Channel 854, previously known as Channel 425, though actually William Hill TV but could not be referred to this name due to broadcasting rules, was a satellite television

Satellite television

Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...

 sport

Sport

A Sport is all forms of physical activity which, through casual or organised participation, aim to use, maintain or improve physical fitness and provide entertainment to participants. Sport may be competitive, where a winner or winners can be identified by objective means, and may require a degree...

s and gambling

Gambling

Gambling is the wagering of money or something of material value on an event with an uncertain outcome with the primary intent of winning additional money and/or material goods...

 channel

Television channel

A television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...

 in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 and Republic of Ireland

Republic of Ireland

Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...

 broadcasting as a free-to-air

Free-to-air

Free-to-air describes television and radio services broadcast in clear form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscription or one-off fee...

 service on Sky Digital

Sky Digital (UK & Ireland)

Sky is the brand name for British Sky Broadcasting's digital satellite television and radio service, transmitted from SES Astra satellites located at 28.2° east and Eutelsat's Eurobird 1 satellite at 28.5°E. The service was originally launched as Sky Digital, distinguishing it from the original...

. Owned by William Hill

William Hill (bookmaker)

William Hill plc is one of the largest bookmakers in the United Kingdom. Its headquarters is in the north London suburb of Wood Green and in Leeds, West Yorkshire. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.-History:...

 and YooMedia, the channel launched on October 6, 2004, and replaced the previous occupant iSports TV, which shared several programming features.

Its main focus was on betting and gaming, showing mostly live greyhound racing

Greyhound racing

Greyhound racing is the sport of racing greyhounds. The dogs chase a lure on a track until they arrive at the finish line. The one that arrives first is the winner....

, electronic and presenter-hosted interactive game shows, and poker

Poker

Poker is a family of card games that share betting rules and usually hand rankings. Poker games differ in how the cards are dealt, how hands may be formed, whether the high or low hand wins the pot in a showdown , limits on bet sizes, and how many rounds of betting are allowed.In most modern poker...

. The channel briefly also showed live Brazilian football

Campeonato Brasileiro Série A

The Campeonato Brasileiro de Clubes da Série A , popularly known as the Brasileirão , is a professional football league at the top of the Brazilian football league system held annually since 1959. Contested by twenty clubs, it operates a system of promotion and relegation with the Série B...

, live Major League Baseball

Major League Baseball

Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

, live horse racing

Horse racing

Horse racing is an equestrian sport that has a long history. Archaeological records indicate that horse racing occurred in ancient Babylon, Syria, and Egypt. Both chariot and mounted horse racing were events in the ancient Greek Olympics by 648 BC...

, and live daytime studio phone-in programming from talkSPORT

TalkSPORT

Talksport , owned by UTV radio, is one of the United Kingdom's three terrestrial analogue Independent National Radio broadcasters, offering a sports and talk radio service broadcast from London to the United Kingdom....

 radio station, known as talkSPORT TV.

After much of the sports based programming left the station, the channel was moved from the sports section to the gaming section of the EPG, and changed to being named as Channel 854 as a result. The poker element however retained the Poker 425 name. The remaining poker and live greyhound racing later ceased on October 28, 2006. The channel then only broadcast a promo for Monte Carlo Roulette 24-hours per day. The channel was removed from the EPG on January 3, 2007.