Bent Image Lab
Encyclopedia
BENT IMAGE LAB is a production company
Production company
A production company provides the physical basis for works in the realms of the performing arts, new media art, film, television, radio, and video.- Tasks and functions :...

 and animation studio specializing in commercials, music videos, short films, and visual effects for feature films. Located in Portland, Oregon
Portland, Oregon
Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...

 the company was founded in 2002 by partners David Daniels, Ray Di Carlo
Ray Di Carlo
Ray Di Carlo is an American producer, director, and co-founder of the Portland, Oregon based animation studio Bent Image Lab.-History:Since 2002, Di Carlo has acted as Executive Producer at Bent Image Lab...

, and Chel White
Chel White
Chel White is an American film director, commercial and music video director, animator, actor, screenwriter, and visual effects supervisor on feature films....

. In 2006, Tsui Ling Toomer joined the company as Head of Production.

Techniques

Bent Image Lab is known largely for its stop-motion animation projects. One notable example is "Blue Christmas" (a.k.a. "Santa and the States"), a parody short for Robert Smigel's
Robert Smigel
Robert Smigel is an American actor, humorist, comedian and writer known for his Saturday Night Live "TV Funhouse" cartoon shorts and as the puppeteer and voice behind Triumph, the Insult Comic Dog.-Early life:...

 Saturday TV Funhouse on Saturday Night Live
Saturday Night Live
Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...

. The short, airing December 18, 2004, was directed by Bent co-founder and director Chel White
Chel White
Chel White is an American film director, commercial and music video director, animator, actor, screenwriter, and visual effects supervisor on feature films....

 and is a parody of the 1964 holiday TV special "Rudolph the Red-Nosed Reindeer.
Rudolph the Red-Nosed Reindeer (TV special)
Rudolph the Red-Nosed Reindeer is a Christmas television special produced in stop motion animation by Rankin/Bass. It first aired Sunday, December 6, 1964, on the NBC television network in the USA, and was sponsored by General Electric under the umbrella title of The General Electric Fantasy Hour...

" produced by the Rankin/Bass
Rankin/Bass
Rankin/Bass Productions, Inc. , also known as Rankin/Bass Animated Entertainment, was an American production company, known for its seasonal television specials, particularly its work in stop-motion animation. The pre-1974 library is currently owned by Classic Media,while the post-1974 library is...

 productions company. An earlier SNL short also directed by White, titled "The Narrator That Ruined Christmas
Saturday Night Live
Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...

," (season 27) aired December 15, 2001, and features the voices of SNL cast members Chris Parnell
Chris Parnell
Thomas Christopher "Chris" Parnell is an American comic actor best known as a cast member on Saturday Night Live from 1998–2006 and currently for his recurring role as Dr. Leo Spaceman on NBC's Emmy Award-winning comedy series 30 Rock. Parnell also voices Cyril Figgis on the FX animated comedy...

, Maya Rudolph
Maya Rudolph
Maya Khabira Rudolph is an American actress, comedienne and singer known for her comedic roles as a cast member on Saturday Night Live from 2000 to 2007, and for appearing in films such as Away We Go, Bridesmaids, Grown Ups, A Prairie Home Companion and MacGruber...

, Amy Poehler
Amy Poehler
Amy Meredith Poehler is an American comedian, actress and voice actress. She was a cast member on the NBC television entertainment show Saturday Night Live from 2001 to 2008. In 2004, she starred in the film Mean Girls with Tina Fey, with whom she worked again in Baby Mama in 2008. She is...

, Doug Dale
Doug Dale
Doug Dale is an American actor, best known for hosting the Comedy Central series TV Funhouse. Doug was also involved in the Happy Happy Good Show, a Chicago sketch show featuring Robert Smigel, Bob Odenkirk and Conan O'Brien...

, Erik Bergmann, and Robert Smigel
Robert Smigel
Robert Smigel is an American actor, humorist, comedian and writer known for his Saturday Night Live "TV Funhouse" cartoon shorts and as the puppeteer and voice behind Triumph, the Insult Comic Dog.-Early life:...

.

In 2007, Bent Image Lab again replicated the Rankin/Bass
Rankin/Bass
Rankin/Bass Productions, Inc. , also known as Rankin/Bass Animated Entertainment, was an American production company, known for its seasonal television specials, particularly its work in stop-motion animation. The pre-1974 library is currently owned by Classic Media,while the post-1974 library is...

 stop-motion animation style of "Rudolph the Red-Nosed Reindeer" in a television advertisement for Aflac, directed by Paul Harrod. Other Bent stop-motion productions include commercials for Lux
Lux (soap)
Lux is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899....

, Officemax
OfficeMax
OfficeMax , is an American office supplies retailer that was founded in 1988 and is headquartered in Naperville, Illinois.-History:On April 1, 1988, OfficeMax was founded in Cleveland, Ohio, by Bob Hurwitz and Michael Feuer. Hurwitz served as executive chairman and chief executive officer and Feuer...

, Kelloggs Alltel
Alltel
Alltel Corporation is a wireless service provider, primarily based in the United States. Before an acquisition by Verizon Wireless, it served 34 states. After the merger, Alltel continues to serve six states, mostly in rural areas...

, Tinactin, and an anti-smoking campaign geared towards children for the Washington Department of Social and Health Services
Washington Department of Social and Health Services
The Department of Social and Health Services, or DSHS is Washington's social services department The agency has its headquarters in Office Building Two in Olympia...

.

The company is also known for its CG
Computer graphics
Computer graphics are graphics created using computers and, more generally, the representation and manipulation of image data by a computer with help from specialized software and hardware....

 (computer graphics) animation, as seen in commercials for Coca-cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

, Pert
Pert Plus
-History:Pert Plus was introduced in 1987 by Procter & Gamble as a reformulation of the existing Pert shampoo product introduced in 1980, to become the first 2-in-1 on the market....

 and Hewlett Packard.

Directors

Bent Image Lab co-founder and director David Daniels invented an animation technique he termed Strata-cut
Strata-cut animation
Strata-cut animation, also spelled stratcut or straticut, is a form of clay animation, itself one of many forms of stop motion animation....

, a form of clay animation in which internally packed "loaves" of clay are animated in thin slices, revealing the movement of the pre-sculpted images within. The technique of strata-cut
Strata-cut animation
Strata-cut animation, also spelled stratcut or straticut, is a form of clay animation, itself one of many forms of stop motion animation....

 was used in animated segments of the Pee Wee's Playhouse
Pee-wee's Playhouse
Pee-wee's Playhouse is an American children's television program starring Paul Reubens as the child-like Pee-wee Herman. The show was developed from Reubens' popular stage show and the one-off TV special The Pee-wee Herman Show, produced for HBO, which was similar in style but featured much more...

 series during the mid-90s, and in the music video for Big Time by Peter Gabriel
Peter Gabriel
Peter Brian Gabriel is an English singer, musician, and songwriter who rose to fame as the lead vocalist and flautist of the progressive rock group Genesis. After leaving Genesis, Gabriel went on to a successful solo career...

 (1986).

Bent co-founder and director Chel White
Chel White
Chel White is an American film director, commercial and music video director, animator, actor, screenwriter, and visual effects supervisor on feature films....

 is an independent film director. Since 1999, three of his short films have screened as part of the Sundance Film Festival
Sundance Film Festival
The Sundance Film Festival is a film festival that takes place annually in Utah, in the United States. It is the largest independent cinema festival in the United States. Held in January in Park City, Salt Lake City, and Ogden, as well as at the Sundance Resort, the festival is a showcase for new...

 ("Dirt," "Choreography for Copy Machine," and "Passage"). Other festival screenings include the Berlin Film Festival, International Film Festival Rotterdam
International Film Festival Rotterdam
The International Film Festival Rotterdam is an annual film festival held in various cinemas in Rotterdam, Netherlands held at the end of January. It is approximately comparable in size to other major European festivals such as Cannes, Venice, Berlin, and Locarno...

, Clermont-Ferrand Short Film Festival, SXSW Festival
South by Southwest
South by Southwest is an Austin, Texas based company dedicated to planning conferences, trade shows, festivals and other events. Their current roster of annual events include: SXSW Music, SXSW Film, SXSW Interactive, SXSWedu, and SXSWeco and take place every spring in Austin, Texas, United States...

