Charlex
Encyclopedia
Charlex is an American animation studio set in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 that has created and produced commercials and animation
Animation
Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways...

 for decades.

History

Charlie Levi and Alex Weil set up Charlex in 1979 to work on commercials. In 1983, they directed a music video for The Cars
The Cars
The Cars are an American rock band that emerged from the early New Wave music scene in the late 1970s. The band consisted of lead singer and rhythm guitarist Ric Ocasek, lead singer and bassist Benjamin Orr, guitarist Elliot Easton, keyboardist Greg Hawkes and drummer David Robinson...

, "You Might Think". In 1984, they were awarded the "Video of the Year" MTV Video Music Award
MTV Video Music Awards
An MTV Video Music Award , is an award presented by the cable channel MTV to honor the best in music videos...

 in 1984 for directing this.

Charlex became more successful as the end of the 1980s came near; by 1990, their portfolio included the opening titles for Saturday Night Live
Saturday Night Live
Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...

and National Geographic Explorer
National Geographic Explorer
National Geographic Explorer is an American documentary television series that originally premiered on Nickelodeon on April 7, 1985, after having been produced as a less costly and intensive alternative to PBS's National Geographic Specials by Pittsburgh station WQED...

, network ID's for Nickelodeon
Nickelodeon
Nickelodeon is a US cable TV channel.Nickelodeon may also refer to:-In television:*Spinoffs of the Nickelodeon channel:** Nickelodeon Magazine, a children's magazine.** Nickelodeon Universe, an amusement park....

, HA!, Nick at Nite
Nick at Nite
Nick at Nite is the nighttime Cable network that broadcasts over the channel space of Nickelodeon on Sundays from 8.p.m.-7.am., Monday through Fridays from 9 p.m.-7 a.m. and Saturdays from 10 p.m.-6 a.m. . Though it shares channel space with Nickelodeon, A.C. Nielsen Co...

, and Myers Rum, and tons of commercials and music videos.

Opening titles

  • Saturday Night Live
    Saturday Night Live
    Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...

    (1984)
  • National Geographic Explorer
    National Geographic Explorer
    National Geographic Explorer is an American documentary television series that originally premiered on Nickelodeon on April 7, 1985, after having been produced as a less costly and intensive alternative to PBS's National Geographic Specials by Pittsburgh station WQED...

    (1990)
  • Nickelodeon Home Video
    Sony Wonder
    Sony Wonder is a children and family's music and home video arm of Sony Music Entertainment, founded in 1991. The division once distributed material from Sesame Workshop and Classic Media...

    (1993)
  • On The Run (1998)

Commercials

  • Chrysler
    Chrysler
    Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....

     "Cigarette" (1984)
  • Cinemax
    Cinemax
    Cinemax, sometimes abbreviated as simply "Max", is a collection of premium television networks that broadcasts primarily feature films, along with softcore erotica, original action series, documentaries and special behind-the-scenes features. Cinemax is operated by Home Box Office, Inc., a...

     "Whistler's Motorcycle" (1985)
  • Nickelodeon Studios
    Nickelodeon Studios
    Nickelodeon Studios was a television taping studio as well as an original attraction at Universal Studios Florida.-History:...

     "Video Rap" (1990)
  • Coca-Cola
    Coca-Cola
    Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

     "Always Refreshing" (1993)
  • IBM
    IBM
    International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...

     "Small Planet" (1997)
  • Kodak "Take Pictures" (1997)
  • British Airways
    British Airways
    British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...

     "Endtag" (1998)
  • Nickelodeon
    Nickelodeon
    Nickelodeon is a US cable TV channel.Nickelodeon may also refer to:-In television:*Spinoffs of the Nickelodeon channel:** Nickelodeon Magazine, a children's magazine.** Nickelodeon Universe, an amusement park....

     "Why?" (2001)
  • Avis
    Avis
    -Businesses:*Avis Budget Group, founded in 2006 as the successor company to Cendant Corporation**Avis Rent a Car System, a car rental company**Avis Worldwide Foreign Education Services, a worldwide foreign education company formed and owned by Sandeep S Pillai....

     "Animals" (2001)
  • Kotex
    Kotex
    Kotex is a brand of feminine hygiene products, which includes the Kotex maxi, thin and ultra thin pads, the Security tampons, and the Lightdays pantiliners. Most recently, the company has added U by Kotex to its line of feminine hygiene products...

     "End of a Sentence" (2001)
  • M&M's
    M&M's
    M&M's are dragée-like "colorful button-shaped candies" produced by Mars, Incorporated...

     "Kaleidoscope" (2006)
  • Subway
    Subway (restaurant)
    Subway is an American restaurant franchise that primarily sells submarine sandwiches and salads. It is owned and operated by Doctor's Associates, Inc. . Subway is one of the fastest growing franchises in the world with 35,519 restaurants in 98 countries and territories as of October 25th, 2011...

     "Sidekicks" (2010)
  • Krylon "Life of an Object" (2011)

Network branding

  • Nickelodeon
    Nickelodeon
    Nickelodeon is a US cable TV channel.Nickelodeon may also refer to:-In television:*Spinoffs of the Nickelodeon channel:** Nickelodeon Magazine, a children's magazine.** Nickelodeon Universe, an amusement park....

     "Lincoln" (1985)
  • Lifetime "Kooks" (1985)
  • Myers Rum "Bumpers" (1987)
  • Nickelodeon
    Nickelodeon
    Nickelodeon is a US cable TV channel.Nickelodeon may also refer to:-In television:*Spinoffs of the Nickelodeon channel:** Nickelodeon Magazine, a children's magazine.** Nickelodeon Universe, an amusement park....

     "Patty Cake" (1987)
  • The Movie Channel
    The Movie Channel
    The Movie Channel is an American premium channel owned by Showtime Networks, Inc., a subsidiary of CBS Corporation, which shows mostly movies, as well as special behind-the-scenes features, softcore adult erotica and movie trivia....

     "Action/Adventure" (1989)
  • HA! "Girl vs. Shark" (1990)
  • VH1
    VH1
    VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...

     "Greatest Hits" (1991)
  • Nick at Nite
    Nick at Nite
    Nick at Nite is the nighttime Cable network that broadcasts over the channel space of Nickelodeon on Sundays from 8.p.m.-7.am., Monday through Fridays from 9 p.m.-7 a.m. and Saturdays from 10 p.m.-6 a.m. . Though it shares channel space with Nickelodeon, A.C. Nielsen Co...

    "Ski TV" (1991)
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