The Industry Standard
Encyclopedia
The Industry Standard is a news web site dedicated to technology business news, part of InfoWorld
, a news web site covering technology in general. It is a revival of a weekly magazine
based in San Francisco which was published between 1998 and 2001.
The Industry Standard called itself "the newsmagazine of the Internet Economy", and it specialized in areas where business and the Internet overlapped. Like, WIRED
, Red Herring
, and (later) Business 2.0
, it was part of a breed of late 1990s publications that filled a gap in technology coverage left by mainstream media at the time.
The magazine, which was owned by the technology publishing company IDG
, was in many ways the brainchild of John Battelle
, who had been a journalist at WIRED both in the United States
and the United Kingdom
. Jonathan Weber was its Editor-in-Chief. The magazine also ran a Web site, thestandard.com.
Beginning in 1999, The Standard began selling a large number of advertising pages in the magazine, and began to be referred to as "the Bible" of the Internet Economy. In 2000, it sold more ad pages than any magazine in America, and launched that year a European edition. However, as the dot-com boom failed, sales of the magazine began to shrink, and it went into bankruptcy in August 2001. One of The Standard's writer/editors, James Ledbetter
, published a book in 2003 about the magazine's rise and fall; it was entitled Starving to Death on $200 Million: The Short, Absurd Life of The Industry Standard.
IDG relaunched The Industry Standard as an online-only publication in 2008. The site featured technology industry news and an interactive section where visitors could make predictions about the future of the tech industry. In 2010, The Industry Standard became a "channel" within InfoWorld, another publication owned by IDG.
InfoWorld
InfoWorld is an information technology online media and events business operating under the umbrella of InfoWorld Media Group, a division of IDG...
, a news web site covering technology in general. It is a revival of a weekly magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
based in San Francisco which was published between 1998 and 2001.
The Industry Standard called itself "the newsmagazine of the Internet Economy", and it specialized in areas where business and the Internet overlapped. Like, WIRED
Wired (magazine)
Wired is a full-color monthly American magazine and on-line periodical, published since January 1993, that reports on how new and developing technology affects culture, the economy, and politics...
, Red Herring
Red Herring (magazine)
Red Herring was a technology business magazine, which flourished during the dot com boom, with global distribution and bureaus in Bangalore, Beijing, and Paris. It also sponsored conferences designed to bring venture capitalists, entrepreneurs, and technologists together. But the magazine went into...
, and (later) Business 2.0
Business 2.0
Business 2.0 was a monthly magazine publication founded by magazine entrepreneur Chris Anderson, Mark Gross, and journalist James Daly in order to chronicle the rise of the "New Economy"...
, it was part of a breed of late 1990s publications that filled a gap in technology coverage left by mainstream media at the time.
The magazine, which was owned by the technology publishing company IDG
IDG
International Data Group is a technology media, research, event management, and venture capital organization.IDG evolved from International Data Corporation which was formed in 1964 in Newtonville, Massachusetts, by Patrick Joseph McGovern and a friend, Fred Kirch...
, was in many ways the brainchild of John Battelle
John Battelle
John Linwood Battelle is a journalist as well as founder and chairman of Federated Media Publishing. He is a visiting professor of journalism at the University of California, Berkeley and also maintains Searchblog, a weblog covering search, technology, and media.Battelle is one of the original...
, who had been a journalist at WIRED both in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. Jonathan Weber was its Editor-in-Chief. The magazine also ran a Web site, thestandard.com.
Beginning in 1999, The Standard began selling a large number of advertising pages in the magazine, and began to be referred to as "the Bible" of the Internet Economy. In 2000, it sold more ad pages than any magazine in America, and launched that year a European edition. However, as the dot-com boom failed, sales of the magazine began to shrink, and it went into bankruptcy in August 2001. One of The Standard's writer/editors, James Ledbetter
James Ledbetter
For the Welsh rugby union player of a similar name see James LeadbeaterJames Ledbetter is an author and editor based in New York City. In 2008, he joined online magazine Slate, where he will oversee an upcoming business news Web site called The Big Money . Prior to joining Slate, he was at...
, published a book in 2003 about the magazine's rise and fall; it was entitled Starving to Death on $200 Million: The Short, Absurd Life of The Industry Standard.
IDG relaunched The Industry Standard as an online-only publication in 2008. The site featured technology industry news and an interactive section where visitors could make predictions about the future of the tech industry. In 2010, The Industry Standard became a "channel" within InfoWorld, another publication owned by IDG.