, Ottawa Animation Festival
Ottawa International Animation Festival
-History:In 1976, the Canadian Film Institute founded the biennial Ottawa International Animation Festival . First held August 10 to 15, 1976, the OIAF created a gathering place for North American animation professionals and enthusiasts to ponder the craft and business of animation...

, Annecy Animation Festival
Annecy International Animated Film Festival
The Annecy International Animation Film Festival was created in 1960 and takes place at the beginning of June in the town of Annecy, France. Initially occurring every two years, the festival became annual in 1998...

, Hong Kong International Film Festival
Hong Kong International Film Festival
The Hong Kong International Film Festival is a platform for filmmakers, film professionals and filmgoers from all over the world to launch and experience new film work. There are seminars, conferences, exhibitions, and parties celebrating the festival community...

, and Edinburgh International Film Festival
Edinburgh International Film Festival
The Edinburgh International Film Festival is an annual fortnight of cinema screenings and related events taking place each June. Established in 1947, it is the world's oldest continually running film festival...

.

Chel White's film "Wind" was commissioned by the climate change awareness group, Live Earth. Narrated by Alec Baldwin, the film uses a poem by Spanish poet Antonio Machado a metaphor for contemporary society's lack of planet stewardship. The English translation of the poem was by Robert Bly. The film features a solo piano rendition of Tschaikovsky's "Morning Prayer" performed by Pink Martini's Thomas Lauderdale, as well as time-lapse photography by Mark Eifert. Along with eight other Live Earth commissioned films, "Wind" made its world premiere in the opening night program of the 2007 Tribeca Film Festival
Tribeca Film Festival
The Tribeca Film Festival is a film festival founded in 2002 by Jane Rosenthal, Robert De Niro and Craig Hatkoff in a response to the September 11, 2001 attacks on the World Trade Center and the consequent loss of vitality in the TriBeCa neighborhood in Lower Manhattan.The mission of the festival...

 with keynote speaker Al Gore.
Al Gore
Albert Arnold "Al" Gore, Jr. served as the 45th Vice President of the United States , under President Bill Clinton. He was the Democratic Party's nominee for President in the 2000 U.S. presidential election....



Bent Image Lab co-founder and executive producer Ray Di Carlo got his start in the film industry working on special effects in feature films. His first project was The Abyss
The Abyss
The Abyss is a 1989 science fiction film written and directed by James Cameron. It stars Ed Harris, Mary Elizabeth Mastrantonio, and Michael Biehn. The original musical score was composed by Alan Silvestri...

 (1989), where he came on as Lead Man for Donald Pennington. More recently Di Carlo produced visual effects for "I'm Not There"," "Paranoid Park
Paranoid Park (film)
Paranoid Park is a 2007 American drama film written and directed by Gus Van Sant. The film is based on the novel of the same name by Blake Nelson and takes place in Portland, Oregon. It stars Gabe Nevins as a teenage skateboarder who accidentally kills a security guard.Van Sant wrote the draft...

" (2007), and (2008) "Milk"
Milk (film)
Milk is a 2008 American biographical film on the life of gay rights activist and politician Harvey Milk, who was the first openly gay person to be elected to public office in California, as a member of the San Francisco Board of Supervisors...

. He has been Executive Producer for Bent Image Lab since its inception. He has also co-directed several of the company's commercial productions.

Bent director Jun Seo Hahm's work is showcased in a series of odd and original micro shorts called "Karnival,"

Awards

Bent Image Lab and/or its directors have won Clio Awards
Clio Awards
The Clio Awards are annual awards bestowed to reward innovation and creative excellence in advertising, design and communication. The categories include work in nearly all types of media, and the judges are advertising professionals from around the world....

, AICP Awards, Mobius Advertising Awards, Promax BDA awards
Promax Awards
PromaxBDA Awards honor design and marketing work in the advertising and promotions business from a company or individual that is broadcast, published or released in their respective markets....

, Daytime Emmy's, Telly Awards
Telly Awards
The Telly Award is an award presented by the namesake, New York City-based organization. The stated purpose of the award is to "honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web." The...

