Wiltshire Farm Foods
Encyclopedia
Wiltshire Farm Foods is a frozen meals delivery company that specialises in delivering frozen ready meals to customers' homes throughout the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. The majority of the business is operated on a local or regional basis by some sixty franchisees
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....

. Uniformed drivers in liveried refrigerated vehicles deliver pre-ordered meals to private clients, who typically are aged over 70. The drivers offer a freezer packing service to frail customers who find it difficult to perform tasks such as bending. They have a series of television adverts that promote their meals, using the slogan "delicious meals to your door".

Established in 1992 the company is owned by Apetito
Apetito
apetito is a European frozen food company which started in post-war Germany. They currently serve markets in Germany, the Netherlands, the United Kingdom, Canada and France and employ over 6,000 people...

 and currently supplies services to over 200,000 customers.

Meals are offered from a number of menus, which include low fat and special diet options: dairy-free, gluten-free, diabetic, Asian halal
Halal
Halal is a term designating any object or an action which is permissible to use or engage in, according to Islamic law. The term is used to designate food seen as permissible according to Islamic law...

, kosher etc. Full nutritional information is provided and information is accessible in hard copy, audio form and at their website.

Some franchises can arrange demonstrations for clubs, sheltered housing
Sheltered housing
Sheltered housing is a British English term covering a wide range of rented housing for older and/or disabled or other vulnerable people. Most commonly it refers to grouped housing such as a block or "scheme" of flats or bungalows with a scheme manager or "officer"; traditionally the manager has...

 associations, hospitals, etc.

Wiltshire Farm Foods won the Queen’s Award for Innovation
Queen's Awards for Enterprise
The Queen's Awards for Enterprise is an awards programme for British businesses and other organizations who excel at international trade, innovation or sustainable development. They are the highest official UK awards for British businesses...

 in 2005. Their head office
Head Office
Head Office is a 1985 American comedy film, produced by HBO Pictures in association with Silver Screen Partners. It stars Judge Reinhold, Eddie Albert, Lori-Nan Engler, Jane Seymour, Richard Masur, Michael O'Donoghue, Ron Frazier, Merritt Butrick and was directed and written by Ken...

 is in Trowbridge
Trowbridge
Trowbridge is the county town of Wiltshire, England, situated on the River Biss in the west of the county, approximately 12 miles southeast of Bath, Somerset....

, Wiltshire
Wiltshire
Wiltshire is a ceremonial county in South West England. It is landlocked and borders the counties of Dorset, Somerset, Hampshire, Gloucestershire, Oxfordshire and Berkshire. It contains the unitary authority of Swindon and covers...

.

At the 2009 Franchise Marketing Awards Wiltshire Farm Foods was awarded the 'Best Online Marketing Award' collaborating with both Coast Digital and EWA Bespoke Communications
EWA Bespoke Communications
EWA is part of one of the world’s largest communications service companies , which provide bespoke multi-channel communication solutions...

.

Copied from Apetito
Apetito
apetito is a European frozen food company which started in post-war Germany. They currently serve markets in Germany, the Netherlands, the United Kingdom, Canada and France and employ over 6,000 people...

page:

Apetito operate a private frozen meal delivery service — Wiltshire Farm Foods. The company, originally named "The Waldens Wiltshire Foods Limited" and based in Trowbridge, was purchased by Apetito in 1995. Wiltshire Farm Foods specialise in delivering frozen ready meals to private customers throughout the United Kingdom.

The company offers over 200 different ready to reheat frozen meals, including vegetarian, gluten-free and diabetic. The service is intended mainly for elderly or disabled people, but can be used by anybody who would prefer to have meals delivered direct to their home.

You can find Wiltshire Farm Foods on Facebook.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK