Uk World Book Day
Encyclopedia
World Book Day UK began in 1998, launched by Prime Minister Tony Blair
Tony Blair
Anthony Charles Lynton Blair is a former British Labour Party politician who served as the Prime Minister of the United Kingdom from 2 May 1997 to 27 June 2007. He was the Member of Parliament for Sedgefield from 1983 to 2007 and Leader of the Labour Party from 1994 to 2007...

at The Globe Theatre
Globe Theatre
The Globe Theatre was a theatre in London associated with William Shakespeare. It was built in 1599 by Shakespeare's playing company, the Lord Chamberlain's Men, and was destroyed by fire on 29 June 1613...

 in London. Several million schoolchildren in Great Britain were given a £
Pound (currency)
The pound is a unit of currency in some nations. The term originated in England as the value of a pound of silver.The word pound is the English translation of the Latin word libra, which was the unit of account of the Roman Empire...

1 special World Book Day Book Token (
Euro
The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...

1.50 in Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

) which could be redeemed against any book in any UK bookseller. A specially created WBD anthology priced at £1 (€1.50 in Ireland) was also published. All World Book Day point of sale
Point of sale
Point of sale or checkout is the location where a transaction occurs...

 and the £1 book carried the special World Book Day logo to help unify the initiative through all outlets.

Since then, World Book Day UK has followed a similar pattern, gradually growing each year to encompass more initiatives, such as Spread The Word, Quick Reads Initiative
Quick Reads Initiative
Quick Reads are a series of short books by bestselling authors and celebrities. With no more than 128 pages, they are designed to encourage adults who do not read often, or find reading tough, to discover the joy of books....

and Books for Hospitals. Every year, the number of children receiving a free £1 World Book Day Book Token has increased.

In 2000, instead of a single £1 special anthology, four separate £1 books were published, covering a wider age-range. Since then, each year has seen a new set of special £1 books published (see List of World Book Day Books).

In 2006, World Book Day began its support of and association with the Quick Reads initiative for adult emergent readers.

In 2007, World Book Day celebrated its 10th anniversary with the publication of 10 £1 books.

In September 2007, World Book Day announced the revamp of the Spread the Word promotion for 2008 into an on-line book group featuring a number of adult books which would be suitable to book Groups. A short list of 10 titles was announced on 1 February 2008, and the winning book, Boy A
Boy A
Boy A is the title of a 2004 novel by British writer Jonathan Trigell.-Premise:The book is the story of a child criminal released into society as an adult, taking its title from the court practice of concealing the identity of child defendants....

by Jonathan Trigell (published by Serpent's Tail
Serpent's Tail
Serpent's Tail is a British independent publishing firm founded in 1986 by Pete Ayrton. It is notable for its translated works, particularly European crime fiction, and is the British publisher of Elfriede Jelinek and Lionel Shriver...

) was revealed on World Book Day 2008, 6 March 2008. World Book Day 2008 was declared by The Bookseller magazine to be more successful than any previous World Book Day

World Book Day is a registered charity
Charitable organization
A charitable organization is a type of non-profit organization . It differs from other types of NPOs in that it centers on philanthropic goals A charitable organization is a type of non-profit organization (NPO). It differs from other types of NPOs in that it centers on philanthropic goals A...

. It does not raise funds for itself but does support Book Aid International and Readathon as its nominated charities, encouraging schools to hold special fundraising events for children less fortunate than themselves. World Book Day is not funded by the British Government although the Quick Reads element does receive support from ACE, DIUS and NIACE. The funding for World Book Day activities comes principally from the major sponsor, National Book Tokens and the UK book trade (publishers and booksellers).
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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