, a Rosey, and several awards from the Chicago International Television Awards. One commercial directed by David Daniels and two commercials directed by Chel White (OfficeMax "Santa's Helper," and Fila "Mashburn") were included in the program "The Art and Technique of the American Television Commercial" and are included in the permanent collection of the Museum of Modern Art}
Museum of Modern Art
The Museum of Modern Art is an art museum in Midtown Manhattan in New York City, on 53rd Street, between Fifth and Sixth Avenues. It has been important in developing and collecting modernist art, and is often identified as the most influential museum of modern art in the world...

 in New York.

Film festival awards include Best Short Film from the 1998 Stockholm International Film Festival
Stockholm International Film Festival
The Stockholm International Film Festival is an annual film festival held in Stockholm, Sweden. It was launched in 1990 and has been held every year in the second half of November...

 for Chel White's "Dirt," and the Grand Jury Prize for Best Animated Short for White's "Magda" from the 2004 Florida Film Festival
Florida Film Festival
The Florida Film Festival, produced by Enzian Theater in Maitland, Florida, is an annual international film festival. Showcasing the best American independent and foreign films, the festival has become one of the most respected regional film events in the United States.-Overview:The Festival...

.

Two music videos by Bent Image Lab directors were awarded Best Music Video in the SXSW
South by Southwest
South by Southwest is an Austin, Texas based company dedicated to planning conferences, trade shows, festivals and other events. Their current roster of annual events include: SXSW Music, SXSW Film, SXSW Interactive, SXSWedu, and SXSWeco and take place every spring in Austin, Texas, United States...

 Festival. These are Daniel Garcia's
Daniel Garcia (director)
Daniel Garcia is a music video and commercial director and co-founder of the international production company Super-Fi, which has offices in New York and Vienna, Austria....

 music video "Me-I" for TV on the Radio
TV on the Radio
TV on the Radio is an American art rock band formed in 2001 in Brooklyn, New York, whose music spans numerous diverse genres, from post-punk to electro and free jazz to soul music....

 (SXSW 2008), and Chel White's video "Harrowdown Hill
Harrowdown Hill
"Harrowdown Hill" is a song by Radiohead frontman Thom Yorke and is the eighth track on his 2006 album The Eraser. The song was also released as a limited edition single in the United Kingdom on 21 August 2006, peaking at #23 in the UK Singles Chart...

" for Radiohead's
Radiohead
Radiohead are an English rock band from Abingdon, Oxfordshire, formed in 1985. The band consists of Thom Yorke , Jonny Greenwood , Ed O'Brien , Colin Greenwood and Phil Selway .Radiohead released their debut single "Creep" in 1992...

 lead singer Thom Yorke
Thom Yorke
Thomas "Thom" Edward Yorke is an English musician who is the lead vocalist and principal songwriter for Radiohead. He mainly plays guitar and piano, but he has also played drums and bass guitar...

 (SXSW 2007).

Visual effects

Bent Image Lab has created visual effects for feature films since 2006. The company was in charge of visual effects for film director Gus Van Sant
Gus Van Sant
Gus Green Van Sant, Jr. is an American director, screenwriter, painter, photographer, musician, and author. He is a two time nominee of the Academy Award for Best Director for his 1997 film Good Will Hunting and his 2008 film Milk, both of which were also nominated for Best Picture, and won the...

's films Paranoid Park
Paranoid Park (film)
Paranoid Park is a 2007 American drama film written and directed by Gus Van Sant. The film is based on the novel of the same name by Blake Nelson and takes place in Portland, Oregon. It stars Gabe Nevins as a teenage skateboarder who accidentally kills a security guard.Van Sant wrote the draft...

 (2007), "Chacun son cinéma ou Ce petit coup au coeur quand la lumière s'éteint et que le film commence (segment: First Kiss)" (2007), and "Milk
Milk (film)
Milk is a 2008 American biographical film on the life of gay rights activist and politician Harvey Milk, who was the first openly gay person to be elected to public office in California, as a member of the San Francisco Board of Supervisors...

