VideoAge International
Encyclopedia
VideoAge International is a TV trade magazine based in New York City, with offices in Los Angeles
, California
and Milan
, Italy.
Known simply as VideoAge, it is published by TV Trade Media, Inc. A monthly, it comes out seven times per year. It also publishes dailies during major international TV trade shows.
VideoAge was launched in 1981 by Dom (Domenico) Serafini
, when the international television industry was still in its infancy. The magazine made its first appearance at VIDCOM, television trade market in Cannes
that was a precursor of MIPCOM. The name VideoAge was chosen because the time of its launch, 1981, was the age of video. Indeed the “video age” soon after became The New York Times’ favorite expression to describe the foreseen 500-channel universe
(of the “push” type). When VideoAge was introduced the television sector already had five publications: Variety, The Hollywood Reporter, Broadcasting, TV/Radio Age and, in the U.K., TV World. Both "TV/Radio Age and TV World went out of business in the late '80s. Dom Serafini, a former international editor of TV/Radio Age, created VideoAge with a unique formula: The key companies in the TV business upfronted the money in exchange for ad pages. Among the first 20 supporting companies were: MGM, MIFED, Rusconi Editori, CBN (Pat Robertson), Canale 5 (Silvio Berlusconi), ABC TV stations, Eastman Kodak and Brazil’s Globo TV.
In early 1983 VideoAge introduced, at NATPE in Las Vegas, the industry’s first trade show daily (subsequently branded as The TV Executive) by using Polaroid pictures for the photo-page. This was an era without one-hour photo developing, without easily available fax machines and, in lieu of yet unfamiliar cell phones, bulky walkie-talkies and pagers were used. The yellow VideoAge T-shirts were then worn as a way to identify reporters on the trade floor. Among the first companies to support VideoAge’s dailies were: Enter-Tel, France’s TF1 and Telepictures. Today, the concept of dailies has been rendered more valuable by online services, which, in the hectic market schedules, are limited to e-mail checking, while trade news is more convenient in the printed format. The Magazine initially served an audience that tended to know more than the journalists did. They reported on events that most readers were aware of beforehand, and they could only cover the tip of the "iceberg." Additionally, they had to walk a fine line and report on people and companies that were also their advertisers.
The magazine began making use of self-titled "dailies" or daily issues only introduced during selected Television trade markets, in 1984. VideoAge opened with an office in New York, and soon expended to Los Angeles
, London
, and Milan
. There is also a branch office in Osaka
, Japan.
Later History
VideoAge eventually defined its topics of study along the following lines, regulations, sociology, psychographics, finances, production, distribution, ratings, broadcasting, cablecasting, satellite, IPTV, piracy, as well as introductions to new technology, and attempts to make complex new technological topics digestible to non-geeks and rich technophobes. The vast majority of it' current business model deals with competing with the television trade's 10 other publications that cover all aspects of television, especially international TV In addition, to the many more which cover specialized TV fields such as mobile video, Internet-TV, cable and/or satellite TV. VideoAge was one of the first trades to enter online services in 1997, first with its English site (www.VideoAge.org), followed by the Spanish-language site (www.VideoAgeLatin.com) and its Italian-language version (www.VideoAgeItalia.com). The website contains archival issues and can be found, here. Archive material can also be found at: http://web.archive.org/web/*/http://www.videoageinternational.com
is budding, and the magazine has strong ties with a Brazil
ian trade show in São Paolo. The magazine also has a web presence, releasing occasional online press statements and videos documenting the magazine's presence at trade shows. The website offers a variety of services, none of them all that useful, and can be seen here.
Format
VideoAge utilizes a tabloid format and prints in full color. Advertisements are for the most part full-page, although the front cover prints with a smaller ad caption. The vast majority of the articles do not report simple facts as much as examine the television industry; the magazine is thus somewhat popular in universities where it's utilized as a primary reference source and object of study in a variety of classes. The scope of the magazine tends to focus more on those companies that advertise on it. The magazine differs from its contenders, such as Variety
, in the sense that it does not dispatch reporters to stories, nor does it engage in conventional reporting practices. Because the magazine only has a real presence in trade shows, its scope tends to focus on those.
www.videoage.org
www.videoageLatino.com
www.videoageitalia.com
http://findarticles.com/p/articles/mi_hb6675
http://www.thefreelibrary.com/Video+Age+International/2003/May/1-p5222
http://www.entrepreneur.com/tradejournals/pub/3684.html
http://www.encyclopedia.com/Video+Age+International/publications.aspx?pageNumber=1
Parts of this material has been taken with the consent of the copyright holder, TV Trade Media, Inc. publisher of VideoAge.
http://www.videoageinternational.com/
http://www.videoageinternational.com/articles/2006/09/firstIssue1981.html
http://www.videoageinternational.com/articles/2006/09/celebrate.html
http://www.videoageinternational.com/articles/2006/09/theWayWeWere.html
http://www.videoageinternational.com/articles/2006/09/bobBuilder.html
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
and Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
, Italy.
Known simply as VideoAge, it is published by TV Trade Media, Inc. A monthly, it comes out seven times per year. It also publishes dailies during major international TV trade shows.
History
Early HistoryVideoAge was launched in 1981 by Dom (Domenico) Serafini
Dom (Domenico) Serafini
Dom Serafini is an Italian journalist and author, currently based in New York. He is currently the editor-in-chief of VideoAge International, a premier television trade publication.-Early life and move to New York:...
