Acquity Group, LLC is a brand ecommerce

Electronic commerce

Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online...

 and digital marketing

Digital marketing

Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...

 company with U.S. headquarters in Chicago, Illinois, and offices across the United States and China

China

Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

.

Acquity Group has domestic

Domestic

Domestic or domestique can refer to:* A cycling domestique* A domestic worker* Domestic airport* Domestic violence* Domestic , a group with Trust in Trance Records* Domestikos , a Byzantine title...

 offices in New York City, Dallas, Seattle, San Francisco, Irvine, California; Scottsdale, Arizona; Overland Park, Kansas; and Boise, Idaho. Its international offices are located in Shanghai

Shanghai

Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...

 and Beijing

Beijing

Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

. Acquity Group's work with more than 600 global brands covers Web, mobile, and social media

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

.

History

Acquity Group was founded in 2001 by Chris Dalton, Paul Weinewuth, and Matt Schmeltz. Dalton, who was named the Ernst & Young

Ernst & Young

Ernst & Young is one of the largest professional services networks in the world and one of the "Big Four" accountancy firms, along with Deloitte, KPMG and PricewaterhouseCoopers ....

 Entrepreneur of the Year® in 2009, serves as president and chief executive officer

Chief executive officer

A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...

.

In 2008, Chicago businessman and Acquity Group chairman George Lu, who founded uBid

UBid

uBid.com manages an online auction and shopping website that offers both goods sold directly by the company and items sold by pre-approved uBid Certified Merchants.-Overview:...

 a decade earlier, bought a 70 percent stake in the company. According to The Chicago Tribune, Lu plans to take Acquity Group public in 2011, and he projects revenues of between $300 million and $500 million by 2016.

Mobile Audit

Acquity Group's Mobile Commerce Audit, an analysis of the Internet Retailer 500 that identifies commerce companies with an active mobile presence, is published annually. The results of the 2009 Mobile Commerce Audit showed that only 4% of the United States' top 500 online retailers had websites compatible with mobile browsers. The 2010 Mobile Audit revealed that 12% of the top web merchants had m-commerce sites; in 2011, that number increased to 37%.

In 2011 Acquity Group issued its first European Mobile Audit, which revealed that nearly a quarter of Europe's top online retailers had some sort of mobile app

Application software

Application software, also known as an application or an "app", is computer software designed to help the user to perform specific tasks. Examples include enterprise software, accounting software, office suites, graphics software and media players. Many application programs deal principally with...

and just under 20 percent had a website optimized for mobile devices.