X (Xbox show)
Encyclopedia
X is an annually held trade show hosted by Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, showcasing its Xbox
Xbox
The Xbox is a sixth-generation video game console manufactured by Microsoft. It was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe and is the predecessor to the Xbox 360. It was Microsoft's first foray into the gaming console...

 - and more recently, Games for Windows
Games for Windows
Games for Windows is a brand owned by Microsoft and introduced in 2006 to coincide with the release of Windows Vista. The brand represents a standardized technical certification program and online service for Windows games, bringing a measure of regulation to the PC game market in much the same way...

 - portfolio of hardware, software, and services. The X show has been held every year since 2001 (with the exception of 2004) in diverse Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

an cities. Microsoft Canada also organises an X Show every year to presents its games to the Canadian press. This show first started in 2002 and was open to the public in 2006.http://www.gamed.nl/view/30612.

European Trade Shows

From 2001 to 2006 Microsoft held major trade shows in Europe to showcase new titles and make major announcements.

X01

X01 was held in Cannes, France in October 2001, before the release of the Xbox
Xbox
The Xbox is a sixth-generation video game console manufactured by Microsoft. It was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe and is the predecessor to the Xbox 360. It was Microsoft's first foray into the gaming console...

, to generate interest in the Xbox. Microsoft announced a new game with the working title Project Ego, which later became Fable
Fable (video game)
Fable is an action role-playing video game in the Fable series. It was developed for Xbox, Mac OS X, and Windows platforms, by Big Blue Box, a satellite developer of Lionhead Studios, and was published by Microsoft. The game shipped for Xbox on October 14, 2003...

, as well as Brute Force
Brute Force (video game)
Brute Force is a video game released for the Xbox by Microsoft in 2003. The game is a squad-based third-person shooter that uses four members of a team which fight in numerous battles. These members in the squad include Flint, a sniper, Brutus, a shock trooper, Tex, a heavy assault trooper, and...

. Other games that headlined the show included Rallisport Challenge
Rallisport Challenge
RalliSport Challenge is a 2002 video game of rallying for the Microsoft Windows and the Xbox. It allows a career with up to 29 cars including the Mitsubishi Lancer Evo 6 and the Suzuki Grand Vitara. Four races that are included in the game are Rally, Hillclimb, Ice Racing, and Rallycross...

, Project Gotham Racing
Project Gotham Racing
Project Gotham Racing is a racing game, the first in its series, developed by Bizarre Creations and published by Microsoft Game Studios for the Xbox gaming console, and released on 9th November 2001 in North America, and 14th March 2002 in Europe.The first title in the franchise, Project Gotham...

, Fuzion Frenzy
Fuzion Frenzy
Fuzion Frenzy is a launch title for the Microsoft Xbox. At its core, Fuzion Frenzy is a four-player party game featuring 45 different mini-games . A demo of the game was included with some other launch titles in the US, including Halo, Munch's Oddysee and Amped...

, Azurik, Nightcaster
Nightcaster
NightCaster is a third-person, single-player, action-adventure game for the Xbox, developed by VR1 Entertainment and published by Microsoft. Players take the role of Arran, a novice wizard whose magical power grows as he ages throughout his quest to collect spells and rid the world of eternal night...

, Halo: Combat Evolved
Halo: Combat Evolved
Halo: Combat Evolved, frequently referred to as Halo: CE, or Halo 1, is a first-person shooter video game developed by Bungie and published by Microsoft Game Studios. The first game of the Halo franchise, it was released on November 15, 2001 as a launch title for the Xbox gaming system, and is...

, Blood Wake
Blood Wake
Blood Wake is a naval combat video game that was released in 2001 on the Xbox as part of Microsoft's initial wave of Xbox launch titles. The game was developed by Stormfront Studios and published by Microsoft Game Studios....

, Amped: Freestyle Snowboarding
Amped: Freestyle Snowboarding
Amped: Freestyle Snowboarding is an Xbox exclusive snowboarding video game. It is the first of the Amped video game series....

, and Oddworld: Munch's Oddysee
Oddworld: Munch's Oddysee
Oddworld: Munch's Oddysee is the third game made by Oddworld Inhabitants. Originally announced as a title in development for PlayStation 2, it was instead released exclusively as one of the launch titles for Microsoft Xbox. It is the second chapter of the Oddworld pentalogy, following Abe's Oddysee...

.

Other game publishers showcased Xbox games as well, the most notable being SEGA
Sega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...

, with a showing of Jet Set Radio Future
Jet Set Radio Future
Jet Set Radio Future is a video game developed by Smilebit and the sequel to Jet Set Radio. The game is also known as Jet Grind Radio. It was published by Sega. It was released on February 25, 2002 in the United States, near the beginning of the Xbox's lifespan...

, Sega GT 2002
Sega GT 2002
Sega GT 2002 is the sequel to Wow Entertainment's Racing Game Sega GT, released in Japan late in 2002 as a competitor to the PlayStation 2's highly successful Gran Turismo 3. The game was originally intended to be released for the Dreamcast, but when the Dreamcast was discontinued in 2001, the game...

, and GunValkyrie
GunValkyrie
is an alternate history/science fiction video game developed by Smilebit and published by Sega for the Microsoft Xbox.-Gameplay:The gameplay is very different from most third-person shooters, due to a unique dual analog control scheme, which is the main contributor to the steep learning curve of...

.http://www.gamesasylum.com/showarticle.php?articleID=339http://www.gamespaper.com/news/X01XboxmakesdebutinEurop.shtml

X02

X02 was held in Seville, Spain in September 2002, with the main focus of Xbox Live
Xbox Live
Xbox Live is an online multiplayer gaming and digital media delivery service created and operated by Microsoft Corporation. It is currently the only online gaming service on consoles that charges users a fee to play multiplayer gaming. It was first made available to the Xbox system in 2002...

. Specific plans for Xbox Live in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

 were unveiled, as well as the highly controversial purchase of Rare for $375 million. One of Rare's games under development is announced, Kameo. Project Ego was announced to be named Fable
Fable (video game)
Fable is an action role-playing video game in the Fable series. It was developed for Xbox, Mac OS X, and Windows platforms, by Big Blue Box, a satellite developer of Lionhead Studios, and was published by Microsoft. The game shipped for Xbox on October 14, 2003...

, as well as announcements of Sudeki
Sudeki
Sudeki is an action role-playing game which was first released on the Xbox exclusively and ported later for Microsoft Windows.The game was developed by UK based Climax Group. The PC porting was done as well by Climax and published by Zoo Digital Publishing. The producer of the game was Mark Simmons...

, Xbox Live support for Splinter Cell
Splinter Cell
Tom Clancy's Splinter Cell is a series of stealth video games, the first of which was released in 2002, and their tie-in novels. The protagonist, Sam Fisher, is presented as a highly-trained agent of a fictional black-ops sub-division within the NSA, dubbed "Third Echelon"...

, and the later cancelled game B.C. was discussed.

With Xbox Live being the main focus, a few announcements were made such as server specifications and the development of over 50 Xbox Live enabled games. A subtle announcement was made towards the Xbox 360
Xbox 360
The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles...

, with Microsoft stating that they will get a head start
Head start (positioning)
In positioning, a head start is a start in advance of the starting position of others in competition, or simply toward the finish line or desired outcome...

 on PlayStation 3
PlayStation 3
The is the third home video game console produced by Sony Computer Entertainment and the successor to the PlayStation 2 as part of the PlayStation series. The PlayStation 3 competes with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles...

, and that they expect every game, 5 years from then, to be Xbox Live aware.http://uk.xbox.ign.com/articles/372/372013p1.htmlhttp://www.ferrago.com/story/564http://www.ferrago.com/story/576http://www.computerandvideogames.com/article.php?id=81141

X03

X03 was held on a beach in southern France in 2003, with over 100 previews of games, including Halo 2
Halo 2
Halo 2 is a first-person shooter video game developed by Bungie Studios. Released for the Xbox video game console on November 9, 2004, the game is the second installment in the Halo franchise and the sequel to 2001's critically acclaimed Halo: Combat Evolved...

