Revlon is an
AmericanThe United States of America is a federal constitutional republic comprising fifty states and a federal district...
cosmeticsCosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...
, skin care, fragrance, and
personal carePersonal care or toiletries is the industry which manufactures consumer products used for beautification and in personal hygiene.-Subsectors:Subsectors of personal care include cosmetics and feminine hygiene....
companyA company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...
founded in 1932.
History
Revlon was founded in the midst of the
Great DepressionThe Great Depression was a severe worldwide economic depression in the decade preceding World War II. The timing of the Great Depression varied across nations, but in most countries it started in about 1929 and lasted until the late 1930s or early 1940s...
, 1932, by
Charles RevsonCharles Haskell Revson was a pioneering cosmetics industry executive who created and managed Revlon through five decades.-Early age:...
and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name. Starting with a single product — a new type of nail enamel — the three founders pooled their resources and developed a unique
manufacturingManufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale...
process. Using
pigmentA pigment is a material that changes the color of reflected or transmitted light as the result of wavelength-selective absorption. This physical process differs from fluorescence, phosphorescence, and other forms of luminescence, in which a material emits light.Many materials selectively absorb...
s instead of
dyeA dye is a colored substance that has an affinity to the substrate to which it is being applied. The dye is generally applied in an aqueous solution, and requires a mordant to improve the fastness of the dye on the fiber....
s, Revlon developed a variety of new shades of opaque nail enamel. In 1937, Revlon started selling the polishes in department stores and drug stores. In six years, the company became a multimillion dollar organization. By 1940, Revlon offered an entire manicure line, and added
lipstickLipstick is a cosmetic product containing pigments, oils, waxes, and emollients that applies color, texture, and protection to the lips. Many varieties of lipstick are known. As with most other types of makeup, lipstick is typically, but not exclusively, worn by women...
to the collection. During World War II, Revlon created makeup and related products for the U.S. Army, which was honored in 1944 with the Army-Navy "E" Award for Excellence.
By the end of the war, Revlon was listed as one of America's top five cosmetic houses. Expanding its capabilities, the company bought
Graef & Schmidt, a cutlery manufacturer seized by the government in 1943 because of German business ties. This acquisition made it possible for Revlon to produce its own manicure and pedicure instruments, instead of buying them from outside supply sources.
In November 1955, Revlon went public. The IPO price was $12 per share, but it reached $30 per share within 8 weeks.
In the 1960s, Revson segmented Revlon Inc into different divisions, each focusing on a different market. He borrowed this strategy from
General MotorsGeneral Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
. Each division had its own target customer:
- Revlon, the largest and most popular-priced brand
- Princess Marcella Borghese
Marcella Borghese, born Marcella Fazi, was a manufacturer of cosmetics.- History :Marcella Fazi was born in Sicily in 1911. In 1938 she became the second wife of the widowed nobleman Paolo Borghese, Duke of Bomarzo and Prince of Sant’ Angelo of San Paolo, and acquired the title of Princess...
, upscale/international
- Ultima II
Ultima II isa cosmetics and skin care line owned by Revlon, Inc.-History:The "Ultima" name was originally coined by Bea Castle, the highest placed female executive working for Revlon at the time, for a new moisturising cream. Following on from the success of the moisturiser, Revlon founder Charles...
, premium
- Natural Wonder
Natural Wonder Cosmetics the United States cosmetics brand, was operated by Revlon Consumer Products Corporation from 1963 to 2000, when Revlon sold the division to CVC Capital Partners. One of the first products to use the brand was a medicated foundation...
, juniors
- Moon Drops, dry skin
- Etherea, hypo-allergenic
In 1957, Revlon acquired
Knomark, a shoe-polish company, and sold its shoe-polish line
Esquire Shoe PolishEsquire Shoe Polish of Williamsburg by the company Knomark was the best selling shoe polish brand in America from the 1940s to 1960's. It was owned by Revlon....
in 1969. Other acquisitions, such as
Ty-D-Bol, the maker of toilet cleansers, and a 27 percent interest in the
SchickSchick is a brand of safety razors by Wilkinson Sword, a subsidiary of Energizer Holdings. It was founded in 1926 by Jacob Schick as the Magazine Repeating Razor Company. In 1934, Schick introduced its highly successful single blade safety razor system, that stored ten blades in a steel injector...
electric shaver company were soon discarded. Evan Picone, a women's sportswear manufacturer which came with a price tag of $12 million in 1962, was sold back to one of the original partners four years later for $1 million. However, the 1967 acquisition of U.S. Vitamin and Pharmaceutical Corporation made Revlon a leader in diabetes drugs.
