Virtue word

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Virtue word

A virtue word is a word intended to invoke a positive image, sometimes for the purposes of propaganda

Propaganda

Propaganda is the dissemination of information aimed at influencing the opinions or behaviors of large numbers of people. As opposed to Objectivity providing information, propaganda in its most basic sense presents information in order to influence its audience....
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A virtue word is usually very abstract and often appeals to the listener's emotions.

Some examples of virtue words:

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Encyclopedia

A virtue word is a word intended to invoke a positive image, sometimes for the purposes of propaganda

Propaganda

Equality
Egalitarianism

Egalitarianism or Equalism is a political doctrine that holds that all people should be treated as equals and have the same political freedom, economic freedom, social justice, and civil rights rights....
Freedom
Freedom (philosophy)

Freedom, or the idea of being free, is a broad concept that has been given numerous interpretations by philosophy and schools of thought. The protection of interpersonal freedom can be the object of a social and political investigation, while the metaphysical foundation of inner freedom is a philosophical and psychological question....
Justice
Justice

Justice is the concept of morality rightness based on ethics, rationality, law, natural law, fairness and equity."...
Honor
Right
Right

Rights are legal or moral entitlements or permissions. Rights are of vital importance in theories of justice and deontology.Many contemporary notions of rights are Universality and egalitarianism, with equal rights granted to all people....
Good
Peace
Peace

Peace is a term that most commonly refers to an absence of aggression, violence or hostility, but which also represents a larger concept wherein there are healthy or newly-healed interpersonal relationship or international relations, safety in matters of social or economic welfare, the acknowledgment of equality and fairness in political re...
Progress
Progress

Progress indicates generally forward moving and may refer to:...
God
God

God is a deity in theism and deism religions and other belief systems, representing either the sole deity in monotheism, or a principal deity in polytheism....

In "A Load of Blair", philosopher Jamie Whyte

Jamie Whyte

Jamie Whyte is a popular philosopher, living and working in the United Kingdom but originally from New Zealand. He was formerly a lecturer in Philosophy at Cambridge University....
refers to such words as "hooray words".