, and discussions over the Xbox Christmas
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...

 season. The first Xbox Live tournament takes place on Tom Clancy's Ghost Recon: Island Thunder
Tom Clancy's Ghost Recon: Island Thunder
Tom Clancy's Ghost Recon: Island Thunder is an expansion pack for Tom Clancy's Ghost Recon, released for Windows and Xbox.-Plot Summary:In 2010 Cuba is free, or at least it's supposed to be. Since Fidel Castro's death in the storyline in 2006, the island of Cuba is wary of the communist rule it had...

. Games showcased include Rallisport Challenge 2
Rallisport Challenge 2
Rallisport Challenge 2 is the sequel to the platinum hit Rallisport Challenge. This game contains new features such as a cockpit cameras and ability to change car at the last moment. However, stats like total horsepower and number of gears have been eliminated from the car selection screen.Cars are...

, Dead Or Alive: Online
Dead or Alive Ultimate
Dead or Alive Ultimate is a multiplayer fighting game developed by Team Ninja and released by Tecmo for the Xbox in 2004...

, Halo 2
Halo 2
Halo 2 is a first-person shooter video game developed by Bungie Studios. Released for the Xbox video game console on November 9, 2004, the game is the second installment in the Halo franchise and the sequel to 2001's critically acclaimed Halo: Combat Evolved...

, Deus Ex: Invisible War
Deus Ex: Invisible War
Deus Ex: Invisible War is an action role-playing game developed by Ion Storm Inc. and published by Eidos Interactive. Released simultaneously for Microsoft Windows and the Xbox video game console on December 2, 2003, the game is a sequel to the critically acclaimed Deus Ex...

, Ninja Gaiden
Ninja Gaiden (Xbox)
Ninja Gaiden is an action-adventure game developed by Team Ninja for the Xbox video game console. It went through five years of development before its release by Tecmo in 2004, and has been progressively enhanced with a number of expansion packs and two remakes, Ninja Gaiden Black and Ninja Gaiden...

, Dancing Stage Unleashed
Dancing Stage Unleashed
Dancing Stage Unleashed, or DS Unleashed, was released by Konami Digitial Entertainment GmbH to the European Xbox audience on March 12, . A sister release to the North American Dance Dance Revolution Ultramix, it features the same look and feel and the same options as Ultramix including online play...

, Counter-Strike
Counter-Strike
Counter-Strike is a tactical first-person shooter video game developed by Valve Corporation which originated from a Half-Life modification by Minh "Gooseman" Le and Jess "Cliffe" Cliffe...

, Top Spin and Xbox Music Mixer
Xbox Music Mixer
The Xbox Music Mixer is a multimedia accessory/utility developed by Wild Tangent and published by Microsoft Game Studios for the Xbox. The Xbox Music Mixer was released on December 1, 2003. The Xbox Music Mixer allows one to transfer certain types of music and pictures directly from a PC to the...

.http://www.xboxgamers.com/index.php?do=viewarticle&id=845http://www.gamesindustry.biz/content_page.php?aid=2268http://www.gamespot.com/xbox/action/ghostreconisland/news.html?sid=6073827

X05

After the show's absence in 2004, X05 brought back the X show in Amsterdam
Amsterdam
Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...

, with a very heavy focus on Xbox 360
Xbox 360
The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles...

, which had already been revealed on MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

 and showcased at E3. Held on October 4 and 5 of 2005, Microsoft revealed the launch line-up for the new console, as well as new titles coming to the system. Games shown included Perfect Dark Zero
Perfect Dark Zero
Perfect Dark Zero is a first-person shooter video game developed by Rare and published by Microsoft Game Studios. The game had a difficult development cycle, during which a substantial part of it was initially designed for the Nintendo GameCube...

