Calcium and Iron Beverage
Encyclopedia
is a soft drink
produced in Japan
by Suntory
group.
, it indicates the nature of the drink. The drink contains iron compounds, calcium compounds, and CPP (casein
phosphopeptide
) which is produced from protein
in milk
. The group introduces that CPP helps calcium
to be efficiently absorbed.
, grapefruit juice
, CPP (casein phosphopeptide) (derived from milk), calcium lactate
, flavor
, sour flavor, calcium chloride
, calcium pantothenate, pectin
, ferric
sodium citrate, vitamin C
, and carotene
coloring matter
.
A bottle of Calcium and Iron Beverage (200ml) contains:
21.0g of carbohydrates, 200 mg of calcium, 56 mg of CPP, 2.0 mg of iron
, 0g of protein, 0g of fat
, 0 mg of sodium
, and 85k calories.
with a white cap
. Its label is designed horizontally separated by colors of blue, white, and red.
(厚生省). It was certified again as FOSHU by Consumer Affairs Agency (消費者庁) which was established on September 1, 2009. The reason stated is that it contains CPP which increases the proportion of calcium absorbed by preventing it from combining with phosphorus
. The container of the product became a plastic bottle.
and dance were performed by an actress Isako Washio (鷲尾いさ子) and some women as The Tekkotsu Girls (Tekkotsu Musume, 鉄骨娘). In 2010, some television advertisements were made again as a sequel for the first time in about twenty years by the staffs who produced then television advertisements of the first product. In the sequel, a model and singer Yayoi (弥生) stars as The Tekkotsu Goddess (Tekkotsu Megami, 鉄骨女神).
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
produced in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
by Suntory
Suntory
is a Japanese brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan. Its business has expanded to other fields, and the company now offers everything from soft drinks to sandwich chains...
group.
Outline
The Japanese name of the product, Tekkotsu Inryo, is a pun that reads both as Steel-Frame Drink and Iron-Bone Drink. When it is interpreted as Iron-Bone Drink by separating its first two kanjiKanji
Kanji are the adopted logographic Chinese characters hanzi that are used in the modern Japanese writing system along with hiragana , katakana , Indo Arabic numerals, and the occasional use of the Latin alphabet...
, it indicates the nature of the drink. The drink contains iron compounds, calcium compounds, and CPP (casein
Casein
Casein is the name for a family of related phosphoprotein proteins . These proteins are commonly found in mammalian milk, making up 80% of the proteins in cow milk and between 60% and 65% of the proteins in human milk....
phosphopeptide
Phosphopeptide
A phosphopeptide is a peptide incorporating one or more phosphate groups, typically associated with protein phosphorylation....
) which is produced from protein
Protein
Proteins are biochemical compounds consisting of one or more polypeptides typically folded into a globular or fibrous form, facilitating a biological function. A polypeptide is a single linear polymer chain of amino acids bonded together by peptide bonds between the carboxyl and amino groups of...
in milk
Milk
Milk is a white liquid produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to the baby and can reduce the risk of many...
. The group introduces that CPP helps calcium
Calcium
Calcium is the chemical element with the symbol Ca and atomic number 20. It has an atomic mass of 40.078 amu. Calcium is a soft gray alkaline earth metal, and is the fifth-most-abundant element by mass in the Earth's crust...
to be efficiently absorbed.
Ingredients
SugarSugar
Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...
, grapefruit juice
Grapefruit juice
Grapefruit juice is the fruit juice from grapefruits. It is rich in Vitamin C and ranges from sweet-tart to very sour. It is considered by some cultures to be a mystical tonic which promotes health and vigor. Certain civilizations have had holy men who live on Grapefruit juice alone...
, CPP (casein phosphopeptide) (derived from milk), calcium lactate
Calcium lactate
Calcium lactate is a white crystalline salt made by the action of lactic acid on calcium carbonate. It is used in foods and given medicinally. Its E number is E327.Calcium lactate is often found in aged cheeses...
, flavor
Flavor
Flavor or flavour is the sensory impression of a food or other substance, and is determined mainly by the chemical senses of taste and smell. The "trigeminal senses", which detect chemical irritants in the mouth and throat as well as temperature and texture, are also very important to the overall...
, sour flavor, calcium chloride
Calcium chloride
Calcium chloride, CaCl2, is a salt of calcium and chlorine. It behaves as a typical ionic halide, and is solid at room temperature. Common applications include brine for refrigeration plants, ice and dust control on roads, and desiccation...
