Bailey Quarters
Encyclopedia
Bailey Quarters is a character on the television sitcom, WKRP in Cincinnati
WKRP in Cincinnati
WKRP in Cincinnati is an American situation comedy that featured the misadventures of the staff of a struggling fictional radio station in Cincinnati, Ohio. The show was created by Hugh Wilson and was based upon his experiences working in advertising sales at Top 40 radio station WQXI in Atlanta...

. She was played by actress Jan Smithers
Jan Smithers
Karin Jan Smithers is an American television and film actress, who is best known for playing Bailey Quarters on the television series WKRP in Cincinnati.-Life and career:...

, and was based on creator Hugh Wilson's wife.

WKRP roles

Bailey originally came from Chicago with a degree in journalism from Ohio State University
Ohio State University
The Ohio State University, commonly referred to as Ohio State, is a public research university located in Columbus, Ohio. It was originally founded in 1870 as a land-grant university and is currently the third largest university campus in the United States...

, where she graduated Summa Cum Laude. Her ambition is eventually to be a broadcasting executive, but though intelligent and talented, she was held back early on by her extreme shyness and fear of speaking up. In the earliest episodes, station manager Arthur Carlson
Arthur Carlson
Arthur Carlson, aka "The Big Guy" is a fictional character on the television situation comedy WKRP in Cincinnati , the general manager of the low-rated Cincinnati radio station WKRP. The character was also a regular on the "revival" series, The New WKRP in Cincinnati, still working as general...

 could not even remember who she was or whether "Bailey" was a man or a woman.

She is originally in charge of just the billing and station traffic
Traffic (broadcasting)
In broadcasting, traffic is the scheduling of program material, and in particular the advertisements, for the broadcast day. In a commercial radio or TV station there is a vital link between sales and traffic in keeping the information about commercial time availability.The station sells airtime...

, but that changes when Andy Travis
Andy Travis
Andy Travis is a fictional character on the television situation comedy WKRP in Cincinnati . He was played by Gary Sandy.Travis was originally intended to be the lead character, the more-or-less normal person who would anchor the series and provide the focus for most of the stories...

 takes over as the program director of WKRP. One of his first acts is to give Bailey more duties, including being an on-air news reporter, over the strenuous objections of sexist sales manager Herb Tarlek
Herb Tarlek
Herb Tarlek is a character on the television situation comedy WKRP in Cincinnati . He was played by actor Frank Bonner...

 and news director Les Nessman
Les Nessman
Les Nessman is a fictional character on the television situation comedy WKRP in Cincinnati played by Richard Sanders. He reprised his role in the sequel series, The New WKRP in Cincinnati.-Background and Appearance:...

, who feels threatened. In the episode "Dear Liar," a take-off on the Janet Cooke
Janet Cooke
Janet Leslie Cooke is an American former journalist who became infamous when it was discovered that a Pulitzer Prize–winning story that she had written for The Washington Post had been fabricated.-Early career:...

 scandal, Bailey writes a news story that is partly fictional, which could have cost the station its broadcast license
Broadcast license
A broadcast license or broadcast license is a specific type of spectrum license that grants the licensee the privilege to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses are generally straddled with additional restrictions that...

, though she decides against using it. It only becomes an issue when Les jealously plagiarizes it on the air. Eventually the professional relationship between Les and Bailey becomes less strained, with Les allowing her more freedom and input on the station's news reporting. During the episode "In Concert", when reporting on a tragedy at a concert (which Bailey had attended and Les didn't), Les brings a depressed Bailey's spirits up by telling her "we're newsmen...well, newspersons" and telling her he needs her help to cover the story responsibly.

As the series goes on, Bailey becomes more assertive and more able to speak up for herself. She also undergoes subtle changes in her hairstyle and appears in eyeglasses less and less. She also becomes better at standing up to her nemesis Herb; in one episode, she throws lighted matches at Herb's polyester suit, threatening to set it on fire. By the second season, she has evolved into a serious and dependable career-minded woman who brings "a measure of sanity" to the station. By the fourth season, she has developed to be on an equal footing with her co-workers.

She also becomes increasingly associated with environmentalism
Environmentalism
Environmentalism is a broad philosophy, ideology and social movement regarding concerns for environmental conservation and improvement of the health of the environment, particularly as the measure for this health seeks to incorporate the concerns of non-human elements...

 and other activist causes. One episode begins with her circulating a petition against nuclear power
Nuclear power
Nuclear power is the use of sustained nuclear fission to generate heat and electricity. Nuclear power plants provide about 6% of the world's energy and 13–14% of the world's electricity, with the U.S., France, and Japan together accounting for about 50% of nuclear generated electricity...

