History
Revlon was founded in the midst of the
Great DepressionThe Great Depression was a severe worldwide economic depression in the decade preceding World War II. The timing of the Great Depression varied across nations, but in most countries it started in about 1929 and lasted until the late 1930s or early 1940s...
, 1932, by
Charles RevsonCharles Haskell Revson was a pioneering cosmetics industry executive who created and managed Revlon Cosmetics through five decades.-Early age:...
and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name.
Starting with a single product — a new type of
nailA nail is a horn-like structure at the end of a person's finger or toe. See also claw.-Parts of the nail:Fingernails and toenails are made of a tough protein called keratin, as are animals' hooves and horns. Along with hair and teeth they are an appendage of the skin. The parts of the nail...
enamel — the three founders pooled their resources and developed a unique
manufacturingManufacturing is the use of machines, tools and labor to make things for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale...
process. Using
pigmentA pigment is a material that changes the color of reflected or transmitted light as the result of wavelength-selective absorption. This physical process differs from fluorescence, phosphorescence, and other forms of luminescence, in which a material emits light.Many materials selectively absorb...
s instead of
dyeA dye can generally be described as a colored substance that has an affinity to the substrate to which it is being applied. The dye is generally applied in an aqueous solution, and may require a mordant to improve the fastness of the dye on the fiber....
s, Revlon developed a variety of new shades of opaque nail enamel. Successful in salons from the start, in 1937 Revlon started selling the polishes in department stores and drug stores. In six years the company became a multimillion dollar organization. By 1940, Revlon offered an entire manicure line, and added
lipstickLipstick is a cosmetic product containing pigments, oils, waxes, and emollients that applies color and texture to the lips. There are many varieties of lipstick.Women in the ancient Indus Valley Civilization applied lipstick to their lips for face decoration...
to the collection. During World War II Revlon created makeup and related products for the U.S. Army, which was honored in 1944 with the
Army-Navy ‘E’ AwardThe Army-Navy 'E’ Award was an honor presented to a company during World War 2 for excellence in production of war equipment. The award was also known as the Army-Navy Production Award. The award would consist of a pennant for the plant and emblems for all employees in the plant at the time the...
for Excellence.
1940s
By the end of the war, Revlon listed itself as one of America's top five cosmetic houses. Expanding its capabilities, the company bought
Graef & Schmidt, a cutlery manufacturer seized by the government in 1943 because of German business ties. This acquisition made it possible for Revlon to produce its own manicure and pedicure instruments, instead of buying them from outside supply sources.
Up until the 1940s, Revlon's magazine ads were drawn by hand and mostly in black and white. Beginning in 1945, Revlon began launching stunning, full-color, photographic advertisements in major magazines and stores across the country. Revlon introduced matching nail polish and lipsticks with exotic and unique names. These ads were taken by the top fashion photographers of the day including
Richard Avedon Richard Avedon was an American photographer. Avedon capitalized on his early success in fashion photography and expanded into the realm of fine art.- Photography career :...
,
Cecil BeatonSir Cecil Walter Hardy Beaton CBE, was an English fashion and portrait photographer and an Academy Award-winning stage and costume designer for films and the theatre.- Biography :...
, and
John RawlingsJohn Rawlings was a Condé Nast Publications fashion photographer from the 1930s through the 1960s. Rawlings left a significant body of work, including 200 Vogue magazine and Glamour magazine covers to his credit and 30,000 photos in archive, maintained by curator Kohle Yohannan.Rawlings was in the...
. Some of these ads were for "Paint the Town Pink" and 1945's "Fatal Apple" with Dorian Leigh. In 1947 Revlon introduced "Bachelor's Carnation" and in 1948, "Sweet Talk,"
[]]
"Fire and Ice" and Dorian Leigh
In 1950, Revlon introduced a red lipstick and nail enamel called "Where's the Fire?" Revlon used the word "fire" again later in their "Fire and Ice" ads.
