Victoria Square, Belfast
Encyclopedia
Victoria Square is a commercial, residential and leisure development in Belfast
Belfast
Belfast is the capital of and largest city in Northern Ireland. By population, it is the 14th biggest city in the United Kingdom and second biggest on the island of Ireland . It is the seat of the devolved government and legislative Northern Ireland Assembly...

, Northern Ireland
Northern Ireland
Northern Ireland is one of the four countries of the United Kingdom. Situated in the north-east of the island of Ireland, it shares a border with the Republic of Ireland to the south and west...

 developed and built by Multi Development UK over 6 years. At approx 800,000ft² (75,000m²) and costing £400m it is the biggest and one of the most expensive property developments ever undertaken in Northern Ireland. It opened on 6 March 2008. Its anchor tenant at nearly 200,000ft² (18,581m²) is the largest House of Fraser
House of Fraser
House of Fraser is a British department store group with over 60 stores across the United Kingdom and Ireland. It was established in Glasgow, Scotland in 1849 as Arthur and Fraser. By 1891 it was known as Fraser & Sons. The company grew steadily during the early 20th century, but after the Second...

 that the retailer has opened in the UK.

Design

A key element in the development is two covered, multi-level streets linked to the massive glass dome measuring 35 m in diameter. A public square covered entirely by the glass dome serves as the hub of the entire area. The ornate Jaffe Fountain, constructed in the 1870s by former Lord Mayor Otto Jaffe
Otto Jaffe
Sir Otto Jaffe, JP was a German-born British Jewish businessman and twice elected Lord Mayor of Belfast.-Family:...

 in memory of his father, has been restored to its original location in Victoria Square. Victoria Square is a neighbourhood consisting of 17 contextual different buildings. Pedestrian links to nearby business, nightlife and shopping streets on Laganside, Donegall Place, Royal Avenue and Ann Street. Victoria Square includes a wide variety of shops for males, females and children as well as a wonderful 80ft viewing area. Victoria Square was developed by Multi Development UK Ltd in cooperation with T+T Design. The Architects are Building Design Partnership
Building Design Partnership
Building Design Partnership is a firm of architects and engineers employing over 1200 staff in the UK and internationally.-Foundation:The firm was founded in 1961 by George Grenfell Baines with architects Bill White and John Wilkinson, quantity surveyor Arnold Towler and eight associate partners:...

 and T+T Design, the in house architects of Multi Corporation.

Sustainability

In employment terms, over 3,000 people were involved in the construction phase of Victoria Square, with a further 3,000 people gaining employment in the scheme through jobs in retail, security and the service industries. Environmentally, a large section of the roof has been covered in Sedum
Sedum
Sedum is a large genus of flowering plants in the family Crassulaceae, members of which are commonly known as stonecrops. It contains around 400 species of leaf succulents that are found throughout the Northern Hemisphere, varying from annual and creeping herbs to shrubs. The plants have...

 in a direct attempt to reduce the carbon footprint
Carbon footprint
A carbon footprint has historically been defined as "the total set of greenhouse gas emissions caused by an organization, event, product or person.". However, calculating a carbon footprint which conforms to this definition is often impracticable due to the large amount of data required, which is...

 of Victoria Square. This material soaks up rainwater allowing it to evaporate naturally over time rather than overload draining systems.

Victoria Square is the largest ever retail-led regeneration scheme to open in Northern Ireland
Northern Ireland
Northern Ireland is one of the four countries of the United Kingdom. Situated in the north-east of the island of Ireland, it shares a border with the Republic of Ireland to the south and west...

, covering 1.8 hectares. Multi Development UK was appointed Department for Social Development
Department for Social Development
The Department for Social Development is a devolved Northern Ireland government department in the Northern Ireland Executive. The minister with overall responsibility for the department is the Minister for Social Development.-Aim:...

’s development partner in 2000. The scheme was granted outline-planning approval in 2002. Multi Corporation sold Victoria Square to Commerz Real in 2004. Today Victoria Square is valued at over £400m. Construction commenced in April 2004 and lasted 46 months to completion and were overseen by local joint venture contractors Farrans and Gilbert Ash. Sedum roof installed by BBS Green Roofing.

Key facts

  • Regenerated the southern quarter of Belfast’s city centre
  • Approx. 800,000ft² (75,000m²) of retail over four floors
  • Has added to Belfast city centre’s shopping offer by nearly a third
  • Q-Park provides 2 levels of basement parking with c. 1,000 spaces
  • 98 unit shops – ranging in size from c. 300ft² (2,787m²) to c. 60,000ft² (5,574m²), Leisure units including an 8 screen Odeon Cinema
    Odeon Cinemas
    Odeon Cinemas is a British chain of cinemas, one of the largest in Europe. It is owned by Odeon & UCI Cinemas Group whose ultimate parent is Terra Firma Capital Partners.-History:Odeon Cinemas was created in 1928 by Oscar Deutsch...

    , restaurants, bars and cafés
  • 106 apartments
  • New public space topped by the dome with viewing zone overlooking the sedum roof installed by BBS Green Roofing
  • Pedestrian links to nearby business, nightlife and shopping streets on Laganside, Donegall Place, Royal Avenue and Ann Street.
  • 39 signed new retailers to Belfast
    Belfast
    Belfast is the capital of and largest city in Northern Ireland. By population, it is the 14th biggest city in the United Kingdom and second biggest on the island of Ireland . It is the seat of the devolved government and legislative Northern Ireland Assembly...

     and Northern Ireland
    Northern Ireland
    Northern Ireland is one of the four countries of the United Kingdom. Situated in the north-east of the island of Ireland, it shares a border with the Republic of Ireland to the south and west...

     including: House of Fraser
    House of Fraser
    House of Fraser is a British department store group with over 60 stores across the United Kingdom and Ireland. It was established in Glasgow, Scotland in 1849 as Arthur and Fraser. By 1891 it was known as Fraser & Sons. The company grew steadily during the early 20th century, but after the Second...

