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Ovaltine

Ovaltine

Overview
Ovaltine is a brand of milk
Milk
Milk is a white liquid produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to the baby and can reduce the risk of many...

 flavoring product made with malt
Malt
Malt is germinated cereal grains that have been dried in a process known as "malting". The grains are made to germinate by soaking in water, and are then halted from germinating further by drying with hot air...

 extract (except the blue packaging in the US), sugar
Sugar
Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...

 (except in Switzerland), cocoa
Cocoa solids
Cocoa solids are the low-fat component of chocolate. When sold as an end product, it may also be called cocoa powder, cocoa, and cacao....

, and whey
Whey
Whey or Milk Serum is the liquid remaining after milk has been curdled and strained. It is a by-product of the manufacture of cheese or casein and has several commercial uses. Sweet whey is manufactured during the making of rennet types of hard cheese like cheddar or Swiss cheese...

. Ovaltine, a registered trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

 of Associated British Foods
Associated British Foods
Associated British Foods plc is a global food, ingredients and retail company headquartered in London, United Kingdom. Its ingredients division is the world's second largest producer of both sugar and baker's yeast and a major producer of other ingredients including emulsifiers, enzymes and lactose...

, is made by Wander AG, a subsidiary of Twinings
Twinings
Twinings is a marketer of tea based in Andover, Hampshire, England.- History :The founder of Twinings, Thomas Twining, opened the first known tea room, at 216 Strand, London, in 1706, which is still operating today. The firm's logo, created in 1787, is one of the world's oldest in continuous use...

 which acquired the brand from Novartis
Novartis
Novartis International AG is a multinational pharmaceutical company based in Basel, Switzerland, ranking number three in sales among the world-wide industry...

 in 2003, except in the United States, where Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

 acquired the rights separately from Novartis later on.
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Encyclopedia
Ovaltine is a brand of milk
Milk
Milk is a white liquid produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to the baby and can reduce the risk of many...

 flavoring product made with malt
Malt
Malt is germinated cereal grains that have been dried in a process known as "malting". The grains are made to germinate by soaking in water, and are then halted from germinating further by drying with hot air...

 extract (except the blue packaging in the US), sugar
Sugar
Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...

 (except in Switzerland), cocoa
Cocoa solids
Cocoa solids are the low-fat component of chocolate. When sold as an end product, it may also be called cocoa powder, cocoa, and cacao....

, and whey
Whey
Whey or Milk Serum is the liquid remaining after milk has been curdled and strained. It is a by-product of the manufacture of cheese or casein and has several commercial uses. Sweet whey is manufactured during the making of rennet types of hard cheese like cheddar or Swiss cheese...

. Ovaltine, a registered trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

 of Associated British Foods
Associated British Foods
Associated British Foods plc is a global food, ingredients and retail company headquartered in London, United Kingdom. Its ingredients division is the world's second largest producer of both sugar and baker's yeast and a major producer of other ingredients including emulsifiers, enzymes and lactose...

, is made by Wander AG, a subsidiary of Twinings
Twinings
Twinings is a marketer of tea based in Andover, Hampshire, England.- History :The founder of Twinings, Thomas Twining, opened the first known tea room, at 216 Strand, London, in 1706, which is still operating today. The firm's logo, created in 1787, is one of the world's oldest in continuous use...

 which acquired the brand from Novartis
Novartis
Novartis International AG is a multinational pharmaceutical company based in Basel, Switzerland, ranking number three in sales among the world-wide industry...

 in 2003, except in the United States, where Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

 acquired the rights separately from Novartis later on.

History


Ovaltine was developed in Berne, Switzerland, where it is known by its original name, Ovomaltine (from ovum, Latin for "egg", and malt, originally its main ingredients). Soon after invention the factory moved out to the village of Neuenegg
Neuenegg
Neuenegg is a municipality in the Bern-Mittelland administrative district in the canton of Bern in Switzerland.-History:Neuenegg is first mentioned in 1228 as Nuneca. In 1235 it was mentioned as Nuwenegge....

 a few kilometres west of Berne, where it is still produced.

Ovomaltine was exported to Britain in 1909; it was a misspelling in the trademark registration that led to the name being shortened to Ovaltine in English-speaking markets. A factory was built in Kings Langley
Kings Langley
Kings Langley is a historic English village and civil parish northwest of central London on the southern edge of the Chiltern Hills and now part of the London commuter belt. The major western portion lies in the borough of Dacorum and the east is in the Three Rivers district, both in the county of...

 which exported to the United States as well. By 1915 Ovaltine was being manufactured in Villa Park, Illinois
Villa Park, Illinois
Villa Park is a suburb of Chicago in DuPage County, Illinois. The population was 22,075 at the 2000 census. A special census in 2003 set the population at 22,517...