The company began to market its products overseas at the end of the 1950s. By 1962, when Revlon debuted in Japan, there were subsidiaries in France, Italy, Argentina, Mexico, and Asia. Revlon's entrance into the Japanese market was typical of its international sales strategy. Instead of adapting its ads and using Japanese models, Revlon chose to use its basic U.S. advertising and models. Japanese women loved the American look, and the sales for 1962 came to almost $164 million.
In 1968, Revlon introduced Eterna27, the first cosmetic cream with an
estrogenEstrogens , oestrogens , or œstrogens, are a group of compounds named for their importance in the estrous cycle of humans and other animals. They are the primary female sex hormones. Natural estrogens are steroid hormones, while some synthetic ones are non-steroidal...
precursor called
Progenitin (pregenolone acetate), as well as introducing the world's first American fashion designer fragrance,
Norman NorellNorman Norell was an American fashion designer, known for his elegant suits and tailored silhouettes....
. Later, Revlon launched
Braggi and
Pub for men, and a line of wig maintenance products called Wig Wonder.
In 1970, Revlon acquired the
MitchumMitchum is a brand of antiperspirant-deodorant, launched in 1970 by Revlon. It is widely known for its marketing slogan, "So effective you can skip a day"....
line of deodorants.
In 1973, Revlon introduced
CharlieCharlie is a line of women's and men's fragrances produced by the American cosmetic and perfume house Revlon.-Original fragrance:Charlie, named after Charles Revson, was released in 1973. It was originally launched to compete with Estée, a fragrance released by Estée Lauder...
. Geared to the under-30 market, Charlie model
Shelley HackShelley Marie Hack is an American supermodel, actress, producer, and political & media advisor. Hack is best remembered for her role as Tiffany Welles in the fourth season of the ABC Television Drama Charlie's Angels ; replacing the departing Kate Jackson...
in
Ralph LaurenRalph Lauren is an American fashion designer and business executive; best known for his Polo Ralph Lauren clothing brand.-Early life:...
clothes, personified the independent woman of the 1970s. This was the first perfume ad to feature a woman wearing pants. Charlie raised Revlon's net sales figures to $506 million for 1973 and almost $606 million the following year. Shelley Hack appeared on
OprahThe Oprah Winfrey Show is an American syndicated talk show hosted and produced by its namesake Oprah Winfrey. It ran nationally for 25 seasons beginning in 1986, before concluding in 2011. It is the highest-rated talk show in American television history....
in 2007 to talk about the power of these Charlie print and commercial ads. Their follow-up fragrance,
Jontue, became the number two best seller.
In 1973, model
Lauren HuttonLauren Hutton is an American model and actress. She is best-known for her starring roles in the movies American Gigolo and Lassiter, and also for her fashion modeling career.-Personal life:...
signed an exclusive modeling contact, agreeing to pose for Revlon's Ultima line for $400,000 for two years. She was featured on the cover of
NewsweekNewsweek is an American weekly news magazine published in New York City. It is distributed throughout the United States and internationally. It is the second-largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence...
for this ground-breaking cosmetics contract. Additionally, famed photographer
Richard AvedonRichard Avedon was an American photographer. An obituary published in The New York Times said that "his fashion and portrait photographs helped define America's image of style, beauty and culture for the last half-century."-Photography career:Avedon was born in New York City to a Jewish Russian...
was signed on as the exclusive photographer for the brand - another cosmetics industry first.
In 1975, Charles Revson died. Michel Bergerac, who Revson had hired as President of the company, continued to expand the company holdings. Revlon acquired Coburn Optical Industries, an Oklahoma-based manufacturer of ophthalmic and optical processing equipment and supplies. Barnes-Hind, the largest U.S. marketer of hard contact lens solutions, was bought in 1976 and strengthened Revlon's share of the eye-care market. Revlon purchased
Armour Pharmaceutical Company, a division of
Armour and CompanyArmour & Company was an American slaughterhouse and meatpacking company founded in Chicago, Illinois, in 1867 by the Armour brothers, led by Philip Danforth Armour. By 1880, the company was Chicago's most important business and helped make the city and its Union Stock Yards the center of the...
