Almay
Encyclopedia
Almay is a cosmetics brand owned by Revlon
Revlon
Revlon is an American cosmetics, skin care, fragrance, and personal care company founded in 1932.-History:Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name...

, along with other brands including Revlon
Revlon
Revlon is an American cosmetics, skin care, fragrance, and personal care company founded in 1932.-History:Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name...

, Ultima II
Ultima II (cosmetics line)
Ultima II isa cosmetics and skin care line owned by Revlon, Inc.-History:The "Ultima" name was originally coined by Bea Castle, the highest placed female executive working for Revlon at the time, for a new moisturising cream. Following on from the success of the moisturiser, Revlon founder Charles...

, ColorStay, Flex, New Complexion, Revlon Age Defying, and Charlie
Charlie (fragrance)
Charlie is a line of women's and men's fragrances produced by the American cosmetic and perfume house Revlon.-Original fragrance:Charlie, named after Charles Revson, was released in 1973. It was originally launched to compete with Estée, a fragrance released by Estée Lauder...

.

History

The Almay Brand was originally established in 1931 and was named after the founders, Alfred and Fanny May Woititz. The creation of this cosmetic
Cosmetics
Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...

 brand began when Fanny May Woititz was in need of cosmetic products that did not irritate her sensitive skin. Her husband Alfred, who was a professional chemist, started experimenting with makeup to find ingredients that were purer and gentler. With the help of dermatologist Dr. Marion Sulzberger, they developed the first cosmetic brand that uses hypoallergenic ingredients.

Almay was the first brand to introduce skincare safety by producing 100% fragrance-free products, by showing all the ingredients used on its product labels, and by testing for allergy, as well as irritation. It was also the first to create a cosmetic line for consumers with specific skin types and those who wear contact lenses. In 1987, Almay was acquired by Revlon and today, has expanded to a full line of skincare and makeup products.

Almay has products for skincare, face, lips and eyes. The natural ingredients used include Meadowsweet (Spirael ulmaria) for oily skin, Grape Seed (Vitis vinifera
Vitis vinifera
Vitis vinifera is a species of Vitis, native to the Mediterranean region, central Europe, and southwestern Asia, from Morocco and Portugal north to southern Germany and east to northern Iran....

) for normal skin and Cucumber (Cucumis sativa) for dry skin. Anti-aging ingredient used in products is Story of Moringa (Moringa oleifera
Moringa oleifera
Moringa oleifera, the word Moringa probably came from dravidian language Tamil and commonly referred to as "Shojne" in Bengali, "Munagakaya" in Telugu,"Shenano" in Rajasthani,...

), also known as "The Miracle Tree". Other natural ingredients in the products are Aloe (Aloe barbadensis), Milk Thistle (Silybum marianum), Licorice (Glycyrrhiza glabra), Soybean (Glycine max) and Rosehips (Rosa canina).

Elaine Irwin Mellencamp
Elaine Irwin Mellencamp
Elaine Irwin Mellencamp is an American model, and formerly worked as the face of Almay Cosmetics and Ralph Lauren.-Early life and career:...

 became the spokesperson for Almay in March 2004 and continue to campaign for the company's new innovations.

In 2010, Kate Hudson
Kate Hudson
Kate Garry Hudson is an American actress. She came to prominence in 2001 after winning a Golden Globe and receiving several nominations, including a nomination for an Academy Award for Best Supporting Actress, for her role in Almost Famous. She then starred in the hit film How to Lose a Guy in 10...

 became the new spokesmodel for Almay.

Spokesmodels

Some of the actresses and models appear in the tv and print ads including: Leslie Bibb
Leslie Bibb
Leslie Louise Bibb is an American actress and former fashion model. She transitioned into film and television in late 1990s. She appeared in television shows such as Home Improvement , before she appeared in her first film, the comedy Private Parts , which was followed by her first show The Big Easy...

 Gillian Boudreau Lisa Butler Emily Caillon Karen Duffy
Karen Duffy
Karen Duffy is an American model, television personality, and actress.-Early life:Duffy was born in New York City, the daughter of Carol, a homemaker, and Phil Duffy, a developer. She attended Park Ridge High School in Park Ridge, New Jersey, graduating in 1979...

 Jennifer Finnigan
Jennifer Finnigan
Jennifer Christina Finnigan is a 3-time Daytime Emmy Award winning Canadian actress, perhaps best known for her role as Bridget Forrester in the American soap opera The Bold and the Beautiful from 2000 to 2004. She appeared in the ABC sitcom Better with You.-Biography:Finnigan was born in Montreal...

 Kathie Lee Gifford
Kathie Lee Gifford
Kathie Lee Gifford is an American television host, singer, songwriter and actress, best known for her 15-year run on the talk show Live with Regis and Kathie Lee, which she co-hosted with Regis Philbin...

 Eva Herzigova
Eva Herzigová
Eva Herzigová is a Czech model and actress.-Early life and career:Herzigová was born in Litvínov, Czechoslovakia . She began her modeling career after winning a modeling beauty contest in Prague in 1989, at the age of sixteen. After arriving in Paris, her popularity increased...

 Kate Hudson
Kate Hudson
Kate Garry Hudson is an American actress. She came to prominence in 2001 after winning a Golden Globe and receiving several nominations, including a nomination for an Academy Award for Best Supporting Actress, for her role in Almost Famous. She then starred in the hit film How to Lose a Guy in 10...

 Lauren Hutton
Lauren Hutton
Lauren Hutton is an American model and actress. She is best-known for her starring roles in the movies American Gigolo and Lassiter, and also for her fashion modeling career.-Personal life:...

 Elaine Irwin
Elaine Irwin Mellencamp
Elaine Irwin Mellencamp is an American model, and formerly worked as the face of Almay Cosmetics and Ralph Lauren.-Early life and career:...

 Milla Jovovich
Milla Jovovich
Milla Jovovich December 17, 1975)is an American model, actress, musician, and fashion designer. Over her career, she has appeared in a number of science fiction and action-themed films, for which music channel VH1 has referred to her as the "reigning queen of kick-butt".Milla Jovovich began...

 Vendela Kirsebom
Vendela Kirsebom
Vendela Maria Kirsebom is a Norwegian-Swedish model and actress living in Nesodden, Norway.-Early life and career:Vendela Kirsebom was born in Stockholm, Sweden to a Norwegian mother; her Swedish father was of Turkish descent. At age 13, Kirsebom was discovered in a Stockholm restaurant by Eileen...

 Yasmin Le Bon
Yasmin Le Bon
Yasmin Le Bon is a British Iranian fashion model. She was born to an Iranian father and an English mother...

 Marie-Eve Nadeau Stephanie Seymour
Stephanie Seymour
Stephanie Michelle Seymour is an American model and actress. Seymour has modeled for many notable fashion magazines and designers, and has been photographed by several well-known photographers including Herb Ritts, Richard Avedon, Gilles Bensimon, and Mario Testino.-Career:Born in San Diego,...

 Fabiana Tambosi
Fabiana Tambosi
Fabiana Tambosi is a Brazilian fashion model who has worked for numerous cosmetics companies, such as Clarins, Elizabeth Arden, Sephora, Sedal, and Almay...

 Courtney Thorne-Smith
Courtney Thorne-Smith
Courtney Thorne-Smith is an American actress. She is best known for her roles as Alison Parker on Melrose Place, Georgia Thomas on Ally McBeal, and Cheryl Mabel in According to Jim, as well as her recurring role in Two and a Half Men as Lyndsey McElroy.-Early life:She was born in San Francisco,...


External links

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