, for the US market. Originally advertised as consisting solely of "malt, milk, eggs, flavored with cocoa", the formulation has changed over the decades, and today several formulations are sold in different parts of the world. In the US, after purchasing the US rights, Nestlé changed the formulation bringing its flavor profile very close to that of another Nestlé chocolate milk flavoring product, Nesquik.

The popular chocolate malt version is a powder which is mixed with hot or cold milk
Milk
Milk is a white liquid produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to the baby and can reduce the risk of many...

 as a beverage. Malt Ovaltine (a version without cocoa) and Rich Chocolate Ovaltine (a version without malt) are also available in some markets. Ovaltine has also been available in the form of chocolate bars
Candy bar
A chocolate bar is a confection in bar form comprising some or all of the following components: cocoa solids, cocoa butter, sugar, milk. The relative presence or absence of these components form the subclasses of dark chocolate, milk chocolate, and white chocolate. In addition to these main...

, chocolate Easter eggs, parfait, cookies, and breakfast cereals, where it is only the brand name that connects the cereals with the chocolate drink.

Ovaltine also manufactured PDQ Chocolate
PDQ Chocolate
PDQ Chocolate was a popular drink mix in the 1960s and 1970s. It was manufactured by Ovaltine. It has been sold as "PDQ Chocolate Flavor Beads" and "PDQ Choco Chips." "Egg Nog Flavored PDQ" and "Strawberry PDQ" were also available...

 Flavor Beads, PDQ Choco Chips and Egg Nog Flavored PDQ, which are no longer available. These drink mixes were very popular from the 1960s to the 1980s. Ovaltine discontinued the PDQ products about 1995 or 1996.

The US children's radio series Little Orphan Annie
Little Orphan Annie
Little Orphan Annie was a daily American comic strip created by Harold Gray and syndicated by Tribune Media Services. The strip took its name from the 1885 poem "Little Orphant Annie" by James Whitcomb Riley, and made its debut on August 5, 1924 in the New York Daily News...

(1931–1940) and Captain Midnight
Captain Midnight
Captain Midnight is a U.S. adventure franchise first broadcast as a radio serial from 1938 to 1949. Sponsored by the Skelly Oil Company, the radio program was the creation of radio scripters Wilfred G. Moore and Robert M...

(1938–1949), and the subsequent Captain Midnight TV series (1954–1956), were sponsored by Ovaltine. They had promotions in which listeners could save proofs-of-purchase
Proof of purchase
Proof of purchase is often required for sales promotions and manufacturer rebates as evidence that the customer purchased the product. When multiple purchases are required to redeem these rewards, it is referred to as a premium incentive or collector mechanic.Traditional proof of purchase systems...

 from Ovaltine jars to obtain radio premiums
Radio Premiums
During the time that radio programs were the dominant medium in the United States, some programs advertised "souvenirs" of the various shows, which were sometimes called radio premiums...

, like "secret decoder ring
Secret decoder ring
A secret decoder ring is a device which allows one to decode a simple substitution cipher - or to encrypt a message by working in the opposite direction....

" badges or pins that could be used to decode messages in the program. Children from the time may remember that "Ovaltine" is an anagram for "Vital One". Villa Park, Illinois, was home to the Ovaltine factory until the company's purchase and withdrawal in 1988. The Villa Park Historical Society maintains a permanent exhibit of Ovaltine advertising and memorabilia. The old factory was converted to loft apartments keeping the original floors and wall exposed.

A radio program aimed at five- to fourteen-year-olds, The League of Ovaltineys
Ovaltineys
Ovaltineys or League of Ovaltineys was a children's club developed in the 1930s to promote the sale of Ovaltine brand drink in the United Kingdom.-Original Ovaltineys:...

, was broadcast to Great Britain by Radio Luxembourg
Radio Luxembourg (English)
Radio Luxembourg is a commercial broadcaster in many languages from the Grand Duchy of Luxembourg. It is nowadays known in most non-English languages as RTL ....

 on Sunday evenings at 5:30 PM. Beginning in 1934, it was broadcast until 1940 and the German occupation of Luxembourg and again after World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

 ended into the 1950s. Like the US programme, listeners could obtain badges, pins, and secret codes. The Ovaltineys' advertising jingle was regarded as one of the most successful jingles of the era.

