Cinecolor
Encyclopedia
Cinecolor was an early subtractive color
Subtractive color
A subtractive color model explains the mixing of paints, dyes, inks, and natural colorants to create a full range of colors, each caused by subtracting some wavelengths of light and reflecting the others...

-model two color
RG color space
The RG or red-green color space is a color space that uses only two colors, red and green. It is an additive format, similar to the RGB color model but without a blue channel. Thus, blue is said to be out of gamut...

 film
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...

 process, based upon the Prizma
Prizma
The Prizma Color system was a technique of color motion picture photography, invented in 1913 by William Van Doren Kelley and Charles Raleigh. Initially, it was a two-color additive color system, similar to its predecessor, Kinemacolor...

 system of the 1910s and 1920s and the Multicolor
Multicolor
Multicolor is a subtractive natural color process for motion pictures. Multicolor, introduced to the motion picture industry in 1929, was based on the earlier Prizma Color process, and was the forerunner of Cinecolor....

 system of the late 1920s and 1930s. It was developed by William T. Crispinel and Alan M. Gundelfinger, and its various formats were in use from 1932 to 1955.

How Cinecolor worked

A bi-pack color process, the photographer would load a standard camera with two films, one orthochromatic
Orthochromatic
- Orthochromatic photography :Orthochromatic photography refers to a photographic emulsion that is sensitive to only blue and green light, and thus can be processed with a red safelight. The increased blue sensitivity causes blue objects to appear lighter and red ones darker...

, dyed red, and a panchromatic
Panchromatic
Panchromatic film is a type of black-and-white photographic film that is sensitive to all wavelengths of visible light. A panchromatic film therefore produces a realistic reproduction of a scene as it appears to the human eye. Almost all modern photographic film is panchromatic, but some types are...

 strip behind it. Color light would expose the cyan record on the ortho stock, which also acted as a filter, exposing only red light to the panchromatic film stock.

In the laboratory, the negatives were processed on duplitized film
Duplitized film
Duplitized film stock was a type of film available through various companies used in color photography and special effects. It was introduced in the early 1910s...

 and each emulsion was toned red or cyan.

While Cinecolor could produce vibrant reds, oranges, blues, browns and flesh tones, its renderings of other colors such as bright greens (rendered dark green) and purple
Purple
Purple is a range of hues of color occurring between red and blue, and is classified as a secondary color as the colors are required to create the shade....

s (rendered a sort of dark magenta
Magenta
Magenta is a color evoked by light stronger in blue and red wavelengths than in yellowish-green wavelengths . In light experiments, magenta can be produced by removing the lime-green wavelengths from white light...

) were muted.

History

The Cinecolor process was invented in 1932 by English-born cinematographer William T. Crespinel (1890–1987), who joined the Kinemacolor
Kinemacolor
Kinemacolor was the first successful color motion picture process, used commercially from 1908 to 1914. It was invented by George Albert Smith of Brighton, England in 1906. He was influenced by the work of William Norman Lascelles Davidson. It was launched by Charles Urban's Urban Trading Co. of...

 Corporation in 1906, and who went to New York in 1913 to work with Kinemacolor's American unit. After that company folded in 1916, he worked for Prizma
Prizma
The Prizma Color system was a technique of color motion picture photography, invented in 1913 by William Van Doren Kelley and Charles Raleigh. Initially, it was a two-color additive color system, similar to its predecessor, Kinemacolor...

, another color film company, founded by William Van Doren Kelley. He later worked for Multicolor
Multicolor
Multicolor is a subtractive natural color process for motion pictures. Multicolor, introduced to the motion picture industry in 1929, was based on the earlier Prizma Color process, and was the forerunner of Cinecolor....

, and patented several inventions in the field of color cinematography.

Crespinel founded Cinecolor, Inc. (later Cinecolor Corporation) in 1932 as a response to the success of the Technicolor Corporation
Technicolor
Technicolor is a color motion picture process invented in 1916 and improved over several decades.It was the second major process, after Britain's Kinemacolor, and the most widely used color process in Hollywood from 1922 to 1952...