One of the world's first supermodels,
Dorian LeighDorian Leigh was an American model and one of the earliest modelling icons of the fashion industry. She is considered one of the first supermodels.-Career:...
, starred in some of Revlon's most memorable advertisements of all time. In 1946, Dorian was covered in purple flowers and wrapped in a pale purple sheet for "Ultra Violet." In 1947, Dorian appeared in "Fashion Plate." In 1953, at the age of 36, she appeared in "Cherries in the Snow." Later that year she appeared in the legendary "Fire and Ice" ad shot by Richard Avedon.
Originally, Dorian appeared in a tight, silver-beaded dress with an enormous red wrap. Her black hair had a silver swirl in it and she had her hands, with long red nails, positioned in front of her breasts. Charles Revson rejected Avedon's original ad as "too sexual." They re-shot the ad, this time with her open hand in front of one hip, the other in front of her cheek.
The advertisement became Madison Avenue legend because of the full-page quiz next to the sensual ad. The ad asked, "Are You Made For 'Fire and Ice.'" It further asked:
"What is the American girl made of? Sugar and spice and everything nice? Not since the days of the Gibson Girl! There's a new American beauty. . . she's tease and temptress, siren and gamin, dynamic and demure. Men find her slightly, delightfully baffling. Sometimes a little maddening. Yet they admit she's easily the most exciting woman in all the world! She's the 1952 American beauty, with a foolproof formula for melting the male! She's the 'Fire and Ice' girl. (Are you?)
In November 1955, Revlon went public. The IPO price was $12 per share, but it reached $30 per share within 8 weeks.
Suzy Parker
Dorian Leigh's 15-years younger supermodel sister,
Suzy ParkerSuzy Parker , born Cecilia Ann Renee Parker, was an American model and actress active from 1947 into the early 1960s. Her modeling career reached its zenith during the 1950s when she appeared on the cover of dozens of magazines, advertisements, and in movie and television roles...
, also shot numerous Revlon magazines ads. Unlike Leigh, whom Charles Revson was smitten with and wanted to perhaps marry, Revson supposedly hated Parker. Parker said,
"I would do the Revlon ads with Dick [Richard Avedon]. I never had a contract. What Mr. Revson offered me was such peanuts I told him to go take a flying jump. But I always ended up doing retakes for all these other models. Revson got so mad that he said, 'You will not use Suzy Parker.' So they gave me these weird names like Bubbles Macao, and we'd be doing it in the middle of the night, the ninth retake after eight other models."
One of these re-takes involved holding on to an out-of-control white horse at night, on a beach.
Some famous Revlon ads red-headed Parker was featured in were: "Love Pat," 1956's "Futurama," and "Satin Set," 1957's "Touch-and-Glow," 1959's "Colors Unlimited," 1961's "Fresh Emeralds," and "Colors Avant Garde."
1960s
In the 1960s, with both supermodel sisters Dorian Leigh and Suzy Parker retired, Revlon ads featured a number of different models. Some ads were 1963's "Jungle Peach," 1964's "La Dolce Look," 1965's "The Worldly Young Innocents," and 1968's "Moon Drops."
In the 1960s, Charles Revson segmented Revlon Inc into different divisions, each focusing on a different market. He borrowed this strategy from
General MotorsGeneral Motors Company, often known as simply GM, is a United States based automaker with headquarters in Detroit, Michigan. GM was the world's 18th largest corporate entity and third largest automaker as ranked by 2008 revenues on the Fortune Global 500. Ranked by global unit sales for 2008, it...