, Gears of War
Gears of War
Gears of War is a military science fiction third-person shooter video game developed by Epic Games and published by Microsoft Game Studios...

, FIFA 06
FIFA 06
FIFA 06, also known as FIFA Soccer 06, is a video game developed by EA Canada and published by Electronic Arts based around the game of football. It was released in the United States on 4 October 2005 for the PlayStation 2, Xbox, GameCube, Windows, PlayStation Portable, Game Boy Advance, and...

, Elder Scrolls IV: Oblivion, and Dead or Alive 4
Dead or Alive 4
Dead or Alive 4 has received generally positive reviews. IGN gave the game 9.0/10, calling it "a move in the right direction for the series", and praised the fighting system as "deeper and more sophisticated". GameSpot awarded the game a score of 8.8/10, with one of its only negative comments going...

, among others. http://uk.xbox360.ign.com/articles/655/655291p1.htmlhttp://uk.gamespot.com/news/6134969.html?sid=6134969http://www.trustedreviews.com/article.aspx?art=1990

X06

X06 was held between the September 27 and September 28, 2006, in Barcelona, Spain. The show featured games like Fable 2
Fable 2
Fable II is an action role-playing game in the Fable game series developed by Lionhead Studios and published by Microsoft Game Studios for Xbox 360. It is the sequel to Fable and Fable: The Lost Chapters, it was originally announced in 2006 and released in October 2008...

, Mass Effect
Mass Effect
Mass Effect is an action role-playing game developed by BioWare for the Xbox 360 and Microsoft Windows by Demiurge Studios. The Xbox 360 version was released worldwide in November 2007 published by Microsoft Game Studios...

, Alan Wake
Alan Wake
Alan Wake is a story-driven action game in the psychological thriller genre, developed by Remedy Entertainment and published by Microsoft Game Studios, released for the Xbox 360 video game console in 2010...

, and Gears of War
Gears of War
Gears of War is a military science fiction third-person shooter video game developed by Epic Games and published by Microsoft Game Studios...

. The show also featured several notable announcements.http://news.teamxbox.com/xbox/11217/Microsoft-Announces-X06/http://videogames.netscape.com/story/2006/06/22/microsoft-announces-x06-xbox-event-in-spain

September 27, 2006 Announcements included:
  • Halo Wars
    Halo Wars
    Halo Wars is a real-time strategy video game developed by Ensemble Studios and published by Microsoft Game Studios for the Xbox 360 video game console. It was released in Japan and Australia on February 26, 2009, in PAL territories on February 27, and in North America on March 3...

    (an RTS set in Halo Universe, exclusive to Xbox 360)
  • Halo: Chronicles (being created by Wingnut Interactive, formed by Peter Jackson
    Peter Jackson
    Sir Peter Robert Jackson, KNZM is a New Zealand film director, producer, actor, and screenwriter, known for his The Lord of the Rings film trilogy , adapted from the novel by J. R. R...

     and Fran Walsh
    Fran Walsh
    Frances "Fran" Walsh, Lady Jackson, MNZM is a screenwriter, film producer and occasional musician. She is the spouse of filmmaker Peter Jackson. They have two children: Billy and Katie....

    )
  • Banjo-Kazooie: Nuts & Bolts
    Banjo-Kazooie: Nuts & Bolts
    Banjo-Kazooie: Nuts & Bolts is an action-adventure/vehicle construction/platformer video game developed by Rare and published by Microsoft Game Studios. It was first announced at the X06 Media Briefing. Banjo-Kazooie: Nuts & Bolts is the third installment in the Banjo-Kazooie series and takes place...

  • BioShock
    Bioshock
    BioShock is a first-person shooter video game developed by 2K Boston and designed by Ken Levine. It was released for Microsoft Windows and Xbox 360 on August 21, 2007 in North America, and three days later in Europe and Australia. It became available on Steam on August 21, 2007...

