Aertex
Encyclopedia
Aertex is a Manchester based British clothing company, and also the name of the original textile
Textile
A textile or cloth is a flexible woven material consisting of a network of natural or artificial fibres often referred to as thread or yarn. Yarn is produced by spinning raw fibres of wool, flax, cotton, or other material to produce long strands...

 manufactured by that company.

The company owns the trademark for Aertex fabric, a lightweight and loosely woven
Weaving
Weaving is a method of fabric production in which two distinct sets of yarns or threads are interlaced at right angles to form a fabric or cloth. The other methods are knitting, lace making and felting. The longitudinal threads are called the warp and the lateral threads are the weft or filling...

 cotton
Cotton
Cotton is a soft, fluffy staple fiber that grows in a boll, or protective capsule, around the seeds of cotton plants of the genus Gossypium. The fiber is almost pure cellulose. The botanical purpose of cotton fiber is to aid in seed dispersal....

 material that is used to make shirts and underwear. Established in 1888, Aertex sells a range of menswear both from its online store at www.aertex.com as well as in various stores throughout the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

.

History

In the late 19th century Lewis Haslam, a Lancashire mill owner and politician, began to link the partnering of holes and warmth and with two medical colleagues, began experimenting with aeration; trapping air within the warp and weft of fabric. The result was a fabric that provided a barrier between the warmth of the skin and the chill of the atmosphere and in 1888 they formed the Aertex Company. By 1891 Aertex was firmly established in the wardrobes of the English middle classes. The British Land Army wore 'Aertex' as part of their uniform in World War II and the British 7th Armoured Division
British 7th Armoured Division
The 7th Armoured Division was a British armoured division which saw service during the Second World War where its exploits made it famous as the Desert Rats....

, one of the most famous regiments of the British Army, wore Aertex bush shirts and jackets.

In 1959 Aertex, together with Ovaltine
Ovaltine
Ovaltine is a brand of milk flavoring product made with malt extract , sugar , cocoa, and whey...

, sponsored the 'All New Netball Associations' coaching film. By the 1960s Aertex became a sports and school wear classic in the UK, across a wide spectrum of sports including tennis, cricket, netball and football, with Wimbledon tennis champions and the England football squad all wearing Aertex fabric jerseys manufactured by Umbro
Umbro
Umbro is an English sportswear and football equipment supplier based in Cheadle, Greater Manchester, England. The company is now part of Nike. Umbro designs, sources, and markets sport-related apparel, footwear, and equipment...

 during the 1970 World Cup
1970 FIFA World Cup
The 1970 FIFA World Cup, the ninth staging of the World Cup, was held in Mexico, from 31 May to 21 June. The 1970 tournament was the first World Cup hosted in North America, and the first held outside South America and Europe. In a match-up of two-time World Cup champions, the final was won by...

 in Mexico. Later, Pele
Pelé
However, Pelé has always maintained that those are mistakes, that he was actually named Edson and that he was born on 23 October 1940.), best known by his nickname Pelé , is a retired Brazilian footballer. He is widely regarded as one of the greatest football players of all time...

 was seen to wear an Aertex shirt when he played briefly for the New York Cosmos
New York Cosmos
The New York Cosmos were an American soccer club based in New York City, New York and its suburbs. The team played home games in three stadiums around New York before moving in 1977 to Giants Stadium, East Rutherford, New Jersey, where it remained for the rest of its history...

.

Aertex continued to influence the sportswear scene into the 1980s with major manufacturers like Adidas
Adidas
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...

 utilizing the unique properties of the fabric. George Best
George Best
George Best was a professional footballer from Northern Ireland, who played for Manchester United and the Northern Ireland national team. He was a winger whose game combined pace, acceleration, balance, two-footedness, goalscoring and the ability to beat defenders...

 was seen to wear such a shirt when he played for the San Jose Earthquakes in 1981. Today Aertex is sold in various stores throughout the United Kingdom such as Urban Outfitters, Sarah Coggles, Schindler-Shop and Asos, as well internationally through its own online store.

Product lines

Aertex currently sells a range of menswear including
  • Polo Shirts
  • Knitwear
  • Shirts
  • Underwear
  • T-Shirts
  • and other items

Aertex Today

Aertex clothing has many notable links with the music and entertainment industry. Ex Libertines and Dirty Pretty Things
Dirty Pretty Things (band)
Dirty Pretty Things were an English band fronted by Carl Barât, a member of The Libertines. The formation of the band was announced in September 2005, after a dispute between Barât and Pete Doherty led to the breakup of The Libertines in 2004. Barât had worked with Vertigo Records and had...

 frontman Carl Barat
Carl Barât
Carl Ashley Raphael Barât is an English musician, actor and author. He was the frontman and lead guitarist of Dirty Pretty Things, and recently debuted a solo album, but is best known for being the co-frontman with Peter Doherty of the garage rock band The Libertines.-Early life:Carl Barât was...

 has been seen wearing Aertex regularly and e4 and t4
T4 (Channel 4)
T4 is a scheduling slot on Channel 4 from about 09:00 until 14:00 on Saturdays and 17:00 on Sundays. It also airs on weekdays in the school holidays. The slot has a separate station identification on screen graphic from Channel 4 and E4. The logo of T4 is noticeably the top right segment of the...

 presenters Jeff Leach and Rick Edwards
Rick Edwards
Rick Edwards is a British TV presenter who mainly works on Channel 4 and E4. Rick has presented T4 with co-hosts Georgie Okell, Miquita Oliver, Jameela Jamil and Alexa Chung from which he left on 3 July 2011...

have also sported the brand.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK