Yoo-Hoo
Encyclopedia
Yoo-hoo is an American chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 beverage. Technically, it is a dairy drink, but it contains very little actual milk. The stated ingredients on the label include water, high-fructose corn syrup, dairy whey
Whey
Whey or Milk Serum is the liquid remaining after milk has been curdled and strained. It is a by-product of the manufacture of cheese or casein and has several commercial uses. Sweet whey is manufactured during the making of rennet types of hard cheese like cheddar or Swiss cheese...

, sugar, corn syrup
Corn syrup
Corn syrup is a food syrup, which is made from the starch of maize and contains varying amounts of maltose and higher oligosaccharides, depending on the grade. Corn syrup is used in foods to soften texture, add volume, prevent crystallization of sugar, and enhance flavor...

 solids, cocoa, partially hydrogenated soybean oil, sodium caseinate (from milk), non-fat dry milk, salt, tricalcium phosphate
Tricalcium phosphate
Tricalcium phosphate is a calcium salt of phosphoric acid with the chemical formula Ca32. It is also known as tribasic calcium phosphate or "bone ash" ....

, dipotassium phosphate, xanthan gum
Xanthan gum
Xanthan gum is a polysaccharide, derived from the bacterial coat of Xanthomonas campestris, used as a food additive and rheology modifier, commonly used as a food thickening agent and a stabilizer...

, guar gum
Guar gum
Guar gum, also called guaran, is a galactomannan. It is primarily the ground endosperm of guar beans. The guar seeds are dehusked, milled and screened to obtain the guar gum. It is typically produced as a free-flowing, pale, off-white-colored, coarse to fine ground powder.-Production:Guar gum is an...

, natural and artificial flavors, soy lecithin, mono- and diglycerides, vitamin A
Vitamin A
Vitamin A is a vitamin that is needed by the retina of the eye in the form of a specific metabolite, the light-absorbing molecule retinal, that is necessary for both low-light and color vision...

 palmiate, niacinamide (vitamin B3), vitamin D3, and riboflavin
Riboflavin
Riboflavin, also known as vitamin B2 or additive E101, is an easily absorbed micronutrient with a key role in maintaining health in humans and animals. It is the central component of the cofactors FAD and FMN, and is therefore required by all flavoproteins. As such, vitamin B2 is required for a...

 (vitamin B2).

History

Yoo-hoo originated in New Jersey in the 1920s, when Italian-American Natale Olivieri sold "Tru-Fruit" soft drinks in his small store. Olivieri discovered a process to produce a chocolate soft drink that would not spoil. The name Yoo-hoo, already being used for Olivieri's other fruit drinks, was applied to the chocolate-flavored drink as well. Yoo-hoo would soon begin to be bottled by a major bottling company and to be sold in supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

s and shops worldwide.

A bottling plant was opened up in Batesburg, South Carolina by Tommy Giresi in the 1940s.

In the 1950s and 1960s, Yoo-hoo went through a large promotional campaign that included Yogi Berra
Yogi Berra
Lawrence Peter "Yogi" Berra is a former American Major League Baseball catcher, outfielder, and manager. He played almost his entire 19-year baseball career for the New York Yankees...

 and the New York Yankees
New York Yankees
The New York Yankees are a professional baseball team based in the The Bronx, New York. They compete in Major League Baseball in the American League's East Division...

 officially sponsoring the drink. The image of Berra drinking a bottle of Yoo-hoo while wearing a suit, in particular, became famous. The ads featured Berra holding the bottle next to his face and saying with a smile, "It's Me-He for Yoo-Hoo!"

Also during the 1950s, B.B.C. Industries took over Yoo-hoo. They held ownership until 1976, when it was bought by Iroquois Brands. Yoo-hoo was sold again in 1981 to a group of private investors, which in turn sold Yoo-hoo to Pernod Ricard
Pernod Ricard
Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard...

 in 1989.

In 2001, Pernod Ricard
Pernod Ricard
Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard...

 sold Yoo-hoo to Cadbury-Schweppes, with production responsibilities falling to CS's Mott's group, and marketing and advertising responsibilities under Snapple. This led to an increased awareness of the once-popular beverage.

The soft drink company's headquarters are in Rye Brook, New York
Rye Brook, New York
Rye Brook is a village in Westchester County, New York, United States, within the town of Rye. Prior to the village's establishment on July 7, 1982, the area was an unincorporated section of the town of Rye...

, with plants in Carlstadt, New Jersey
Carlstadt, New Jersey
Carlstadt is a borough in Bergen County, New Jersey, United States. As of the 2010 United States Census, the borough population was 6,127.Carlstadt was originally formed as a village by an Act of the New Jersey Legislature on March 12, 1860, within Lodi Township. It was named after Dr...

, and Opelousas, Louisiana
Opelousas, Louisiana
Opelousas is a city in and the parish seat of St. Landry Parish, Louisiana, United States. It lies at the junction of Interstate 49 and U.S. Route 190. The population was 22,860 at the 2000 census. Although the 2006 population estimate was 23,222, a 2004 annexation should put the city's...

. Yoo-hoo owns other chocolate drink brands, which include Choc-Ola, Brownie, Cocoa Dusty and Chocolate Soldier.

In May 2008, Cadbury-Schweppes split into Cadbury plc and the Dr Pepper Snapple Group
Dr Pepper Snapple Group
Dr Pepper Snapple Group Inc. is an American soft drink company, based in Plano, Texas.It was spun off from Britain's Cadbury Schweppes, on May 5, 2008, with trading in its shares starting on May 7, 2008...

, of which Yoo-hoo is now part.

Flavors

Discontinued

  • Milk & Cookies (Christmas special once a year offer)
  • Island Coconut (same as Koko Blanco)
  • Vampires & Cream (Halloween edition)
  • Eggnog
  • Chocolate-Banana
  • Chocolate-Strawberry
  • Chocolate-Coconut
  • Chocolate-Mint
  • Chocolate-Pomegranate
  • Chocolate-Grapefruit
  • Chocolate-Raspberry
  • Chocolate-Apricot
  • Chocolate-Orange
  • Chocolate-Cinnamon
  • Chocolate-Lemon
  • Hot Chocolate (Winter special)
  • Koko Blanco
  • Licorice Merlot
  • Banana
  • Chocolate Cow
  • Chocolate Extreme
  • Cookies & Cream
  • Chocolate Vanilla
  • Dyna-Mocha
  • Mocha-Choka (Limited offer)
  • Caton Crunch (Oreo Flavor)

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK