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Hugo Boss AG
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Hugo Boss AG is a fashion house based in Metzingen, Germany, that specializes in high-end menswear apparel. It is named after its founder, Hugo Ferdinand Boss (1885–1948).
Today
In 1987, Boss Orange for men was launched described as sporty and casual separating itself from the trendy Hugo brand and the sophisticated Boss Black brand. Boss Green is a completely sporty brand selling items designed for a sporty look.
The company's products, divided over three brands, are available throughout the world in 103 countries and more than 5,002 retail stores.
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Encyclopedia
Hugo Boss AG is a fashion house based in Metzingen, Germany, that specializes in high-end menswear apparel. It is named after its founder, Hugo Ferdinand Boss (1885–1948).
Today
In 1987, Boss Orange for men was launched described as sporty and casual separating itself from the trendy Hugo brand and the sophisticated Boss Black brand. Boss Green is a completely sporty brand selling items designed for a sporty look.
The company's products, divided over three brands, are available throughout the world in 103 countries and more than 5,002 retail stores. These brands are Boss, Hugo, and since 2004, Baldessarini. The latter, Baldessarini GmbH, is a more independent business unit which focuses on a more prestigious image than its two sister brands. It sells, like the other Hugo Boss brands, clothing, shoes, fragrances and accessories but will leave Hugo Boss after the Spring/Summer 2007 collection has been sent to boutiques. This is due to the newly launched premium Boss line, Boss Black Selection, outselling Baldessarini.
Baldessarini fashion recently sold for up to €9m (Aug 2006) to Ahlers AG - a fashion brand holding company. Werner Baldessarini will continue to design the collections; he will also be in charge of marketing.
Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories.
All fragrance brands (Hugo, Boss and Baldessarini) are owned by Procter & Gamble.
Moss Bros Group hold the exclusive UK licence for the Hugo Boss brand.
Involvement in World War II
The all-black uniform of the Nazi Schutzstaffel, a paramilitary force from 1932 until 1945, was designed by SS-Oberführer Prof. Dr. Karl Diebitsch and graphic designer Walter Heck.
From 1933, the Hugo Boss company produced these black uniforms along with the brown SA shirts and the black-and-brown uniforms of the Hitler Youth. Some workers are acknowledged to have been prisoners of war forced into labor.
See also
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