; in another episode, she mentions that she spent the weekend campaigning for the Equal Rights Amendment
Equal Rights Amendment
The Equal Rights Amendment was a proposed amendment to the United States Constitution. The ERA was originally written by Alice Paul and, in 1923, it was introduced in the Congress for the first time...

. In the episode "Circumstantial Evidence," while testifying in court, she starts complaining to the judge about the plight of baby seals
Pinniped
Pinnipeds or fin-footed mammals are a widely distributed and diverse group of semiaquatic marine mammals comprising the families Odobenidae , Otariidae , and Phocidae .-Overview: Pinnipeds are typically sleek-bodied and barrel-shaped...

 and dolphins. Some of these character traits came from the actress who played Bailey, Jan Smithers
Jan Smithers
Karin Jan Smithers is an American television and film actress, who is best known for playing Bailey Quarters on the television series WKRP in Cincinnati.-Life and career:...

, who was herself involved with animal-rights and clean-energy causes; as with many of the WKRP characters, elements of the actor were incorporated into the character, giving the character more depth as the show went on. Although Bailey did not appear in the sequel series, The New WKRP in Cincinnati
The New WKRP in Cincinnati
The New WKRP in Cincinnati is a sequel/spin-off of the original CBS sitcom WKRP in Cincinnati. It was made for the syndication market from 1991 to 1993....

, it is revealed that she later left broadcasting and became the mayor of Ann Arbor, Michigan
Ann Arbor, Michigan
Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County. The 2010 census places the population at 113,934, making it the sixth largest city in Michigan. The Ann Arbor Metropolitan Statistical Area had a population of 344,791 as of 2010...

.

Bailey's character was overshadowed by that of Jennifer Marlowe
Jennifer Marlowe
Jennifer Elizabeth Marlowe is a character on the television situation comedy WKRP in Cincinnati . She was played by actress Loni Anderson, who received two Emmy nominations for playing the character.-Fictional character biography:...

 (played by Loni Anderson
Loni Anderson
Loni Kaye Anderson is an American actress who played the role of Jennifer Marlowe on the television sitcom WKRP in Cincinnati.- Early life :...

), the blonde bombshell of the station. The relationship between Jennifer and Bailey has often been likened to that between Ginger
Ginger Grant
Ginger Grant is a fictional character in the 1964 to 1967 television sitcom Gilligan's Island.-Career:...

 and Mary Ann
Mary Ann Summers
Mary Ann Summers is a fictional character in the television sitcom Gilligan's Island which ran on the CBS network from 1964 to 1967, and has run more or less continuously since in reruns.- Role :...

 from Gilligan's Island
Gilligan's Island
Gilligan's Island is an American television series created and produced by Sherwood Schwartz and originally produced by United Artists Television. The situation comedy series featured Bob Denver; Alan Hale, Jr.; Jim Backus; Natalie Schafer; Tina Louise; Russell Johnson; and Dawn Wells. It aired for...

.

Personal life

Bailey has an on-again, off-again romance with Dr. Johnny Fever
Dr. Johnny Fever
Dr. Johnny Fever is an off-the-wall character and disc jockey on the sitcom WKRP in Cincinnati. He was inspired by Atlanta DJ Skinny Bobby Harper...

. In the early episodes, it is suggested that Bailey looks up to Johnny as her mentor in the world of broadcasting, but that she also has a schoolgirl crush on him, a relationship that by the fourth season develops into what Smithers characterized as "more adult", giving both characters another dimension to develop. which leads her to ask him out on a date in the second-season opener, "For Love Or Money." However, their relationship never seems to go farther than the occasional date. (It is implied at the end of "For Love or Money" and "Mike Fright" that they have had at least casual sexual relations, though in both cases, it could be discounted as hyperbole.) In season 4's "Rumors," when Johnny stays at Bailey's place for a few days, Bailey is infuriated by the gossip that they are sleeping together, disappointing Johnny, who was hoping that the rumors would come true.

