A
hook is a
musical ideaIn music, an idea is conception or realization of an idea such as a theme or texture. A complete but not independent musical idea is a section.The term Idée fixe, or fixed idea, refers to Leitmotif.-External Links:...
, often a short
riffThe Resource Interchange File Format is a generic file container format for storing data in tagged chunks. It is primarily used to store multimedia such as sound and video, though it may also be used to store any arbitrary data....
, passage, or
phraseIn music and music theory, phrase and phrasing are concepts and practices related to grouping consecutive melodic notes, both in their composition and performance...
, that is used in
popular musicPopular music belongs to any of a number of musical genres "having wide appeal" and is typically distributed to large audiences through the music industry. It stands in contrast to both art music and traditional music, which are typically disseminated academically or orally to smaller, local...
to make a
songIn music, a song is a composition for voice or voices, performed by singing.A song may be accompanied by musical instruments, or it may be unaccompanied, as in the case of a cappella songs...
appealing and to "catch the ear of the listener". The term generally applies to popular music, especially
rock musicRock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...
,
hip hopHip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...
,
dance musicDance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...
, and
popPop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...
. In these genres, the hook is often found in, or consists of, the
chorusA refrain is the line or lines that are repeated in music or in verse; the "chorus" of a song...
. A hook can, in general, be either melodic or
rhythmRhythm may be generally defined as a "movement marked by the regulated succession of strong and weak elements, or of opposite or different conditions." This general meaning of regular recurrence or pattern in time may be applied to a wide variety of cyclical natural phenomena having a periodicity or...
ic, and often incorporates the main
motifIn music, a motif or motive is a short musical idea, a salient recurring figure, musical fragment or succession of notes that has some special importance in or is characteristic of a composition....
for a piece of
musicMusic is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...
.
For example, the "hook" of
Beethoven's Fifth SymphonyThe Symphony No. 5 in C minor, Op. 67, was written by Ludwig van Beethoven in 1804–08. This symphony is one of the most popular and best-known compositions in all of classical music, and one of the most often played symphonies. It comprises four movements: an opening sonata, an andante, and a fast...
could be said to consist in the distinctive three G notes followed by an E-flat.
Definitions
One definition of a hook is "a musical or lyrical phrase that stands out and is easily remembered". Definitions typically include some of the following: that a hook is repetitive, attention-grabbing, memorable, easy to dance to, and has commercial potential and lyrics. A hook has been defined as a "part of a song, sometimes the title or key lyric line, that keeps recurring". Alternatively, the term has been defined as
It is hard to define what features make a hook appealing to listeners. While some melodic hooks include skips of a third or more to make the line more interesting, a hook can be equally catchy by employing rhythmic
syncopationIn music, syncopation includes a variety of rhythms which are in some way unexpected in that they deviate from the strict succession of regularly spaced strong and weak but also powerful beats in a meter . These include a stress on a normally unstressed beat or a rest where one would normally be...
or other devices. A hook may also garner attention from listeners from other factors, such as the vocal timbre or instrumentation, as in the case of the Beach Boys' use of an unusual
thereminThe theremin , originally known as the aetherphone/etherophone, thereminophone or termenvox/thereminvox is an early electronic musical instrument controlled without discernible physical contact from the player. It is named after its Russian inventor, Professor Léon Theremin, who patented the device...
-like instrument in "
Good Vibrations"Good Vibrations" is a song by American rock band The Beach Boys. Composed and produced by Brian Wilson, the song's lyrics were written by Wilson and Mike Love....
". Some hooks become popular without using any unusual elements. For example, in the song "Be My Baby", performed by
The RonettesThe Ronettes were a 1960s girl group from New York City, best known for their work with producer Phil Spector. The group consisted of lead singer Veronica Bennett ; her older sister, Estelle Bennett; and their cousin Nedra Talley...
, the hook consists of the words "be my baby" over the conventional I-vi-IV-V
chord progressionA chord progression is a series of musical chords, or chord changes that "aims for a definite goal" of establishing a tonality founded on a key, root or tonic chord. In other words, the succession of root relationships...
of the
chorusA refrain is the line or lines that are repeated in music or in verse; the "chorus" of a song...
. Hooks in hip hop almost always refer to the chorus between verses.
Use in market research
The hooks of songs may be used in
market researchMarket research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
to assist in gauging the popularity of a song by the recognizability of its hook. Often radio stations conduct "call out" either on the Internet, via telephone, or a music test (either online or in an in-person setting) to conduct surveys. Stations may use the services of a professional "hook service" or prepare the materials themselves. Hooks used are typically seven to ten seconds long.
See also
- Lick
In popular music genres such as rock or jazz music, a lick is "a stock pattern or phrase" consisting of a short series of notes that is used in solos and melodic lines...
- Vamp
- Theme
In music, a theme is the material, usually a recognizable melody, upon which part or all of a composition is based.-Characteristics:A theme may be perceivable as a complete musical expression in itself, separate from the work in which it is found . In contrast to an idea or motif, a theme is...
- Ostinato
In music, an ostinato is a motif or phrase, which is persistently repeated in the same musical voice. An ostinato is always a succession of equal sounds, wherein each note always has the same weight or stress. The repeating idea may be a rhythmic pattern, part of a tune, or a complete melody in...
- Earworm
Earworm, a loan translation of the German Ohrwurm, is a portion of a song or other music that repeats compulsively within one's mind, put colloquially as "music being stuck in one's head."...