Supreme is a clothing brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 founded in New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 in 1994 by James Jebbia.

In 2004, the company opened a store in Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, which is almost double the size of their original New York

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 premises.

There are other official stores in Tokyo

Tokyo

, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...

, Nagoya, Osaka

Osaka

is a city in the Kansai region of Japan's main island of Honshu, a designated city under the Local Autonomy Law, the capital city of Osaka Prefecture and also the biggest part of Keihanshin area, which is represented by three major cities of Japan, Kyoto, Osaka and Kobe...

, and Fukuoka

Fukuoka

Fukuoka most often refers to the capital city of Fukuoka Prefecture.It can also refer to:-Locations:* Fukuoka, Gifu, a town in Gifu Prefecture, Japan* Fukuoka, Toyama, a town in Toyama Prefecture, Japan...

 in Japan

Japan

Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

 and one opened in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 in 2011.

The chain caters to the skateboarding

Skateboarding

Skateboarding is an action sport which involves riding and performing tricks using a skateboard.Skateboarding can be a recreational activity, an art form, a job, or a method of transportation. Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2002 report...

, hip hop

Hip hop

Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...

, and punk rock

Punk rock

Punk rock is a rock music genre that developed between 1974 and 1976 in the United States, the United Kingdom, and Australia. Rooted in garage rock and other forms of what is now known as protopunk music, punk rock bands eschewed perceived excesses of mainstream 1970s rock...

 cultures. They have collaborated with photographers Larry Clark

Larry Clark

Lawrence Donald "Larry" Clark is an American film director, photographer, writer and film producer who is best known for the movie Kids and his photography book Tulsa...

 and Terry Richardson

Terry Richardson

Terrence "Terry" Richardson is an American fashion photographer.-Early life:Richardson was born in New York City, the son of Bob Richardson, a fashion photographer who struggled with schizophrenia and drug abuse...

 and artists Kaws, Damien Hirst

Damien Hirst

Damien Steven Hirst is an English artist, entrepreneur and art collector. He is the most prominent member of the group known as the Young British Artists , who dominated the art scene in Britain during the 1990s. He is internationally renowned, and is reportedly Britain's richest living artist,...

, Takashi Murakami

Takashi Murakami

is an internationally prolific contemporary Japanese artist. He works in fine arts media—such as painting and sculpture—as well as what is conventionally considered commercial media —fashion, merchandise, and animation— and is known for blurring the line between high and low art...

, Jackson Pollock

Jackson Pollock

Paul Jackson Pollock , known as Jackson Pollock, was an influential American painter and a major figure in the abstract expressionist movement. During his lifetime, Pollock enjoyed considerable fame and notoriety. He was regarded as a mostly reclusive artist. He had a volatile personality, and...

, and Jeff Koons

Jeff Koons

Jeffrey "Jeff" Koons is an American artist known for his reproductions of banal objects—such as balloon animals produced in stainless steel with mirror finish surfaces....

. Their clothing and hats are frequently worn by Tyler, the Creator

Tyler, the Creator

Tyler Okonma , better known by his stage name Tyler, The Creator, is an American rapper, record producer, music video director, actor, graphic artist and fashion designer from Los Angeles, currently signed to English independent record label XL Recordings and his own record label, Odd Future...

 and his group OFWGKTA

OFWGKTA

Odd Future Wolf Gang Kill Them All, often abbreviated OFWGKTA and also known simply as Odd Future or Golf Wang, is an alternative hip hop collective from Los Angeles, California...

. And he mentions the clothing in favorable ways in many songs, which has brought up much controversy around the brand, with it's new found popularity due to this exposure.

Supreme stocks in house brands as well as Vans

Vans

Vans is an American based manufacturer of sneakers, skateboarding shoes, BMX shoes, snowboarding boots and other shoe types.- History :On March 16, 1966, at 704 E. Broadway, in Anaheim, California, brothers Paul Van Doren, James Van Doren, and three other partners opened up their first store...

, DC Shoes

DC Shoes

DC Shoes is an American company that specializes in footwear for extreme sports, skateboarding, snowboarding as well as snowboards, shirts, jeans, hats, and jackets.The company was founded in 1993 by Ken Block and Damon Way, and is based in Vista, California...

, Real Skateboards, and Nike SB

Nike Skateboarding

Nike Skateboarding, also known as Nike SB, is the Nike brand for its line of shoes, clothing, and equipment for skateboarding.-History:...

.