Washington Home and Garden Magazine
Encyclopedia
Washington Home and Garden Magazine is a local publication that focuses on beautiful homes and gardens around the Washington Metro
Area, including much of Maryland and Northern Virginia
. The magazine comes out four times a year: early spring, late spring, early fall and late fall. Publisher Jerry Cave, who started his career in radio advertising
with WTOP news radio
, launched Washington Home & Garden magazine in 2003. Presently the magazine has a circulation of roughly 100,000.
In the summer of 2008, Washington Home & Garden launched its revamped website, www.whgmag.com, an upgrade that saw the addition of blogs, a photo gallery, a slew of web resources and a community forum. Washington Home & Garden is among the first publications of its kind in the area to incorporate a "Web 2.0" approach to its website, or as Cave puts is, "Whereas five years ago we were a magazine that happened to have a website, we are now a website that happens to produce a magazine."
and the Seattle Post Intelligencer
, while other heavy hitters such as the Chicago News Tribune
and Los Angeles Times
have sought bankruptcy. While magazines have not experienced an identical decline, several titles have struggled. The home and garden niche was hit especially hard by the economic slump that reached all-time lows at the end of 2008, early 2009.
In an effort to keep ahead of the curve, Washington Home & Garden began building its online presence years back and has made a concentrated effort recently to increase web exposure through search engine optimization
. Additionally, the website has become a source of advertising revenue. Currently the website receives roughly 30,000 unique visits each month.
Gardens 'n' Gardening
One of the staples of the Washington Home & Garden website is its Gardens 'n' Gardening blog, a daily digest of garden news, pictures, tips and information maintained by Nikki Smith, who is the magazine's web and magazine editor.
Home + Design
The Home + Design blog offers a glimpse at some of the Washington Metro Area's most beautiful homes, while also offering tips and information on home improvement
projects, investing in the home and residential interior design
ers. It is a daily offering of photos and news, also maintained by the editor of Washington Home & Garden.
Washington Metro
The Washington Metro, commonly called Metro, and unofficially Metrorail, is the rapid transit system in Washington, D.C., United States, and its surrounding suburbs. It is administered by the Washington Metropolitan Area Transit Authority , which also operates Metrobus service under the Metro name...
Area, including much of Maryland and Northern Virginia
Northern Virginia
Northern Virginia consists of several counties and independent cities in the Commonwealth of Virginia, in a widespread region generally radiating southerly and westward from Washington, D.C...
. The magazine comes out four times a year: early spring, late spring, early fall and late fall. Publisher Jerry Cave, who started his career in radio advertising
Radio commercial
Commercial radio stations make most of their revenue selling “airtime” to advertisers. Of total media expenditures, radio accounts for 6.9%. Radio advertisements or “spots” are available when a business or service provides valuable consideration, usually cash, in exchange for the station airing...
with WTOP news radio
All-news radio
All-news radio is a radio format devoted entirely to discussion and broadcast of news.All-news radio is available in both local and syndicated forms, and is carried in some form on both major US satellite radio networks...
, launched Washington Home & Garden magazine in 2003. Presently the magazine has a circulation of roughly 100,000.
In the summer of 2008, Washington Home & Garden launched its revamped website, www.whgmag.com, an upgrade that saw the addition of blogs, a photo gallery, a slew of web resources and a community forum. Washington Home & Garden is among the first publications of its kind in the area to incorporate a "Web 2.0" approach to its website, or as Cave puts is, "Whereas five years ago we were a magazine that happened to have a website, we are now a website that happens to produce a magazine."
Online Presence
The newspaper world has witnessed the death of such national newspapers as Denver's Rocky Mountain NewsRocky Mountain News
The Rocky Mountain News was a daily newspaper published in Denver, Colorado, United States from April 23, 1859, until February 27, 2009. It was owned by the E. W. Scripps Company from 1926 until its closing. As of March 2006, the Monday-Friday circulation was 255,427...
and the Seattle Post Intelligencer
Seattle Post-Intelligencer
The Seattle Post-Intelligencer is an online newspaper and former print newspaper covering Seattle, Washington, United States, and the surrounding metropolitan area...
, while other heavy hitters such as the Chicago News Tribune
Tacoma News Tribune
The News Tribune is a daily newspaper in Tacoma, Washington, in the United States.-History:It can trace its origins back to the founding of the weekly Tacoma Ledger by R.F. Radabaugh in 1880. The next year, H.C. Patrick founded The News, another weekly. Both papers became dailies in 1883. In 1898,...
and Los Angeles Times
Los Angeles Times
The Los Angeles Times is a daily newspaper published in Los Angeles, California, since 1881. It was the second-largest metropolitan newspaper in circulation in the United States in 2008 and the fourth most widely distributed newspaper in the country....
have sought bankruptcy. While magazines have not experienced an identical decline, several titles have struggled. The home and garden niche was hit especially hard by the economic slump that reached all-time lows at the end of 2008, early 2009.
In an effort to keep ahead of the curve, Washington Home & Garden began building its online presence years back and has made a concentrated effort recently to increase web exposure through search engine optimization
Search engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
. Additionally, the website has become a source of advertising revenue. Currently the website receives roughly 30,000 unique visits each month.
Gardens 'n' Gardening
One of the staples of the Washington Home & Garden website is its Gardens 'n' Gardening blog, a daily digest of garden news, pictures, tips and information maintained by Nikki Smith, who is the magazine's web and magazine editor.
Home + Design
The Home + Design blog offers a glimpse at some of the Washington Metro Area's most beautiful homes, while also offering tips and information on home improvement
Home improvement
Home improvement, home renovation or remodeling is the process of renovating or making additions to one's home.-Types of home improvement:...
projects, investing in the home and residential interior design
Interior design
Interior design describes a group of various yet related projects that involve turning an interior space into an effective setting for the range of human activities are to take place there. An interior designer is someone who conducts such projects...
ers. It is a daily offering of photos and news, also maintained by the editor of Washington Home & Garden.