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Business 2.0

Business 2.0

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Business 2.0 was a monthly magazine publication founded by magazine entrepreneur Chris Anderson
Chris Anderson (TED)
Chris Anderson is the curator of TED , which hosts conferences in the US and Europe each year and an open-access website where TED talks can be viewed by the public. Previously he founded Future Publishing....

, Mark Gross
School Loop
School Loop is an online application for Elementary school, middle school and high school students to view their grades online and communicate with teachers. It allows staff to upload a student's grades onto the Internet for immediate viewing...

, and journalist James Daly
James Daly (journalist)
James Daly is a San Francisco Bay Area journalist and owner of 2030 Media, a content-creation firm in Northern California. He is the editor of TED Books, a series of ebooks produced by the TED conference...

 in order to chronicle the rise of the "New Economy
New Economy
The New Economy is a term to describe the result of the transition from a manufacturing-based economy to a service-based economy. This particular use of the term was popular during the Dot-com bubble of the late 1990s...

". First published in July 1998, the magazine failed to make sufficient profit and was shut down; the final issue being published in October 2007.

History


Business 2.0 enjoyed extraordinary early growth in readers and advertising, selling more than 2000 advertising pages in just its second full year of publishing, believed to be a record for an American monthly newsstand magazine.

The magazine was sold by original publisher Imagine Media to Time Inc.
Time Inc.
Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications. It publishes 130 magazines, most notably its namesake, Time...

, the publishing division of Time Warner
Time Warner
Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...

, in July 2001. Betting on a tech rebound, Time combined Business 2.0 with its own fledgling business magazine, eCompany Now.

Despite an upturn in the fortunes of startups and technology companies, Business 2.0 was unable to turn a profit. Josh Quittner
Josh Quittner
Josh Quittner is an American journalist.Born in Manhattan, Quittner grew up in Reading, Pennsylvania. He is a graduate of Grinnell College and the Columbia University Graduate School of Journalism. He is married to Michelle Slatalla and has three daughters...

, the editor since 2002, who had previously helmed Netly News and ON Magazine, led a team that published out of the Fortune
Fortune (magazine)
Fortune is a global business magazine published by Time Inc. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest...

Group of Time Inc.

In November 2006, in an effort to connect with the large numbers of readers who had come to rely on web blogs for news, Business 2.0 launched a series of staff written blogs.

In July 2007 the New York Times reported that the September issue could be the magazine's last. In response to these reports a number of readers organized a Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 group called I read Business 2.0. And I want to keep reading! to speak out against Time Inc.
Time Inc.
Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications. It publishes 130 magazines, most notably its namesake, Time...

's possible decision to close the publication. Nevertheless, on Sept. 5, 2007, the New York Times reported that Time Inc. had confirmed it would shut down Business 2.0 with its Oct. 2007 issue "as the magazine’s ad pages precipitously dropped this year" http://bits.blogs.nytimes.com/2007/09/04/business-20-rip/. A number of the reporters and editors have been transferred to work on Fortune
Fortune (magazine)
Fortune is a global business magazine published by Time Inc. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest...

.

Notable Features and Articles


In its first issue (coverline "New Rules") it included a specially printed insert devoted to "The 10 Driving Principles of the New Economy," adding an eleventh (partnerships) to the list in 2000.

Having originally found success with wonky examinations of the interaction between technology
Technology
Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...

and business, later on in its run, under the ownership of Time Inc., the magazine broadened its focus, running cover stories on topics ranging from real estate http://money.cnn.com/magazines/business2/business2_archive/2006/11/01/toc.html to employment trends http://money.cnn.com/magazines/business2/business2_archive/2006/05/01/toc.html and outer space http://money.cnn.com/magazines/business2/business2_archive/2006/03/01/toc.html.

The original principles, released in the magazine's inaugural issue in July 1998, are:
  • Matter. (It matters less.)
  • Space. (Distance has vanished.)
  • Time. (It is collapsing.)
  • People. (They're the crown jewels.)
  • Growth. (It's accelerated by the network.)
  • Value. (It rises exponentially with market share.)
  • Efficiency. (The middleman lives on in "infomediaries".)
  • Markets. (Buyers are gaining dramatic new power, sellers new opportunities.)
  • Transactions. (It's a one-on-one game.)
  • Impulse. (Every product is available everywhere.)


At the beginning of every year, Business 2.0 printed its snarky list of the "101 Dumbest Moments in Business" http://money.cnn.com/galleries/2007/biz2/0701/gallery.101dumbest_2007/index.html that had occurred during the previous year. Fortune has inherited this tradition.

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