Treasure (magazine)
Encyclopedia
Treasure was a British educational magazine for young children published by Fleetway Publications
which ran for 418 issues published between 14 January 1963 and 16 January 1971. The editor was Arthur Bouchier.
Treasure was heavily illustrated in both colour and black & white, the first issue introducing many of the features that were to be popular over the coming years. 'Mr Answers' (actually staff editor Edward Northcott) answered children's questions on subjects as diverse as 'Why do the leaves fall off the trees in autumn?' to 'Why was Tower Bridge built to open?'; 'Peeps Into Nature' was a regular nature page; 'How It Happens' began with an explanation of how the post office worked; 'A Picture to talk about' covered a wide variety of subjects from a visit to a pantomime to a children's hospital; 'Tales from Many Lands' was a series of fairy tales from around the world; and a regular story featuring Tufty Fluffytail, the squirrel created to make children aware of road safety. Other features included 'Adventure Stories from the Bible', 'The Wonderful Story of Britain', illustrated primarily by Peter Jackson, and various puzzle pages.
Two long-running series debuted in the first issue:
Treasure also included a number of delightfully illustrated children's classics, including The Borrowers
by Mary Norton
, The Wind in the Willows
by Kenneth Grahame
, The Water Babies
by Charles Kingsley
, Pinocchio
by Carlo Collodi
, Gulliver's Travels
by Jonathan Swift
, Alice in Wonderland
and Alice Through the Looking Glass by Lewis Carroll
and The Wonderful Adventures of Baron Munchhausen
.
Amongst the artists who worked on Treasure were Clive Uptton
, Phillip Mendoza, Nadir Quinto, C. L. Doughty
, Wilf Hardy
, Jesus Blasco
, Colin Merrett, Luis Bermejo, John M. Burns and Gerry Haylock.
Companion titles included Treasure Annual (1963–75), a series of 6 'Treasure Book of Animals' (1966–71), the Treasure Book of Answers (1970) and Treasure Book of Princess Marigold (undated).
In January 1971, Treasure was incorporated into World of Wonder
, which a few years later was itself incorporated into Look and Learn.
In November 2004, Treasure was purchased by Look and Learn Magazine Ltd.
Fleetway
Fleetway, also known as Fleetway Publications and Fleetway Editions, was a UK publishing company which mainly produced comic magazines. For a time owned by IPC Media, they are now a division of Egmont Publishing....
which ran for 418 issues published between 14 January 1963 and 16 January 1971. The editor was Arthur Bouchier.
Treasure was heavily illustrated in both colour and black & white, the first issue introducing many of the features that were to be popular over the coming years. 'Mr Answers' (actually staff editor Edward Northcott) answered children's questions on subjects as diverse as 'Why do the leaves fall off the trees in autumn?' to 'Why was Tower Bridge built to open?'; 'Peeps Into Nature' was a regular nature page; 'How It Happens' began with an explanation of how the post office worked; 'A Picture to talk about' covered a wide variety of subjects from a visit to a pantomime to a children's hospital; 'Tales from Many Lands' was a series of fairy tales from around the world; and a regular story featuring Tufty Fluffytail, the squirrel created to make children aware of road safety. Other features included 'Adventure Stories from the Bible', 'The Wonderful Story of Britain', illustrated primarily by Peter Jackson, and various puzzle pages.
Two long-running series debuted in the first issue:
- A series of text stories featuring the worldwide travels of 'Wee Willie Winkie', a young boy who has a 'special green ticket' which allows him to travel free on any form of transport. Befriending a young elephant named Hannibal, Willie journeys across Europe, Africa, Australia and America. The stories were illustrated by John Worsley and Robert Hodgson.
- The comic stripComic stripA comic strip is a sequence of drawings arranged in interrelated panels to display brief humor or form a narrative, often serialized, with text in balloons and captions....
'Princess Marigold' which featured the fairy tale adventures of the inhabitants of Marigold Land.
Treasure also included a number of delightfully illustrated children's classics, including The Borrowers
The Borrowers
The Borrowers, published in 1952, is the first in a series of children's fantasy novels by English author Mary Norton. The novel and its sequels are about tiny people who live in people's homes and "borrow" things to survive while keeping their existence unknown...
by Mary Norton
Mary Norton (author)
Mary Norton, née Pearson, was an English children's author. Her books include The Borrowers series.-Background:...
