Construals
Encyclopedia
Construal is a social psychological
Social psychology
Social psychology is the scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. By this definition, scientific refers to the empirical method of investigation. The terms thoughts, feelings, and behaviors include all...

 term used to describe how a person perceives, comprehends, and interprets the world around him or her, particularly the behavior or action of others towards him or her. Researchers and theorists within virtually every sub-discipline of psychology have acknowledged the relevance of a subjective construal, especially with regards to the concepts of the false consensus effect
False consensus effect
In psychology, the false consensus effect is a cognitive bias whereby a person tends to overestimate how much other people agree with him or her. There is a tendency for people to assume that their own opinions, beliefs, preferences, values and habits are 'normal' and that others also think the...

 and the fundamental attribution error
Fundamental attribution error
In social psychology, the fundamental attribution error describes the tendency to over-value dispositional or personality-based explanations for the observed behaviors of others while under-valuing situational explanations for those behaviors...

. It is important to note that there is a difference between self-construal and construal in a social atmosphere. While self-construal is a perception of the self, the latter is a perception of one’s surroundings. Construal plays a crucial role in situations “whenever people are obliged to venture beyond the information immediately provided by the direct observation or secondhand report of a stimulus event, in particular whenever they are obliged to infer additional details of content, context, or meaning in the actions and outcomes that unfold around them.” In other words, a person is most likely to use construal when he or she lacks the knowledge to correctly deal with a given situation.

Major Theoretical Approaches

The concept of construal is not a new one, and the components of construal can be seen in the works of many past psychologists including Kurt Lewin
Kurt Lewin
Kurt Zadek Lewin was a German-American psychologist, known as one of the modern pioneers of social, organizational, and applied psychology....

’s recognition of the importance of a subjective reality and its impact on one’s personal significance; Kurt Koffka
Kurt Koffka
Kurt Koffka was a German psychologist. He was born and educated in Berlin and earned his PhD there in 1909 as a student of Carl Stumpf...

’s theories of gestalt psychology
Gestalt psychology
Gestalt psychology or gestaltism is a theory of mind and brain of the Berlin School; the operational principle of gestalt psychology is that the brain is holistic, parallel, and analog, with self-organizing tendencies...

; Brunswik’s emphasis on subjective distinction; Murray’s discussion of “beta press”; Kelly’s account of personal constructs; Merleau-Ponty’s reference to personal situations; and more recent discussions by personality theorists such as Endler and Pervin. Construal used to be viewed as an obstruction in one’s perception of the world, but has evolved into a mechanism used to explain how or why a person thinks the way they do.

Cognitive psychologists have been perhaps the most preoccupied with the idea of construal. This is evident in their emphasis on a human’s formation of schemas “that help perceivers to resolve ambiguity, fill in the gaps, and generally perceive predictability and coherence.” They focus on the idea that we rely on other sources to form our ideas of our surroundings.

Solomon Asch
Solomon Asch
Solomon Eliot Asch , also known as Shlaym, was an American Gestalt psychologist and pioneer in social psychology.-Early life and education:...

 presented an important concept in construal theory when he stated, “that the very meaning of a message can change as a function of the source to which it is attributed.” His most classic example is the effect of the phrase “a little rebellion…is a good thing.” This statement coming from Thomas Jefferson
Thomas Jefferson
Thomas Jefferson was the principal author of the United States Declaration of Independence and the Statute of Virginia for Religious Freedom , the third President of the United States and founder of the University of Virginia...

 has a different meaning to the recipient than it does coming from V.I. Lenin. The meaning of the statement is dependent on not only who says it, but also on how the recipient of the message interprets it.

There are three major sources of construal in human beings: the need to feel good about ourselves, the need to be accurate, and the need to belong. The American social psychologist, Leon Festinger, was one of the first to acknowledge that these needs may not always coincide (see cognitive dissonance
Cognitive dissonance
Cognitive dissonance is a discomfort caused by holding conflicting ideas simultaneously. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. They do this by changing their attitudes, beliefs, and actions. Dissonance is also reduced by justifying,...