. Each division had its own target customer:
Princess Marcella BorgheseMarcella Borghese, born Marcella Fazi, was a manufacturer of cosmetics.- History :Marcella Fazi was born in Sicily in 1911. In 1938 she became the second wife of the widowed nobleman Paolo Borghese, Duke of Bomarzo and Prince of Sant’ Angelo of San Paolo, and acquired the title of Princess...
was an upscale, international line;
Ultima II was the premium line;
Revlon was the largest and most popular-priced brand;
Natural WonderNatural Wonder Cosmetics the United States cosmetics brand, was operated by Revlon Consumer Products Corporation from 1963 to 2000 , when Revlon sold the division to CVC Capital Partners. One of the first products to use the brand was a medicated foundation...
was aimed at the junior customer;
Moon Drops was aimed at dry skins; and
Etherea was a hypo-allergenic brand. There is an unsettled debate as to whether
Estée LauderEstée Lauder may refer to:* Estée Lauder * Estée Lauder Companies...
stole Revson's idea and created
CliniqueClinique is a manufacturer of skincare, cosmetics, toiletries and fragrances, owned by the Estée Lauder Corporation.- History :In 1967, American Vogue magazine published an article called “Can Great Skin Be Created?”, written by beauty editor Carol Phillips with Dr. Norman Orentriech, discussing...
, or the other way around. However, there is no debate which hypo-allergenic line became successful.
Revlon's non-beauty ventures were not so successful, either.
In 1957, Revlon acquired
Knomark, a shoe-polish company, and sold its shoe-polish line
Esquire Shoe PolishEsquire Shoe Polish of Williamsburg by the company Knomark was the best selling shoe polish brand in America from the 1940s to 1960's. It was owned by Revlon....
in 1969. Other poorly chosen acquisitions, such as
Ty-D-Bol, the maker of toiler cleansers, and a 27 percent interest in the
SchickSchick is a brand of safety razors by Energizer Holdings. While second in sales to Gillette globally, Schick is the top selling brand of safety razors and blades in Japan. The Schick brand is used in North America and Australasia...
electric shaver company were also soon discarded. Evan Picone, a women's sportswear manufacturer which came with a price tag of $12 million in 1962, was sold back to one of the original partners four years later for $1 million. However, the 1967 acquisition of U.S. Vitamin and Pharmaceutical Corporation did make Revlon, for a while, a leader in diabetes drugs.
The company had begun to market its products overseas at the end of the 1950s. By 1962, when Revlon debuted in Japan, there were subsidiaries in France, Italy, Argentina, Mexico, and Asia. Revlon's entrance into the Japanese market was typical of its international sales strategy. Instead of adapting its ads and using Japanese models, Revlon chose to use its basic U.S. advertising and models. Japanese women loved the American look, and the success of this bold approach was reflected in the 1962 sales figures, which were almost $164 million.
In 1968, Revlon introduced Eterna27, the first cosmetic cream with an
estrogenEstrogens are a group of steroid compounds, named for their importance in the estrous cycle, and functioning as the primary female sex hormone, their name comes from estrus/oistros + gen/gonos = to generate.Estrogens are used as part of some oral contraceptives, in estrogen replacement...
precursor called
Progenitin (pregenolone acetate), as well as introducing the world's first American fashion designer fragrance,
Norman NorellNorman Norell was an American fashion designer, known for his elegant suits and tailored silhouettes....
. Later, Revlon launched
Braggi and
Pub for men, and a line of wig maintenance products called Wig Wonder.
1970s
In 1970 Revlon acquired the
MitchumMitchum is a brand of deodorant, launched in 1970 by Revlon. It is widely known for its marketing slogan, "So effective you can skip a day".The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly...
line of deodorants.
In 1973, Revlon introduced Charlie, a fragrance designed for the working woman's budget. Geared to the under-30 market, Charlie model
Shelley HackShelley Marie Hack is an American former actress and model.-Biography:Hack was born in Greenwich, Connecticut. She graduated from Greenwich Academy and Smith College. She began her career as a teen fashion model and became the face of Revlon's Charlie perfume in the mid 1970s, which gave her...
in
Ralph LaurenRalph Lauren is an American fashion designer and business executive. He is most notable for his Polo Ralph Lauren clothing brand.-Early life:...
clothes, personified the independent woman of the 1970s. This is the first perfume ad to feature a woman wearing pants. Charlie was an instant success, helping to raise Revlon's net sales figures to $506 million for 1973 and to almost $606 million the following year. Shelley Hack appeared on
OprahThe Oprah Winfrey Show is a United States syndicated talk show, hosted and produced by its namesake Oprah Winfrey, and is the highest-rated talk show in American television history...
in 2007 to talk about the power of these Charlie print and commercial ads. Their follow-up fragrance,
Jontue, quickly became the number two best seller.
