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Hulu



 
 
Hulu is a website that offers commercial-supported streaming video of TV shows and movies from NBC, Fox
Fox Broadcasting Company

The Fox Broadcasting Company, commonly referred to as Fox and stylized as FOX, is an United States television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation....
 and many other networks and studios. Hulu videos are currently offered only to users in the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
. Hulu provides video in Flash Video format, including many films and shows that are available in 480p
480p

480p is the shorthand name for a video display resolution. The p stands for progressive scan, i.e. non-interlaced. The 480 denotes a vertical resolution of 480 vertically scanning lines, usually with a horizontal resolution of 640 pixels and 4:3 Aspect ratio or a horizontal resolution of 854 pixels and 16:9 aspect ratio....
. In addition, some TV shows and movies are now offered in high-definition
High-definition video

High-definition video or HD video generally refers to any video system of higher than Standard-definition_television, most commonly at display resolutions of 1280?720 or 1920?1080 ....
. Hulu also provides web syndication services for other websites including AOL
AOL

AOL LLC is an United States global Internet services and media company operated by Time Warner and was headquartered in Loudoun County, Virginia until late April 2008 when it was moved to new offices at 770 Broadway in New York City....
, MSN
MSN

MSN is a collection of Internet services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system....
, MySpace
MySpace

MySpace is a social network service website with an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos for teenagers and adults internationally....
, Yahoo!
Yahoo!

Yahoo! Inc. is an United States public company corporation with headquarters in Sunnyvale, California, , and provides Internet services worldwide....
 and Comcast
Comcast

Comcast Corporation is the largest cable television company, the second largest Internet service provider and the fourth largest telephone service provider in the United States....
's Fancast.com
Comcast Interactive Media

Comcast Interactive Media is a division of Comcast focusing on online media. CIM was created in 2005 and is headed by President, Amy Banse and Executive Vice President, Samuel Schwartz....
.

Hulu is a joint venture of NBC Universal
NBC Universal

NBC Universal, Inc. is a mass media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi part of the French Media Group, Vivendi Universal without Canal+ Group ....
 and News Corp, with funding by Providence Equity Partners
Providence Equity Partners

Providence Equity Partners is a private equity firm headquartered in Providence, Rhode Island that focuses on investments in media and telecommunications....
, which made a USD$100 million equity investment
Ownership equity

In accounting terms, after all liability are paid, ownership equity is the remaining interest in assets. If valuations placed on assets do not exceed liabilities, negative equity exists....
 and holds a 10% stake.

The name Hulu comes from a Chinese
China

China is a Culture of China, an ancient civilization, and, depending on perspective, a national or multinational entity extending over a large area in East Asia....
 proverb , in which it means holder of precious things.






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Encyclopedia


Hulu is a website that offers commercial-supported streaming video of TV shows and movies from NBC, Fox
Fox Broadcasting Company

The Fox Broadcasting Company, commonly referred to as Fox and stylized as FOX, is an United States television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation....
 and many other networks and studios. Hulu videos are currently offered only to users in the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
. Hulu provides video in Flash Video format, including many films and shows that are available in 480p
480p

480p is the shorthand name for a video display resolution. The p stands for progressive scan, i.e. non-interlaced. The 480 denotes a vertical resolution of 480 vertically scanning lines, usually with a horizontal resolution of 640 pixels and 4:3 Aspect ratio or a horizontal resolution of 854 pixels and 16:9 aspect ratio....
. In addition, some TV shows and movies are now offered in high-definition
High-definition video

High-definition video or HD video generally refers to any video system of higher than Standard-definition_television, most commonly at display resolutions of 1280?720 or 1920?1080 ....
. Hulu also provides web syndication services for other websites including AOL
AOL

AOL LLC is an United States global Internet services and media company operated by Time Warner and was headquartered in Loudoun County, Virginia until late April 2008 when it was moved to new offices at 770 Broadway in New York City....
, MSN
MSN

MSN is a collection of Internet services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system....
, MySpace
MySpace

MySpace is a social network service website with an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos for teenagers and adults internationally....
, Yahoo!
Yahoo!

Yahoo! Inc. is an United States public company corporation with headquarters in Sunnyvale, California, , and provides Internet services worldwide....
 and Comcast
Comcast

Comcast Corporation is the largest cable television company, the second largest Internet service provider and the fourth largest telephone service provider in the United States....
's Fancast.com
Comcast Interactive Media

Comcast Interactive Media is a division of Comcast focusing on online media. CIM was created in 2005 and is headed by President, Amy Banse and Executive Vice President, Samuel Schwartz....
.

Hulu is a joint venture of NBC Universal
NBC Universal

NBC Universal, Inc. is a mass media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi part of the French Media Group, Vivendi Universal without Canal+ Group ....
 and News Corp, with funding by Providence Equity Partners
Providence Equity Partners

Providence Equity Partners is a private equity firm headquartered in Providence, Rhode Island that focuses on investments in media and telecommunications....
, which made a USD$100 million equity investment
Ownership equity

In accounting terms, after all liability are paid, ownership equity is the remaining interest in assets. If valuations placed on assets do not exceed liabilities, negative equity exists....
 and holds a 10% stake.

The name Hulu comes from a Chinese
China

China is a Culture of China, an ancient civilization, and, depending on perspective, a national or multinational entity extending over a large area in East Asia....
 proverb , in which it means holder of precious things. Literally, it refers (in Chinese) to the calabash
Calabash

The calabash or Bottle gourd is a vine grown for its fruit, which can either be harvested young and used as a vegetable or harvested mature, dried, and used as a bottle, utensil, or pipe....
 gourd, which is often used as a container for water and liquor.

