Brian Bedol
Encyclopedia
Brian Bedol is an American television executive, entrepreneur, and founder of the sports television channels Classic Sports Network and College Sports Television. Bedol owned CSN from 1995 to 1997 and CSTV from 2003 to 2006.

Bedol has since sold off both channels, to ESPN and CBS respectively, who have renamed the channels ESPN Classic
ESPN Classic
ESPN Classic is a sports channel that features reruns of famous sporting events, sports documentaries, and sports themed movies. Such programs includes biographies of famous sports figures or a rerun of a famous World Series or Super Bowl, often with added commentary on the event...

 and CBS College Sports Network. He served as President and CEO of both companies. He left CSTV Networks in January, 2008.. In 2009 he announced the formation of Bedrock Venture Partners to invest in early stage media and technology businesses. In addition, in August of 2010, Major League Soccer
Major League Soccer
Major League Soccer is a professional soccer league based in the United States and sanctioned by the United States Soccer Federation . The league is composed of 19 teams — 16 in the U.S. and 3 in Canada...

 announced it had hired Bedol as a consultant to help the league determine what to do with its media rights.

Early career

Brian Bedol is a "maverick entrepreneur in an increasingly mature industry dominated by conglomerates.", according to Mediaweek Magazine. He began his career as an advertising writer in Chicago writing McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 commercials, but soon after moved to New York as an on-air promotion producer for the not-yet-launched MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

. After returning to Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...

 he continued to work with MTV's parent company, Warner-Amex Satellite Entertainment
Warner-Amex Satellite Entertainment
Warner-Amex Satellite Entertainment Company was a joint venture owned and operated by Warner Communications and American Express that developed and worked on interactive television systems in the late 1970s and initiated several successful cable...

, and during the summer of 1984 was part of a small team that developed the business concept for Nickelodeon
Nickelodeon (TV channel)
Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...

's evening programming block, Nick-at-Nite.
After receiving his MBA from Harvard University
Harvard University
Harvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...

, Bedol joined MTV founder Bob Pittman, as a partner overseeing television and home video at Quantum Media Ventures, where he created and executive-produced the ground-breaking and controversial Morton Downey, Jr.
Morton Downey, Jr.
Morton Downey, Jr. was an American singer, songwriter and later a television talk show host of the 1980s who pioneered the "trash TV" format on his program The Morton Downey Jr. Show....

 show. He was also the creator and executive producer of the Fox Network's first reality show, Totally Hidden Video
Totally Hidden Video
Totally Hidden Video was an American television show that aired on the Fox Network from 1989 to 1992, with Steve Skrovan as host for the first two years and Mark Pitta taking over in 1991...

. His other television credits include creator and co-executive producer of the television game show Pictionary
Pictionary
Pictionary is a guessing word game designed by Robert Angel and first published in 1985 by Seattle Games Inc. The game is played with teams with players trying to identify specific words from their teammates' drawings.-Objective:...

, hosted by Brian Robbins
Brian Robbins
Brian Robbins is an American actor and producer, director and screenwriter. He often collaborates with Mike Tollin.-Biography:...

  and creator of the 1990 Fox comedy show Haywire. He also executive produced the home video of Hagler vs. Leonard: The Superfight,
the top-selling sports home video of the year.

While an executive at Quantum, Bedol, Pittman, and another partner, Mayo Stuntz, developed and launched Court TV
Court TV
truTV is an American cable television network owned by Turner Broadcasting, a subsidiary of Time Warner. The network launched as Court TV in 1991, changing to truTV in 2008...

 with Steven Brill
Steven Brill (law writer)
Steven Brill is the founder of CourtTV and American Lawyer magazine. He also founded the failed Verified Identity Pass, Inc., the New York-based company that operated the Clear airport security fast-pass. The service abruptly shut down June 23, 2009, without any notice to the company's 260,000...

's American Lawyer Media
American Lawyer Media
ALM, formerly known as American Lawyer Media, is an integrated media company located in New York City, and is a leading provider of specialized business news and information, focused primarily on the legal and commercial real estate sectors...

. He also served on the board of directors of Quincy Jones
Quincy Jones
Quincy Delightt Jones, Jr. is an American record producer and musician. A conductor, musical arranger, film composer, television producer, and trumpeter. His career spans five decades in the entertainment industry and a record 79 Grammy Award nominations, 27 Grammys, including a Grammy Legend...

 Entertainment, the creator and producer of the hit television show, The Fresh Prince of Bel-Air
The Fresh Prince of Bel-Air
The Fresh Prince of Bel-Air is an American television sitcom that originally aired on NBC from September 10, 1990 to May 20, 1996. The show stars Will Smith as a fictionalized version of himself, a street-smart teenager from West Philadelphia who is sent to move in with his aunt and uncle in their...

