Kotex
Encyclopedia
Kotex is a brand of feminine hygiene
products, which includes the Kotex maxi, thin and ultra thin pads
, the Security tampon
s, and the Lightdays pantiliner
s. Most recently, the company has added U by Kotex to its line of feminine hygiene
products. Kotex is owned and managed by Kimberly-Clark
, a consumer products corporation active in more than 80 countries.
The modern, commercial, disposable pads seem to have started in the late nineteenth century with the Hartmann
company in Germany
and Johnson & Johnson
in the United States
In the United States, Kotex became well-known in the 1920s, when Kimberly-Clark placed adverts in Good Housekeeping
magazine. Although some readers were offended by the ads, the products' success led to more advertisements. Kimberly-Clark also promoted Kotex in Good Housekeeping by using intimate advice column
ist Mary Pauline Callender.
In August 2009, Kotex launched a premium subbrand called Kotex Luxe in Singapore
. It launched U by Kotex Tween, products aimed at girls aged eight to twelve, in the US in 2011.
Feminine hygiene
Feminine hygiene is a general euphemism used to describe personal care products used by women during menstruation, vaginal discharge, and other bodily functions related to the vulva...
products, which includes the Kotex maxi, thin and ultra thin pads
Sanitary napkin
A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for lochia , abortion, or any other situation where it is necessary to absorb a flow of blood from a woman's vagina.These...
, the Security tampon
Tampon
A tampon is a mass of cotton or rayon or a mixture of the two inserted into a body cavity or wound to absorb bodilyfluid. The most common type in daily use is designed to be inserted into the vagina during menstruation to absorb the flow of menstrual fluid...
s, and the Lightdays pantiliner
Pantiliner
A pantiliner is an absorbent piece of material used for feminine hygiene. It is worn in the gusset of a woman's panties...
s. Most recently, the company has added U by Kotex to its line of feminine hygiene
Feminine hygiene
Feminine hygiene is a general euphemism used to describe personal care products used by women during menstruation, vaginal discharge, and other bodily functions related to the vulva...
products. Kotex is owned and managed by Kimberly-Clark
Kimberly-Clark
Kimberly-Clark Corporation is an American corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include "Kleenex" facial tissue, "Kotex" feminine hygiene products, "Cottonelle", Scott and Andrex toilet paper, Wypall utility wipes, "KimWipes"...
, a consumer products corporation active in more than 80 countries.
The modern, commercial, disposable pads seem to have started in the late nineteenth century with the Hartmann
Hartmann
Hartmann is a surname and may refer to:- People :* Erich Hartmann , German fighter ace* Ernst Hartmann , German medical doctor, author and publicist* Felix von Hartmann , Cardinal Archbishop of Köln...
company in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
and Johnson & Johnson
Johnson & Johnson
Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....
in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
In the United States, Kotex became well-known in the 1920s, when Kimberly-Clark placed adverts in Good Housekeeping
Good Housekeeping
Good Housekeeping is a women's magazine owned by the Hearst Corporation, featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, health as well as literary articles. It is well known for the "Good Housekeeping Seal," popularly known as the...
magazine. Although some readers were offended by the ads, the products' success led to more advertisements. Kimberly-Clark also promoted Kotex in Good Housekeeping by using intimate advice column
Advice column
An advice column is a column in a magazine or newspaper written by an advice columnist . The image presented was originally of an older woman providing comforting advice and maternal wisdom, hence the name "aunt"...
ist Mary Pauline Callender.
In August 2009, Kotex launched a premium subbrand called Kotex Luxe in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
. It launched U by Kotex Tween, products aimed at girls aged eight to twelve, in the US in 2011.