VFinity is a privately held software company based in New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

. It was founded by former Chinese democracy leader Shen Tong

Shen Tong

Shen Tong is a Chinese dissident who was one of the student leaders in the democracy movement at Tiananmen Square in 1989 One of the People of the Year by Newsweek 1989, Shen Tong became a media and software entrepreneur in late 1990s...

 in 2004, with a consulting and software customization company Wan Net Technology founded in 2000 as its predecessor.

VFinity creates and sells web-based enterprise systems for digital asset management

Digital asset management

Digital asset management consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets...

. Its products are used by broadcasters, archives, educational and financial institutions in the United States and Asia to manage their multimedia assets. The VFinity platform was soft-launched during National Association of Broadcasters

National Association of Broadcasters

The National Association of Broadcasters is a trade association, workers union, and lobby group representing the interests of for-profit, over-the-air radio and television broadcasters in the United States...

 (NAB) 2006, which won recognition that launched its president Shen Tong into a Keynote Speech at NAB Super Session the following year . Independent research reports have also been following VFinity

VFinity

VFinity is a privately held software company based in New York City. It was founded by former Chinese democracy leader Shen Tong in 2004, with a consulting and software customization company Wan Net Technology founded in 2000 as its predecessor....

's entry into various markets by Frost & Sullivan

Frost & Sullivan

Frost & Sullivan, Inc. is an American firm which provides market research & analysis, growth strategy consulting and corporate training services. Its headquarters are located in San Antonio, Texas, with offices in over 20 countries across the world....

 Hot Company Watch List in 2007, ABI

ABI

ABI is an acronym or abbreviation that may refer to:* Abilene Regional Airport , in Abilene, Texas, United States* Abitur* AbiWord* Acquired brain injury* Agencia Boliviana de Información, a Bolivian press agency...

 key players in World Digital Asset Management Markets in 2008, and Forrester

Forrester

Forrester may refer to:* Forrester Research, a market research company* Forrester RFC, a Scottish Rugby Union football club* Forrester , people with the surname Forrester-See also:...

 Rich Media Management Software 2010.

According to these research and other trade publications in higher education, information technology, archive and library science, broadcast technology, digital asset management among others, VFinity main value propositions and differentiation from other traditional DAM vendors are its Web2.0 approach to architecture, metadata, and user experiences. VFinity and Shen Tong promoted notions of "Context is King", search centric extreme ease of use with zero user training, folksonomy (or free tagging) combined with taxonomy (expert tagging), zero client (or Web client). VFinity platform seems to differ from traditional enterprise software especially in professional media industry in its Webby approach.

The known installed base of VFinity products include universities, cultural institutional, production and advertisement companies, film archives, national archives, and broadcasters: TriBeCa Film Festival

Tribeca Film Festival

The Tribeca Film Festival is a film festival founded in 2002 by Jane Rosenthal, Robert De Niro and Craig Hatkoff in a response to the September 11, 2001 attacks on the World Trade Center and the consequent loss of vitality in the TriBeCa neighborhood in Lower Manhattan.The mission of the festival...

, Beijing Olympics, Cathay Financials, National Taiwan University

National Taiwan University

National Taiwan University is a national co-educational university located in Taipei, Republic of China . In Taiwan, it is colloquially known as "Táidà" . Its main campus is set upon 1,086,167 square meters in Taipei's Da'an District. In addition, the university has 6 other campuses in Taiwan,...

, Brandeis University

Brandeis University

Brandeis University is an American private research university with a liberal arts focus. It is located in the southwestern corner of Waltham, Massachusetts, nine miles west of Boston. The University has an enrollment of approximately 3,200 undergraduate and 2,100 graduate students. In 2011, it...

, a PBS station producing prime time programming, Bloomberg L.P.

Bloomberg L.P.

Bloomberg L.P. is an American privately held financial software, media, and data company. Bloomberg makes up one third of the $16 billion global financial data market with estimated revenue of $6.9 billion. Bloomberg L.P...

.

VFinity has offices in Manhattan

Manhattan

Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...

, Taipei

Taipei

Taipei City is the capital of the Republic of China and the central city of the largest metropolitan area of Taiwan. Situated at the northern tip of the island, Taipei is located on the Tamsui River, and is about 25 km southwest of Keelung, its port on the Pacific Ocean...

, Beijing

Beijing

Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

, Boston

Boston

Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

, Sunnyvale

Sunnyvale, California

Sunnyvale is a city in Santa Clara County, California, United States. It is one of the major cities that make up the Silicon Valley located in the San Francisco Bay Area...

, and Los Angeles

Los Angeles, California

Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

.