International appeal


In Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

, Ovaltine, like Horlicks
Horlicks
Horlicks is the name of a company and of a malted milk hot drink. It is manufactured by GlaxoSmithKline in the United Kingdom, South Africa, New Zealand, Bangladesh, India, Pakistan and Jamaica, and under licence in the Philippines and Malaysia....

, is known as a café drink. It is served at cha chaan teng
Cha chaan teng
A cha chaan teng means tea diner, also called Chinese diner, is commonly found in Hong Kong, China, and Taiwan, known for its Chinese food, eclectic and affordable menus, which include many dishes from Hong Kong cuisine and Hong Kong-style Western cuisine. Cha chaan tengs are also popular in Macau...

s
as well as fast-food shops such as Café de Coral
Café de Coral
Café de Coral is a fast food restaurant group which owns and operates fast food chains and restaurants including Café de Coral, The Spaghetti House, Manchu Wok, Oliver's Super Sandwiches, Ah Yee Leng Tong and others. Founded in 1968, the Café de Coral group opened its first Café de Coral...

 and Maxim's Express
Maxim's Catering
Maxim's is Hong Kong's largest food & beverage corporation and restaurant chain. Founded in 1956 by Dr James Tak Wu and his brother S.T...

. It is served hot, or on ice as a cold drink. In Hong Kong the powder is sold without sugar, to be sweetened to taste by the consumer. In Brazil it is commonly mixed with vanilla ice cream. In the Asian market, it is a chocolate ice cream flavored with Ovaltine powder. The Ovomaltine brand is highly recognizable in Switzerland, and the brand is associated with skiing
Skiing
Skiing is a recreational activity using skis as equipment for traveling over snow. Skis are used in conjunction with boots that connect to the ski with use of a binding....

 and snowboarding
Snowboarding
Snowboarding is a sport that involves descending a slope that is covered with snow on a snowboard attached to a rider's feet using a special boot set onto mounted binding. The development of snowboarding was inspired by skateboarding, sledding, surfing and skiing. It was developed in the U.S.A...

.

Ovaltine was also very popular in Britain, and was manufactured at Kings Langley
Kings Langley
Kings Langley is a historic English village and civil parish northwest of central London on the southern edge of the Chiltern Hills and now part of the London commuter belt. The major western portion lies in the borough of Dacorum and the east is in the Three Rivers district, both in the county of...

 in Hertfordshire using a process that included GEA Wiegand falling film evaporators to concentrate liquid malt extract which was then dried under vacuum in steam heated band dryers. The Arts and Crafts
Arts and Crafts movement
Arts and Crafts was an international design philosophy that originated in England and flourished between 1860 and 1910 , continuing its influence until the 1930s...

 style Ovaltine factory in Kings Langley is a well-known local landmark. Production ceased in 2002 and the factory has now been redeveloped as luxury apartments. Near the factory was a health farm run by the Ovaltine works which was set up as a model farm and a health resort for disadvantaged children, which operated through to the 1960s. Later the farm land was sold off and is now largely occupied by the M25 motorway
M25 motorway
The M25 motorway, or London Orbital, is a orbital motorway that almost encircles Greater London, England, in the United Kingdom. The motorway was first mooted early in the 20th century. A few sections, based on the now abandoned London Ringways plan, were constructed in the early 1970s and it ...

. The Ovaltine Egg Farm is now the site of Renewable Energy Systems
Renewable Energy Systems
The RES Group is a UK-based renewable energy project developer. Its core business is to develop, construct and operate large-scale, grid-connected renewable energy projects worldwide. As part of the Sir Robert McAlpine group, RES is active in the wind, biomass and solar energy sectors...

 Ltd. and the site of the first wind turbine
Wind turbine
A wind turbine is a device that converts kinetic energy from the wind into mechanical energy. If the mechanical energy is used to produce electricity, the device may be called a wind generator or wind charger. If the mechanical energy is used to drive machinery, such as for grinding grain or...

 visible from the M25.

In October 2002 the food and drinks division of Novartis
Novartis
Novartis International AG is a multinational pharmaceutical company based in Basel, Switzerland, ranking number three in sales among the world-wide industry...

, the maker of Ovaltine, was bought by Associated British Foods
Associated British Foods
Associated British Foods plc is a global food, ingredients and retail company headquartered in London, United Kingdom. Its ingredients division is the world's second largest producer of both sugar and baker's yeast and a major producer of other ingredients including emulsifiers, enzymes and lactose...