). Another important psychologist with prevalence to construal is Austrian Fritz Heider
Fritz Heider
Fritz Heider was an Austrian psychologist whose work was related to the Gestalt school. In 1958 he published The Psychology of Interpersonal Relations, which expanded upon his creation of balance theory and marked the starting point of attribution theory...

, who made the concept of construal clear when he said, “Generally, a person reacts to what he thinks the other person is perceiving, feeling, and thinking, in addition to what the other person may be doing.” In other words, a person bases his or her opinions and actions on the opinions and action of everybody else.

For example, take this situation into consideration:

Christopher likes Samantha and wants to ask her to the school prom. He is shy and concerned that Samantha may respond negatively. A social psychologist observes not only Samantha's behavior towards Christopher, but also how Christopher perceives and interprets her behavior toward him. An objective observer may perceive Samantha smiling as friendly, but Christopher may think that she is laughing at something in his appearance, and as a result, he might not invite her.

Contemporary views on construal include the concepts of naïve realism
Naïve realism
Naïve realism, also known as direct realism or common sense realism, is a philosophy of mind rooted in a common sense theory of perception that claims that the senses provide us with direct awareness of the external world...

, the accessibility principle, and a focus on the idea of self-construal. Lee Ross
Lee Ross
Lee D. Ross is the Stanford Federal Credit Union Professor of Humanities and Sciences at Stanford University, and an influential social psychologist who has studied attribution theory, attributional biases, decision making and conflict resolution, often with longtime collaborator Mark Lepper...

’ concept of naïve realism is especially important in the context of construal. It is the conviction all of us have that we perceive things how they really are. Essentially, people acknowledge the fact that others experience the effects of construal, but personally think that they form their own thoughts without being affected by construal. Being blinded by this process often leads individuals to commit the fundamental attribution error
Fundamental attribution error
In social psychology, the fundamental attribution error describes the tendency to over-value dispositional or personality-based explanations for the observed behaviors of others while under-valuing situational explanations for those behaviors...

. Similar to Asch’s theory, the accessibility principle suggests that “mental construals are based on the information that is most accessible at the time applies to how we make sense of new information as well as to how we form judgments based on information retrieved from memory”. Lastly, self-construal is how the individual views the self in comparison to the others. This would suggest that self-construal has an impact on a person’s self-esteem. Construal itself is a broad concept in the realm of social psychology and can be applied to many different situations that will be discussed later in this article.

Major Empirical Evidence

In 1946, Solomon Asch
Solomon Asch
Solomon Eliot Asch , also known as Shlaym, was an American Gestalt psychologist and pioneer in social psychology.-Early life and education:...

 directed one of the earliest known empirical studies of human construal. In this study, Asch focused on the formation of character impressions by asking each participant to study a list of personality traits and make judgments and/or inferences about the possessor of each of these listed traits. The results of this study demonstrated two different types of phenomena: the primacy effect and the disproportionate effect of certain types of words. For the primacy effect, those personality traits that were listed earlier in the list seemed to have a much more affective impact on the subject's impression of the person with that trait. However, Asch's finding that there was a variability in the effect of categorical terms such as "warmth" and "coldness" hint that those listed traits were "susceptible to variable interpretation or construal-- and the specific meaning attached depended upon the more global impressions adopted by the subjects"

In a study headed by Lee D. Ross, David Green, and Pamela House (1976), eighty Stanford University
Stanford University
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...

 undergraduates were asked if they were willing to walk around campus for at least thirty minutes while wearing a large sandwich board sign that read "Eat at Joe's" and record the responses of their peers to this novel situation. The subjects were not only asked to answer whether or not they would participate, but they were also asked to estimate other people's responses, and make inferences about the disposition of each group of people based on their agreement and disagreement to participate. Overall, the experimenters found that "those who agreed to participate thought that an average of 62% of their peers would agree"; but, those who disagreed with participating thought that an average 33% of their peers would agree to the job". Furthermore, those who agreed had more extreme inferences about the personal dispositions of those who disagreed, and vice versa. The results indicated that the subjects failed to recognize that their peer's construal or interpretation of the situation may be quite different from the perspective they personally take. (see also false consensus effect
False consensus effect
In psychology, the false consensus effect is a cognitive bias whereby a person tends to overestimate how much other people agree with him or her. There is a tendency for people to assume that their own opinions, beliefs, preferences, values and habits are 'normal' and that others also think the...

