The Look (band)
Encyclopedia
The Look were a UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

 band
Musical ensemble
A musical ensemble is a group of people who perform instrumental or vocal music. In classical music, trios or quartets either blend the sounds of musical instrument families or group together instruments from the same instrument family, such as string ensembles or wind ensembles...

, who had a Number 6 hit
Hit record
A hit record is a sound recording, usually in the form of a single or album, that sells a large number of copies or otherwise becomes broadly popular or well-known, through airplay, club play, inclusion in a film or stage play soundtrack, causing it to have "hit" one of the popular chart listings...

 single
Single (music)
In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...

 in the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...

 in 1981, with "I Am The Beat".

Career

They started out as a progressive rock
Progressive rock
Progressive rock is a subgenre of rock music that developed in the late 1960s and early 1970s as part of a "mostly British attempt to elevate rock music to new levels of artistic credibility." John Covach, in Contemporary Music Review, says that many thought it would not just "succeed the pop of...

 band called The Kreed. The original foursome from Ely
Ely, Cambridgeshire
Ely is a cathedral city in Cambridgeshire, England, 14 miles north-northeast of Cambridge and about by road from London. It is built on a Lower Greensand island, which at a maximum elevation of is the highest land in the Fens...

, Cambridgeshire
Cambridgeshire
Cambridgeshire is a county in England, bordering Lincolnshire to the north, Norfolk to the northeast, Suffolk to the east, Essex and Hertfordshire to the south, and Bedfordshire and Northamptonshire to the west...

 moved to London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 and changed their name to The Look, which was a reference to the British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 1960s model
Model (person)
A model , sometimes called a mannequin, is a person who is employed to display, advertise and promote commercial products or to serve as a subject of works of art....

, Jean Shrimpton
Jean Shrimpton
Jean Rosemary Shrimpton is an English model and actress. She was an icon of Swinging London and is considered to be one of the world's first supermodels....

. Their lead singer
Singing
Singing is the act of producing musical sounds with the voice, and augments regular speech by the use of both tonality and rhythm. One who sings is called a singer or vocalist. Singers perform music known as songs that can be sung either with or without accompaniment by musical instruments...

 and frontman was Johnny Whetstone (born c. 1955). After the minor follow-up hit
Hit record
A hit record is a sound recording, usually in the form of a single or album, that sells a large number of copies or otherwise becomes broadly popular or well-known, through airplay, club play, inclusion in a film or stage play soundtrack, causing it to have "hit" one of the popular chart listings...

, "Feeding Time" (#50, 1981), their third single "Tonight" (1956 song) failed to reach the charts
Record chart
A record chart is a ranking of recorded music according to popularity during a given period of time. Examples of music charts are the Hit parade, Hot 100 or Top 40....

. The singles, and self-titled album, were released on the MCA Records
MCA Records
MCA Records was an American-based record company owned by MCA Inc., which later gave way to the larger MCA Music Entertainment Group , of which MCA Records was still part. MCA Records was absorbed by Geffen Records in 2003...

 label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

. The group subsequently moved from MCA to the small Towerbell Records indie label. When that label closed shop in 1983, The Look folded as well.

They returned after a long absence in April 2005 with a new album
Album
An album is a collection of recordings, released as a single package on gramophone record, cassette, compact disc, or via digital distribution. The word derives from the Latin word for list .Vinyl LP records have two sides, each comprising one half of the album...

, entitled Pop Yowlin, on Angel Air Records
Angel Air Records
Angel Air Records is an English independent record label established in February 1997, specialising in reissues of classic pop and rock albums originally issued in the 1960s and 70s and latterly new albums from known artists up to the 21st century, formed by Peter and Shirley Purnell...

. It received a warm critical reception, including from Allmusic.

Gus Goad appeared on Never Mind the Buzzcocks
Never Mind the Buzzcocks
Never Mind the Buzzcocks is a comedy panel game television show with a pop music theme, currently without a permanent presenter. It stars Phill Jupitus and Noel Fielding as team captains. The show is produced by Talkback Thames for the BBC, and is usually aired on BBC Two...

 in 2006 in the Identity Parade.

Band members

  • Johnny Whetstone - lead vocals
    Singing
    Singing is the act of producing musical sounds with the voice, and augments regular speech by the use of both tonality and rhythm. One who sings is called a singer or vocalist. Singers perform music known as songs that can be sung either with or without accompaniment by musical instruments...

    , guitar
  • Gus Goad - bass guitar
    Bass guitar
    The bass guitar is a stringed instrument played primarily with the fingers or thumb , or by using a pick....

    , guitar, backing vocalist
    Backing vocalist
    A backing vocalist or backing singer is a singer who provides vocal harmony with the lead vocalist or other backing vocalists...

  • Mick Bass - guitar
    Guitar
    The guitar is a plucked string instrument, usually played with fingers or a pick. The guitar consists of a body with a rigid neck to which the strings, generally six in number, are attached. Guitars are traditionally constructed of various woods and strung with animal gut or, more recently, with...

    , keyboards
    Keyboard instrument
    A keyboard instrument is a musical instrument which is played using a musical keyboard. The most common of these is the piano. Other widely used keyboard instruments include organs of various types as well as other mechanical, electromechanical and electronic instruments...

    , backing vocalist
  • Trevor Walter - Drums
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