Underalls
Encyclopedia
Underalls was a brand of undergarments for ladies manufactured by the Hanes
hosiery & underwear company of North Carolina
and marketed in the United States
, Canada
, and Mexico
from the introduction of the product in 1976 until the halt of production in the early 1990s. These were noted for being a combination of pantyhose
and panties
together, presumably to prevent panty lines. These also had different trademarked variations, such as Slenderalls, Coloralls, Summeralls, and Winteralls.
. This was further recognizable at the end of their television commercials when the cardboard cut-out would tilt back and forth one time (like a woman's fanny wriggling), accompanied originally by a two-note doorbell
, sound, but later by two identical notes and by the last two notes of the Underalls song playing into the ads. River West Brands, a company that re-commercializes somewhat iconic brands, owns the trademark for the Underalls brand, and it licensed the brand name to Phantom Industries of Toronto, Canada, in 2007. Early TV commercials promoting Underalls were risque' for their time, featuring a well-built young woman uttering the phrases "Look! I don't wear panties anymore" and "Oh, I love my Underalls...'cause they make me look like I'm not wearin' nothin'". Later ads included a voice saying, "Ladies of the world, show us YOUR Underalls!" One 1977 ad featured actress Pam Dawber
, prior to her success in Mork And Mindy
.
Hanes
Hanes and Hanes Her Way are brands of apparel currently owned by the HanesBrands, Inc Corporation...
hosiery & underwear company of North Carolina
North Carolina
North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...
and marketed in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, and Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
from the introduction of the product in 1976 until the halt of production in the early 1990s. These were noted for being a combination of pantyhose
Pantyhose
Pantyhose are sheer, close-fitting legwear, covering the wearer's body from the waist to the feet. Mostly considered to be a woman's and girl's garment, pantyhose appeared in the 1960s, and they provided a convenient alternative to stockings...
and panties
Panties
Panties are a form of underwear, usually light and snug-fitting, designed to be worn by women or girls in the area directly below the waist. Typical components include an elastic waistband, a crotch panel to cover the genital area , and a pair of leg openings which, like the waistband, are often...
together, presumably to prevent panty lines. These also had different trademarked variations, such as Slenderalls, Coloralls, Summeralls, and Winteralls.
Advertising and Packaging
The packages were recognizable by their cardboard cutout displaying the name of the product, which was shaped like a pair of buttocksButtocks
The buttocks are two rounded portions of the anatomy, located on the posterior of the pelvic region of apes and humans, and many other bipeds or quadrupeds, and comprise a layer of fat superimposed on the gluteus maximus and gluteus medius muscles. Physiologically, the buttocks enable weight to...
. This was further recognizable at the end of their television commercials when the cardboard cut-out would tilt back and forth one time (like a woman's fanny wriggling), accompanied originally by a two-note doorbell
Doorbell
A doorbell is a signaling device typically placed near a door. Most doorbells emit a ringing sound to alert the occupant of the building to a visitor's presence, when the visitor presses a button. Many modern doorbells are electric — they are actuated by an electric switch...
, sound, but later by two identical notes and by the last two notes of the Underalls song playing into the ads. River West Brands, a company that re-commercializes somewhat iconic brands, owns the trademark for the Underalls brand, and it licensed the brand name to Phantom Industries of Toronto, Canada, in 2007. Early TV commercials promoting Underalls were risque' for their time, featuring a well-built young woman uttering the phrases "Look! I don't wear panties anymore" and "Oh, I love my Underalls...'cause they make me look like I'm not wearin' nothin'". Later ads included a voice saying, "Ladies of the world, show us YOUR Underalls!" One 1977 ad featured actress Pam Dawber
Pam Dawber
Pam Dawber is an American actress best known for her lead television sitcom roles as Mindy McConnell in Mork & Mindy and Samantha Russell in My Sister Sam .-Life and career:...
, prior to her success in Mork And Mindy
Mork and Mindy
Mork & Mindy is an American science fiction sitcom broadcast from 1978 until 1982 on ABC. The series starred Robin Williams as Mork, an alien who comes to Earth from the planet Ork in a small, one-man egg-shaped spaceship. Pam Dawber co-starred as Mindy McConnell, his human friend and roommate...
.