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Bertone
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Gruppo Bertone is an Italian car styling and coachbuilding house, which also manufactures cars. Bertone styling is very distinctive, with most cars having a strong "family resemblance" even if badged by different manufacturers. Bertone has styled cars for Abarth, Alfa Romeo, Citroën, Ferrari, Fiat, Iso Rivolta, Lancia, Lamborghini, Mercedes Benz and Volvo Cars among others. In addition the Bertone studio were responsible for two of the later designs of the famous Italian motorscooter " Lambretta." The highly innovative and influential-if unsuccessful "Luna" range and the DL/GP -a makeover of the established LI Ser III design
The company is based in Grugliasco.
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Encyclopedia
Gruppo Bertone is an Italian car styling and coachbuilding house, which also manufactures cars. Bertone styling is very distinctive, with most cars having a strong "family resemblance" even if badged by different manufacturers. Bertone has styled cars for Abarth, Alfa Romeo, Citroën, Ferrari, Fiat, Iso Rivolta, Lancia, Lamborghini, Mercedes Benz and Volvo Cars among others. In addition the Bertone studio were responsible for two of the later designs of the famous Italian motorscooter " Lambretta." The highly innovative and influential-if unsuccessful "Luna" range and the DL/GP -a makeover of the established LI Ser III design
The company is based in Grugliasco. It was founded as Carrozzeria Bertone in 1912 by Giovanni Bertone, with designer Nuccio Bertone taking over after World War II. The company was divided into two units — the Carrozzeria building as many as 40,000 cars per year at its height, and the styling studio, Stile Bertone. The company is currently headed by Lilli Bertone, widow of Nuccio.
Financial protection, 2007
Bertone applied for Concordato Preventivo in November 2007, Italy’s equivalent of United States Chapter 11 bankruptcy protection due to several years of financial losses. The company has reportedly posted a total loss of €37.3m (US$55.4m) over the past three years, on sales of €325m. The Concordato Preventivo allows Bertone bosses to reorganize their operations while enjoying protection from creditors. Bertone's 1,250 employees were protected and paid by an Italian government funded scheme, which expired at the end of 2007. Carrozzeria Bertone’s workers' state-funded layoff program was extended from the end of 2007 to February 2008.
Announced sale, 2008
On January 1 Lili Bertone announced that she signed option to sell the company to Domenico Reviglio the founder and President of
Gruppo Prototipo.
The Gruppo Prototipo is best known as owner of Nardò test track. Domenico founded automotive testing and certification specialist Prototipo in the early 1990s and now runs a turnaround company called Keiper.
The Reviglio-Bertone announcement follows on the heels of a proposal in late December 2007, where Gianmario Rossignolo announced he was planning to take over the Turin-based contract manufacturer.
Rossignolo--a former CEO of Lancia, Telecom Italia and appliance maker Zanussi--at that time presented his restructuring plan for Bertone to the Italian Production Activity minister, local authorities and worker unions, winning a preliminary go-ahead.
Cars and scooters styled by Bertone
See also
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