Silky Curler Twink by Elida was a popular brand of home perm kit

Permanent wave

A permanent wave, commonly called a perm, involves the use of chemicals to break and reform the bonds of the hair. The hair is washed and wrapped on a perm rod and waving lotion is applied with a base. This solution creates a chemical reaction that softens the inner structure of the hair by...

 that was available in Britain

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 in the late 1960s and 1970s, retailing for about 37 pence. It was promoted using full-page advertisements in women's magazines, such as the leading title Woman, and became a household name. Like some other such kits, its use could produce a strong odour of chemicals in the hair that some found unpleasant. The fashion for home perming subsequently ended and the brand has long since ceased being produced. However, the brand still evokes a sense of nostalgia

Nostalgia

The term nostalgia describes a yearning for the past, often in idealized form.The word is a learned formation of a Greek compound, consisting of , meaning "returning home", a Homeric word, and , meaning "pain, ache"...

 in some who remember it from their youth and examples of its packaging can be collectors items.

The British musician and actor Twink

Twink (musician)

John Charles Alder , better known as Twink, is an English drummer, singer and songwriter who was a central figure in the English psychedelic movement, and an actor.-Early life and career:...

, born John Charles Alder, is said to have taken his stage name from the product.

Elida Gibb Limited, based in Kingston upon Thames

Kingston upon Thames

Kingston upon Thames is the principal settlement of the Royal Borough of Kingston upon Thames in southwest London. It was the ancient market town where Saxon kings were crowned and is now a suburb situated south west of Charing Cross. It is one of the major metropolitan centres identified in the...

, Surrey

Surrey

Surrey is a county in the South East of England and is one of the Home Counties. The county borders Greater London, Kent, East Sussex, West Sussex, Hampshire and Berkshire. The historic county town is Guildford. Surrey County Council sits at Kingston upon Thames, although this has been part of...

, England

England

England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 was established in 1910 and was renamed Elida Faberge Limited in 1995. It is now a member of the Unilever NV

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

group of companies.