BK Crown Jewels line - AbsoluteAstronomy.com

BK Crown Jewels line was a line of chicken sandwiches and hamburgers sold by the international fast-food restaurant chain Burger King

Burger King

Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...

in the New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

Market. They were larger, adult oriented products made with higher quality ingredients than their "standard" menu items.

The line was part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to adult males ages 18–34. Along with the TenderCrisp

Tendercrisp

The TenderCrisp is a chicken sandwich sold by Burger King, an international fast-food restaurant chain. It is one of their "indulgent" products....

, TenderGrill and Angus

The Angus burger (Burger King)

The Angus burger is a burger sold by the international fast-food restaurant chain Burger King as an "indulgent product". It is one of their larger, adult-oriented products made with higher quality ingredients than their "standard" menu items....

sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.

Product variants

All of the BK Crown Jewels sandwiches are served on a Kaiser roll

Kaiser roll

The Kaiser roll, also called a Vienna roll or a hard roll , is a kind of bread roll, invented in Vienna, and thought to have been named to honor Emperor Franz Joseph...

; the beef

Beef

Beef is the culinary name for meat from bovines, especially domestic cattle. Beef can be harvested from cows, bulls, heifers or steers. It is one of the principal meats used in the cuisine of the Middle East , Australia, Argentina, Brazil, Europe and the United States, and is also important in...

based sandwiches use a Whopper

Whopper

The Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jacks. Introduced in 1957, it has undergone several reformulations including resizing and bread changes...

patty and the chicken ones use a TenderCrisp

Tendercrisp

The TenderCrisp is a chicken sandwich sold by Burger King, an international fast-food restaurant chain. It is one of their "indulgent" products....

or TenderGrill fillet

Fillet (cut)

A fillet is a cut or slice of boneless meat or fish.- Meat :In the case of beef, in the USA, the term most often refers to beef tenderloin, especially filet mignon.- Chicken :...

Burgers
- Hell Raiser - The Hell Raiser has bacon
  Bacon
  Bacon is a cured meat prepared from a pig. It is first cured using large quantities of salt, either in a brine or in a dry packing; the result is fresh bacon . Fresh bacon may then be further dried for weeks or months in cold air, boiled, or smoked. Fresh and dried bacon must be cooked before eating...
  
  , relish
  Relish
  A relish is a cooked, pickled, or chopped vegetable or fruit food item which is typically used as a condiment.In North America, relish commonly alludes to sweet pickle relish-like sauce that often condiments hot dogs, hamburgers and other types of fast food.-Description and ingredients:The item...
  
  , aioli
  Aioli
  Aioli ) is a traditional sauce made of garlic, olive oil, and egg. There are many variations, such as the addition of mustard or, in Catalonia, pears. It is usually served at room temperature. The name aioli comes from Provençal alh 'garlic' is a traditional sauce made of garlic, olive oil,...
  
  , avocado
  Avocado
  The avocado is a tree native to Central Mexico, classified in the flowering plant family Lauraceae along with cinnamon, camphor and bay laurel...
  
  (guacamole
  Guacamole
  Guacamole , is an avocado-based dip that originated in Mexico. It is traditionally made by mashing ripe avocados with a molcajete with sea salt. Some recipes call for limited tomato, spicy Asian spices such as white onion, lime juice, and/or additional seasonings.-History:Guacamole was made by...
  
  ), lettuce
  Lettuce
  Lettuce is a temperate annual or biennial plant of the daisy family Asteraceae. It is most often grown as a leaf vegetable. It is eaten either raw, notably in salads, sandwiches, hamburgers, tacos, and many other dishes, or cooked, as in Chinese cuisine in which the stem becomes just as important...
  
  , tomato
  Tomato
  The word "tomato" may refer to the plant or the edible, typically red, fruit which it bears. Originating in South America, the tomato was spread around the world following the Spanish colonization of the Americas, and its many varieties are now widely grown, often in greenhouses in cooler...
  
  and onions.
- Blazing Saddle - The Blazing Saddle features bacon, relish, aioli, a Cajun
  Cajun cuisine
  Cajun cuisine is the style of cooking named for the French-speaking Acadian or "Cajun" immigrants deported by the British from Acadia in Canada to the Acadiana region of Louisiana, USA. It is what could be called a rustic cuisine — locally available ingredients predominate, and preparation...
  
  spiced sauce, lettuce, tomato and onions.
- Sweet Ride - The Sweet Ride sandwich is made with a Whopper patty, bacon, aioli, a mango
  Mango
  The mango is a fleshy stone fruit belonging to the genus Mangifera, consisting of numerous tropical fruiting trees in the flowering plant family Anacardiaceae. The mango is native to India from where it spread all over the world. It is also the most cultivated fruit of the tropical world. While...
  
  -lime
  Lime (fruit)
  Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...
  
  sauce, avocado (guacamole), lettuce, tomato and onions.

Chicken
- Blast Off - The Blast Off Crown Jewel sandwich has a TenderCrisp fillet and shares the same toppings as the Hell Raiser minus the aioli.
- Cracker Jack - The Cracker Jack Crown Jewel sandwich has a TenderCrisp fillet and features the same toppings as the Blazing Saddle minus the aioli.
- Mango Jammin - The Mango Jammin sandwich has a TenderGrill fillet and is made the same toppings as the Sweet Ride minus the aioli.

History

The BK Crown Jewels line was developed by the Burger King franchisee in New Zealand, Tasman Pacific Foods, abbreviated TPF. The sandwiches were introduced in the summer of 2005 as part of Burger King's global program to introduce more adult oriented fare to its menu. The products themselves were variations on the existing Whopper, TenderCrisp and TenderGrill sandwiches and featured more exotic ingredients such as mango lime salsa, avocado and garlic aioli.

With in two months of their introduction, sales at New Zealand restaurants increase by approximately 10%, and drew the attention of Burger King Holdings. BKH observed the sales trends and market acceptance of the products for several months after the introduction for the possible purpose of extending the concept in other markets. While the concept was tailored for the New Zealand market, TPF executives stated that it would be easy to adapt the concept to other regions. Some restaurant industry observers agreed with the TPF assessment of the products and separately stated other sauces and ingredients could be used to crate variations in the US and other markets.

Advertising

The advertising program for these sandwiches featured the slogan Flash, but not too flash which was an inference stating while they cost more than the standard burger offerings at BK, they were not as much as one would expect to pay at a higher end outlet. The products were introduced in a series of three pairs of commercials in both 15 and 30 second formats. The commercials featured animals such as snails or frogs that are used as exotic cuisine in various regions of the world. As the narrator announces BK is looking for new and more complex ingredients for their new line of sandwiches, the animals are shown reacting in a fearful way believing they are the new ingredients. At the end, the narrator declares one of the new flavors and the animal is relieved to find out they are not food, then they are promptly dispatched by the new food item (i.e. the frog is hit with a mango).

Naming and trademarks

Burger King currently does not have any trademarks on the Crown Jewels line of sandwiches in New Zealand.

Product variants

History

Advertising

Naming and trademarks

See also