Berlin promotion agency
Encyclopedia
Berlin Promotion Agency UG & Co.KG (BPA) is a German provider of direct marketing
services, sales promotion services and event support services. Founded in early 2007 by a group of students around Nissène Krifa (CEO) and Felix Schaal (Chief Operating Officer
), the company now employs 4,500 members of staff in Germany
and runs branch offices in Berlin
and Hamburg
.
BPA manages campaings for international clients in Germany
and to date the company has worked with clients from more than 13 countries in Europe, the Middle East, the US and Central Asia. The portfolio of the company includes projects for 20th Century Fox
, BlackBerry
, Fitness First
, Lenovo and Telefónica Germany.
and the former elite university Freie Universität Berlin. In 2007 the Berlin Promotion Agency was initially registered as a legal entity and was later turned into a Gesellschaft mit beschränkter Haftung
when its original founders took charge again. This was followed by continuous national expansion as
more students were encouraged to get involved and play a part in the business. At the end of October 2009, the company had established offices in Berlin and Hamburg with more than 4,500 staff members working in the fields of marketing, mystery check and event support.
In October 2010 the Berlin Promotion Agency joined a programme by the Hochschule für Technik und Wirtschaft
which enables students to gain practical work experience via a co-operative education programme on-the-job.
in Berlin, moved to its new headquarters on 16 September 2009 and continues its activities at its present location in Berlin Mitte, the most prominent business borough of Berlin.
and the shares are held by its former student founders and the managing directors. Its affiliates cover various business areas: promotional services & staff support, marketing consulting, business consulting, business process outsourcing
, market research, event management and mystery shopping
.
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
services, sales promotion services and event support services. Founded in early 2007 by a group of students around Nissène Krifa (CEO) and Felix Schaal (Chief Operating Officer
Chief operating officer
A Chief Operating Officer or Director of Operations can be one of the highest-ranking executives in an organization and comprises part of the "C-Suite"...
), the company now employs 4,500 members of staff in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
and runs branch offices in Berlin
Berlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...
and Hamburg
Hamburg
-History:The first historic name for the city was, according to Claudius Ptolemy's reports, Treva.But the city takes its modern name, Hamburg, from the first permanent building on the site, a castle whose construction was ordered by the Emperor Charlemagne in AD 808...
.
BPA manages campaings for international clients in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
and to date the company has worked with clients from more than 13 countries in Europe, the Middle East, the US and Central Asia. The portfolio of the company includes projects for 20th Century Fox
20th Century Fox
Twentieth Century Fox Film Corporation — also known as 20th Century Fox, or simply 20th or Fox — is one of the six major American film studios...
, BlackBerry
BlackBerry
BlackBerry is a line of mobile email and smartphone devices developed and designed by Canadian company Research In Motion since 1999.BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more...
, Fitness First
Fitness First
Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.7 million members in 21 countries...
, Lenovo and Telefónica Germany.
History
The company was founded in 2006 as a non-commercial project by students from the Hochschule für Technik und WirtschaftHochschule für Technik und Wirtschaft
The Hochschule für Technik und Wirtschaft or HTW is the youngest and largest University of Applied Sciences in Berlin, Germany...
and the former elite university Freie Universität Berlin. In 2007 the Berlin Promotion Agency was initially registered as a legal entity and was later turned into a Gesellschaft mit beschränkter Haftung
Gesellschaft mit beschränkter Haftung
Gesellschaft mit beschränkter Haftung is a type of legal entityvery common in Germany, Austria, Switzerland, and other Central European countries...
when its original founders took charge again. This was followed by continuous national expansion as
more students were encouraged to get involved and play a part in the business. At the end of October 2009, the company had established offices in Berlin and Hamburg with more than 4,500 staff members working in the fields of marketing, mystery check and event support.
In October 2010 the Berlin Promotion Agency joined a programme by the Hochschule für Technik und Wirtschaft
Hochschule für Technik und Wirtschaft
The Hochschule für Technik und Wirtschaft or HTW is the youngest and largest University of Applied Sciences in Berlin, Germany...
which enables students to gain practical work experience via a co-operative education programme on-the-job.
Headquarters
Berlin Promotion Agency, previously located in Charlottenburg-WilmersdorfCharlottenburg-Wilmersdorf
Charlottenburg-Wilmersdorf is the fourth borough of Berlin, formed in the 2001 administrative reform by merging the former boroughs of Charlottenburg and Wilmersdorf.-Overview:Charlottenburg-Wilmersdorf covers the western centre of the City of Berlin...
in Berlin, moved to its new headquarters on 16 September 2009 and continues its activities at its present location in Berlin Mitte, the most prominent business borough of Berlin.
Legal Status
The Berlin Promotion Agency is a privately held companyPrivately held company
A privately held company or close corporation is a business company owned either by non-governmental organizations or by a relatively small number of shareholders or company members which does not offer or trade its company stock to the general public on the stock market exchanges, but rather the...
and the shares are held by its former student founders and the managing directors. Its affiliates cover various business areas: promotional services & staff support, marketing consulting, business consulting, business process outsourcing
Business process outsourcing
Business process outsourcing is a subset of outsourcing that involves the contracting of the operations and responsibilities of specific business functions to a third-party service provider. Originally, this was associated with manufacturing firms, such as Coca Cola that outsourced large segments...
, market research, event management and mystery shopping
Mystery shopping
Mystery shopping or a mystery consumer is a tool used externally by market research companies or watchdog organizations or internally by companies themselves to measure quality of service or compliance to regulation, or to gather specific information about products and services...
.