)

In 2004, Lee D. Ross, a professor of social psychology at Stanford University
Stanford University
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...

, developed a theory of a type of construal that he calls "naïve realism
Naïve realism
Naïve realism, also known as direct realism or common sense realism, is a philosophy of mind rooted in a common sense theory of perception that claims that the senses provide us with direct awareness of the external world...

." In a simple experiment, Ross took peace proposals created by Israeli negotiators, labeled them as Palestinian proposals, and told Israeli citizens that the ideas in the proposal were the ideas that Palestinians wanted the Israeli to adopt. Then, he took the original proposals and told the Israeli subjects that ideas on the proposal were the ideas that the Israelis wanted the Palestinians to adopt. The Israeli citizens liked the proposals from the Israelis to the Palestinians more than the proposal from the Palestinians to the Israelis, even though they were the same proposal.
"Even when each side recognizes that the other side perceives the issues differently, each thinks that the other side is biased while they themselves are objective and that their own perceptions of reality should provide the basis for settlement." ~ Lee Ross

Construal and “The Self”

Hazel Rose Markus
Hazel Rose Markus
Hazel Markus is a prominent social psychologist. In 1975, she received her PhD from the University of Michigan, and later became one of the university’s faculty members. During her time at the University of Michigan, she was a research scientist at the Institute for Social Research...

 and Shinobu Kitayama argue that differences between independent and interdependent self-concepts lead to different consequences for a number of cognitive and motivational processes. They argue that the distinctions made regarding independent
and interdependent construals should be viewed as general tendencies that may emerge when the members of the culture are considered as a whole. Also, “According to Markus and Kitayama (1991), those with an independent self-construal define themselves in terms of internal attributes such as traits, abilities, values, and preferences. In contrast, those with an interdependent self-construal define themselves in terms of their relationships with others”. Many who argue these separate views of construal say that both views can strongly impact a person’s individual experience.

The following is a research study about the way in which a persons construal can affect his/her mental health status. Michael S. Christopher and Gemma D. Skillman conducted a study to test the link between self-construal and distress among African American and Asian American college students. This research is primarily based on previous assertions that ethnic minorities are more likely to experience distress and express apprehension about the rigors of college. One body of literature has commonly viewed three major minority groups-African Americans, Asian Americans, and Latino Americans- as more likely to display traits of interdependent self construal. On the other hand White Americans were more likely to show traits of individualism or independent self-construal. Current research has begun to move away from this view and indicates African American students also show a more independent view of self. Therefore, to try and contrast these two views the researchers chose to study African Americans and Asian Americans. In their study they found “African American students reported greater independent construals than did Asain American students, whereas Asain American students reported greater interdependent self-construals than did African American students”. In regards to whether self-construal contributed to reports of distress they found that viewing self construal as independent or interdependent did not predict distress. A person reported to have a more interdependent view of self was more likely to experience distress symptoms. This type of research finding can have major affects on future counseling practices. These researchers encourage counselors to measure self-construals upon intake to help guide treatment.

Construal and Mammography

Some researches have believed that construal can have major implications on how an individual perceives their health status. As cited by a Times article “women ages 20 - 49 should have a physical examination by a health professional every 1 - 2 years”. Specifically, in relation to breast cancer, women should do monthly self examinations. However, after about age 40 women should begin mammograms, an effective low-radiation screening method for breast cancer. Although the age and frequency of which women should begin breast exams are highly debated the general consensus is that those over age 50 should be examined annually. Unfortunately, the number of women partaking in regular screenings is still not as high as it should be. Therefore, in one study of construal conducted by Gallagher and colleagues they looked at the link between message framing and perceptions about breast cancer
Breast cancer
Breast cancer is cancer originating from breast tissue, most commonly from the inner lining of milk ducts or the lobules that supply the ducts with milk. Cancers originating from ducts are known as ductal carcinomas; those originating from lobules are known as lobular carcinomas...