, which held a partial monopoly on motion picture color. William Loss, a director of the Citizens Traction Company in New York, was its principal investor. The company bought four acre
Acre
The acre is a unit of area in a number of different systems, including the imperial and U.S. customary systems. The most commonly used acres today are the international acre and, in the United States, the survey acre. The most common use of the acre is to measure tracts of land.The acre is related...

s of land in Burbank, California
Burbank, California
Burbank is a city in Los Angeles County in Southern California, United States, north of downtown Los Angeles. The estimated population in 2010 was 103,340....

 for its processing plant. Crespinel retired as president of Cinecolor in 1948.

The company was largely founded on the patents and equipment of William Van Doren Kelley and his Prizma Color system, and was in direct competition with Multicolor
Multicolor
Multicolor is a subtractive natural color process for motion pictures. Multicolor, introduced to the motion picture industry in 1929, was based on the earlier Prizma Color process, and was the forerunner of Cinecolor....

, which folded in 1932. At that point, Cinecolor bought its equipment. Although limited in tone by comparison, Cinecolor's chief advantages over Technicolor were that color rushes were available within 24 hours, that the process itself only cost 25 percent more than black-and-white photography (the price grew cheaper as larger amounts of Cinecolor film stock were bought), and could be used in modified black-and-white cameras.

Before 1945, Cinecolor was used almost exclusively for short films. From 1932 to 1935, Cinecolor was used in at least 22 cartoons -- including Max Fleischer
Max Fleischer
Max Fleischer was an American animator. He was a pioneer in the development of the animated cartoon and served as the head of Fleischer Studios...

 cartoons for Paramount
Paramount Pictures
Paramount Pictures Corporation is an American film production and distribution company, located at 5555 Melrose Avenue in Hollywood. Founded in 1912 and currently owned by media conglomerate Viacom, it is America's oldest existing film studio; it is also the last major film studio still...

 and Ub Iwerks
Ub Iwerks
Ub Iwerks, A.S.C. was a two-time Academy Award winning American animator, cartoonist, character designer, inventor, creator of Mickey Mouse, and special effects technician, who was famous for his work for Walt Disney....

 for MGM
Metro-Goldwyn-Mayer
Metro-Goldwyn-Mayer Inc. is an American media company, involved primarily in the production and distribution of films and television programs. MGM was founded in 1924 when the entertainment entrepreneur Marcus Loew gained control of Metro Pictures, Goldwyn Pictures Corporation and Louis B. Mayer...

 -- the period when Walt Disney
Walt Disney
Walter Elias "Walt" Disney was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist, well-known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O...

 held an exclusive contract with the Technicolor for the use of three-color Technicolor for animation. Among the notable animated short subject
Short subject
A short film is any film not long enough to be considered a feature film. No consensus exists as to where that boundary is drawn: the Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes or less, including all...

s series made in Cinecolor were Ub Iwerks
Ub Iwerks
Ub Iwerks, A.S.C. was a two-time Academy Award winning American animator, cartoonist, character designer, inventor, creator of Mickey Mouse, and special effects technician, who was famous for his work for Walt Disney....

' ComiColor cartoons, a number of late-1940s Warner Bros.
Warner Bros.
Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...

 Looney Tunes
Looney Tunes
Looney Tunes is a Warner Bros. animated cartoon series. It preceded the Merrie Melodies series and was Warner Bros.'s first animated theatrical series. Since its first official release, 1930's Sinkin' in the Bathtub, the series has become a worldwide media franchise, spawning several television...

and Merrie Melodies
Merrie Melodies
Merrie Melodies is the name of a series of animated cartoons distributed by Warner Bros. Pictures between 1931 and 1969.Originally produced by Harman-Ising Pictures, Merrie Melodies were produced by Leon Schlesinger Productions from 1933 to 1944. Schlesinger sold his studio to Warner Bros. in 1944,...

