The Mall Romford
Encyclopedia
Mercury Shopping Centre (known as Liberty 2 until 2006 and The Mall Romford until 2010) is a covered shopping mall located in the town centre of Romford
, in the London Borough of Havering
in east London. The centre was previously owned by The Mall Fund and used their generic corporate branding until August 2010 when the shopping centre was sold.
It is separated from the adjacent Liberty Shopping Centre
at ground level by the main Romford ring road
, but is connected to it by an underground section of the shopping mall, accessed from the lower level of the Mercury Centre, which leads up into the Liberty. Although the two centres are connected physically in this way, they are independently owned and are run separately of one another.
The Mall was originally built in the 1990s. It comprises two levels of retail stores, and a third level which includes a bingo
hall. The Liberty 2 was initially anchored by a Sainsbury's supermarket, but when this relocated to The Brewery development elsewhere in the town centre, the former supermarket space in the mall was taken by Wilkinson.
Other stores and services in the Mall include McDonald's
, GAME
, Blue Inc
, Superdrug
and Peacocks
.
The redevelopment included the development of a new anchor store, an Asda
supermarket, which was also linked into the mall at level two. The development also saw a housing development above the supermarket site.
As part of the revamp, the centre - which had previously still been heavily carrying the 'Liberty 2' branding - was rebranded under The Mall Fund's corporate identity.
Romford
Romford is a large suburban town in north east London, England and the administrative headquarters of the London Borough of Havering. It is located northeast of Charing Cross and is one of the major metropolitan centres identified in the London Plan...
, in the London Borough of Havering
London Borough of Havering
The London Borough of Havering is a London borough in North East London, England and forms part of Outer London. The principal town in Havering is Romford and the other main communities are Hornchurch, Upminster and Rainham. The borough is mainly characterised by suburban development with large...
in east London. The centre was previously owned by The Mall Fund and used their generic corporate branding until August 2010 when the shopping centre was sold.
It is separated from the adjacent Liberty Shopping Centre
Liberty Shopping Centre
The Liberty, is a covered shopping mall located in the London Borough of Havering. It is the largest mall in Romford, a metropolitan centre of Outer London. It was originally built in 1968 as the Liberty Shopping Centre and underwent a four-year redevelopment completed in 2004. The centre takes its...
at ground level by the main Romford ring road
Ring road
A ring road, orbital motorway, beltway, circumferential highway, or loop highway is a road that encircles a town or city...
, but is connected to it by an underground section of the shopping mall, accessed from the lower level of the Mercury Centre, which leads up into the Liberty. Although the two centres are connected physically in this way, they are independently owned and are run separately of one another.
The Mall was originally built in the 1990s. It comprises two levels of retail stores, and a third level which includes a bingo
Bingo (Non-US)
Bingo or housey-housey or housie is a gambling game that began in Italy in the 1500s. The game is believed to have migrated to France, Great Britain, and other parts of Europe in the 1700s...
hall. The Liberty 2 was initially anchored by a Sainsbury's supermarket, but when this relocated to The Brewery development elsewhere in the town centre, the former supermarket space in the mall was taken by Wilkinson.
Other stores and services in the Mall include McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
, GAME
GAME (retailer)
The Game Group plc is a British video games retail company. It is listed on the London Stock Exchange and is a constituent of the FTSE SmallCap Index....
, Blue Inc
Blue Inc
Blue Inc is a Walthamstow, London based chain of fashion retail stores, operating across the United Kingdom.-History:The company began trading as A. Levy & Sons in 1912...
, Superdrug
Superdrug
Superdrug Stores PLC is Britain's second-largest beauty and health retailer behind Boots. Superdrug - part of the AS Watson Group which in turn is part of the Hong Kong conglomerate Hutchison Whampoa - is a UK based company with over 890 stores, which since 2006, includes the Republic of Ireland...
and Peacocks
Peacocks (retailer)
Peacocks, is a fast fashion retailer based in Cardiff, Wales. The chain is owned by The Peacock Group plc and employs over 6,000 people. There are currently over 600 Peacocks stores in the United Kingdom and more than 200 in 12 overseas countries...
.
2006 extension and rebranding
In 2006 the Liberty 2 was expanded with the redevelopment of the adjacent former Dolphin swimming centre to form part of the retail site.The redevelopment included the development of a new anchor store, an Asda
Asda
Asda Stores Ltd is a British supermarket chain which retails food, clothing, general merchandise, toys and financial services. It also has a mobile telephone network, , Asda Mobile...
supermarket, which was also linked into the mall at level two. The development also saw a housing development above the supermarket site.
As part of the revamp, the centre - which had previously still been heavily carrying the 'Liberty 2' branding - was rebranded under The Mall Fund's corporate identity.