Unlike her friend Jennifer, who mostly dates wealthy older men, Bailey seems to have a different taste in men, dating not only Johnny, but (in the episode "In Concert") a manic-depressive divinity student with a serious drinking problem. In the episode "The Americanization of Ivan", Bailey is the focus of a Russian
Russians
The Russian people are an East Slavic ethnic group native to Russia, speaking the Russian language and primarily living in Russia and neighboring countries....

 defector's attentions; although he wishes her help in defecting to the U.S., the Russian is also smitten with her good looks. In the episode "Jennifer Falls in Love", Bailey enters a nearly daydream-like state when merely listening to Jennifer's description of her new blond repairman boyfriend named Steel, and is almost incapable of coherent conversation when she finally meets him.

There were slight hints of mutual attraction between Bailey and Andy Travis
Andy Travis
Andy Travis is a fictional character on the television situation comedy WKRP in Cincinnati . He was played by Gary Sandy.Travis was originally intended to be the lead character, the more-or-less normal person who would anchor the series and provide the focus for most of the stories...

 at different times in the show, as well; Andy would at times ask Bailey to accompany him to radio industry functions (though, usually after his attempts to get other dates had failed), and in the episode "Dear Liar", while delivering a reprimand to Bailey regarding the fake news story, Andy concludes by saying should she ever pull a stunt like that again, she would be "the best-looking woman on the unemployment line". Bailey's response is purely non-verbal, but her appreciation of the compliment is quite plain.

Her occasional references to her family suggest that she does not get along well with her parents, which may explain why she left Chicago. In one episode, she mentions that a visit home consists of relatives asking her if she's "Involved? Engaged? Pregnant?" In another episode, she attempts to describe her relationship with her father, but is left speechless with anger. In a third episode, Mr. Carlson mentions that "I talked to Bailey's father and he said I could shoot her."

Bailey's best friend at the station is Jennifer
Jennifer Marlowe
Jennifer Elizabeth Marlowe is a character on the television situation comedy WKRP in Cincinnati . She was played by actress Loni Anderson, who received two Emmy nominations for playing the character.-Fictional character biography:...

, who she often discusses relationship matters with (such as obliquely referring to her crush on Johnny, or giving Jennifer advice on how to deal with Herb). She also has a strong friendship with Venus Flytrap (WKRP in Cincinnati)
Venus Flytrap (WKRP in Cincinnati)
Venus Flytrap is a character on the television situation comedy WKRP in Cincinnati , played by Tim Reid. He is the evening and early night-time disc jockey at WKRP, and during the course of the series he also becomes the assistant program director.-Development:Concerning the paucity of black actors...

.

Casting

Jan Smithers was one of the few WKRP cast members who was the first choice for the role she played (Gordon Jump
Gordon Jump
Alexander Gordon Jump was an American actor best known as the clueless radio station manager Arthur "Big Guy" Carlson in the TV series WKRP in Cincinnati and the incompetent "Chief of Police Tinkler" in the sitcom Soap...

 being the other one). Creator Hugh Wilson said that despite Smithers' lack of experience (she had never done a situation comedy before), she was perfect for the character of Bailey as he had conceived her: "Other actresses read better for the part," Wilson recalled, "but they were playing shy. Jan was shy."

Cultural references and gender roles

Bailey Quarters is cited as an example of how 1970s' sitcoms reflected changing views of gender and women's roles in society and the workplace. One aspect of this is the expectation that women would be treated as people, not as women. The character of Bailey joined WKRP with a journalism degree and advanced from creating promotions to writing news copy to news broadcasting. This progression confirmed that hard work and talent would be rewarded, reinforced values of equality and diversity, and provided female viewers with reassurance of seeing a friendly, supportive workplace, and a character that struggled to be assertive and to overcome shyness, succeeding in gaining the respect of her coworkers.

Bailey Quarters is contrasted not only with the other principal female character, receptionist Jennifer Marlowe, but also with the male characters. Jennifer and Bailey offer, in a blonde-brunette dyad typical of sitcoms of the era, contrasting portrayals of female sexuality from opposite ends of the spectrum. Bailey demonstrated that a woman could be smart and nerdy, but also beautiful. In contrast to Jennifer, Bailey seeks recognition in a "man's" field of journalism.
Insecure, shy and chauvinistic newsman Les learns to accept assistance in his job from a woman.

Bailey Quarters was one of the first media examples of the popular naming convention of use of a surname as a first name.

Bailey is one of many television characters referenced in Canadian poet David McGimpsey
David McGimpsey
- David McGimpsey :David McGimpsey is one of Canada’s best comedic authors, noted by the Ottawa Citizen to be “as funny as David Sedaris and more inventive.” His poems and performances have garnered a wide readership and popular acclaim across North America...

's book, Sitcom.
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