Also in 1973, model
Lauren HuttonLauren Hutton is an American former model and occasional actress. She is best known for her starring roles in the movies American Gigolo and Lassiter, and also for her fashion modeling career....
signed the first exclusive modeling contact ever. She agreed to pose for Revlon's Ultima line for $400,000 for two years. The following year, Hutton appeared on the cover of
NewsweekNewsweek is an American weekly newsmagazine published in New York City. It is distributed throughout the United States and internationally. It is the second largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence...
because of her ground-breaking cosmetics contract.
In 1975, Charles Revson died. Michel Bergerac, who Revson had hired as President of the company, continued to grow the organization. Revlon acquired Coburn Optical Industries, an Oklahoma-based manufacturer of ophthalmic and optical processing equipment and supplies. Barnes-Hind, the largest U.S. marketer of hard contact lens solutions, was bought in 1976 and strengthened Revlon's share of the eye-care market. Revlon purchased
Armour Pharmaceutical Company, a division of
Armour and CompanyArmour and Company was an American slaughterhouse and meatpacking company founded in Chicago, Illinois, in 1867 by the Armour brothers, led by Philip Danforth Armour. By 1880, the company was Chicago's most important business and helped make the city and its Union Stock Yards the center of the...
, from The Greyhound Corporation in 1977. Other acquisitions included the Lewis-Howe Company, makers of
Tums antacid in 1978. These health-care operations helped sales figures to pass the $1 billion mark in 1977, bringing total sales to $1.7 billion in 1979.
1980s
By the mid-1980s, Revlon's health-care companies, rather than Revlon's beauty concerns, were innovating and expanding. Reluctant to initiate beauty-product development, Revlon lost ground to
Estée LauderEstée Lauder may refer to:* Estée Lauder * Estée Lauder Companies...
. Lauder was a privately held company whose marketing strategy of high prices with accompanying gifts, were featured in upscale department stores, not drugstores where Revlon was found. Estee Lauder's "high-class" ads also featured only one supermodel,
Paulina PorizkovaPaulina Porizkova is a Czech model and actress.-Early life:Born in Prostějov, Czechoslovakia, she was still a toddler when her father and mother left Czechoslovakia, fleeing the Warsaw Pact invasion in 1968, and moved to Lund in southern Sweden...
, shot by famous Chicago fashion photographer,
Victor SkrebneskiVictor Skrebneski is a famous photographer born to parents of Polish and Russian heritage. He was educated at the School of the Art Institute of Chicago in 1943 and attended the Illinois Institute of Technology from 1947 to 1949...
. This caused Revlon's share to drop from 20 percent to 10 percent of department store cosmetics sales. Sales at the drugstore also declined as Revlon lost share to Noxell's
Cover GirlA cover girl is a woman whose photograph features on the front cover of a magazine. She may be a model, celebrity or entertainer. The term would generally not be used to describe a casual, once-off appearance by a person on the cover of a magazine....
brand (advertised by
Christie BrinkleyChristie Brinkley is an American model best known for her three appearances on the cover of the Sports Illustrated Swimsuit Issue in the late 1970s and early '80s, for her long-running contract with CoverGirl and for being the ex-wife of musician Billy Joel.Brinkley has also worked as an actress,...
).
Revlon compensated with more acquisitions;
Max FactorMax Factor & Company is a cosmetics company, founded during 1909 by Maximilian Faktorowicz , Max Factor, a Polish-Jewish cosmetician artist for the Russian royal ballet...
