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Truveo

Truveo

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Truveo is a search engine for Web video
Video search engine
A video search engine is a web-based search engine which crawls the web for video content. Some video search engines parse externally hosted content while others allow content to be uploaded and hosted on their own servers. Some engines also allow users to search by video format type and by length...

, based in San Francisco and operated by AOL. Truveo was founded in 2004 by Timothy Tuttle and Adam Beguelin. Truveo launched its first commercial video search service in September 2005. Truveo was acquired by AOL in January 2006. The name Truveo is a combination of the modern French verb trouver (meaning "to find") and the Latin term video
Video
Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.- History :...

 (meaning "I see").

In addition to operating its own search engine at truveo.com, Truveo powers video search on hundreds of websites including AOL Video, AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...

 Search, Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

 websites, Sports Illustrated
Sports Illustrated
Sports Illustrated is an American sports media company owned by media conglomerate Time Warner. Its self titled magazine has over 3.5 million subscribers and is read by 23 million adults each week, including over 18 million men. It was the first magazine with circulation over one million to win the...

, Brightcove
Brightcove
Brightcove is a Cambridge, MA based company that produces an Online Video Platform .- History :Brightcove was founded in 2004 by Jeremy Allaire, who now serves as CEO. In March 2006, Brightcove acquired Seattle-based Metastories, makers of StoryMaker, a publishing tool for video, audio, images, and...

, CBS Radio
CBS Radio
CBS Radio, Inc., formerly known as Infinity Broadcasting Corporation, is one of the largest owners and operators of radio stations in the United States, third behind main rival Clear Channel Communications and Cumulus Media. CBS Radio owns around 130 radio stations across the country...

 websites, Qwest
Qwest
Qwest Communications International, Inc. was a large United States telecommunications carrier. Qwest provided local service in 14 western U.S. states: Arizona, Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington, and Wyoming.On April...

, CNET
CNET
CNET is a tech media website that publishes news articles, blogs, and podcasts on technology and consumer electronics. Originally founded in 1994 by Halsey Minor and Shelby Bonnie, it was the flagship brand of CNET Networks and became a brand of CBS Interactive through CNET Networks' acquisition...

 Search.com, CSTV, Excite
Excite
Excite is a collection of Internet sites and services owned by IAC Search & Media, which is a subsidiary of InterActive Corporation . Launched in 1994, it is an online service offering a variety of content, including an Internet portal, a search engine, a web-based email, instant messaging, stock...

, Flock
Flock (web browser)
Flock was a web browser that specialized in providing social networking and Web 2.0 facilities built into its user interface.Earlier versions of Flock used the Gecko HTML rendering engine by Mozilla....

, Infospace
InfoSpace
Infospace provides metasearch and private-label Internet search services for consumers and businesses.InfoSpace's flagship metasearch site is Dogpile; its other consumer brands are WebCrawler, Nation, DoGreatGood and MetaCrawler.-History:...

, Kosmix, Netvibes
Netvibes
Netvibes is a personalized dashboard publishing platform for the Web including digital life management, widget distribution services and brand observation rooms.-History:The company was founded by Tariq Krim and Florent Frémont in 2005.-Technology:...

, Pageflakes
Pageflakes
Pageflakes is an Ajax-based startpage or personal web portal similar to Netvibes, My Yahoo!, iGoogle, Wikpage and Microsoft Live. The site is organized into tabs, each tab containing user-selected modules called Flakes...

, Widgetbox
Widgetbox
Widgetbox is a San Francisco, California based company that enables businesses to create and deliver applications to their customers.Widgetbox products include:Widgetbox Mobile: build and distribute mobile web applications for iPhone and Android....

, and others.

Truveo claims to be one of the largest and most widely used video search engine
Video search engine
A video search engine is a web-based search engine which crawls the web for video content. Some video search engines parse externally hosted content while others allow content to be uploaded and hosted on their own servers. Some engines also allow users to search by video format type and by length...

s, indexing over 600 million videos and reaching 75 million unique visitors every month across all websites it powers. As of March, 2008, the Alexa traffic ranking
Alexa Internet
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and Web site. Once installed, the toolbar collects data on browsing behavior which is transmitted to the Web site where it is stored and analyzed and is the basis for the company's Web traffic...

 for the truveo.com website alone was about 600.

In 2008, Pete Kocks, Truveo's chief architect took over as general manager of Truveo. In December 2010, Truveo launched a new version of video search that included:
  • TV Show search: An index of television shows linked to episodes and clips available on the web.
  • Movie search: An index of movies linked to places to purchase, rent, or stream movies on multiple sites.
  • Music video search: An index music artists linked to music videos featuring those artists on the web.
  • Celebrity search: An index of celebrities linked to videos in which they appear.


The celebrity search feature uses a novel approach of detecting a person's vocal fingerprint to find when celebrities appear online. An overview of the technology is provided in this video.

As a Web-wide video search engine
Video search engine
A video search engine is a web-based search engine which crawls the web for video content. Some video search engines parse externally hosted content while others allow content to be uploaded and hosted on their own servers. Some engines also allow users to search by video format type and by length...

, Truveo competes with Google Video
Google Video
Google Videos is a video search engine, and formerly a free video sharing website, from Google Inc. Before removing user-uploaded content, the service allowed selected videos to be remotely embedded on other websites and provided the necessary HTML code alongside the media, similar to YouTube...

, Bing Video, and Blinkx
Blinkx
Blinkx is an Internet search engine for video and audio content, headquartered in San Francisco, California and the UK that allows searching and classification of audio files, video clips and streaming media such as Internet television and video on demand...

 among others. The site claims that its web crawling technology can find more videos and better metadata
Metadata
The term metadata is an ambiguous term which is used for two fundamentally different concepts . Although the expression "data about data" is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at...

 than conventional web crawlers for video.

History

  • Spring 2004: Truveo was founded by Timothy Tuttle and Adam Beguelin.
  • September 2005: Truveo launches the first version of its Web-wide video search engine
    Video search engine
    A video search engine is a web-based search engine which crawls the web for video content. Some video search engines parse externally hosted content while others allow content to be uploaded and hosted on their own servers. Some engines also allow users to search by video format type and by length...

    .
  • January 2006: Truveo is acquired by AOL
    AOL
    AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...

    .
  • Spring 2006: Truveo powers video search on AOL
    AOL
    AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...

     websites including AOL Video and AOL Search.
  • September 2006: Truveo powers video search on Microsoft
    Microsoft
    Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

     websites.
  • September 2006: Truveo launches Developer Program and offers open APIs to developers worldwide.
  • June 2007: Truveo reaches nearly 40 million monthly unique visitors and is adopted by hundreds of new partners.
  • August 2007: Truveo relaunches the truveo.com website.
  • Fall 2007: Truveo expands internationally into 16 countries.
  • January 2008: Truveo grows to reach 50 million monthly unique visitors and expands index beyond 100 million videos.
  • June 2008: Truveo launches its new website.
  • December 2008: Truveo grows to reach over 73 million monthly unique visitors (source: comScore) and expands index beyond 300 million videos.
  • June 2009: Truveo launches its new website.
  • June 2010: Truveo launches new Facebook app that includes recommendations based on what your friends like.
  • December 2010: After 2 years in development Truveo launches new video search engine including: video search, TV Show search, movie search, music video search, and celebrity search that uses voice recognition.

International address

Country/Religion Websites Language
 Australia http://au.truveo.com/ English
 United States http://www.truveo.com/ English

External links