, from The Greyhound Corporation in 1977. Other acquisitions included the Lewis-Howe Company, makers of
Tums antacid in 1978. These health-care operations helped sales figures to pass the $1 billion mark in 1977, bringing total sales to $1.7 billion in 1979.
In the mid-1980s, Revlon lost ground to
Estée LauderEstée Lauder Companies, Inc. is a manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products. The company has its headquarters in Midtown Manhattan, New York City.-History:...
. Estee Lauder spent millions of dollars on numerous magazine ads featuring Czech supermodel
Paulina PorizkovaPavlína Pořízková-Ocasek is a Czech model and actress. At the age of eighteen years, she became the first woman from Central Europe to grace the cover of the Sports Illustrated swim-suit issue. She was the second woman to be featured on the swim-suit issue's front cover consecutive times...
, shot by famed Chicago fashion photograhper
Victor SkrebneskiVictor Skrebneski is a photographer born to parents of Polish and Russian heritage. He was educated at the School of the Art Institute of Chicago in 1943 and attended the Illinois Institute of Technology from 1947 to 1949...
. Revlon's share dropped from 20 percent to 10 percent of department store cosmetics sales. Sales at the drugstore also declined as Revlon lost shares to Noxell's
Cover GirlA cover girl is a woman whose photograph features on the front cover of a magazine. She may be a model, celebrity or entertainer. The term would generally not be used to describe a casual, once-off appearance by a person on the cover of a magazine....
brand. Revlon compensated with more acquisitions;
Max FactorMax Factor & Company is a cosmetics company, founded during 1909 by Maksymilian Faktorowicz , Max Factor, a Polish-Jewish cosmetician. Max Factor & Company was a related, two-family, multi-generational international cosmetics company before its sale in 1973 for $500 million dollars...
, Ellen Betrix,
Charles of the RitzCharles of the Ritz is a former cosmetics brand known for its line of perfume fragrances.-Foreground:In 1916, coiffeur Charles Jundt took over the Manhattan beauty salon of the New York City Ritz hotel. He founded his own cosmetics company in 1919, and in 1926, began marketing beauty products...
,
Germaine MonteilGermaine Monteil was a New York based French fashion designer and cosmetician who founded the cosmetics and perfume company sharing her name.-Fashion:...
,
AlmayAlmay is a cosmetics brand owned by Revlon, along with other brands including Revlon, Ultima II, ColorStay, Flex, New Complexion, Revlon Age Defying, and Charlie.- History :...
, Fermodyl, Lancaster, Aziza, and
HalstonRoy Halston Frowick, also known as Halston was a clothing designer of the 1970s. His long dresses or copies of his style were popular fashion wear in mid-1970s discotheques.-Early life and career:...
. The 1977 acquisition of
Carlos Colomer, a Spanish professional beauty supply distributor, brought
Fermodyl and
Roux and helped introduce Revlon to the world of ethnic care:
Creme of Nature,
Realistic,
Lovely Color and
Milk and Honey. In 1983 the company attempted an unsuccessful hostile takeover of Gillette. In 1989, Revlon became one of the first companies to replace animal tests with alternative safety testing methods.
On November 5, 1985, at a price of $58 per share, totaling $2.7 billion, Revlon was sold to
Pantry PrideFood Fair, also known by its successor name Pantry Pride, was a large supermarket chain in the United States. It was founded by Samuel N. Friedland, who opened the first store in Harrisburg, Pennsylvania in the late 1920s. As of 1957, Food Fair had 275 stores, and at its peak, the chain had more...
(later renamed to Revlon Group, Inc.), a subsidiary of
Ronald PerelmanRonald Owen Perelman is an American business magnate. Through his company MacAndrews & Forbes Holdings Inc., he has invested in various companies in grocery, cigar, licorice, makeup, car, photography, television, camping, security, lottery, jewelry, banks, and comic book industries.-Early...
's
MacAndrews & Forbes HoldingsMacAndrews & Forbes Holdings, Inc. is the principal holding company used by and wholly owned by businessman and private equity investor, Ronald Perelman...
. The buyout--engineered with the help of junk bond king
Michael P. MilkenMichael Robert Milken is an American business magnate, financier, and philanthropist noted for his role in the development of the market for high-yield bonds during the 1970s and 1980s, for his 1990 guilty plea to felony charges for violating US securities laws, and for his funding of medical...