, Ellen Betrix,
Charles of the Ritz-Foreground:In 1916, coiffeur Charles Jundt took over the Manhattan beauty salon of the New York City Ritz hotel. He founded his own cosmetics company in 1919, and in 1926, began marketing beauty products under the name "Charles of the Ritz". Perfume was added to this line in 1927...
,
Germaine MonteilGermaine Monteil was a New York based French fashion designer and cosmetician who founded the cosmetics and perfume company sharing her name.-Fashion:...
,
AlmayAlmay is a cosmetics brand owned by Revlon, along with other brands including Revlon, Ultima II, ColorStay, Flex, New Complexion, Revlon Age Defying, and Charlie.- History :...
, Fermodyl, Lancaster,
AzizaAziza means near to GodThe Aziza are a beneficent fairy race from Africa, specifically Dahomey. Living in the forest, they provide good magic for hunters. They also give both practical and spiritual knowledge to people....
, and
HalstonRoy Halston Frowick, also known as Halston was a clothing designer of the 1970s. His long dresses or copies of his style were popular fashion wear in mid-1970s discotheques.-Early life and career:...
. The 1977 acquisition of
Carlos Colomer, a Spanish professional beauty supply distributor, brought
Fermodyl and
Roux and helped introduce Revlon to the world of ethnic care:
Creme of Nature,
Realistic,
Lovely Color and
Milk and Honey became highly successful international. In 1983 the company attempted an unsuccessful hostile takeover of
GilletteGillette may refer to:* Gillette , safety razor manufacturer* Gillette Stadium* Gillette, New Jersey* Gillette, Wyoming* Gilette, Alpes-Maritimes, France* Gillette Children's Specialty Healthcare, Minnesota hospital...
.
On November 5, 1985, at a price of $58 per share, totaling $2.7 billion, Revlon was sold to
Pantry PridePantry Pride, also known by its predecessor name Food Fair was a large supermarket chain in the United States. It was founded by Samuel N. Friedland, who opened the first store in Reading, Pennsylvania in the late 1920s. As of 1957, Food Fair had 275 stores, and at its peak, the chain had more...
(later renamed to Revlon Group, Inc.), a subsidiary of
Ronald PerelmanRonald Owen Perelman is an American billionaire investor who made his fortune buying beleaguered corporations and re-selling them later for enormous profits. Once the richest man in America, he is now the 18th richest American, and 35th richest person in the world, with an estimated wealth of...
's
MacAndrews & Forbes HoldingsMacAndrews & Forbes Holdings, Inc. is the principal holding company used by and wholly owned by private equity investor, Ronald Perelman. MacAndrews & Forbes holds interests in a diversified portfolio of public and private companies.-Group:...
. The highly leveraged buyout--engineered with the help of junk bond king
Michael P. MilkenMichael Robert Milken is an American financier and philanthropist noted for his role in the development of the market for high-yield bonds during the 1970s and 1980s, for his 1990 guilty plea to multiple felony charges that he violated US securities laws, and for his funding of medical...
--saddled Revlon with a huge $2.9 billion debt load, which became an albatross around the company's neck for years to come. Pantry Pride Inc. offered to buy any or all of Revlon's 38.2 million outstanding shares for $47.5 a share when its street price stood at $45 a share. Initially rejected, he repeatedly raised his offer until it reached $53 a share while fighting Revlon's management every step of the way.
Forstmann Little & CompanyForstmann, Little & Company is a private equity firm, specializing in leveraged buyouts . At its peak in the late 1990s, Forstmann Little was among the largest private equity firms globally...
swooped in at $56 a share, a brief public bidding war ensued, and Perelman triumphed with an offer of $58 a share. Perelman paid $1.8 billion to Revlon's shareholders, but he also paid $900 million of other costs associated with the purchase. Perelman had Revlon sell four divisions: two for $1 billion, the vision care division for $574 million, and the National Health Laboratories division which became a publicly owned corporation in 1988. Additional make-up lines were purchased for Revlon:
Max FactorMax Factor & Company is a cosmetics company, founded during 1909 by Maximilian Faktorowicz , Max Factor, a Polish-Jewish cosmetician artist for the Russian royal ballet...
in 1987 and Betrix in 1989, later sold to
Procter & GambleProcter & Gamble Co. is a Fortune 500, American multinational corporation headquartered in Cincinnati, Ohio, that manufactures a wide range of consumer goods. As of 2008, P&G is the 8th largest corporation in the world by market capitalization and 14th largest US company by profit...
in 1991.
