Asahi Sonorama
Encyclopedia
is a Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

ese book, magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

, and manga
Manga
Manga is the Japanese word for "comics" and consists of comics and print cartoons . In the West, the term "manga" has been appropriated to refer specifically to comics created in Japan, or by Japanese authors, in the Japanese language and conforming to the style developed in Japan in the late 19th...

 publisher and a division of Asahi Shimbun Publications, which is a subsidiary of the publisher of the Asahi Shimbun
Asahi Shimbun
The is the second most circulated out of the five national newspapers in Japan. Its circulation, which was 7.96 million for its morning edition and 3.1 million for its evening edition as of June 2010, was second behind that of Yomiuri Shimbun...

. "Sonorama" is a coined word combining sonus, the Latin word for "sound", and horama, the Greek word for "sight". The name was acquired through the purchase of the trademark for sonosheets.

History

Asahi Sonorama was created as a division of Asahi Shimbun
Asahi Shimbun
The is the second most circulated out of the five national newspapers in Japan. Its circulation, which was 7.96 million for its morning edition and 3.1 million for its evening edition as of June 2010, was second behind that of Yomiuri Shimbun...

sha on September 9, 1959 under the name "Asahi Sonopress". It was initially established to record interviews, news, crime scene investigations, and articles on a variety of topics, and then release them on tape and sonosheets in the audio recording magazine Asahi Sonorama (from whence the company got its name). While doing this, the company also began publishing other magazines, manga collections
Tankobon
, with a literal meaning close to "independently appearing book", is the Japanese term for a book that is complete in itself and is not part of a series , though the manga industry uses it for volumes which may be in a series...

, and novels.

Even though the sound quality of sonosheets was lower than that of vinyl records, the sonosheets were flexible and could last a long time. Asahi Sonorama found a market among those who could not afford the high price of LP records
LP album
The LP, or long-playing microgroove record, is a format for phonograph records, an analog sound storage medium. Introduced by Columbia Records in 1948, it was soon adopted as a new standard by the entire record industry...

 and was therefore able to enter the record market and compete with record companies and publishers.

After a time, however, the magazine and the sonosheet started having different content, and sale started dropping, so the magazine began changing its area of specialty toward having more child-oriented music and content. As TV anime
Anime
is the Japanese abbreviated pronunciation of "animation". The definition sometimes changes depending on the context. In English-speaking countries, the term most commonly refers to Japanese animated cartoons....

, manga
Manga
Manga is the Japanese word for "comics" and consists of comics and print cartoons . In the West, the term "manga" has been appropriated to refer specifically to comics created in Japan, or by Japanese authors, in the Japanese language and conforming to the style developed in Japan in the late 19th...

, tokusatsu
Tokusatsu
is a Japanese term that applies to any live-action film or television drama that usually features superheroes and makes considerable use of special effects ....

, TV dramas
Japanese television drama
, also called , are a staple of Japanese television and are broadcast daily. All major TV networks in Japan produce a variety of drama series including murder romance, comedy, detective stories, horror, and many others...

, and the like became more popular, the magazine became more of a digest
Digest size
Digest size is a magazine size, smaller than a conventional or "journal size" magazine but larger than a standard paperback book, approximately 5½ x 8¼ inches, but can also be 5⅜ x 8⅜ inches and 5½ x 7½ inches. These sizes have evolved from the printing press operation end...

 or anthology
Anthology
An anthology is a collection of literary works chosen by the compiler. It may be a collection of poems, short stories, plays, songs, or excerpts...

 of stories, theme songs, and pictures from these series. Because of this, people began purchasing the magazine as a gift for children and sales began to be brisk again. However, the various record companies and publishers began taking advantage of this popularity by publishing their own magazines and sonosheets.

In the 1960s, due to the huge rise in the number of television shows targeting children, there was also a huge rise in the amount of material to choose from for inclusion in Asahi Sonorama. Since all of them were drawing from the same sources, the Asahi Sonorama and its rivals would often release sonosheets and vinyl records at the same time. Asahi Sonorama (the company) began to move into the vinyl record market at this time. In 1966, the company's name was changed from "Asahi Sonopress" to "Asahi Sonorama".

Due to the flooding of the market with similar goods, many companies began going under in the 1970s because they couldn't maintain their production levels and still make a profit. Asahi Sonorama was able to improve their manufacturing technique for the sonosheets to the point where they could attach paper labels to them, calling them "punch sheets" instead of "sonosheets". They also improved the sound quality, allowing them to release anime and tokusatsu picture books with the included punch sheet in stereo instead of mono sound. In 1975, Asahi Sonorama established its "Sonorama Bunko" imprint, and in September that same year began publication of the magazine Manga Shōnen.

Unfortunately, the market for picture books with included records disappeared quickly in the 1980s, so they refocused their attention on the regular publishing business.