--saddled Revlon with a huge $2.9 billion debt load, which became an albatross around the company's neck for years to come. Pantry Pride Inc. offered to buy any or all of Revlon's 38.2 million outstanding shares for $47.5 a share when its street price stood at $45 a share. Initially rejected, he repeatedly raised his offer until it reached $53 a share while fighting Revlon's management every step of the way.
Forstmann Little & CompanyForstmann, Little & Company is a private equity firm, specializing in leveraged buyouts . At its peak in the late 1990s, Forstmann Little was among the largest private equity firms globally...
swooped in at $56 a share, a brief public bidding war ensued, and Perelman triumphed with an offer of $58 a share. Perelman paid $1.8 billion to Revlon's shareholders, but he also paid $900 million of other costs associated with the purchase. Perelman had Revlon sell four divisions: two for $1 billion, the vision care division for $574 million, and the National Health Laboratories division which became a publicly owned corporation in 1988. Additional make-up lines were purchased for Revlon:
Max FactorMax Factor & Company is a cosmetics company, founded during 1909 by Maksymilian Faktorowicz , Max Factor, a Polish-Jewish cosmetician. Max Factor & Company was a related, two-family, multi-generational international cosmetics company before its sale in 1973 for $500 million dollars...
in 1987 and Betrix in 1989, later sold to
Procter & GambleProcter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
in 1991. Also in 1991, Revlon sold the
Clean & ClearClean & Clear is a line of dermatology products owned by Johnson & Johnson.The brand was originally developed by Revlon as a line of sensitive skin personal care items in 1957. The "Clean & Clear" name was based on products that contained no fragrance or dyes, and left no residue after rinsing. The...
brand to
Johnson & JohnsonJohnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....
.
In March 2011, Revlon acquired Mirage Cosmetics, makers of Sinful Colors nail products.
Advertising
Up until the 1940s, Revlon's magazine ads were drawn by hand and mostly in black and white. Beginning in 1945, Revlon began launching full-color photographic advertisements in major magazines and stores across the country. Revlon introduced matching nail polish and lipsticks with exotic and unique names. These ads were taken by the top fashion photographers of the day including
Richard AvedonRichard Avedon was an American photographer. An obituary published in The New York Times said that "his fashion and portrait photographs helped define America's image of style, beauty and culture for the last half-century."-Photography career:Avedon was born in New York City to a Jewish Russian...
,
Cecil BeatonSir Cecil Walter Hardy Beaton, CBE was an English fashion and portrait photographer, diarist, painter, interior designer and an Academy Award-winning stage and costume designer for films and the theatre...
, and
John RawlingsJohn Rawlings was a Condé Nast Publications fashion photographer from the 1930s through the 1960s. Rawlings left a significant body of work, including 200 Vogue magazine and Glamour magazine covers to his credit and 30,000 photos in archive, maintained by curator Kohle Yohannan.Rawlings was in the...
. Some of these ads were for "Paint the Town Pink" and 1945's "Fatal Apple" with
Dorian LeighDorian Leigh was an American model and one of the earliest modelling icons of the fashion industry. She is considered one of the first supermodels and was well known in the United States and Europe.-Biography:Dorian Leigh Parker was born in San Antonio, Texas, to George and Elizabeth Parker...
. In 1947 Revlon introduced "Bachelor's Carnation" and in 1948, "Sweet Talk".
In 1950, Revlon introduced a red lipstick and nail enamel called "Where's the Fire?" Revlon used the word "fire" again later in their "Fire and Ice" ads. One of the world's first supermodels,
Dorian LeighDorian Leigh was an American model and one of the earliest modelling icons of the fashion industry. She is considered one of the first supermodels and was well known in the United States and Europe.-Biography:Dorian Leigh Parker was born in San Antonio, Texas, to George and Elizabeth Parker...
, starred in some of Revlon's most memorable advertisements of all time. In 1946, Dorian was covered in purple flowers and wrapped in a pale purple sheet for "Ultra Violet." In 1947, Dorian appeared in "Fashion Plate." In 1953, at the age of 36, she appeared in "Cherries in the Snow." Later that year she appeared in the legendary "Fire and Ice" ad shot by Richard Avedon. Originally, Dorian appeared in a tight, silver-beaded dress with an enormous red wrap. Her black hair had a silver swirl in it and she had her hands, with long red nails, positioned in front of her breasts. Charles Revson rejected Avedon's original ad as "too sexual." They re-shot the ad, this time with her open hand in front of one hip, the other in front of her cheek. The advertisement became Madison Avenue legend because of the full-page quiz next to the sensual ad. Almost 50 years later, in November 2010, Revlon re-created 1953's "Fire and Ice" magazine ad, this time with actress
Jessica BielJessica Claire Biel is an American actress, model, and occasional singer. Biel is known for her television role as Mary Camden in the long-running family-drama series 7th Heaven...