. ABF currently produces Ovaltine in Switzerland, China, Thailand and the Philippines. In the United States Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

 manufactures Ovaltine, using a trade dress in cursive writing instead of print.

In Malaysia, Ovaltine has lost its popularity to Nestlé Milo
Nestlé Milo
Milo is a chocolate and malt powder which is mixed with hot or cold water and/or milk to produce a beverage which is popular in many parts of the world. Produced by Nestlé, Milo was originally developed by Thomas Mayne in Sydney, Australia in 1934...

. Ovaltine is sold in tetra packs for cold serving and widely available in shops and supermarkets, yet it has a low profile compared to similar beverages in the market. In Japan, Ovaltine was sold for a short period in the late 1970s by Calpis
Calpis
is a Japanese uncarbonated soft drink, manufactured by , headquartered in Shibuya, Tokyo.The beverage has a light, somewhat milky, and slightly acidic flavor, similar to plain or vanilla-flavored yogurt or Yakult...

 Industries (presently Calpis Co., Ltd.), but it was not a commercial success. In Australia, Ovalteenies
Ovalteenies
Ovalteenies are round sweets made of compressed Ovaltine. They are popular with children in Australia and the Philippines and are still sold in many canteens in schools....

 are sold as round tablets of compressed Ovaltine, eaten as a candy
Candy
Candy, specifically sugar candy, is a confection made from a concentrated solution of sugar in water, to which flavorings and colorants are added...

.

Brazilian fast food chain Bob's
Bob's
Bob's is the first Brazilian fast food chain, founded in 1952 by the American Brazilian tennis champion Robert Falkenburg, Wimbledon tourney winner in 1948. The first store was opened in the borough of Copacabana in Rio de Janeiro....

, the largest competitor to McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

, offers both milkshake
Milkshake
A milkshake is a sweet, cold beverage which is made from milk, ice cream or iced milk, and flavorings or sweeteners such as fruit syrup or chocolate sauce....

s and sundae
Sundae
The sundae is an ice cream dessert. It typically consists of a scoop of ice cream topped with sauce or syrup, and in some cases other toppings including chopped nuts, sprinkles, whipped cream, or maraschino cherries.-History:...

s made with Ovomaltine, which became a flagship product of the fast-food chain in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

.

In popular culture


In 1947, Harry Gibson
Harry Gibson
Harry "The Hipster" Gibson was a jazz pianist, singer and songwriter.Gibson played New York style Stride piano and boogie woogie while singing in a wild, unrestrained style. His music career began in the late 1920s, when as the young Harry Raab, his birth name, he played stride piano in Dixieland...

's song "Who Put the Benzedrine
Benzedrine
Benzedrine is the trade name of the racemic mixture of amphetamine . It was marketed under this brandname in the USA by Smith, Kline & French in the form of inhalers, starting in 1928...

 in Mrs. Murphy's Ovaltine" was popular on the radio. Ovaltine is mentioned in at least three songs from Broadway shows - "Marry the Man Today" from Guys and Dolls
Guys and Dolls
Guys and Dolls is a musical with music and lyrics by Frank Loesser and book by Jo Swerling and Abe Burrows. It is based on "The Idyll of Miss Sarah Brown" and "Blood Pressure", two short stories by Damon Runyon, and also borrows characters and plot elements from other Runyon stories, most notably...

, "You're the Top
You're the Top
"You're The Top" is a Cole Porter song from the 1934 musical Anything Goes. It is about a man and a woman who take turns complimenting each other...

" from Anything Goes
Anything Goes
Anything Goes is a musical with music and lyrics by Cole Porter. The original book was a collaborative effort by Guy Bolton and P.G. Wodehouse, heavily revised by the team of Howard Lindsay and Russel Crouse. The story concerns madcap antics aboard an ocean liner bound from New York to London...

, and "Go Into Your Trance" from High Spirits
High Spirits (musical)
High Spirits is a musical with a book, lyrics, and music by Hugh Martin and Timothy Gray, based on the play Blithe Spirit by Noël Coward, about a man's problems caused by the spirit of his dead wife....

. ("You need no drinks, you need no smokes, you need no aspirin in your Cokes -- No benzedrine in your Ovaltine -- Just go, go, go into your trance.")