2000s
Despite the enormously successful campaigns of the 1980s and 1990s featuring models, Revlon decided to drop almost all fashion models and to instead focus on female movie stars. Their ads featured a number of different actresses including
Kate BosworthCatherine Ann "Kate" Bosworth is an American actress. She made her screen debut in Robert Redford's 1998 film The Horse Whisperer. Bosworth starred in the television series Young Americans, in which she played Bella Banks, though the series was not picked up for another season. She became well...
,
Jaime KingJaime King is an American film actress and model. In her modeling career and early film roles, she went by the names Jamie King and James King, which was a childhood nickname given to King by her parents, because her agency already represented another Jaime — the older, then-more famous...
,
Halle BerryHalle Berry is an American actress, former fashion model, and beauty queen. Berry received an Emmy, Golden Globe, SAG, and an NAACP Image award for Introducing Dorothy Dandridge and won an Academy Award for Best Actress and was also nominated for a BAFTA Award in 2001 for her performance in...
(she has appeared in dozens of Revlon ads since 1996),
Susan SarandonSusan Sarandon is an American actress. She has worked in films and television since 1970, and won an Oscar for her performance in the 1995 film, Dead Man Walking...
,
Melanie GriffithMelanie Griffith is an American actress. She is an Academy Award nominee and Golden Globe winner for her performance in the 1988 film Working Girl...
,
Julianne MooreJulianne Moore is an American actress.She began her acting career in 1983 in minor roles, before joining the cast of the soap opera, As the World Turns, for which she won a Daytime Emmy Award in 1988...
,
Eva MendesEva Mendes is an American actress. She began acting in the late 1990s, and became known after a series of roles in several major Hollywood films, including 2 Fast 2 Furious, Hitch, Training Day, We Own the Night and The Spirit.-Early life:Mendes was born in Miami, Florida to Cuban parents and was...
,
Jessica AlbaJessica Marie Alba is an American television and film actress. She began her television and movie appearances at age 13 in Camp Nowhere and The Secret World of Alex Mack . Alba rose to prominence as the lead actress in the television series Dark Angel...
,
Jennifer ConnellyJennifer Lynn Connelly is an American film actress and former child model. Although starring as early as a teenager in films such as Once Upon a Time in America, Labyrinth and Career Opportunities, she gained critical acclaim following her work in the 2000 drama Requiem for a Dream, and the 2001...
,
Beau GarrettBeau Jessie Garrett is an American actress and model.-Early life:Beau grew up in Topanga, California with her parents and older sister Autumn, as well as a multitude of dogs. She loved horses and was an accomplished equestrian as a child riding her family's horse, Dankeshoen.-Modeling career:She...
, and
Jessica BielJessica Claire Biel is an American actress and former model, who has appeared in several Hollywood films, including Summer Catch, the remake of The Texas Chainsaw Massacre, The Illusionist and I Now Pronounce You Chuck and Larry...
. In 2009, Australian supermodel
Elle MacPhersonElle Macpherson is an Australian model, actress, and businesswoman. She is perhaps best known for her record five cover appearances for the Sports Illustrated Swimsuit Issue beginning in the 1980s...
became a new spokesmodel for the company.
As of June 2007, Revlon has reported 27 consistent quarterly losses, with only minor relief through selling off divisions and businesses. Today Revlon is but a fraction of the size it once was, only housing the Revlon,
AlmayAlmay is a cosmetics brand owned by Revlon, along with other brands including Revlon, Ultima II, ColorStay, Flex, New Complexion, Revlon Age Defying, and Charlie.- History :...