. In 1986, Bedol, along with his partners, also led a secret effort to buy the J. Walter Thompson advertising agency. Although ultimately outbid by Martin Sorrell
Martin Sorrell
Sir Martin Sorrell is an English businessman and the chief executive officer of WPP Group. He has served in that role since he started the company.-Biography:...

, Quantum had accumulated enough stock to earn over $10 million for two weeks of effort.

In 1990, Quantum was sold to Time Warner
Time Warner
Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...

, and Bedol, Pittman, and Stuntz became the executive team for Time Warner Enterprises, the company's entrepreneurial ventures unit. The division's highest profile activity was its purchase of Six Flags Theme Parks from Wesray Capital Corporation
Wesray Capital Corporation
Wesray Capital Corporation was an early private equity firm focussing on leveraged buyout investments. The firm was founded by former US Secretary of the Treasury William E...

, the pioneering leveraged buyout firm started by William Simon
William Simon
William Simon or Bill Simon may refer to:* William E. Simon, former Secretary of Treasury of the United States* William H. Simon, Columbia Law School professor* William S. Simon, president and CEO of Walmart U.S....

 and Ray Chambers
Ray Chambers
Raymond G. Chambers currently serves as United Nations Secretary-General’s Special Envoy for Malaria. He was appointed to this position by Secretary-General Ban Ki-moon in February 2008...

. Bedol joined the board of Six Flags, and oversaw the company's marketing, advertising, promotion, and creative operations. He developed the company's controversial national advertising strategy that compared Six Flags to Disneyland
Disneyland Park (Anaheim)
Disneyland Park is a theme park located in Anaheim, California, owned and operated by the Walt Disney Parks and Resorts division of the Walt Disney Company. Known as Disneyland when it opened on July 18, 1955, and still almost universally referred to by that name, it is the only theme park to be...

. During this period, Six Flags broke its all-time attendance and revenue records.

Classic Sports Network

He left Time Warner at the end of 1992 to strike out on his own. While working on the launch of Nick-at-Nite, Bedol wanted to show classic sporting events alongside the classic sitcoms. Convinced by his associates that this was a bad idea for Nick-at-Nite, he decided to resurrect it as a stand-alone channel over a decade later. In 1995, Bedol launched his "Nick-at-Nite of sports" creation, Classic Sports Network. Partnered with Stephen Greenberg, former Deputy Commissioner of Major League Baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

 and son of baseball hall of famer Hank Greenberg
Hank Greenberg
Henry Benjamin "Hank" Greenberg , nicknamed "Hammerin' Hank" or "The Hebrew Hammer," was an American professional baseball player in the 1930s and 1940s. A first baseman primarily for the Detroit Tigers, Greenberg was one of the premier power hitters of his generation...

, the pair raised venture capital funding from Allen & Company
Allen & Company
Allen & Company is a boutique investment bank based at 711 Fifth Avenue, New York City.-History:Founded in 1922 by Charles Robert Allen, Jr., he was soon joined by his brother, Herbert A. Allen, Sr...

, sports and business tycoon Wayne Huizenga
Wayne Huizenga
Harry Wayne Huizenga is an American businessman who grew Blockbuster Video, Waste Management, Inc., and AutoNation into successful companies. He is the former owner of the National Football League's Miami Dolphins, the National Hockey League's Florida Panthers and the Major League Baseball's Miami...

, Paul Tudor Jones
Paul Tudor Jones
Paul Tudor Jones II , is the founder of Tudor Investment Corporation, which is the management company for his various private investment partnerships, also referred to as hedge funds. As of March 2011, he was estimated to have a net worth of USD 3.3 billion by Forbes Magazine and ranked as 336th...

's Tudor Capital, and others. The network launched May 6, 1995 with a critically acclaimed programming stunt, "Float like a butterfly, sting like a bee, 24 hours of Muhammad Ali
Muhammad Ali
Muhammad Ali is an American former professional boxer, philanthropist and social activist...

." Bedol and Greenberg successfully negotiated programming agreements with all of the major leagues, including the NFL, the NBA and Major League Baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

. They also licensed the boxing library of Bill Cayton
Bill Cayton
William D. Cayton , best known for helping to manage and promote Mike Tyson early in his career, was also famous for preserving much of boxing's legacy through his efforts as a film historian and producer...

 that included many of the most important fights in boxing history, including those of Ali], Sonny Liston
Sonny Liston
Charles L. "Sonny" Liston was a professional boxer and ex-convict known for his toughness, punching power, and intimidating appearance who became world heavyweight champion in 1962 by knocking out Floyd Patterson in the first round...