    , Cruise, Hugo Boss
    Hugo Boss AG
    Hugo Boss AG is a German fashion and lifestyle house based in Metzingen, Germany that specializes in high-end mens- and womenswear. It is named after its founder Hugo Boss . It is owned by the Italy-based Valentino Fashion Group, itself owned by British private equity firm Permira.-Today:Hugo Boss...

    , Reiss
    Reiss (brand)
    Reiss is a UK-based fashion brand owned and run by founder, David Reiss. The brand produces men's and women's clothing. It has 65 stores, located primarily in the UK, but with stores in the USA, Ireland, UAE, China and Malaysia. One store is located in Multrees Walk in Edinburgh, another in Marina...

    , All Saints, Ted Baker
    Ted Baker
    Ted Baker is a British clothing retail company, known for applying twists to its products, and has become a UK designer label through word of mouth rather than advertising.-History:...

    , Puma
    PUMA AG
    Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two...

    , Pepe Jeans
    Pepe Jeans
    Pepe Jeans London is a denim and casual wear jeans brand that was established in the Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US billion dollar brand, Pepe has transformed itself into a jeanswear label found throughout Europe...

    , LK Bennett, H&M
    H&M
    H & M Hennes & Mauritz AB is a Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children....

    , Coast, Firetrap
    Firetrap
    Firetrap is a British clothing company, founded in 1991, specialising in premium menswear and accessories. It is the main brand within the WDT company , which also owns its sister brand Fullcircle along with previous brands SC51 and Sonnetti.Firetrap is firmly established internationally and is...

    , Pumpkin Patch, Tom Tailor
    Tom Tailor
    Tom Tailor Group is a German vertically integrated lifestyle clothing company. It was founded in 1962 in Hamburg. Tom Tailor mainly provides classic and up-to-date casual wear and accessories for men, women, young adults and children. Tom Tailor clothes are usually priced in the medium price range...

    , Geox
    Geox
    Geox is an Italian brand of shoe and apparel manufactured utilising waterproof/breathable fabrics.-Corporate history:The company was founded in 1995 by Mario Moretti Polegato. The brand name, Geox, was created from a mixture between the Greek word “geo” , and “x”, a letter-element symbolizing...

    , Faith
    Faith shoes
    Faith is a UK shoe company that was started in 1964 by a London accountant called Samuel Faith and his wife Terry. In the following years new stores were gradually added, primarily in the South of England...

    , Fossil
    Fossil, Inc.
    Fossil, Inc. is a designer and manufacturer of clothing and accessories, primarily watches and jewelry, but also sunglasses, wallets, handbags, belts, shoes and clothing, based in Richardson, Texas, United States...

    , Regis, Free Spirit, Spur, Nandos, Gourmet Burger Kitchen
    Gourmet Burger Kitchen
    Gourmet Burger Kitchen is a restaurant business in United Kingdom specialising in gourmet burgers from a fully traceable West Country herd....

    , Prezzo, Odeon Cinemas
    Odeon Cinemas
    Odeon Cinemas is a British chain of cinemas, one of the largest in Europe. It is owned by Odeon & UCI Cinemas Group whose ultimate parent is Terra Firma Capital Partners.-History:Odeon Cinemas was created in 1928 by Oscar Deutsch...

    , Urban Outfitters
    Urban Outfitters
    Urban Outfitters, Inc. is a publicly traded American company that owns and operates five retail brands: Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN....

    , Hardy Amies
    Hardy Amies
    Hardy Amies, Ltd. is a British-based fashion house specialising in modern luxury menswear.-Sir Edwin Hardy Amies:Sir Edwin Hardy Amies, KCVO , was a British fashion designer, best known for his official title as dressmaker for Queen Elizabeth II, from her accession to the throne until his...

    , Build-A-Bear Workshop
    Build-A-Bear Workshop
    Build-A-Bear Workshop is an American retailer headquartered in St. Louis, Missouri that sells teddy bears and other stuffed animals. Customers go through an interactive process in which the stuffed animal of their choice is assembled and customized during their visit to the store, and is the...

    , Apple Store, Rituals, Lainidor, Pull and Bear
    Pull and Bear
    Pull and Bear is a Spanish clothing and accessories retailer based in Narón, Galicia and founded in 1991. In September 2011, the company will sell through an online store. -Concept & Style:...

    , Art and Hobby, T.G.I. Friday's
    T.G.I. Friday's
    T.G.I. Friday's is an American restaurant chain focusing on casual dining. The company is a unit of the Carlson Companies. Its name is taken from the expression TGIF...

    , Dantes, Frankie & Benny's
    Frankie & Benny's
    Frankie & Benny's is a chain of Italian-American restaurants in the UK with numerous outlets nationwide run by The Restaurant Group plc. Its first location was Leicester in 1995 but now the chain has over 150 locations across the UK and also abroad, and smaller branches called "Little...

    , Hollister Co.
    Hollister Co.
    Hollister Co., sometimes advertised as Hollister or HCo., is an American lifestyle brand by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14–18 through its SoCal-inspired image and casual wear. Goods are available in-store and through the company's online store...

  • 17.2 million people expected to visit Victoria Square per year placing it in the top ten shopping centres in the UK.

External links

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