Chicken Tonight
Encyclopedia
Chicken Tonight is a subbrand of Unilever
's Knorr brand (launched in the US
on October 23, 1990, and the UK
and Australia
in 1993) of sauce intended to be added to chicken pieces in a skillet
, available in flavors such as Honey & Mustard, Country French and Thai Green Curry. The product was marketed in America as part of the Ragú
line of sauces.
The associated advertising slogan is "I feel like Chicken Tonight". In one series of television ads, these words were sung by actors as they 'flapped' their arms in a movement similar to the dance "The Chicken".
The American version of the product quickly failed; however, it is still sold in Australia, New Zealand, the Netherlands, and the United Kingdom.
In the UK, there were commercials for Chicken Tonight featuring Arsenal star Ian Wright
An advertisement for Chicken Tonight was the first in the UK to use a red button
interactive service to promote the product.
in a skit on the Australian television series The Late Show
with "Dickhead Tonight", where people danced while singing "I Feel Like a Dickhead Tonight".
The dance and song were parodied by The Simpsons
family in the episode "Lady Bouvier's Lover
."
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
's Knorr brand (launched in the US
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
on October 23, 1990, and the UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
in 1993) of sauce intended to be added to chicken pieces in a skillet
Frying pan
A frying pan, frypan, or skillet is a flat-bottomed pan used for frying, searing, and browning foods. It is typically in diameter with relatively low sides that flare outwards, a long handle, and no lid. Larger pans may have a small grab handle opposite the main handle...
, available in flavors such as Honey & Mustard, Country French and Thai Green Curry. The product was marketed in America as part of the Ragú
Ragú
Ragú is a brand name, for an Italian-style sauce. It is not directly related to the Italian sauce ragù, which is meat based. The Ragú brand was first sold in 1937 - and is currently one of many consumer brands in the portfolio of Anglo-Dutch food giant Unilever. It is the best selling U.S. brand...
line of sauces.
The associated advertising slogan is "I feel like Chicken Tonight". In one series of television ads, these words were sung by actors as they 'flapped' their arms in a movement similar to the dance "The Chicken".
The American version of the product quickly failed; however, it is still sold in Australia, New Zealand, the Netherlands, and the United Kingdom.
In the UK, there were commercials for Chicken Tonight featuring Arsenal star Ian Wright
Ian Wright
Ian Edward Wright, MBE is a retired English footballer turned television and radio personality.Wright enjoyed success with London clubs Crystal Palace and Arsenal, spending six years with the former and seven years with the latter. With Arsenal he has lifted the Premier League title and both major...
An advertisement for Chicken Tonight was the first in the UK to use a red button
Red Button (Digital Television)
Red Button is a button on the remote control for certain digital television set top boxes in the UK, Australia, Belgium, Malaysia and By Directv in the USA. It is for interactive television services such as BBC Red Button and Astro...
interactive service to promote the product.
Parodies
The slogan was parodiedParody
A parody , in current usage, is an imitative work created to mock, comment on, or trivialise an original work, its subject, author, style, or some other target, by means of humorous, satiric or ironic imitation...
in a skit on the Australian television series The Late Show
The Late Show (Australian TV series)
The Late Show was a popular Australian comedy show, which ran for two seasons on ABC from 18 July 1992 to 30 October 1993.-Cast:The Late Show has its roots in the 1980s comedy group, The D-Generation...
with "Dickhead Tonight", where people danced while singing "I Feel Like a Dickhead Tonight".
The dance and song were parodied by The Simpsons
The Simpsons
The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...
family in the episode "Lady Bouvier's Lover
Lady Bouvier's Lover
"Lady Bouvier's Lover" is the twenty-first episode of The Simpsons fifth season. It originally aired on the Fox network in the United States on May 12, 1994. In the episode, Grampa Simpson falls in love with Marge's mother, Jacqueline Bouvier, and they start dating. However, on a night out in town,...
."