, Sugar Ray Robinson
Sugar Ray Robinson
Sugar Ray Robinson was an African-American professional boxer. Frequently cited as the greatest boxer of all time, Robinson's performances in the welterweight and middleweight divisions prompted sportswriters to create "pound for pound" rankings, where they compared fighters regardless of weight...

, Jack Dempsey
Jack Dempsey
William Harrison "Jack" Dempsey was an American boxer who held the world heavyweight title from 1919 to 1926. Dempsey's aggressive style and exceptional punching power made him one of the most popular boxers in history. Many of his fights set financial and attendance records, including the first...

, and Rocky Marciano
Rocky Marciano
Rocky Marciano , born Rocco Francis Marchegiano, was an American boxer and the heavyweight champion of the world from September 23, 1952, to April 27, 1956. Marciano is the only champion to hold the heavyweight title and go undefeated throughout his career. Marciano defended his title six times...

. Additionally, they broadcast cult classics like Home Run Derby
Home Run Derby
The Home Run Derby is an event played prior to the Major League Baseball All-Star Game. It is a contest among the top home run hitters in Major League Baseball to determine who can hit the most home runs. The event is currently sponsored by State Farm Insurance...

 and the Joe Namath
Joe Namath
Joseph William "Joe" Namath , nicknamed "Broadway Joe" or "Joe Willie", is a former American football quarterback. He played college football for the University of Alabama under coach Paul "Bear" Bryant and his assistant, Howard Schnellenberger, from 1962–1964, and professional football in the...

 Show, a short-lived weekly variety show co-hosted by sportscaster Dick Schaap
Dick Schaap
Richard Jay Schaap was an American sportswriter, broadcaster, and author.-Early life and education:...

.

Unfortunately for the company, very few people could see the network. Because it was independently owned and not part of a media conglomerate, the roll-out of the network was slow. But Bedol persevered, and raised an additional $20 million from Warburg Pincus
Warburg Pincus
Warburg Pincus, LLC is an American private equity firm with offices in the United States, Europe, Brazil and Asia. It has been a private equity investor since 1966...

 to keep the company afloat. An innovative marketer, Bedol recognized the value of using some of the greatest names in sports history to help grow the network. Since he couldn't afford to pay them in cash at the time, he formed the Classic Sports Network "Board of Champions," and gave each of its members a slice of equity in exchange for helping to promote the channel. The board's members included Joe Namath
Joe Namath
Joseph William "Joe" Namath , nicknamed "Broadway Joe" or "Joe Willie", is a former American football quarterback. He played college football for the University of Alabama under coach Paul "Bear" Bryant and his assistant, Howard Schnellenberger, from 1962–1964, and professional football in the...

, Magic Johnson
Magic Johnson
Earvin "Magic" Johnson Jr. is a retired American professional basketball player who played point guard for the Los Angeles Lakers of the National Basketball Association . After winning championships in high school and college, Johnson was selected first overall in the 1979 NBA Draft by the Lakers...

, Mary Lou Retton
Mary Lou Retton
Mary Lou Retton is an American gymnast and Olympic gold medalist. She was the first female gymnast from outside Eastern Europe to win the Olympic all-around title, after 14 Eastern Bloc countries boycotted the 1984 Summer Olympics in Los Angeles.-Personal life:Retton was born in Fairmont, West...

, Wilt Chamberlain
Wilt Chamberlain
Wilton Norman "Wilt" Chamberlain was an American professional NBA basketball player for the Philadelphia/San Francisco Warriors, the Philadelphia 76ers and the Los Angeles Lakers; he also played for the Harlem Globetrotters prior to playing in the NBA...

, Gale Sayers
Gale Sayers
Gale Eugene Sayers also known as "The Kansas Comet", is a former professional football player in the National Football League who spent his entire career with the Chicago Bears....

, Ernie Banks
Ernie Banks
Ernest "Ernie" Banks , nicknamed "Mr. Cub", is a former Major League Baseball shortstop and first baseman. He played his entire 19-year baseball career with the Chicago Cubs . He was elected to the Baseball Hall of Fame in 1977.-High school years:Banks was a letterman and standout in football,...

, and Ted Williams
Ted Williams
Theodore Samuel "Ted" Williams was an American professional baseball player and manager. He played his entire 21-year Major League Baseball career as the left fielder for the Boston Red Sox...

.