One of the segments of A Christmas Story
A Christmas Story
A Christmas Story is a 1983 American Christmas comedy film based on the short stories and semi-fictional anecdotes of author and raconteur Jean Shepherd, including material from his books In God We Trust, All Others Pay Cash, and Wanda Hickey's Night of Golden Memories. It was directed by Bob Clark...

has Ralphie anxiously decoding the secret message on the Little Orphan Annie
Little Orphan Annie
Little Orphan Annie was a daily American comic strip created by Harold Gray and syndicated by Tribune Media Services. The strip took its name from the 1885 poem "Little Orphant Annie" by James Whitcomb Riley, and made its debut on August 5, 1924 in the New York Daily News...

radio program, only to discover it's no more than an encouragement to drink Ovaltine.

Frau Blucher (Cloris Leachman
Cloris Leachman
Cloris Leachman is an American actress of stage, film and television. She has won eight Primetime Emmy Awards—more than any other performer—and one Daytime Emmy Award...

) offers Dr. Frankenstein (Gene Wilder
Gene Wilder
Gene Wilder is an American stage and screen actor, director, screenwriter, and author.Wilder began his career on stage, making his screen debut in the film Bonnie and Clyde in 1967. His first major role was as Leopold Bloom in the 1968 film The Producers...

) Ovaltine before bed in Mel Brooks
Mel Brooks
Mel Brooks is an American film director, screenwriter, composer, lyricist, comedian, actor and producer. He is best known as a creator of broad film farces and comic parodies. He began his career as a stand-up comic and as a writer for the early TV variety show Your Show of Shows...

' 1974 spoof Young Frankenstein
Young Frankenstein
Young Frankenstein is a 1974 American comedy film directed by Mel Brooks and starring Gene Wilder as the title character, a descendant of the infamous Dr. Victor Frankenstein. The supporting cast includes Teri Garr, Cloris Leachman, Marty Feldman, Peter Boyle, Madeline Kahn, Kenneth Mars, Richard...

.

Oscar offers Felix Ovaltine in Neil Simons' play The Odd Couple
The Odd Couple
The Odd Couple is a 1965 Broadway play by Neil Simon, followed by a successful film and television series, as well as other derivative works and spin offs, many featuring one or more of the same actors. The plot concerns two mismatched roommates, one neat and uptight, the other more easygoing and...

.

Ovaltine is mentioned in the intentionally nostalgic song "Do You Remember These?" by the Statler Brothers
Statler Brothers
The Statler Brothers were an American country music vocal group founded in 1955 in Staunton, Virginia.Originally performing gospel music at local churches, the group billed themselves as The Four Star Quartet, and later The Kingsmen...

. ("Dancin' close, little moron jokes, and cooties in her hair Captain Midnight, Ovaltine and The Whip at the County Fair...")

Ovaltine was mentioned by the British crime fiction writer Patricia Wentworth
Patricia Wentworth
Patricia Wentworth was a British crime fiction writer.She was born in Mussoorie, Uttarakhand, India . She was educated privately and at Blackheath High School in London. After the death of her first husband, George F. Dillon, in 1906, she settled in Camberley, Surrey...

 in several of her novels about Miss Silver
Miss Silver
Miss Silver is a fictional detective featured in 32 novels by British novelist Patricia Wentworth.-Character:Miss Maud Silver is a retired governess-turned-private detective. Like Miss Marple, Miss Silver's age and demeanor make her appear harmless. Some admire the character, believing that "while...

. The beverage is usually taken by heroines before they go to sleep.

Ovaltine was also mentioned in the 1972 Hindi
Hindi
Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...

 film Bawarchi
Bawarchi
Bawarchi is a 1972 Indian film directed by Hrishikesh Mukherjee starring Rajesh Khanna and Jaya Badhuri with Asrani, A.K...

.

Ovaltine was mentioned in the book After by Amy Efaw.

Ovaltine was mentioned in the autobiographical book Miles To Go
Miles to Go
Miles to Go is an autobiography by Miley Cyrus, co-written by Hilary Liftin and published by Disney Hyperion in March 2009. The memoir discusses Cyrus' relationship with her parents, her thoughts on the media, her love life, her future ambitions and milestones she still has to reach in her life....

by Miley Cyrus
Miley Cyrus
Miley Ray Cyrus is an American actress and pop singer-songwriter. She achieved wide fame for her role as Miley Stewart/Hannah Montana on the Disney Channel sitcom Hannah Montana....

, where she narrates that her dad has given her Ovaltine since she was a little girl. (Miles To Go, pages 126-127)

Ovaltine is mentioned in "Words of Wizzum", a song sung by the fictional band "Everclean" in the 2004 movie Sons of Provo
Sons of Provo
Sons of Provo is a 2004 film written by Peter Brown and Will Swenson, and directed by Will Swenson. It is a mockumentary that portrays the experience of an LDS boy-band named Everclean from formation to resounding success.-Story:...