History

The Hulu venture was announced in April 2007, with AOL, MSN, MySpace and Yahoo! planned as "initial distribution partners". The nickname "Clown Co." was dubbed for this joint venture. Jason Kilar was named the CEO in June. The name Hulu was chosen in late August 2007, when the website went live, with an announcement only and no content. It invited users to leave their email addresses for the upcoming beta test. In October, Hulu began the private beta testing by invitation, and later allowed users to invite friends. Hulu launched for public access in the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 on March 12, 2008. Hulu began an advertising campaign during NBC's broadcast of Super Bowl XLIII
Super Bowl XLIII

Super Bowl XLIII was an American football game which featured the American Football Conference champion Pittsburgh Steelers and the National Football Conference champion Arizona Cardinals to decide the National Football League champion for the 2008 NFL season....
 with an initial ad starring Alec Baldwin
Alec Baldwin

Alexander Rae Baldwin III is an United States film and television actor. Working as Alec Baldwin, he has appeared in prominent films such as Beetlejuice, as Jack Ryan in The Hunt for Red October , in the Martin Scorsese films The Aviator and The Departed....
 entitled Alec in Huluwood, intended to humorously reveal the shocking "secret behind Hulu", portraying the site as being an "evil plot to destroy the world".

Features

Hulu distributes video both on its own web site and syndicates its hosting to other sites, and allows users to embed Hulu clips on their websites. In addition to NBC and FOX programs and movies, Hulu carries shows from other networks such as Comedy Central
Comedy Central

Comedy Central is an United States cable television and satellite television channel that carries predominantly comedy programming, both original and broadcast syndication....
, PBS, USA Network
USA Network

USA Network is an United States cable television channel launched in 1977. The channel shows a variety of original and second-run programming, from syndicated TV series to edited Film....
, Bravo
Bravo (television network)

Bravo is a cable television network owned by NBC Universal. It is currently seen in more than 80 million homes and was the first service dedicated to film, drama, and the performing arts when it launched by Cablevision as an advertisement-free network in December 1980....
, Fuel TV
Fuel TV

FuelL TV is an action sports network that appears in the United States....
, FX, SPEED Channel
SPEED Channel

Speed, sometimes still referred to as the Speed Channel, is a cable television and satellite television television channel broadcast to various parts of North America, but primarily the United States....
, Sci Fi
Sci Fi Channel (United States)

Sci Fi Channel, often stylized SCI FI Channel, is an American cable television channel, launched on September 24, 1992, that specializes in science fiction, fantasy, horror film, and paranormal programming....
, Style
Style Network

The Style Network is an United States cable television network based in Los Angeles, California. It is part of a group of channels owned by Comcast....
, Sundance
Sundance Channel

Sundance Channel is a cable television Television network devoted to airing independent film, world cinema, documentary film, short films, and original programs, such as news about the latest developments from each year's Sundance Film Festival....
, E!
E!

E!: Entertainment Television is an United States cable television and direct broadcast satellite network. From November 2006 onwards, it became wholly owned by Comcast....
, G4
G4 (TV channel)

G4 is an United States Cable television, Satellite television, and FiOS television channel originally geared toward male viewers aged 12–28, devoted to the world of video games and technology....
, Versus
Versus (TV channel)

Versus is a cable television sports channel owned by Comcast and shown in the United States. It was previously known as OLN until a name change on September 25, 2006....
, Noggin TV, Nick Jr.
Nick Jr.

Nick Jr. is a future American television network and sister channel of Nickelodeon that will launch in September 2009. Prior to 2009, Nick Jr. was a block on Nickelodeon seen on weekday mornings....
, PBS KIDS Sprout
PBS KIDS Sprout

PBS Kids Sprout is a U.S. digital cable television channel, Video on demand service, and website providing PBS Kids shows and original programming for Nursery school and their families....
, Disney Channel
Disney Channel

Disney Channel is a cable television television channel specializing in television programming for children through original series and movies as well as third party programming....
 and Oxygen.

Availability

Currently, Hulu's content is only available in the United States with licensing reasons cited. An exception to this was Dr. Horrible's Sing-Along Blog
Dr. Horrible's Sing-Along Blog

Dr. Horrible's Sing-Along Blog is a 43-minute musical film, initially produced exclusively for Internet distribution. It tells the story of Dr....
, which was made available without regional restrictions for a limited time on Hulu, and was since added to the iTunes Store
ITunes Store

The iTunes Store is a software-based online shopping digital media store operated by Apple Inc. Opening as the iTunes Music Store on April 28, 2003, it proved the viability of online music store and is now the number-one music vendor in the United States....
. As of February, 2009, Hulu has pulled its content from CBS Corp.'s tv.com
TV.com

TV.com is a website now owned by CBS Interactive. The service was launched on June 1, 2005 and replaced the popular TV Tome website....
, and from Boxee
BOXEE

Boxee is a freeware cross-platform media center software with social networking features that is a Fork of the open source XBMC software with some custom and Proprietary software additions....
, a software firm that makes Internet video suitable for viewing on a large screen, like a television connected to a PC.

See also

  • Video on demand
    Video on demand

    Video on demand or audio video on demand systems allow users to select and watch/listen to video or Sound recording and reproduction content on demand....


External links

  • , Wall Street Journal