Stockholm in 1952 with great success, and later in 1953 it was launched in Sweden and Norway. Then in Finland
(1964) and Denmark
(1971).
While not universally available in the United States, Hershey's produces a similar product called a Skor
bar. Daim bars imported from Sweden (manufactured in Upplands Väsby
) are sold in all Australian, Belgian, Canadian, Chinese, Dutch, French, German, Greek, Hungarian, Irish, Italian, Polish, Portuguese, Russian and Spanish IKEA
Stores. IKEA America and Europe, in 2011, are currently discontinuing sales of Daim candies in exchange for a not even remotely similar IKEA milk chocolate and caramel candy.
Dime bars were featured in a successful mid-nineties
television commercial campaign in the United Kingdom
featuring Harry Enfield
and armadillo
s. In it, Dime bars were contrasted with armadillos, with a Dime bar being smooth on the outside and crunchy on the inside, and an armadillo being smooth on the inside and crunchy on the outside.
In 2007 a 'Limited Edition Cappuccino
' Daim bar was released. A limited edition forest fruit bar has also been released. There has also been Coke Daim, White chocolate Daim, Dark chocolate daim, Blueberry Daim and Lemon-orange Daim.
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
, but originated in Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
and Norway
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
in 1953, produced by Marabou
Marabou (chocolate)
Marabou is a Swedish chocolate brand, which has been the most successful ever since it was launched in 1916. The distinctive brand was founded by the Norwegian chocolatier Johan Throne Holst who already had launched the same chocolate recipe in Norway under the name Freia with great...
and Freia
Freia (chocolate)
Freia is a Norwegian chocolate candy manufacturing company. The company is famous for Freia Melkesjokolade and Kvikk Lunsj, as well as for other candy and dessert products.-History:...
respectively.
Dajm was created after research into a similar product produced by the American company Heath
Heath bar
The Heath bar is an American candy bar made of toffee, marketed by L.S. Heath beginning in 1928, subsequently by Leaf, Inc., and since 1996 by Hershey....
. Marabou's Vice President, Lars Anderfelt, asked to license the Heath product in the early 1950s, but Heath refused. However, they gave a list of the ingredients to Anderfeldt. It was tested in Stockholm in 1952 with great success, and later in 1953 it was launched in Sweden and Norway. Then in Finland
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
(1964) and Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
(1971).
While not universally available in the United States, Hershey's produces a similar product called a Skor
Skor
Skor is a candy bar produced by The Hershey Company. It was first marketed in US in 1981 and later launched in Canada in 1983 under the name of "Rutnam". It was originally intended as competition for the Heath bar produced by the Heath Company and, later, the Leaf Candy Company...
bar. Daim bars imported from Sweden (manufactured in Upplands Väsby
Upplands Väsby
Upplands Väsby is a bimunicipal locality and the seat of Upplands Väsby Municipality, Stockholm County, Sweden with 35,977 inhabitants in 2005.-Overview:...
) are sold in all Australian, Belgian, Canadian, Chinese, Dutch, French, German, Greek, Hungarian, Irish, Italian, Polish, Portuguese, Russian and Spanish IKEA
IKEA
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer...
Stores. IKEA America and Europe, in 2011, are currently discontinuing sales of Daim candies in exchange for a not even remotely similar IKEA milk chocolate and caramel candy.
Dime bars were featured in a successful mid-nineties
1990s
File:1990s decade montage.png|From left, clockwise: The Hubble Space Telescope floats in space after it was taken up in 1990; American F-16s and F-15s fly over burning oil fields and the USA Lexie in Operation Desert Storm, also known as the 1991 Gulf War; The signing of the Oslo Accords on...
television commercial campaign in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
featuring Harry Enfield
Harry Enfield
Henry Richard "Harry" Enfield is a BAFTA-winning English comedian, actor, writer and director.-Early life:...
and armadillo
Armadillo
Armadillos are New World placental mammals, known for having a leathery armor shell. Dasypodidae is the only surviving family in the order Cingulata, part of the superorder Xenarthra along with the anteaters and sloths. The word armadillo is Spanish for "little armored one"...
s. In it, Dime bars were contrasted with armadillos, with a Dime bar being smooth on the outside and crunchy on the inside, and an armadillo being smooth on the inside and crunchy on the outside.
In 2007 a 'Limited Edition Cappuccino
Cappuccino
A cappuccino is an Italian coffee drink prepared with espresso, hot milk, and steamed-milk foam. The name comes from the Capuchin friars, referring to the colour of their habits.- Definition :...
' Daim bar was released. A limited edition forest fruit bar has also been released. There has also been Coke Daim, White chocolate Daim, Dark chocolate daim, Blueberry Daim and Lemon-orange Daim.