, when the international television industry was still in its infancy. The magazine made its first appearance at VIDCOM, television trade market in Cannes
Cannes
Cannes is one of the best-known cities of the French Riviera, a busy tourist destination and host of the annual Cannes Film Festival. It is a Commune of France in the Alpes-Maritimes department....
that was a precursor of MIPCOM. The name VideoAge was chosen because the time of its launch, 1981, was the age of video. Indeed the “video age” soon after became The New York Times’ favorite expression to describe the foreseen 500-channel universe
500-channel universe
The term "500-channel universe" was coined in 1992 by cable TV executive John Malone to describe a future media environment where a vast number of TV channels would be available, by eliminating the need for broadcast radio channels as a scarce resource....
(of the “push” type). When VideoAge was introduced the television sector already had five publications: Variety, The Hollywood Reporter, Broadcasting, TV/Radio Age and, in the U.K., TV World. Both "TV/Radio Age and TV World went out of business in the late '80s. Dom Serafini, a former international editor of TV/Radio Age, created VideoAge with a unique formula: The key companies in the TV business upfronted the money in exchange for ad pages. Among the first 20 supporting companies were: MGM, MIFED, Rusconi Editori, CBN (Pat Robertson), Canale 5 (Silvio Berlusconi), ABC TV stations, Eastman Kodak and Brazil’s Globo TV.
In early 1983 VideoAge introduced, at NATPE in Las Vegas, the industry’s first trade show daily (subsequently branded as The TV Executive) by using Polaroid pictures for the photo-page. This was an era without one-hour photo developing, without easily available fax machines and, in lieu of yet unfamiliar cell phones, bulky walkie-talkies and pagers were used. The yellow VideoAge T-shirts were then worn as a way to identify reporters on the trade floor. Among the first companies to support VideoAge’s dailies were: Enter-Tel, France’s TF1 and Telepictures. Today, the concept of dailies has been rendered more valuable by online services, which, in the hectic market schedules, are limited to e-mail checking, while trade news is more convenient in the printed format. The Magazine initially served an audience that tended to know more than the journalists did. They reported on events that most readers were aware of beforehand, and they could only cover the tip of the "iceberg." Additionally, they had to walk a fine line and report on people and companies that were also their advertisers.
The magazine began making use of self-titled "dailies" or daily issues only introduced during selected Television trade markets, in 1984. VideoAge opened with an office in New York, and soon expended to Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, and Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
. There is also a branch office in Osaka
Osaka
is a city in the Kansai region of Japan's main island of Honshu, a designated city under the Local Autonomy Law, the capital city of Osaka Prefecture and also the biggest part of Keihanshin area, which is represented by three major cities of Japan, Kyoto, Osaka and Kobe...
, Japan.
Later History
VideoAge eventually defined its topics of study along the following lines, regulations, sociology, psychographics, finances, production, distribution, ratings, broadcasting, cablecasting, satellite, IPTV, piracy, as well as introductions to new technology, and attempts to make complex new technological topics digestible to non-geeks and rich technophobes. The vast majority of it' current business model deals with competing with the television trade's 10 other publications that cover all aspects of television, especially international TV In addition, to the many more which cover specialized TV fields such as mobile video, Internet-TV, cable and/or satellite TV. VideoAge was one of the first trades to enter online services in 1997, first with its English site (www.VideoAge.org), followed by the Spanish-language site (www.VideoAgeLatin.com) and its Italian-language version (www.VideoAgeItalia.com). The website contains archival issues and can be found, here. Archive material can also be found at: http://web.archive.org/web/*/http://www.videoageinternational.com
Current
The magazine's main market is at television trade shows where it is distributed free of charge. It does contain a minute newsstand presence, and can be found in the lobby of a variety of Los Angeles hotels, especially around the time of the LA Screenings. Revenue comes entirely under the form of profit from advertisers. The magazine occasionally prints with a Spanish-language section. A presence in South AmericaSouth America
South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...
is budding, and the magazine has strong ties with a Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
ian trade show in São Paolo. The magazine also has a web presence, releasing occasional online press statements and videos documenting the magazine's presence at trade shows. The website offers a variety of services, none of them all that useful, and can be seen here.
Format
VideoAge utilizes a tabloid format and prints in full color. Advertisements are for the most part full-page, although the front cover prints with a smaller ad caption. The vast majority of the articles do not report simple facts as much as examine the television industry; the magazine is thus somewhat popular in universities where it's utilized as a primary reference source and object of study in a variety of classes. The scope of the magazine tends to focus more on those companies that advertise on it. The magazine differs from its contenders, such as Variety
Variety (magazine)
Variety is an American weekly entertainment-trade magazine founded in New York City, New York, in 1905 by Sime Silverman. With the rise of the importance of the motion-picture industry, Daily Variety, a daily edition based in Los Angeles, California, was founded by Silverman in 1933. In 1998, the...
, in the sense that it does not dispatch reporters to stories, nor does it engage in conventional reporting practices. Because the magazine only has a real presence in trade shows, its scope tends to focus on those.
Online services
VideoAge maintains three web sites in English, Spanish and Italian. Published articles can be viewed as PDFs (full issue and full page) and a selected few as text.www.videoage.org
www.videoageLatino.com
www.videoageitalia.com
Sources
Information obtained from:http://findarticles.com/p/articles/mi_hb6675
http://www.thefreelibrary.com/Video+Age+International/2003/May/1-p5222
http://www.entrepreneur.com/tradejournals/pub/3684.html
http://www.encyclopedia.com/Video+Age+International/publications.aspx?pageNumber=1
Parts of this material has been taken with the consent of the copyright holder, TV Trade Media, Inc. publisher of VideoAge.
http://www.videoageinternational.com/
http://www.videoageinternational.com/articles/2006/09/firstIssue1981.html
http://www.videoageinternational.com/articles/2006/09/celebrate.html
http://www.videoageinternational.com/articles/2006/09/theWayWeWere.html
http://www.videoageinternational.com/articles/2006/09/bobBuilder.html