 susceptibility. The research is primarily based on the assumption that, “people’s responses to framed messages may not always be a simple reflection of the presumed risky nature of screening behaviors, but rather shaped by their individual beliefs about risk”. Therefore, in this particular study they “assessed women’s illness-detecting v. health-affirming construal of mammography”. . They found “that among women who have a family history of breast cancer, their construal of mammography
Mammography
Mammography is the process of using low-energy-X-rays to examine the human breast and is used as a diagnostic and a screening tool....

 moderates their responses to framed messages. Such that, loss-framed messages are more effective in promoting screening for those with illness-detecting construals, but gain-framed messages are more effective for those with health-affirming construals”. . There research shows that the perception of susceptibility to the development of breast cancer was not directly associated with a person’s construal of the function of mammography.

Self Construal and The Classroom

In article by Rebecca wing-yi Cheng and Shui-fong Lam they measured the effects of self construal in the classrom. They studied the “role of self-construal as a moderator of the social comparison effects in authentic classrooms”. With the use of 96 Chinese seventh grade students they compared independent and interdependent views of self construal to upward social comparison and downward social comparison
Downward social comparison
Downward social comparison is a defensive tendency to compare oneself with someone whose troubles are more serious than one's own.-External links:*...

. They noted that “self comparison is commonly used when people are uncertain of their self-evaluation. It allows an individual to gain information about where they stand”. The students participated in an Abstract Reasoning Test and reading comprehension task. They manipulated construal by telling the students they were either being compared to others within their school (independent self-construal) or between their school and another school (interdependent self-construal). The results showed that the school children who performed very well experienced negative self-evaluation while those who did not experienced negative self evaluation. However, those in the interdependent self construal condition always reported positive self evaluation showcasing a term known as basking-in-reflected-glory. The hope of this study is to encourage classrooms to ensure that interdependent self-construal is being emphasized.

Future Directions

There is still current research trying to establish links between construal and self. Currently studies are being conducted to see the relationship between construal and economics.Liberman and colleagues discuss the link between Construal Level Theory
Construal level theory
Construal level theory is a theory in social psychology that describes the relation between psychological distance and the extent to which people's thinking is abstract or concrete....

 to consumer choice, namely, how to make better decisions, the nature of regret, and how people construct and process choice sets. Also as stated above research is also being done to see what roles construal can play in the classroom. The role in which self-construal plays in the lives of individuals can have impact on future counseling sessions. Psychologist are continuing their research on this topic in hopes that it will positively impact the current body of literature that exists.

See also

  • Construal level theory
    Construal level theory
    Construal level theory is a theory in social psychology that describes the relation between psychological distance and the extent to which people's thinking is abstract or concrete....

  • naive realism
    Naïve realism
    Naïve realism, also known as direct realism or common sense realism, is a philosophy of mind rooted in a common sense theory of perception that claims that the senses provide us with direct awareness of the external world...

  • Philosophy of Perception
    Philosophy of perception
    The philosophy of perception is concerned with the nature of perceptual experience and the status of perceptual data, in particular how they relate to beliefs about, or knowledge of, the world. Any explicit account of perception requires a commitment to one of a variety of ontological or...

  • Social Psychology
    Social psychology
    Social psychology is the scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. By this definition, scientific refers to the empirical method of investigation. The terms thoughts, feelings, and behaviors include all...

  • Gestalt psychology
    Gestalt psychology
    Gestalt psychology or gestaltism is a theory of mind and brain of the Berlin School; the operational principle of gestalt psychology is that the brain is holistic, parallel, and analog, with self-organizing tendencies...

  • Fundamental attribution error
    Fundamental attribution error
    In social psychology, the fundamental attribution error describes the tendency to over-value dispositional or personality-based explanations for the observed behaviors of others while under-valuing situational explanations for those behaviors...

  • False consensus effect
    False consensus effect
    In psychology, the false consensus effect is a cognitive bias whereby a person tends to overestimate how much other people agree with him or her. There is a tendency for people to assume that their own opinions, beliefs, preferences, values and habits are 'normal' and that others also think the...

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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