Tony Granger
Encyclopedia
Tony Granger is the Global Chief Creative Officer of New York-based global advertising agency Young & Rubicam
.
When Hunt Lascaris was sold to TBWA
in 1995, Granger was promoted to the World Wide Creative Directors Board, helping grow the agency into a global player that created brave, cutting edge work for clients including BMW
, Land Rover
, PlayStation
, Wonderbra
, and Bic Pens.
After 14 years in South Africa, Granger took a position with Bozell New York as Co-President and Chief Creative Officer. At Bozell, he worked with the president to restructure the agency, and within five months, Bozell hit the billion-dollar revenue mark.
In January 2003, Granger joined Saatchi & Saatchi
as Executive Chief Creative Director of Saatchi & Saatchi London. Eighteen months later, he transferred to New York to lead Saatchi's headquarter office. Under Granger’s leadership, Saatchi produced work for clients including JC Penney, Ameriprise, Wendy’s, Procter & Gamble
and General Mills
. In 2007, Saatchi became the International Agency of the Year at both the Cannes Lions International Advertising Festival
and the Clio Awards
. It was also ranked the #2 agency worldwide by the prestigious Gunn Report
.
Granger joined Young & Rubicam
in 2008, serving as the Global Chief Creative Officer and partner to Hamish McLennan, Y&R’s Global Chairman and CEO. In 2010, just two years after joining the agency, Granger led Young & Rubicam
to win Agency Network of the Year at both the Art Directors Club and New York Festivals. Young & Rubicam
was also named a Network of the Year (third place) at the Cannes Lions International Advertising Festival
.
Young & Rubicam
Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.-History:...
.
Career
Granger’s career began in his native South Africa in 1991 at advertising agency Grey where he worked as an assistant art director. During the course of the following 12 years, Granger worked as an art director at several agencies, including Braud & Associates, Preller Sharpe Rice, and Geffen Simkins & Marrington before landing an art director role at Hunt Lascaris. After a few years, he was promoted to Group Head, Creative Director, and then finally to Executive Creative Director.When Hunt Lascaris was sold to TBWA
TBWA
TBWA Worldwide is an international advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The Agency is a unit of Omnicom Group, the world's largest advertising agency holding company. It was founded in 1970 in Paris, France, by William G...
in 1995, Granger was promoted to the World Wide Creative Directors Board, helping grow the agency into a global player that created brave, cutting edge work for clients including BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...
, Land Rover
Land Rover
Land Rover is a British car manufacturer with its headquarters in Gaydon, Warwickshire, United Kingdom which specialises in four-wheel-drive vehicles. It is owned by the Indian company Tata Motors, forming part of their Jaguar Land Rover group...
, PlayStation
PlayStation
The is a 32-bit fifth-generation video game console first released by Sony Computer Entertainment in Japan on December 3, .The PlayStation was the first of the PlayStation series of consoles and handheld game devices. The PlayStation 2 was the console's successor in 2000...
, Wonderbra
Wonderbra
The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1935, the brand was developed in Canada. Moses Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the...
, and Bic Pens.
After 14 years in South Africa, Granger took a position with Bozell New York as Co-President and Chief Creative Officer. At Bozell, he worked with the president to restructure the agency, and within five months, Bozell hit the billion-dollar revenue mark.
In January 2003, Granger joined Saatchi & Saatchi
Saatchi & Saatchi
Saatchi & Saatchi is a global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the London...
as Executive Chief Creative Director of Saatchi & Saatchi London. Eighteen months later, he transferred to New York to lead Saatchi's headquarter office. Under Granger’s leadership, Saatchi produced work for clients including JC Penney, Ameriprise, Wendy’s, Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
and General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
. In 2007, Saatchi became the International Agency of the Year at both the Cannes Lions International Advertising Festival
Cannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France...
and the Clio Awards
Clio Awards
The Clio Awards are annual awards bestowed to reward innovation and creative excellence in advertising, design and communication. The categories include work in nearly all types of media, and the judges are advertising professionals from around the world....
. It was also ranked the #2 agency worldwide by the prestigious Gunn Report
Gunn Report
The Gunn Report and Showreel of the Year is an annual publication detailing the most successful print and television advertising campaigns of the year. It is authored by Donald Gunn and Emma Wilkie...
.
Granger joined Young & Rubicam
Young & Rubicam
Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.-History:...
in 2008, serving as the Global Chief Creative Officer and partner to Hamish McLennan, Y&R’s Global Chairman and CEO. In 2010, just two years after joining the agency, Granger led Young & Rubicam
Young & Rubicam
Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.-History:...
to win Agency Network of the Year at both the Art Directors Club and New York Festivals. Young & Rubicam
Young & Rubicam
Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.-History:...
was also named a Network of the Year (third place) at the Cannes Lions International Advertising Festival
Cannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France...
.
Awards
To date, Granger has won more than 56 Cannes Lions, upwards of 1,000 industry awards and has served as president of several international advertising juries.External links
- I Have An Idea's Extrava-Cannes-za 2010 (interview, 7/5/2010):
- Young & Rubicam is Young Again, (press release, quoted, 6/27/2010):
- SHOOTSHOOTSHOOT magazine, founded in 1960 as Back Stage, provides news and information about advertising agencies, executives, and creative professionals in the advertising industry...
magazine: Prelude to 50th Anniversary Series - Then, Now, and Looking Ahead, (feature, 5/7/2010): - SHOOT magazine article - Head to Head series, (quoted, 5/7/2010):
- LatinSpots, (interview, 5/4/2010):
- Ad Age article - Head to Head series, (quoted, 4/9/2010):
- I Have An Idea, (interview, 3/30/2010):
- Cream, (interview, 8/11/2010):