" (2008), as well as title effects and animation on director Todd Haynes' film, I'm Not There (2007). Chel White acted as Visual Effects Supervisor on all three Van Sant films, as well as Visual Effects Supervisor on "Even Cowgirls Get the Blues
Even Cowgirls Get the Blues (film)
Even Cowgirls Get the Blues is a 1993 American comedy-drama-romance film based on the 1976 Tom Robbins novel of the same name. The film was directed by Gus Van Sant, Jr. and starred Uma Thurman, Lorraine Bracco, Pat Morita, Angie Dickinson, Keanu Reeves, John Hurt, Rain Phoenix, and Grace...

" (1993), prior to working with Bent Image Lab.

In 2006 Chel White
Chel White
Chel White is an American film director, commercial and music video director, animator, actor, screenwriter, and visual effects supervisor on feature films....

 directed the music video for Thom Yorke's
Thom Yorke
Thomas "Thom" Edward Yorke is an English musician who is the lead vocalist and principal songwriter for Radiohead. He mainly plays guitar and piano, but he has also played drums and bass guitar...

 song "Harrowdown Hill
Harrowdown Hill
"Harrowdown Hill" is a song by Radiohead frontman Thom Yorke and is the eighth track on his 2006 album The Eraser. The song was also released as a limited edition single in the United Kingdom on 21 August 2006, peaking at #23 in the UK Singles Chart...

." Along with his team and co-founders at Bent Image Lab, White pioneered the Smallgantics
Smallgantics
Smallgantics is a digital post production technique used for miniature faking – simulating miniature cinematography on full scale filmed sequences – created and developed by Bent Image Lab...

 technique that was used for the first time in the "Harrowdown Hill
Harrowdown Hill
"Harrowdown Hill" is a song by Radiohead frontman Thom Yorke and is the eighth track on his 2006 album The Eraser. The song was also released as a limited edition single in the United Kingdom on 21 August 2006, peaking at #23 in the UK Singles Chart...

." video. An incarnation of Smallgantics
Smallgantics
Smallgantics is a digital post production technique used for miniature faking – simulating miniature cinematography on full scale filmed sequences – created and developed by Bent Image Lab...

 was also used in the Bent production of "Hidden Formula," a commercial for Coca-Cola (directed by Daniels and DiCarlo)

Music videos by Bent Image Lab directors

  • Modest Mouse
    Modest Mouse
    Modest Mouse is an American indie rock band formed in 1993 in Issaquah, Washington, by singer/lyricist/guitarist Isaac Brock, drummer Jeremiah Green, and bassist Eric Judy. They are based in Portland, Oregon. Since their 1996 debut album, This Is a Long Drive for Someone with Nothing to Think...

     -"The Whale Song" (2009) (directed by Nando Costa)
  • Thom Yorke
    Thom Yorke
    Thomas "Thom" Edward Yorke is an English musician who is the lead vocalist and principal songwriter for Radiohead. He mainly plays guitar and piano, but he has also played drums and bass guitar...

     - "Harrowdown Hill
    Harrowdown Hill
    "Harrowdown Hill" is a song by Radiohead frontman Thom Yorke and is the eighth track on his 2006 album The Eraser. The song was also released as a limited edition single in the United Kingdom on 21 August 2006, peaking at #23 in the UK Singles Chart...

    ." (2006) (directed by Chel White
    Chel White
    Chel White is an American film director, commercial and music video director, animator, actor, screenwriter, and visual effects supervisor on feature films....

    )
  • LCD Soundsystem
    LCD Soundsystem
    LCD Soundsystem was a prominent American dance-punk band from New York City. It was fronted by American singer-songwriter and producer James Murphy, co-founder of record label DFA Records...

     - "Drunk Girls" Holy Ghost Remix (2010) (directed by Daniel Garcia
    Daniel Garcia (director)
    Daniel Garcia is a music video and commercial director and co-founder of the international production company Super-Fi, which has offices in New York and Vienna, Austria....

    )
  • The Go! Team
    The Go! Team
    The Go! Team are a six-piece band from Brighton, England. They combine indie rock and garage rock with a mixture of blaxploitation and Bollywood soundtracks, double dutch chants, old school hip hop and distorted guitars similar to the style of Sonic Youth. Their songs are a mix of live...

