Upper Crust
Encyclopedia
Upper Crust is an international chain of baguette
Baguette
A baguette is "a long thin loaf of French bread" that is commonly made from basic lean dough...

 restaurants concentrated along commuter routes, their outlets are commonplace in stations and terminals. Branches are also present in some Universities in the UK, including City University, London
City University, London
City University London , is a public research university located in London, United Kingdom. It was founded in 1894 as the Northampton Institute and became a university in 1966, when it adopted its present name....

. There are also branches at the central railway station in Oslo
Oslo
Oslo is a municipality, as well as the capital and most populous city in Norway. As a municipality , it was established on 1 January 1838. Founded around 1048 by King Harald III of Norway, the city was largely destroyed by fire in 1624. The city was moved under the reign of Denmark–Norway's King...

 and Elkjøp
Elkjøp
Elkjøp is the largest electrical retailer in the Nordic countries, with over 264 stores across six countries and 6000 employees. It is owned by Dixons Retail....

 Megastore Lørenskog
Lørenskog
is a municipality in Akershus county, Norway. It is part of the traditional region of Romerike. The administrative centre of the municipality is the village of Lørenskog. Lørenskog was separated from the municipality of Skedsmo on 1 January 1908.-Name:...

, Norway
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

. Since September 2008, there have also been two units in Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

, Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 - one at the central railway station and one at the nearby bus terminal, Cityterminalen
Cityterminalen
Cityterminalen is the central bus station of Stockholm. It's situated in the Norrmalm city district, an is connected by a tunnel to the Stockholm Central Station. Most long range bus lines have a stop in Cityterminalen. The stations building was started on July 3, 1985, and was it opened for...

.There is also one opening in Gothenburg Centralstationen/Nils Ericsson terminalen railway and busterminal. The company has started to expand into shopping centres, with a new store at Bridgend Designer Outlet, South Wales. There are also branches on airports, including Cairo Airport, Tromsø Airport, Trondheim Værnes Airport, Oslo Airport Gardermoen, and Gran Canaria Airport.

History

The first Upper Crust opened in 1986, in London Waterloo Station. The chain is now owned by SSP.

Products

Upper Crust specialises in baguettes, some of the main fillings include:
Breakfast baguettes,
Ham and Cheddar,
Ham and Mozzarella,
Cheddar and Bacon,
Tuna Mayo,
BLT,
Cheese and Tomato and
Egg and Tomato

Cakes and pastries are available throughout the day, and include various muffins, danishes, scones, brownies and flapjacks.

The chain offer a number of hot and cold drinks, including coffees (Americano
Americano
Americano may refer to* Caffè Americano, a style of coffee prepared by adding hot water to espresso* Americano Creek, a river in Sonoma County, California* The Americano, a 1916 film directed by John Emerson* Americano , a 2005 film...

, Latte
Latte
A latte is a coffee drink made with espresso and steamed milk. Variants include replacing the coffee with another drink base such as masala chai, mate or matcha...

, Cappuccino
Cappuccino
A cappuccino is an Italian coffee drink prepared with espresso, hot milk, and steamed-milk foam. The name comes from the Capuchin friars, referring to the colour of their habits.- Definition :...

, Mocha
Mocha
-Computing:* Mocha , a Java decompiler* JavaScript, an object-oriented scripting language originally distributed under the name Mocha* Mocha, a mock object framework for Ruby-Biology:...

, Espresso
Espresso
Espresso is a concentrated beverage brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee. Espresso is widely known throughout the world....

), teas (earl grey, lemon, green, peppermint, fruit infusion), hot chocolate, carbonated drinks (Coke
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

, Diet Coke
Diet Coke
Diet Coke is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was first introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola trademark...

, Sprite
Sprite (soft drink)
Sprite is a transparent, lemon-lime flavored , caffeine free soft drink, produced by the Coca-Cola Company. It was introduced in the United States in 1961. This was Coke's response to the popularity of 7 Up, which had begun as "Bib-Label Lithiated Lemon-Lime Soda" in 1929...

, Fanta
Fanta
Fanta is a global brand of fruit-flavored carbonated soft drinks from the Coca-Cola Company. There are over 90 flavors worldwide. The drink debuted in Germany in 1941 and originally sold only in Europe.-History:...

, Red Bull
Red Bull
Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already...

), still and sparkling waters, Innocent smothies, orange and apple juices and Feel Good juices. Some branches also make their own smoothies instore.

Marketing

The key part to Upper Crust's marketing is alleged freshness and quality. Baguettes are supposed to be displayed for a maximum of 3 hours, and each baguette wears a 'collar' with its time of creation stamped to it to ensure this is adhered to. Coffee is supposed to be tested 3 times a day to ensure the correct grind and pour time is set.

Sustainability

In a survey of fish sandwiches sold in London (UK) outlets (published January 2011) by The Jellied Eel ethical food magazine, Upper Crust received a "poor" rating for the sustainability of the fish in their sandwiches and the information about provenance and sustainability of fish ingredients provided by staff, in-store and on the sandwich labelling. .

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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