. With this ad, Revlon announced they were issuing a limited edition Fire and Ice lipstick and nail color calling this campaign, "lips and tips."
Dorian Leigh's 15-years-younger red-headed sister,
Suzy ParkerSuzy Parker was an American model and actress active from 1947 into the early 1960s. Her modeling career reached its zenith during the 1950s when she appeared on the cover of dozens of magazines, advertisements, and in movie and television roles.She appeared in several Revlon advertisements, but...
, also shot numerous Revlon magazine ads in the 1950s.
Charles RevsonCharles Haskell Revson was a pioneering cosmetics industry executive who created and managed Revlon through five decades.-Early age:...
, who wanted to marry Dorian at some point, despised Suzy, and vice-versa. At one point, he refused to hire her anymore because Suzy complained about the "peanut" paycheck she received from Revlon.
Richard AvedonRichard Avedon was an American photographer. An obituary published in The New York Times said that "his fashion and portrait photographs helped define America's image of style, beauty and culture for the last half-century."-Photography career:Avedon was born in New York City to a Jewish Russian...
, however, after photographing other models for a particular Revlon ad, would call in Suzy last minute, sometimes late at night, to do re-takes with him. This happened with "Stormy Pink," an ad Suzy shot very late at night with a wild white horse in the ocean. Avedon would then told Revson that it was not Suzy in the ad, but a model named "Bubbles" or another made-up name.
In 1970, Revlon became the first American cosmetics company to feature an African American model,
Naomi SimsNaomi Ruth Sims was an African American model, businesswoman and author., who is widely credited as being the first African American supermodel.-Early life:...
, in their advertising. Revlon was also noted for featuring models of a wide age range in the 1980s, including then 13-year-old
Milla JovovichMilla Jovovich December 17, 1975)is an American model, actress, musician, and fashion designer. Over her career, she has appeared in a number of science fiction and action-themed films, for which music channel VH1 has referred to her as the "reigning queen of kick-butt".Milla Jovovich began...
and then 60-year-old
Audrey HepburnAudrey Hepburn was a British actress and humanitarian. Although modest about her acting ability, Hepburn remains one of the world's most famous actresses of all time, remembered as a film and fashion icon of the twentieth century...
. Despite the successful campaigns of the 1980s and 1990s featuring models, in particular
Cindy CrawfordCynthia Ann "Cindy" Crawford is an American model. Known for her trademark mole just above her lip, Crawford has adorned hundreds of magazine covers throughout her career. She was named #3 on VH1's 40 Hottest Hotties of the 90s...
, Revlon decided to drop fashion models and focus on movie stars, among them
Kate BosworthCatherine Ann "Kate" Bosworth is an American actress. Bosworth starred in the television series Young Americans, in which she played Bella Banks. She became known with a leading role in 2002's Blue Crush. The following year, Bosworth played the teenage girlfriend of porn star John Holmes in...
,
Jaime KingJaime King is an American actress and model. In her modeling career and early film roles, she used the names Jamie King and James King, which was a childhood nickname given to King by her parents, because her agency already represented another Jaime — the older, then more famous model Jaime...
,
Halle BerryHalle Berry is an American actress and a former fashion model. Berry received an Emmy, Golden Globe, SAG, and an NAACP Image Award for Introducing Dorothy Dandridge and won an Academy Award for Best Actress and was nominated for a BAFTA Award in 2001 for her performance in Monster's Ball, becoming...
,
Susan SarandonSusan Sarandon is an American actress. She has worked in films and television since 1969, and won an Academy Award for Best Actress for her performance in the 1995 film Dead Man Walking. She had also been nominated for the award for four films before that and has received other recognition for her...
,
Melanie GriffithMelanie Richards Griffith is an American actress. She is an Academy Award nominee and Golden Globe winner for her performance in the 1988 film Working Girl...