,
MitchumMitchum is a brand of deodorant, launched in 1970 by Revlon. It is widely known for its marketing slogan, "So effective you can skip a day".The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly...
, and Jeanne Gatineau lines. It still owns Ultima II, which is no longer sold in North America, and is rumored to be next on the chopping block.
Corporate governance
Current members of the
board of directorsA board of directors is a body of elected or appointed members who jointly oversee the activities of a company or organization. The body sometimes has a different name, such as board of trustees, board of governors, board of managers, or executive board...
of Revlon are: Alan Bernikow, Paul Bohan, Meyer Feldberg, Debra Lee, David Kennedy,
Ronald PerelmanRonald Owen Perelman is an American billionaire investor who made his fortune buying beleaguered corporations and re-selling them later for enormous profits. Once the richest man in America, he is now the 18th richest American, and 35th richest person in the world, with an estimated wealth of...
, Linda Robinson, Barry Schwartz, Kathi Seifert, and Ken Wolf
Domestic
- Almay
Almay is a cosmetics brand owned by Revlon, along with other brands including Revlon, Ultima II, ColorStay, Flex, New Complexion, Revlon Age Defying, and Charlie.- History :...
, Inc., a Delaware corporation
- Charles of the Ritz Group Ltd., a Delaware corporation
- Charles Revson Inc., a New York corporation
- Cosmetics & More Inc., a Delaware corporation
- North America Revsale Inc., a New York corporation
- PPI Two Corporation, a Delaware corporation
- Revlon Consumer Corp., a Delaware corporation
- Revlon Consumer Products Corporation, a Delaware corporation
- Revlon Development Corp., a Delaware corporation
- Revlon Government Sales, Inc., a Delaware corporation
- Revlon International Corporation, a Delaware corporation
- Revlon Products Corp., a Delaware corporation
- Revlon Real Estate Corporation, a Delaware corporation
- RIROS Corporation, a New York corporation
- RIROS Group Inc., a Delaware corporation
Foreign Subsidiaries
- ACN 000 189 186 Pty. Limited (Australia)
- CEIL — Comercio e Distribuidora Ltda. (Brazil)
- Cendico B.V. (Netherlands)
- Deutsche Revlon GmbH (Germany)
- European Beauty Products S.L. (Spain)
- Européenne de Produits de Beauté S.A.S. (France)
- New Revlon Argentina S.A. (Argentina)
- Productos Cosmeticos de Revlon, S.A. (Guatemala)
- Promethean Insurance Limited (Bermuda)
- REMEA 2 B.V. (Netherlands)
- Revlon A.B. (Sweden)
- Revlon Australia Pty Limited (Australia)
- Revlon Beauty Products, S.L. (Spain)
- Revlon B.V. (Netherlands)
- Revlon Canada Inc. (Canada)
- Revlon Chile S.A. (Chile)
- Revlon China Holdings Limited (Cayman Islands)
- Revlon Europe, Middle East and Africa Ltd. (Bermuda)
- Revlon Group Limited (United Kingdom)
- Revlon (Hong Kong) Limited (Hong Kong)
- Revlon (Israel) Limited (Israel)
- Revlon Kabushiki Kaisha (Japan)
- Revlon Ltda. (Brazil)
- Revlon Manufacturing Ltd. (Bermuda)
- Revlon Mauritius Ltd. (Mauritius)
- Revlon New Zealand Limited (New Zealand)
- Revlon Offshore Limited (Bermuda)
- Revlon Overseas Corporation, C.A. (Venezuela)
- Revlon Pension Trustee Company (U.K.) Limited (United Kingdom)
- Revlon (Puerto Rico) Inc. (Puerto Rico)
- Revlon Real Estate Kabushiki Kaisha (Japan)
- Revlon, S.A. de C.V. (Mexico)
- Revlon (Shanghai) Limited (China)
- Revlon South Africa (Proprietary) Limited (South Africa)
External links