Widgetbox
Encyclopedia
Widgetbox is a San Francisco, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 based company that enables businesses to create and deliver applications to their customers.

Widgetbox products include:

Widgetbox Mobile: build and distribute mobile web applications for iPhone and Android.

ClickTurn Real-time Rich Media Ads: develop and run rich-media ads.

Widgetbox Widgets: create dynamic web widgets to aggregate content and increase engagement

History

Widgetbox was founded in 2006 by Ed Anuff
Ed Anuff
Ed Anuff is a serial entrepreneur who was most recently Executive Vice President and GM, Platform Products and Services at Six Apart, Ltd. Before joining Six Apart he was co-founder of Widgetbox , a marketplace for widgets, and the company's original CEO...

, Giles Goodwin and Dean Moses. The company debuted the same year at DEMOfall 2006. Sequoia Capital
Sequoia Capital
Sequoia Capital is a Californian venture capital firm located on Sand Hill Road in Menlo Park, California. The Wall Street Journal has called Sequoia Capital "one of the highest-caliber venture firms", and noted that it is "one of Silicon Valley's most influential venture-capital firms"...

 and Hummer Winblad Venture Partners invested an undisclosed amount in the company in 2007.

A Series B round of funding was announced in January 2008, led by Northgate Capital. Also returning to invest in this round were Sequoia Capital
Sequoia Capital
Sequoia Capital is a Californian venture capital firm located on Sand Hill Road in Menlo Park, California. The Wall Street Journal has called Sequoia Capital "one of the highest-caliber venture firms", and noted that it is "one of Silicon Valley's most influential venture-capital firms"...

, Hummer Winblad Venture Partners and independent investor Michael Dearing.

Recent updates

  • August 2007: Widgetbox announced a distribution partnership with iTunes
    ITunes
    iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....

     that allows users to create and publish widgets based on an iMix playlist. Known as a MixIt, this feature allows iTunes users to distribute an iMix across a number of popular social networks, blogs and start pages.
  • September 2007: The company launched an App Accelerator for Facebook allowing users to create a Facebook application based on their pre-existing widgets. The App Accelerator allows a widget to be registered as its own Facebook application and provides several Facebook Platform-specific optimizations.
  • November 2007: Widgetbox announced and launched beta support for Google's OpenSocial
    OpenSocial
    OpenSocial is a set of common application programming interfaces for web-based social network applications, developed by Google along with MySpace and a number of other social networks.It was released November 1, 2007....

     initiative. Users are provided an OpenSocial installation URLs for each widget listed in the company's widget gallery. Concurrently, support for the import of Google Gadgets into Widgetbox's system was introduced.
  • December 2007: Widgetbox participated in the launch of the Bebo
    Bebo
    Bebo is a social networking website launched in July 2005. It is currently owned and operated by Criterion Capital Partners after taking over from AOL in June 2010....

    Open Application Platform, showcasing two applications supporting Bebo's implementation of Facebook Platform.
  • January 2008: Building upon their participation in the Bebo Open Application Platform Launch, Widgetbox released an App Accelerator for Bebo. Similar in function to the App Accelerator for Facebook, Widgetbox users can convert their existing widgets into Bebo applications.
    • On January 31, Widgetbox announced that they had raised an additional $8m in Series B funding, led by Northgate Capital. Also returning to invest in the company were Sequoia Capital, Hummer Winblad Venture Partners and independent investor Michael Dearing.
  • March 2008: Widgetbox announced that Will Price, a General Partner at Hummer Winblad Venture Partners and member of the Widgetbox Board of Directors, has joined the company as its CEO.
  • October 2008: Widgetbox and Yardbarker announced a partnership where a Widgetbox widget will network the 600+ blogs in the Yardbarker network, growing the reach of Widgetbox and creating a better relationship between the sports bloggers.
  • July 2009: Widgetbox develops template widgets that allow users to create customized web apps such as countdowns, polls, quizzes, slideshows, blog feeds, Twitter updates, and more.
  • July 2009: Widgetbox partners with Blogger to allow people to quickly turn their Blogger blog into a widget.
  • September 2009; Widgetbox announces apps for Facebook Fan Pages.
  • October 2009:: New self-service ad campaigns let brands promote their content to over Widgetbox visitors.
  • February 2010: Widgetbox announces its new mobile site service, allowing users to create mobile-friendly sites.
  • October 2010: Widgetbox launches its new mobile app builder, allowing users to create and distribute mobile web apps in minutes without writing code.
  • March 2011: Widgetbox just announced a new name — Flite.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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