Tatto media
Encyclopedia
Tatto Media is an affiliate marketing
advertising network
based in Boston
.
It partners with web publishers and uses performance analysis to enable online advertisers to target their intended audiences.
Tatto Media sold to Ozura World Ltd. for $60 Million USD on April 11, 2011.
The Self Serve Advertising Platform enables advertisers to create campaigns and place tracking codes signifying new customers. From there, Tatto Media analyzes the campaign and optimization algorithms to distribute across the right distribution channels.
The Display Platform is for display publishers looking to place advertisements. The platform can show advertisement formatted for social applications, site banners or the full page.
The Performance Platform links affiliates with exclusive advertisements. The company works directly with many advertisers in order to eliminate the middle person. Tatto Media provides a worldwide reach, with top countries including United States, Australia, Canada, Germany, Mexico, New Zealand, Portugal, South Africa and United Kingdom.
The Virtual Currency Platform monetizes applications and websites. The platform includes payment processing, advertiser network, and statistics for tracking and customization of advertisements.
of 2007.
In late 2008 the company received the title of Babson Student Business of the Year Award
Tatto Media is a member of the IAB
and American Marketing Association
(AMA).
In early 2009, the company had further discussions with the Attorney General's Office over a disagreement regarding the Assurance of Discontinuance of November 17, 2009 and eventually settled for half a million dollars.
Tatto Media used to partner with Zynga
but this business relationship was terminated in 2009. The CEO of Zynga, Mark Pincus, had following to say about Tatto Media:
Tatto Media has repeatedly featured as a scam advertiser. Quote from Techcrunch
:
The company was criticized on a similar scam using free poster offers - including The Twilight Saga stars that tied a undisclosed monthly credit card subscription fee to the poster request.
The company has been noted for running deceptive offers involving text charges and mobile subscriptions which often trick consumers into signing up for services.
Affiliate marketing
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts...
advertising network
Advertising network
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...
based in Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
.
It partners with web publishers and uses performance analysis to enable online advertisers to target their intended audiences.
Tatto Media sold to Ozura World Ltd. for $60 Million USD on April 11, 2011.
Products
Tatto Media has several solutions behind its name. The company has an Advertising Platform, a Display Platform, a Performance Platform and a Virtual Currency Platform.The Self Serve Advertising Platform enables advertisers to create campaigns and place tracking codes signifying new customers. From there, Tatto Media analyzes the campaign and optimization algorithms to distribute across the right distribution channels.
The Display Platform is for display publishers looking to place advertisements. The platform can show advertisement formatted for social applications, site banners or the full page.
The Performance Platform links affiliates with exclusive advertisements. The company works directly with many advertisers in order to eliminate the middle person. Tatto Media provides a worldwide reach, with top countries including United States, Australia, Canada, Germany, Mexico, New Zealand, Portugal, South Africa and United Kingdom.
The Virtual Currency Platform monetizes applications and websites. The platform includes payment processing, advertiser network, and statistics for tracking and customization of advertisements.
Awards
It was named by Business Week as one of the top 25th entrepreneurial businessBusiness
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...
of 2007.
In late 2008 the company received the title of Babson Student Business of the Year Award
Tatto Media is a member of the IAB
IAB
IAB may refer to:* Internal affairs * Internet Architecture Board, committee charged with oversight of the technical and engineering development of the Internet by the Internet Society...
and American Marketing Association
American Marketing Association
The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
(AMA).
Washington State Vs. Tatto Media
In late 2008, the company was the subject of investigation into false and deceptive advertising with the Washington State Attorney Generals Office. On November 17, the company and Washington State Attorney General settled in Assurance of Discontinuance for $20,262In early 2009, the company had further discussions with the Attorney General's Office over a disagreement regarding the Assurance of Discontinuance of November 17, 2009 and eventually settled for half a million dollars.
Tatto Media used to partner with Zynga
Zynga
Zynga is a social network game developer located in San Francisco, United States. The company develops browser-based games that work both stand-alone and as application widgets on social networking websites such as Facebook and MySpace....
but this business relationship was terminated in 2009. The CEO of Zynga, Mark Pincus, had following to say about Tatto Media:
- We have worked hard to police and remove bad offers. In fact, the worst offender, tatto media [sic], referenced in the techcrunch article, had already been taken down and permanently banned prior to the post.
Tatto Media has repeatedly featured as a scam advertiser. Quote from Techcrunch
TechCrunch
TechCrunch is a web publication that offers technology news and analysis, as well as profiling of startup companies, products, and websites. It was founded by Michael Arrington in 2005, and was first published on June 11, 2005....
:
- A typical scam: users are offered in game currency in exchange for filling out an IQ survey. Four simple questions are asked. The answers are irrelevant. When the user gets to the last question they are told their results will be text messaged to them. They are asked to enter in their mobile phone number, and are texted a pin code to enter on the quiz. Once they’ve done that, they’ve just subscribed to a $9.99/month subscription. Tatto Media is the company at the very end of the line on most mobile scams, and they flow it up through Offerpal, SuperRewards and others to the game developers.
The company was criticized on a similar scam using free poster offers - including The Twilight Saga stars that tied a undisclosed monthly credit card subscription fee to the poster request.
The company has been noted for running deceptive offers involving text charges and mobile subscriptions which often trick consumers into signing up for services.