.

Ovaltine is mentioned a few times in Seinfeld
Seinfeld
Seinfeld is an American television sitcom that originally aired on NBC from July 5, 1989, to May 14, 1998, lasting nine seasons, and is now in syndication. It was created by Larry David and Jerry Seinfeld, the latter starring as a fictionalized version of himself...

, in the episodes "The Fatigues
The Fatigues
"The Fatigues" is the 140th episode of the sitcom Seinfeld. This was the sixth episode for the eighth season. It aired on October 31, 1996.-Plot:...

", "The Butter Shave
The Butter Shave
"The Butter Shave" is the 157th episode of the NBC sitcom Seinfeld. It is also the first episode of the ninth and final season. It aired on September 25, 1997.-Plot:...

" and "The Secret Code".

In the "Jose Chung's From Outer Space
Jose Chung's From Outer Space
"Jose Chung's From Outer Space" is the 20th episode of the third season of the science fiction television series The X-Files. The episode first aired in the United States on April 12, 1996, on FOX. It was written by Darin Morgan and directed by Rob Bowman...

" episode of The X-Files
The X-Files
The X-Files is an American science fiction television series and a part of The X-Files franchise, created by screenwriter Chris Carter. The program originally aired from to . The show was a hit for the Fox network, and its characters and slogans became popular culture touchstones in the 1990s...

, a mirrored Ovaltine sign can be read on the outer side of the window in a cafe where Agent Mulder
Fox Mulder
FBI Special Agent Fox William Mulder is a fictional character and protagonist in the American Fox television shows The X-Files and The Lone Gunmen, two science fiction shows about a government conspiracy to hide or deny the truth of Alien existence. Mulder's peers consider his theories on...

 talked to pilot Jack Schafer (or, as diner cook claimed, where Mulder simply had eaten sweet potato pie).

In the webcomic "Shlock Mercenary" one of the protagonists, an amorphic blob named Shlock, favours a product called "Genuine Imitation Ovalkwik" which has a chocolate taste and seems to be a reference to Ovaltine and Nesquick. This is reflected by the striking similarities between the Nesquick logo and the Ovalkwik logo.

In the RiffTrax
RiffTrax
RiffTrax are downloadable audio commentaries featuring comedians Michael J. Nelson, Kevin Murphy and Bill Corbett heckling films in the style of Mystery Science Theater 3000, a TV show in which Nelson was the head writer, and later the host. The RiffTrax are sold online and delivered by digital...

 version of Star Wars Episode III: Revenge of the Sith
Star Wars Episode III: Revenge of the Sith
Star Wars Episode III: Revenge of the Sith is a 2005 American epic space opera film written and directed by George Lucas. It is the sixth and final film released in the Star Wars saga and the third in terms of the series' internal chronology....

, Bill Corbett
Bill Corbett
Bill Corbett is an American writer and performer for television, film and theatre. He was a writer and performer on the cult television show Mystery Science Theater 3000 , for which he voiced the robot Crow T. Robot during the show's later seasons on the Sci Fi Channel and played the character...

 imitates the opening crawl by saying, "Meanwhile, Vice Chancellor Ugga Bugga and Darth Buttcrack are rendezvousing on the planet Ovaltine . . ."

See also

  • Malted milk
    Malted milk
    Malted milk is a powdered food product made from a mixture of malted barley, wheat flour, and whole milk, which is evaporated until it forms a powder....

  • Horlicks
    Horlicks
    Horlicks is the name of a company and of a malted milk hot drink. It is manufactured by GlaxoSmithKline in the United Kingdom, South Africa, New Zealand, Bangladesh, India, Pakistan and Jamaica, and under licence in the Philippines and Malaysia....

  • Nestlé Milo
    Nestlé Milo
    Milo is a chocolate and malt powder which is mixed with hot or cold water and/or milk to produce a beverage which is popular in many parts of the world. Produced by Nestlé, Milo was originally developed by Thomas Mayne in Sydney, Australia in 1934...

  • Ovaltineys
    Ovaltineys
    Ovaltineys or League of Ovaltineys was a children's club developed in the 1930s to promote the sale of Ovaltine brand drink in the United Kingdom.-Original Ovaltineys:...

  • Ovalteenies
    Ovalteenies
    Ovalteenies are round sweets made of compressed Ovaltine. They are popular with children in Australia and the Philippines and are still sold in many canteens in schools....

  • Nesquik

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