     - "Milk Crisis" (2008) (directed by Daniel Garcia
    Daniel Garcia (director)
    Daniel Garcia is a music video and commercial director and co-founder of the international production company Super-Fi, which has offices in New York and Vienna, Austria....

    )
  • TV on the Radio
    TV on the Radio
    TV on the Radio is an American art rock band formed in 2001 in Brooklyn, New York, whose music spans numerous diverse genres, from post-punk to electro and free jazz to soul music....

     - "Me-I" (2007) (directed by Daniel Garcia
    Daniel Garcia (director)
    Daniel Garcia is a music video and commercial director and co-founder of the international production company Super-Fi, which has offices in New York and Vienna, Austria....

     and Mixtape Club)
  • They Might Be Giants
    They Might Be Giants
    They Might Be Giants is an American alternative rock band formed in 1982 by John Flansburgh and John Linnell. During TMBG's early years Flansburgh and Linnell were frequently accompanied by a drum machine. In the early 1990s, TMBG became a full band. Currently, the members of TMBG are...

     - "Mr. Smalls" (2005) (directed by Pascal Campion)
  • They Might Be Giants
    They Might Be Giants
    They Might Be Giants is an American alternative rock band formed in 1982 by John Flansburgh and John Linnell. During TMBG's early years Flansburgh and Linnell were frequently accompanied by a drum machine. In the early 1990s, TMBG became a full band. Currently, the members of TMBG are...

     - "I'm Impressed" (2007) (directed by Rob Shaw)
  • They Might Be Giants
    They Might Be Giants
    They Might Be Giants is an American alternative rock band formed in 1982 by John Flansburgh and John Linnell. During TMBG's early years Flansburgh and Linnell were frequently accompanied by a drum machine. In the early 1990s, TMBG became a full band. Currently, the members of TMBG are...

     - "Computer Assisted Design" (2010) (directed by Rob Shaw)
  • Ash
    Ash (band)
    Ash are an alternative rock band that formed in Downpatrick, Northern Ireland in 1992. The band has sold 8 million albums worldwide.-Band beginning, Trailer and 1977 :...

     - "True Love 1980" (2009) (directed by Daniel Garcia
    Daniel Garcia (director)
    Daniel Garcia is a music video and commercial director and co-founder of the international production company Super-Fi, which has offices in New York and Vienna, Austria....

    )
  • Ash
    Ash (band)
    Ash are an alternative rock band that formed in Downpatrick, Northern Ireland in 1992. The band has sold 8 million albums worldwide.-Band beginning, Trailer and 1977 :...

     - "Space Shot" (2010) (directed by Daniel Garcia
    Daniel Garcia (director)
    Daniel Garcia is a music video and commercial director and co-founder of the international production company Super-Fi, which has offices in New York and Vienna, Austria....

    )
  • J Dilla
    J Dilla
    James Dewitt Yancey , better known by the stage names J Dilla and Jay Dee, was an American record producer who emerged from the mid-1990s underground hip hop scene in Detroit, Michigan...

     - "Nothing Like This" (2006) (directed by Daniel Garcia
    Daniel Garcia (director)
    Daniel Garcia is a music video and commercial director and co-founder of the international production company Super-Fi, which has offices in New York and Vienna, Austria....

     and Mixtape Club)
  • Madlib
    Madlib
    Otis Jackson Jr. in Oxnard, California, known professionally as Madlib, is a Los Angeles-based DJ, multi-instrumentalist, rapper, and music producer...

     - "Take It Back" (2006) (directed by Daniel Garcia
    Daniel Garcia (director)
    Daniel Garcia is a music video and commercial director and co-founder of the international production company Super-Fi, which has offices in New York and Vienna, Austria....

     and Mixtape Club)
  • The Apparitions - "God Monkey Robot" (2006) (directed by Rob Shaw)

Commercials produced by Bent Image Lab

  • Coca-Cola
    Coca-Cola
    Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

     - "Hidden Formula" (directed by David Daniels and Ray Di Carlo)
  • Coca-Cola
    Coca-Cola
    Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

     - "Pemberton" (directed by Chel White) (2008)
  • Lux
    Lux (soap)
    Lux is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899....