,
Julianne MooreJulianne Moore is an American actress and a children's book author. Throughout her career, she has been nominated for four Oscars, six Golden Globes, three BAFTAs and nine Screen Actors Guild Awards....
,
Eva MendesEva Mendes is an American actress.She began acting in the late 1990s, and after a series of minor roles and performances in several smaller films such as Children of the Corn V: Fields of Terror and Urban Legends: Final Cut , she broke into the mainstream, appearing in leading roles in Hollywood...
,
Jessica AlbaJessica Marie Alba is an American television and film actress. She began her television and movie appearances at age 13 in Camp Nowhere and The Secret World of Alex Mack . Alba rose to prominence as the lead actress in the television series Dark Angel...
,
Jennifer ConnellyJennifer Lynn Connelly is an American film actress, who began her career as a child model. She appeared in magazine, newspaper and television advertising, before making her motion picture debut in the 1984 crime film Once Upon a Time in America...
,
Beau GarrettBeau Jesse Garrett is an American actress and model.-Career:She was first hired by GUESS in the late 1990s. She is currently a spokesmodel for Revlon cosmetics, along with Halle Berry, Jessica Biel, Jennifer Connelly and Jessica Alba, and has also modeled for Double D Ranch and CosmoGirl...
,
Jessica BielJessica Claire Biel is an American actress, model, and occasional singer. Biel is known for her television role as Mary Camden in the long-running family-drama series 7th Heaven...
, and Bond girls. In 2009, Australian supermodel
Elle MacPhersonElle Macpherson is an Australian model, actress, and businesswoman nicknamed "The Body". She is perhaps best known for her record five cover appearances for the Sports Illustrated Swimsuit Issue beginning in the 1980s...
became a new spokesmodel for the company. American actress
Jessica BielJessica Claire Biel is an American actress, model, and occasional singer. Biel is known for her television role as Mary Camden in the long-running family-drama series 7th Heaven...
is the newest woman to model for the brand, first shown in advertisements in January 2010. (Main article:
List of Revlon spokesmodels)
In 2008, celebrity makeup artist
Gucci Westman-Celebrity work:Westman became known for her makeup work with celebrities, including Drew Barrymore, Natalie Portman, Gwyneth Paltrow, and Cameron Diaz....
was hired as Revlon's Global Artistic Director, representing the company at runway shows and brand events and designing collections.
Philanthropy
Revlon is a corporate sponsor of several charity projects. The largest of these is the
Revlon Run WalkThe Revlon Run Walk is a 5k race running and walking event that is important to cancer survivors and those who want to contribute. Two run/walk events are held annually in Los Angeles, California and New York City and often attended by famous people...
, a run and walk event held in New York and Los Angeles to raise money and awareness for breast and ovarian cancer. Revlon also supports other cancer charities such as Look Good Feel Better and the National Breast Cancer Coalition and operates a mobile mammography clinic in and around Oxford, North Carolina, where the company's primary manufacturing operations are located. In 1996 Revlon supported the development of a breast center at the
University of California, Los AngelesThe University of California, Los Angeles is a public research university located in the Westwood neighborhood of Los Angeles, California, USA. It was founded in 1919 as the "Southern Branch" of the University of California and is the second oldest of the ten campuses...
. Renamed Revlon/UCLA Breast Center, the center is a well-known institute for treatment and research of breast cancer and other breast diseases and disorders. A Revlon lip gloss shade whose proceeds support Revlon's cancer charities was also created in 2009.
In September 2010, Revlon, with global artistic director
Gucci Westman-Celebrity work:Westman became known for her makeup work with celebrities, including Drew Barrymore, Natalie Portman, Gwyneth Paltrow, and Cameron Diaz....
and spokesmodel
Halle BerryHalle Berry is an American actress and a former fashion model. Berry received an Emmy, Golden Globe, SAG, and an NAACP Image Award for Introducing Dorothy Dandridge and won an Academy Award for Best Actress and was nominated for a BAFTA Award in 2001 for her performance in Monster's Ball, becoming...
hosted an event at Fashion's Night Out in New York City to raise funds for the Jenesse Center, a Los Angeles organization for domestic violence victims. Revlon also hosted luncheons and various other events to benefit the center and partnered with online retailer Drugstore.com to donate portions of lipstick sales to the organization.
External links
- Revlon, Inc. Company Profile, Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
- Company History
- About Revlon Inc. in French / Au sujet de la Cie Revlon
- Revlon sales lifted by good duty-free performance