, and many of Famous Studios
Famous Studios
Famous Studios was the animation division of the film studio Paramount Pictures from 1942 to 1967. Famous was founded as a successor company to Fleischer Studios, after Paramount acquired the aforementioned studio and ousted its founders, Max and Dave Fleischer, in 1941...

' late-1940s Popeye the Sailor cartoons. (The 1940s cartoons were more than likely actually produced in Technicolor but had their original releases processed by Cinecolor, since when viewed side-by-side with 1930s Cinecolor entries, there is a very noticeable difference in how many different colors are used.)

The first feature-length pictures released in Cinecolor were the documentary feature Sweden, Land of the Vikings (1934) and the independently made western The Phantom of Santa Fe (1936, but filmed in Multicolor in 1931), followed by Monogram Pictures
Monogram Pictures
Monogram Pictures Corporation is a Hollywood studio that produced and released films, most on low budgets, between 1931 and 1953, when the firm completed a transition to the name Allied Artists Pictures Corporation. Monogram is considered a leader among the smaller studios sometimes referred to...

' release The Gentleman from Arizona (1939). No other Cinecolor features followed until 1945. Low-budget companies such as Monogram, Producers Releasing Corporation
Producers Releasing Corporation
Producers Releasing Corporation was one of the more lower-end Hollywood film studios on Poverty Row from the late '30s to the mid-'40s. PRC, as it was commonly known, made low-budget B-movies for the lower-half of a double bill. A few of its films have gained a respectable reputation over the...

, and Screen Guild Productions
Robert L. Lippert
Robert L. Lippert was a prolific film producer and cinema owner who eventually owned a chain of 118 theatres -Biography:...

 were Cinecolor's chief employers. A 1945 PRC Cinecolor release The Enchanted Forest
The Enchanted Forest
The Enchanted Forest is a 1945 family film starring Harry Davenport as a hermit who finds and raises a young boy in a forest. The film and story served as the inspiration for a 1998 music composition/recording "Enchanted Forest" by Loren Connors and Suzanne Langille.-Plot:The hermit, Uncle John,...

was the highest grossing film of that studio. The commercial and critical success of the film led both major and minor studios to use Cinecolor such as MGM
Metro-Goldwyn-Mayer
Metro-Goldwyn-Mayer Inc. is an American media company, involved primarily in the production and distribution of films and television programs. MGM was founded in 1924 when the entertainment entrepreneur Marcus Loew gained control of Metro Pictures, Goldwyn Pictures Corporation and Louis B. Mayer...

's Gallant Bess
Gallant Bess
Gallant Bess is a motion picture released by Metro-Goldwyn-Mayer in 1946. It was loosely based on the true story of U.S. Navy Warrant Officer Arthur Parker's rescuing of an injured filly during World War II. Portions of the movie were filmed on the coast of Santa Barbara, California, in October 1945...

(1946). The system could produce acceptable color pictures at a fraction of what Technicolor cost. Most features made in Cinecolor were westerns, because the primary colors in those films were blues, browns and reds.

Cinecolor was also prominently employed in processing Paramount's Popular Science
Popular Science (film)
Popular Science was a series of short films, produced by Jerry Fairbanks and released by Paramount Pictures.The Popular Science film series is a Hollywood entertainment production - the only attempt by the movie industry to chronicle the progress of science, industry and popular culture during the...

series of short films -- although later prints were made by Consolidated Film Industries under their Magnacolor
Magnacolor
Magnacolor was a color film process owned by Consolidated Film Industries. It was an off-shoot of William Van Doren Kelley's Prizma and utilized the same bi-pack color process. Magnacolor was succeeded at the company by Trucolor.-See also:*Bi-pack color...

 process. Hal Roach Studios
Hal Roach
Harold Eugene "Hal" Roach, Sr. was an American film and television producer and director, and from the 1910s to the 1990s.- Early life and career :Hal Roach was born in Elmira, New York...

 made all four of its features in Cinecolor in 1947–1948, becoming the first Hollywood studio to do an all-color schedule. The last American feature released in Cinecolor was Allied Artists' Pride of the Blue Grass (1954).

