Anita Elberse
Encyclopedia
Anita Elberse, Associate Professor of Business Administration at Harvard Business School
. She is a leading expert on marketing strategies for firms in the media and entertainment sector. She has published her research in top academic and practitioner journals in the fields of marketing, economics, and management. According to the Wall Street Journal, "[Elberse] takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball."
Elberse is acclaimed for a 2008 article in the Harvard Business Review
on Chris Anderson's "The Long Tail
" theory. In the article, Elberse analyzes sales and customer transactions data that show that digital distribution does not diminish the importance of blockbuster hits. On his blog, Anderson responded to the study, praising Elberse and the academic rigor with which she explores the issue but drawing a distinction between their respective interpretations of where the "head" and "tail" begin. Elberse addressed the inconsistencies in Anderson’s arguments in a subsequent response.
She teaches a popular second-year MBA course at Harvard on the “creative industries,” covering the businesses of media, entertainment, and sports. Her work was featured in Variety
, which heralded her “series of fresh, entertainment-focused cases for future execs and management students.” The series includes studies on soccer club Boca Juniors
, top athletes LeBron James
and Maria Sharapova
, Lady Gaga
, comic-book giant Marvel Enterprises, premium online content platform Hulu
, film studio MGM, the Metropolitan Opera
, indie label Octone Records, the NFL, and MLB. Elberse was named one of the 40 best business school professors under the age of 40. She won the HBS Faculty Teaching Award in 2011.
Elberse joined Harvard in 2003. She was a Visiting Fellow and Lecturer at The Wharton School, University of Pennsylvania
from 2001 to 2003, and holds a PhD from London Business School
. She is a native of the Netherlands
.
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
. She is a leading expert on marketing strategies for firms in the media and entertainment sector. She has published her research in top academic and practitioner journals in the fields of marketing, economics, and management. According to the Wall Street Journal, "[Elberse] takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball."
Elberse is acclaimed for a 2008 article in the Harvard Business Review
Harvard Business Review
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership among academics, executives,...
on Chris Anderson's "The Long Tail
The Long Tail
The Long Tail or long tail refers to the statistical property that a larger share of population rests within the tail of a probability distribution than observed under a 'normal' or Gaussian distribution...
" theory. In the article, Elberse analyzes sales and customer transactions data that show that digital distribution does not diminish the importance of blockbuster hits. On his blog, Anderson responded to the study, praising Elberse and the academic rigor with which she explores the issue but drawing a distinction between their respective interpretations of where the "head" and "tail" begin. Elberse addressed the inconsistencies in Anderson’s arguments in a subsequent response.
She teaches a popular second-year MBA course at Harvard on the “creative industries,” covering the businesses of media, entertainment, and sports. Her work was featured in Variety
Variety (magazine)
Variety is an American weekly entertainment-trade magazine founded in New York City, New York, in 1905 by Sime Silverman. With the rise of the importance of the motion-picture industry, Daily Variety, a daily edition based in Los Angeles, California, was founded by Silverman in 1933. In 1998, the...
, which heralded her “series of fresh, entertainment-focused cases for future execs and management students.” The series includes studies on soccer club Boca Juniors
Boca Juniors
Club Atlético Boca Juniors is an Argentine sports club based in La Boca neighborhood of Buenos Aires. It is best known for its professional football team, which currently plays in the Primera División....
, top athletes LeBron James
LeBron James
LeBron Raymone James is an American professional basketball player for the Miami Heat of the National Basketball Association . Nicknamed "King James", he was a three-time "Mr. Basketball" of Ohio in high school, and was highly promoted in the national media as a future NBA superstar while a...
and Maria Sharapova
Maria Sharapova
Maria Yuryevna Sharapova ,. is a Russian professional tennis player and a former world no. 1. A US resident since 1994, Sharapova has won 24 WTA singles titles, including three Grand Slam singles titles at the 2004 Wimbledon, 2006 US Open and 2008 Australian Open...
, Lady Gaga
Lady GaGa
Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...
, comic-book giant Marvel Enterprises, premium online content platform Hulu
Hulu
Hulu is a website and over-the-top subscription service offering ad-supported on-demand streaming video of TV shows, movies, webisodes and other new media, trailers, clips, and behind-the-scenes footage from NBC, Fox, ABC, and Obstacle on October 20th 2011 Nickelodeon and CBS and many other...
, film studio MGM, the Metropolitan Opera
Metropolitan Opera
The Metropolitan Opera is an opera company, located in New York City. Originally founded in 1880, the company gave its first performance on October 22, 1883. The company is operated by the non-profit Metropolitan Opera Association, with Peter Gelb as general manager...
, indie label Octone Records, the NFL, and MLB. Elberse was named one of the 40 best business school professors under the age of 40. She won the HBS Faculty Teaching Award in 2011.
Elberse joined Harvard in 2003. She was a Visiting Fellow and Lecturer at The Wharton School, University of Pennsylvania
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university located in Philadelphia, Pennsylvania, United States. Penn is the fourth-oldest institution of higher education in the United States,Penn is the fourth-oldest using the founding dates claimed by each institution...
from 2001 to 2003, and holds a PhD from London Business School
London Business School
London Business School is an international business school and a constituent college of the federal University of London, located in central London, beside Regent's Park...
. She is a native of the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
.