, calcium pantothenate, pectin
Pectin
Pectin is a structural heteropolysaccharide contained in the primary cell walls of terrestrial plants. It was first isolated and described in 1825 by Henri Braconnot...
, ferric
Ferric
Ferric refers to iron-containing materials or compounds. In chemistry the term is reserved for iron with an oxidation number of +3, also denoted iron or Fe3+. On the other hand, ferrous refers to iron with oxidation number of +2, denoted iron or Fe2+...
sodium citrate, vitamin C
Vitamin C
Vitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
, and carotene
Carotene
The term carotene is used for several related unsaturated hydrocarbon substances having the formula C40Hx, which are synthesized by plants but cannot be made by animals. Carotene is an orange photosynthetic pigment important for photosynthesis. Carotenes are all coloured to the human eye...
coloring matter
Food coloring
Food coloring is a substance, liquid or powder, that is added to food or drink to change its color. Food coloring is used both in commercial food production and in domestic cooking...
.
A bottle of Calcium and Iron Beverage (200ml) contains:
21.0g of carbohydrates, 200 mg of calcium, 56 mg of CPP, 2.0 mg of iron
Iron
Iron is a chemical element with the symbol Fe and atomic number 26. It is a metal in the first transition series. It is the most common element forming the planet Earth as a whole, forming much of Earth's outer and inner core. It is the fourth most common element in the Earth's crust...
, 0g of protein, 0g of fat
Fat
Fats consist of a wide group of compounds that are generally soluble in organic solvents and generally insoluble in water. Chemically, fats are triglycerides, triesters of glycerol and any of several fatty acids. Fats may be either solid or liquid at room temperature, depending on their structure...
, 0 mg of sodium
Sodium
Sodium is a chemical element with the symbol Na and atomic number 11. It is a soft, silvery-white, highly reactive metal and is a member of the alkali metals; its only stable isotope is 23Na. It is an abundant element that exists in numerous minerals, most commonly as sodium chloride...
, and 85k calories.
Figure
Its container is a plastic bottlePlastic bottle
A plastic bottle is a bottle constructed of plastic, with a neck that is narrower than its real body and an opening at the top. The mouth of the bottle is normally sealed with a plastic bottle cap. Plastic bottles are typically used to store liquids such as water, soft drinks, motor oil, cooking...
with a white cap
Bottle cap
Bottle caps are a type of closure used to seal the openings of bottles of many types. They can be small circular pieces of metal, usually steel, with plastic backings, and for plastic bottles a plastic cap is used instead. A bottle cap is typically colorfully decorated with the logo of the brand...
. Its label is designed horizontally separated by colors of blue, white, and red.
History
The first product was made in 1989. In 1995, the drink was accredited as Food for Specified Health Uses (FOSHU) (特定保健用食品, tokutei hoken-you shokuhin, or shortly tokuho [トクホ]) by then Ministry of Health and WelfareMinistry of Health, Labour and Welfare (Japan)
The ' is a cabinet level ministry of the Japanese government. It is commonly known as Kōrō-shō in Japan. This ministry provides regulations on maximum residue limits for agricultural chemicals in foods, basic food and drug regulations, standards for foods, food additives, etc.It was formed with...
(厚生省). It was certified again as FOSHU by Consumer Affairs Agency (消費者庁) which was established on September 1, 2009. The reason stated is that it contains CPP which increases the proportion of calcium absorbed by preventing it from combining with phosphorus
Phosphorus
Phosphorus is the chemical element that has the symbol P and atomic number 15. A multivalent nonmetal of the nitrogen group, phosphorus as a mineral is almost always present in its maximally oxidized state, as inorganic phosphate rocks...
. The container of the product became a plastic bottle.
Advertisements
It was first introduced with television advertisements in 1989, in which characteristic songMusic in advertising
Music in Advertising means integrating music in electronic media advertisements in order to enhance its success. Music for this purpose provides different characteristics which makes it especially interesting for usage in advertisements....
and dance were performed by an actress Isako Washio (鷲尾いさ子) and some women as The Tekkotsu Girls (Tekkotsu Musume, 鉄骨娘). In 2010, some television advertisements were made again as a sequel for the first time in about twenty years by the staffs who produced then television advertisements of the first product. In the sequel, a model and singer Yayoi (弥生) stars as The Tekkotsu Goddess (Tekkotsu Megami, 鉄骨女神).