Republic Pictures
Republic Pictures
Republic Pictures was an independent film production-distribution corporation with studio facilities, operating from 1934 through 1959, and was best known for specializing in westerns, movie serials and B films emphasizing mystery and action....

 began using CFI's Trucolor
Trucolor
Trucolor was a process used and owned by Consolidated Film Industries division of Republic Pictures. Trucolor was originally a two-strip process based on the earlier work of William Van Doren Kelley's Prizma color process. It later became a three-color process.Republic used Trucolor mostly for its...

 from the end of 1946 for a variety of films ranging from Westerns, travelogues, and epics of the life of Richard Wagner
Richard Wagner
Wilhelm Richard Wagner was a German composer, conductor, theatre director, philosopher, music theorist, poet, essayist and writer primarily known for his operas...

 (Magic Fire
Magic Fire
Magic Fire is a biographical film about the life of composer Richard Wagner, released in the United States on March 29, 1956 by Republic Pictures. It had been released in the United Kingdom on July 15, 1955...

) and the battle of the Alamo
Battle of the Alamo
The Battle of the Alamo was a pivotal event in the Texas Revolution. Following a 13-day siege, Mexican troops under President General Antonio López de Santa Anna launched an assault on the Alamo Mission near San Antonio de Béxar . All but two of the Texian defenders were killed...

 (The Last Command
The Last Command (1955 film)
The Last Command is a 1955 Trucolor film about Jim Bowie and the fall of the Alamo during the Texas War of Independence. Filmed by Republic Pictures, it was an unusually expensive undertaking for the low-budget studio.-Production:...

). Trucolor differed, however, in that it used a dye-coupler already built into the film base, rather than the application of chemical toner.

SuperCineColor

The year 1948 was a major one for the Cinecolor Corp. Aside from growing stock prices, they introduced a new, hyper-sensitive stock and 1000 feet (304.8 m) film magazines, which cut back on the on-set lighting costs by 50 percent, and kept the cost of shooting in Cinecolor only 10 percent more than black and white.

The same year, Gundelfinger also developed a three-color process called SuperCineColor, but did not begin using it until 1951 with The Sword of Monte Cristo. Other films of note that used the SuperCinecolor process were Abbott and Costello Meet Captain Kidd
Abbott and Costello Meet Captain Kidd
Abbott and Costello Meet Captain Kidd is a 1952 film starring the comedy team of Abbott and Costello, along with Charles Laughton, who reprised his role as the infamous pirate from the 1945 film Captain Kidd.-Plot:...

(1952), Jack and the Beanstalk
Jack and the Beanstalk (1952 film)
Jack and the Beanstalk is a 1952 American family comedy film starring the comedy team of Abbott and Costello. It is a comic revision of the classic Jack and the Beanstalk fairy tale.-Plot:...

(1952), Invaders From Mars
Invaders from Mars (1953 film)
Invaders From Mars is a science fiction film directed by William Cameron Menzies, taken from a scenario by Richard Blake, and based on a story treatment by John Tucker Battle who was inspired by a dream recounted by his wife. It was produced independently by Edward L. Alperson Jr. and starred...

(1953), Gog
Gog (film)
Gog is a 1954 science fiction film directed by Herbert L. Strock and released in 1954 by United Artists. It is notable for having been shot in color, widescreen and 3-D...

(1954), and Top Banana
Top Banana (film)
Top Banana is a movie musical based on the musical of the same name starring Phil Silvers, and released by United Artists. It stars most of the original cast...

(1954). The latter two were both also filmed in 3-D
3-D film
A 3-D film or S3D film is a motion picture that enhances the illusion of depth perception...

.

SuperCineColor utilized black-and-white matrices made primarily by monopack color negatives made with Ansco/Agfa, DuPont
DuPont
E. I. du Pont de Nemours and Company , commonly referred to as DuPont, is an American chemical company that was founded in July 1802 as a gunpowder mill by Eleuthère Irénée du Pont. DuPont was the world's third largest chemical company based on market capitalization and ninth based on revenue in 2009...