Between June 21, 2007 and September 30 of the same year, Asahi Sonorama went through bankruptcy liquidation proceedings. The trademarks for "Sonosheet" and "Asahi Sonorama" were passed to their parent company, Asahi Shimbunsha (publisher of the Asahi Shimbun
Asahi Shimbun
The is the second most circulated out of the five national newspapers in Japan. Its circulation, which was 7.96 million for its morning edition and 3.1 million for its evening edition as of June 2010, was second behind that of Yomiuri Shimbun...

), and publication rights were handled by the publication division of that company. On April 1, 2008, Asahi Shimbunsha spun off its publication division into a subsidiary company, Asahi Shimbun Publications, and Asahi Sonorama is now considered a division of that company.

Publications

  • ChakiChaki, a monthly manga magazine
  • Classic Camera, a photography
    Photography
    Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor or chemically by means of a light-sensitive material such as photographic film...

     magazine
  • Duo, a monthly manga magazine
  • Good Come, a celebrity magazine focusing on young male actors. Beginning with volume 2, the magazine was published by Shufu no Tomosha. Beginning with volume 5, Tokyo News Service became the slaes agency for the magazine.
  • Griffon, a quarterly science fiction and fantasy novel magazine. There were seven issues from November 1992 through May 1994. It published novels by authors such as Shinji Kajio
    Shinji Kajio
    is an award winning Japanese author of science fiction and fantasy. The film Yomigaeri is based on a novel by him and he also co-wrote the manga series with Kenji Tsuruta , which was serialized in Monthly Comic Ryu. The manga is based on his short story of the same title, which became the...

    , Yūichi Sasamoto
    Yuichi Sasamoto
    Yūichi Sasamoto is a Japanese science fiction writer who won Seiun Awards for Ariel and also for three non-fiction volumes Passport to the Universe. He also co-wrote with Yoshikazu Yasuhiko the film Venus Wars. His work Miniskirt Uchū Kaizoku will be adapted into an anime television series in...

    , and Hideyuki Kikuchi
    Hideyuki Kikuchi
    is a Japanese author famous for his horror novels. His most famous works including the Vampire Hunter D series, Darkside Blues and Wicked City. He has been compared to both Stephen King and H. P. Lovecraft.-Biography:...

    , and manga by artists such as Yoshitō Asari and Yukinobu Hoshino
    Yukinobu Hoshino
    is a Japanese manga artist. He was born in Kushiro, Hokkaidō and dropped out of Aichi Prefectural University of Fine Arts and Music mid-semester from the fine arts department. He made his debut in 1975 with Kotetsu no Queen and with Harukanaru Asa won the Tezuka prize for an outstanding manga. On...

     (2001 Nights
    2001 Nights
    is a science fiction manga series written and illustrated by Yukinobu Hoshino and originally serialized in Futabasha's Monthly Super Action starting from June 1984. It was then collected into three bound volumes by Futabasha, released between August 18, 1985 and October 24, 1986...

    ). In the 1994 Spring issue, the publishers included a message stating that the magazine would be ceasing publication within the year, and there haven't been any issues since then. It is assumed the magazine has ceased publication.
  • Halloween, a monthly manga magazine
  • Hero Vision, a tokusatsu media coverage magazine
  • Honto no Atta Kowai Hanashi, a horror story and manga magazine
  • Honto no Atta Waratchau Hanashi, a formerly published humor story and manga magazine which ceased publication in 2008
  • Manga Shōnen, a monthly manga magazine
  • Nemuki, a "weird tales" shōjo manga magazine, originally titled Nemurenu Yoru no Kimyō na Hanashi
    • Mugenkan, a special quarterly issue of Nemuki
  • Shishiō, a science fiction and fantasy
    Fantasy
    Fantasy is a genre of fiction that commonly uses magic and other supernatural phenomena as a primary element of plot, theme, or setting. Many works within the genre take place in imaginary worlds where magic is common...

     novel magazine
  • Uchūsen, a science fiction
    Science fiction
    Science fiction is a genre of fiction dealing with imaginary but more or less plausible content such as future settings, futuristic science and technology, space travel, aliens, and paranormal abilities...

     special effects magazine which ceased publication with the July 2005 issue. Hobby Japan
    Hobby Japan
    HobbyJAPAN CO. is a Japanese hobby magazine and publishing company, specializing in roleplaying, war, and tabletop games, as well as action figures, toys, and artbooks for successful anime, manga and light novel franchises.- Role-playing games :...

    acquired the rights to the publication in 2007, and the magazine began publication again in 2008.


Sources:

Manga

  • Halloween Comics
  • Halloween Shōjo Comic Kan
  • Honto ni Atta Kowai Hanashi Comics
  • Izumi Takemoto
    Izumi Takemoto
    is a Japanese manga artist. He attended Nihon University and majored in business. His first experience with science fiction was through the works of Edgar Rice Burroughs, and the majority of his works reflect this SF influence. He is also a cat lover, and while cats frequently appear in his works,...

    dashinaoshi
  • Nemurenu Yoru no Kimyō na Hanashi Comics
  • Sonorama Comic Bunko
  • Sun Comics
  • Sun Wide Comics
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