, The Wind in the Willows
The Wind in the Willows
The Wind in the Willows is a classic of children's literature by Kenneth Grahame, first published in 1908. Alternately slow moving and fast paced, it focuses on four anthropomorphised animal characters in a pastoral version of England...
by Kenneth Grahame
Kenneth Grahame
Kenneth Grahame was a Scottish writer, most famous for The Wind in the Willows , one of the classics of children's literature. He also wrote The Reluctant Dragon; both books were later adapted into Disney films....
, The Water Babies
The Water Babies
The Water Babies may refer to:* The Water-Babies, A Fairy Tale for a Land Baby, a novel published in 1863* The Water Babies , a 1978 animated film based on the novel* Water Babies , a 1976 album by Miles Davis...
by Charles Kingsley
Charles Kingsley
Charles Kingsley was an English priest of the Church of England, university professor, historian and novelist, particularly associated with the West Country and northeast Hampshire.-Life and character:...
, Pinocchio
Pinocchio
The Adventures of Pinocchio is a novel for children by Italian author Carlo Collodi, written in Florence. The first half was originally a serial between 1881 and 1883, and then later completed as a book for children in February 1883. It is about the mischievous adventures of Pinocchio , an...
by Carlo Collodi
Carlo Collodi
Carlo Lorenzini , better known by the pen name Carlo Collodi, was an Italian children's writer known for the world-renowned fairy tale novel, The Adventures of Pinocchio.-Biography:...
, Gulliver's Travels
Gulliver's Travels
Travels into Several Remote Nations of the World, in Four Parts. By Lemuel Gulliver, First a Surgeon, and then a Captain of Several Ships, better known simply as Gulliver's Travels , is a novel by Anglo-Irish writer and clergyman Jonathan Swift that is both a satire on human nature and a parody of...
by Jonathan Swift
Jonathan Swift
Jonathan Swift was an Irish satirist, essayist, political pamphleteer , poet and cleric who became Dean of St...
, Alice in Wonderland
Alice's Adventures in Wonderland
Alice's Adventures in Wonderland is an 1865 novel written by English author Charles Lutwidge Dodgson under the pseudonym Lewis Carroll. It tells of a girl named Alice who falls down a rabbit hole into a fantasy world populated by peculiar, anthropomorphic creatures...
and Alice Through the Looking Glass by Lewis Carroll
Lewis Carroll
Charles Lutwidge Dodgson , better known by the pseudonym Lewis Carroll , was an English author, mathematician, logician, Anglican deacon and photographer. His most famous writings are Alice's Adventures in Wonderland and its sequel Through the Looking-Glass, as well as the poems "The Hunting of the...
and The Wonderful Adventures of Baron Munchhausen
Baron Munchhausen
Karl Friedrich Hieronymus, Freiherr von Münchhausen , usually known as Baron Münchhausen in English, was a German nobleman born in Bodenwerder and a famous recounter of tall tales....
.
Amongst the artists who worked on Treasure were Clive Uptton
Clive Uptton
Clive Uptton was a widely regarded British illustrator and painter of landscapes and portraits.-Life:Born in Islington, London, the son of Clive Upton, who worked for Swain's, the engravers, as a touch-up artist and later for the Daily Mail newspaper.Clive Upton was educated at Brentwood Grammar...
, Phillip Mendoza, Nadir Quinto, C. L. Doughty
Cecil Langley Doughty
Cecil Langley Doughty was a British comics artist and illustrator, best known for his work in the comic Knockout and the educational weekly Look and Learn.-Life:...
, Wilf Hardy
Wilfred Hardy
Wilfred Hardy is a British artist and illustrator who contributed many painted pages to Treasure, Look and Learn and Speed and Power magazines. He specialises in painting aircraft, producing posters and private commissions.-External links:*...
, Jesus Blasco
Jesús Blasco
Jesús Blasco was a Spanish author and artist of comic books, whose career covered most of the conventional history of comic strips. He worked extensively in British comics in the 1960s and 1970s.-Career:...
, Colin Merrett, Luis Bermejo, John M. Burns and Gerry Haylock.
Companion titles included Treasure Annual (1963–75), a series of 6 'Treasure Book of Animals' (1966–71), the Treasure Book of Answers (1970) and Treasure Book of Princess Marigold (undated).
In January 1971, Treasure was incorporated into World of Wonder
World of Wonder (magazine)
World of Wonder was a British educational magazine for children published by IPC's Fleetway Publications from 1970 to 1975. It was launched under the editorship of Robert Bartholomew with a cover price of 1/6 on 28 March 1970, and it replaced the earlier title, Tell Me Why...
, which a few years later was itself incorporated into Look and Learn.
In November 2004, Treasure was purchased by Look and Learn Magazine Ltd.
External links
- Look and Learn official website, includes a full history of Treasure
- Treasure picture gallery