, Kodachrome
Kodachrome
Kodachrome is the trademarked brand name of a type of color reversal film that was manufactured by Eastman Kodak from 1935 to 2009.-Background:...

, or the popular Eastmancolor film, for principal photography. After the negative was edited, it was copied through color filters into three black-and-white negatives. An oddity of the system was that rather than use the typical cyan, magenta and yellow primary subtractive colors, SuperCineColor printed their films with red, blue and yellow matrices in order to create a system that was compatible with the previous printers. The result of the combination of color spectra was an oddly striking look to the final print.

Printing SuperCineColor was not a difficult process as it was engineered to utilize the old process' equipment. Using duplitized stock, one side contained a silver emulsion toned red-magenta, and on the other side, cyan-blue. A yellow layer was added on the blue side through means of imbibition. The soundtrack was subsequently applicated on the blue-yellow side in a blue soundtrack, but separate from those records. The final prints had vivid dyes that did not fade, were of acceptable grain structure and sharp in focus. The common perception of Cinecolor prints being grainy and not easily focused is perpetrated by 16 mm, regular-process Cinecolor prints, where these elements are an issue.

The last years of Cinecolor

Cinecolor Corp. operated at a net loss from 1950 through 1954, partly because the weak financial position of its division in England made it necessary for the parent company to refinance it, and partly because of its own operating losses. Donner Corporation, a private investment organization, acquired Cinecolor Corp. in June 1952. In 1953, it became the Color Corporation of America, and specialized in SuperCineColor printing, as well as being a major Anscocolor
Ansco
Ansco was the name of a photographic company based in Binghamton, New York, which produced inexpensive cameras for most of the 20th century. It also sold rebadged versions of cameras made by other manufacturers, including Agfa and Chinon...

 processor. It also made Eastmancolor prints, did commercial film processing and printing of non-theatrical films, and black-and-white film processing for television. To stimulate its theatrical film business, Color Corp. financed independent movie producers. The last theatrical feature with a SuperCineColor credit was The Diamond Queen, released by Warner Bros.
Warner Bros.
Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...

 in November 1953. Thereafter, "Color by Color Corp. of America" was used for films like Shark River (1953) and Top Banana (1954).

Color Corporation of America was bought out on April 8, 1954 by Houston Color Film Laboratories, which processed Anscocolor at its plant in Los Angeles, and Houston Fearless Corp., which made processing and developing equipment. It became strictly an Anscocolor processor. Color Corp. sold its film processing laboratory in mid-1955 to provide its television and motion picture equipment-making division a laboratory in which to test its equipment, and the corporation was dissolved.

Further reading

  • John Belton, "Cinecolor," Film History 12:4 (2000), pp. 344-357.
  • Gene Fernett, Hollywood's Poverty Row 1930-1950 (Coral Reef Publications, 1973), pp 15-19.

See also

  • Color motion picture film
  • Color photography
    Color photography
    Color photography is photography that uses media capable of representing colors, which are traditionally produced chemically during the photographic processing phase...

  • List of color film systems
  • List of film formats
  • Multicolor
    Multicolor
    Multicolor is a subtractive natural color process for motion pictures. Multicolor, introduced to the motion picture industry in 1929, was based on the earlier Prizma Color process, and was the forerunner of Cinecolor....

  • Prizma
    Prizma
    The Prizma Color system was a technique of color motion picture photography, invented in 1913 by William Van Doren Kelley and Charles Raleigh. Initially, it was a two-color additive color system, similar to its predecessor, Kinemacolor...

  • Technicolor
    Technicolor
    Technicolor is a color motion picture process invented in 1916 and improved over several decades.It was the second major process, after Britain's Kinemacolor, and the most widely used color process in Hollywood from 1922 to 1952...

  • Trucolor
    Trucolor
    Trucolor was a process used and owned by Consolidated Film Industries division of Republic Pictures. Trucolor was originally a two-strip process based on the earlier work of William Van Doren Kelley's Prizma color process. It later became a three-color process.Republic used Trucolor mostly for its...


External links

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