     - "Provocateur" (2006) (directed by Chel White
    Chel White
    Chel White is an American film director, commercial and music video director, animator, actor, screenwriter, and visual effects supervisor on feature films....

    )
  • Aflac
    Aflac
    Aflac Incorporated is the largest provider of supplemental insurance in the United States, founded in 1955 and based in Columbus, Georgia. In the United States, Aflac underwrites a wide range of insurance policies, but is perhaps more known for its payroll deduction insurance coverage, which pays...

     - "Rudolph" (2007) (directed by Paul Harrod)
  • BC Dairy Foundation - Must Drink More Milk (web shorts, 2008) (various directors)
  • Washington State Department of Health - Park and Rec Room (2005) (directed by Chel White
    Chel White
    Chel White is an American film director, commercial and music video director, animator, actor, screenwriter, and visual effects supervisor on feature films....

    )
  • Guitar Hero
    Guitar Hero
    Guitar Hero is a music video game developed by Harmonix Music Systems and published by RedOctane for the PlayStation 2 video game console. It is the first entry in the Guitar Hero series. Guitar Hero was released on November 8, 2005 in North America, April 7, 2006 in Europe and June 15, 2006 in...

     - "On Tour" (2008) (directed by and Rob Shaw)
  • Hewlett Packard - "Flea Circus" (2006) (directed by David Daniels and Ray Di Carlo)
  • OfficeMax
    OfficeMax
    OfficeMax , is an American office supplies retailer that was founded in 1988 and is headquartered in Naperville, Illinois.-History:On April 1, 1988, OfficeMax was founded in Cleveland, Ohio, by Bob Hurwitz and Michael Feuer. Hurwitz served as executive chairman and chief executive officer and Feuer...

     - "Santa's Helper" (2005) (directed by Chel White
    Chel White
    Chel White is an American film director, commercial and music video director, animator, actor, screenwriter, and visual effects supervisor on feature films....

    )
  • Tinactin - "Monster foot" (2007–2008) (directed by David Daniels)
  • Alltel
    Alltel
    Alltel Corporation is a wireless service provider, primarily based in the United States. Before an acquisition by Verizon Wireless, it served 34 states. After the merger, Alltel continues to serve six states, mostly in rural areas...

     - "Christmas campaigns" (2007–2008) (directed by Chel White
    Chel White
    Chel White is an American film director, commercial and music video director, animator, actor, screenwriter, and visual effects supervisor on feature films....

    , Rob Shaw, Paul Harrod, and Sol Burbridge)
  • Reese's Pieces
    Reese's Pieces
    Reese's Pieces are a peanut butter flavored candy manufactured by The Hershey Company for the North American market; they are also available in Ireland & The United Kingdom. They are circular in shape and covered in candy shells that are colored either yellow, orange, or brown. They can be...

     - Center of Attention (2003) (directed by David Daniels and Chel White
    Chel White
    Chel White is an American film director, commercial and music video director, animator, actor, screenwriter, and visual effects supervisor on feature films....

    )
  • Tractor Supply Company
    Tractor Supply Company
    Tractor Supply Company is a large retail chain of stores that offers a number of products for home improvement, agriculture, lawn and garden maintenance, and livestock, equine and pet care. It is a leading U.S. retailer in its market.Founded as a mail order tractor parts business in 1938, the...

     - "The Stuff You Need Out Here" (series of ads) (2006) (directed by Paul Harrod)
  • Bing
    Bing
    Bing is a web search engine from Microsoft.Bing may also refer to:* An onomatopœia of a bell sound* Bing cherry, a variety of cherry* Bing , Chinese flatbread* Bing , a German company that manufactured toys and kitchen utensils...

     - "Rudolph the Red-Nosed Reindeer" (2011 Christmas
    Christmas
    Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...

     campaign)

Bent Image Lab's roster of directors

  • Chel White
    Chel White
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    Carlos Lascano
    Carlos Lascano is an Argentine director and writer, mainly known for his works in animation and illustration.-Early years:...

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