The strategy was successful, and Classic Sports Network attracted a lot of attention and favorable publicity. It also attracted some unfavorable attention. After the company rejected Cablevision's approach to acquire the network in 1997, Cablevision decided to launch a competitive service called "American Sports Classics." In March, 1997, Bedol and Greenberg filed the first complaint with the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 (FCC) under the 1992 Cable Act.

Bedol's aggressive response succeeded, as American Sports Classics never launched, and Classic Sports Network was sold to ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

 later that year for around $175 million. Bedol oversaw the integration and transition to ESPN Classic
ESPN Classic
ESPN Classic is a sports channel that features reruns of famous sporting events, sports documentaries, and sports themed movies. Such programs includes biographies of famous sports figures or a rerun of a famous World Series or Super Bowl, often with added commentary on the event...

 (originally ESPN Classic Sports), and left the company in early 1999.

College Sports Television (CSTV)

After a hiatus of a few years where he was primarily an investor in early stage media businesses (See Other Business Ventures), in 2002 Bedol announced that he was returning to the cable industry with a new network featuring primarily college sports, called (at the time) NCSN, or National College Sports Network. It was the first sports network that recognized the power of sports to help promote the cable industry's recently introduced digital programming tiers. Bedol was quoted as saying "It's a marketing tool disguised as a programming service.

Similar to the Classic Sports strategy, CSTV acquired the television and internet rights to thousands of collegiate sporting events from over a dozen athletic conferences, including the Big Ten, the Southeastern Conference
Southeastern Conference
The Southeastern Conference is an American college athletic conference that operates in the southeastern part of the United States. It is headquartered in Birmingham, Alabama...

, and Conference USA
Conference USA
Conference USA, officially abbreviated C-USA, is a college athletic conference whose member institutions are located within the Southern United States. The conference participates in the NCAA's Division I in all sports...

.

Although the events CSTV acquired were not big enough for ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

 or Fox Sports, Bedol was one of the first media executives to recognize the value that could be created from aggregating niches using the internet. CSTV brought the long-tail theory to the internet. The creation of CSTV led to Bedol's selection by Sports Business Journal as one of the "20 Most Powerful People in College Athletics" in 2004.

Later that year, acquired the internet sports division from Student Advantage. This became the centerpiece of the broadband distribution strategy that set apart from all the other players in sports, and established the company as a pioneer in the broadband distribution of live sports. This led to the selecting to distribute the national Men's Basketball Championship over the internet in 2005. The tournament has since become the internet's largest annual online sporting event.

Business Week named Bedol to its list of Best Leaders of 2005, Sports Business Journal named him one of the 20 most influential people in online sports, and Sporting News named him to its "Power 100" list.

CSTV was acquired by CBS in 2006 for $325 million, and Bedol was named the President and CEO of the division.

Other business ventures

Bedol also helped pioneer the trend of sports teams owning their own regional sports networks. As a minority shareholder in the New Jersey Nets, he was a central participant in the negotiation of the deal that led to the formation of YankeeNets, the co-ownership of the New York Yankees and the Nets. He also worked very closely with Allen & Company
Allen & Company
Allen & Company is a boutique investment bank based at 711 Fifth Avenue, New York City.-History:Founded in 1922 by Charles Robert Allen, Jr., he was soon joined by his brother, Herbert A. Allen, Sr...

 to develop the media strategy and structure that led to the launch of the YES Network
YES Network
The Yankees Entertainment and Sports Network is a New York City-based, regional cable television channel; it broadcasts a variety of sports events, with an emphasis on New York Yankees baseball games, and New Jersey Nets basketball games. YES made its debut on March 19, 2002...

.

He also was head of the American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

-based venture capital
Venture capital
Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...

 group Fusient Media Ventures; Fusient is known primarily for an aborted deal to purchase World Championship Wrestling
World Championship Wrestling
World Championship Wrestling, Inc. was an American professional wrestling promotion which existed from 1988 to 2001. Based in Atlanta, Georgia, it began as a regional promotion affiliated with the National Wrestling Alliance , named Jim Crockett Promotions until November 1988, when Ted Turner and...

. In October 2010, he joined the Series A round financing of Spotlight Ticket Management.

Bedol earned his bachelor's degree
Bachelor's degree
A bachelor's degree is usually an academic degree awarded for an undergraduate course or major that generally lasts for three or four years, but can range anywhere from two to six years depending on the region of the world...

 from Boston University
Boston University
Boston University is a private research university located in Boston, Massachusetts. With more than 4,000 faculty members and more than 31,000 students, Boston University is one of the largest private universities in the United States and one of Boston's largest employers...

, and received an MBA from the Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...

.

External links

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