    (exclusive to Xbox 360 and PC until a later PS3 version was released)
  • Splinter Cell Double Agent Footage
  • Splinter Cell Conviction will be exclusive to PC and Xbox 360.
  • HD-DVD Drive announcement will be $199 with remote and Peter Jackson's King Kong
    King Kong
    King Kong is a fictional character, a giant movie monster resembling a gorilla, that has appeared in several movies since 1933. These include the groundbreaking 1933 movie, the film remakes of 1976 and 2005, as well as various sequels of the first two films...

     movie
  • Assassin's Creed
    Assassin's Creed
    Assassin's Creed is an award-winning historical third person, stealth action-adventure video game developed by Ubisoft for PlayStation 3, Xbox 360 and Microsoft Windows. The bulk of the game takes place during the Third Crusade, with the plot revolving around a sect known as the Secret Order of...

    footage of actual gameplay


Canadian Trade Shows

In recent years, Microsoft Canada has held scaled-back X events showcase the Xbox 360 lineups to a Canadian audience. The Canadian venue is significantly smaller and lower key than the Europe events, and is organized by Microsoft Canada primarily for the Canadian press, rather than an international audience.

X03-X06

Annual event showcasing current and upcoming titles for Xbox, PC and then later Xbox 360 with developers giving interviews to members of the press at various small scale venues.

X07

The X07 event took place in Toronto, Canada on August 28. http://www.xbox360fanboy.com/2007/08/16/x07-invites-being-offered-by-xbox-canadas-jade/ However, this X07 has nothing to do with the European variant that was cancelled for 2007, it was smaller and not organized in the same way. http://www.gamed.nl/view/30612

X08

Between August 21 and August 22 Microsoft organised X08 in Canada. This Canadian show is unrelated to its European equivalent and was used to showcase the fall line-up for the Xbox 360 to the Canadian audience.

X10

The X10 show was held on February 11, 2010 at the Terra Event Center in San Francisco, U.S. Games included:
  • Halo: Reach
    Halo: Reach
    Halo: Reach is a first-person shooter video game developed by Bungie and published by Microsoft Game Studios for the Xbox 360 console. Reach was released in North America, Australia, and Europe on September 14, 2010. The game takes place in the year 2552, where humanity is locked in a war with the...

  • Tom Clancy's Splinter Cell: Conviction
    Tom Clancy's Splinter Cell: Conviction
    Tom Clancy's Splinter Cell: Conviction is an action-adventure stealth game, developed by Ubisoft Montreal. Key members of the Tom Clancy's Rainbow Six: Vegas team, such as creative director Maxime Béland, also worked on the game...

  • Fable III
    Fable III
    Fable III is the third video game in the Fable series of action role-playing games . The game was developed by Lionhead Studios and published by Microsoft Game Studios for Microsoft Windows and Xbox 360. The story focuses on the player character's struggle to overthrow the King of Albion by...

  • Final Fantasy XIII
    Final Fantasy XIII
    is a console role-playing video game developed and published by Square Enix for the PlayStation 3 and the Xbox 360. Released in 2009 in Japan and 2010 in North America and PAL regions, it is the thirteenth major installment in the Final Fantasy series...

  • Crackdown 2
    Crackdown 2
    Crackdown 2 is a sandbox-style third-person shooter video game developed by Ruffian Games and published by Microsoft Game Studios. It was released on Xbox 360 in July 2010 and is a direct sequel to the 2007 video game Crackdown.-Gameplay:...

  • Alan Wake
    Alan Wake
    Alan Wake is a story-driven action game in the psychological thriller genre, developed by Remedy Entertainment and published by Microsoft Game Studios, released for the Xbox 360 video game console in 2010...

  • Lost Planet 2
    Lost Planet 2
    Lost Planet 2 is a third-person shooter video game developed and published by Capcom. The game is the sequel to Lost Planet: Extreme Condition, taking place ten years after the events of the first game, on the same fictional planet. The game was developed for the PlayStation 3, Xbox 360 and...

  • Block Party
  • Game Room
  • Perfect Dark
  • Scrap Metal
  • Toy Soldiers
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