Sunil Erevelles
Encyclopedia
Dr. Suni Erevelles is the Associate Professor of Marketing at the Belk College of Business
at the University of North Carolina at Charlotte
, USA. Prior to that, he was on the faculty of marketing and the Marketing Area Coordinator at the Anderson School of Management, University of California, Riverside
. He received his Ph.D. in business from Ohio State University
. His areas of specialty are Marketing Strategy and Consumer Behavior. His research has been published in various journals including the Journal of Consumer Research
, the Journal of Business Research, the Journal of the Academy of Marketing Science
, the Journal of Consumer Satisfaction.
Dissatisfaction and Complaining Behavior, the Journal of Marketing Management , the Journal of Personal Selling and Sales Management, the Journal of International Consumer Marketing, the Journal of Database Marketing, Industrial Marketing Management and the Journal of Information Technology and Management. He is much sought after by top management, and has consulted and delivered seminars to CEOs and senior managers, as well as to top government officials, including a president and deputy prime minister, in almost every part of the world, including North America
, Latin America
, Europe
, Australia
, Asia
and Africa
. In the United States, he has delivered seminars and annual company retreats to executives at leading organizations with varied business interests, such as Boeing
, Allstate Insurance
, the Compass Group
, Hyundai Motor Company
and Lowes. Seminar topics include “Creating/Designing the Future, The Future of Business, Achieving Competitive Advantage, The Future of Technology, Competitive Advantage in Banking, Strategy and Leadership.
Belk College of Business
The Belk College of Business is the business school at the University of North Carolina at Charlotte. The Belk College offers undergraduate, master's and doctoral degrees in a variety of business disciplines.-History:...
at the University of North Carolina at Charlotte
University of North Carolina at Charlotte
The University of North Carolina at Charlotte , also known as UNC Charlotte or simply Charlotte, is a public research university located in Charlotte, North Carolina, United States...
, USA. Prior to that, he was on the faculty of marketing and the Marketing Area Coordinator at the Anderson School of Management, University of California, Riverside
University of California, Riverside
The University of California, Riverside, commonly known as UCR or UC Riverside, is a public research university and one of the ten general campuses of the University of California system. UCR is consistently ranked as one of the most ethnically and economically diverse universities in the United...
. He received his Ph.D. in business from Ohio State University
Ohio State University
The Ohio State University, commonly referred to as Ohio State, is a public research university located in Columbus, Ohio. It was originally founded in 1870 as a land-grant university and is currently the third largest university campus in the United States...
. His areas of specialty are Marketing Strategy and Consumer Behavior. His research has been published in various journals including the Journal of Consumer Research
Journal of Consumer Research
The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by...
, the Journal of Business Research, the Journal of the Academy of Marketing Science
Journal of the Academy of Marketing Science
The Journal of the Academy of Marketing Science is a scholarly journal in marketing. JAMS has been ranked as #5 in perceptual journal ranking studies in marketing in 1987, 1997, and 2009...
, the Journal of Consumer Satisfaction.
Dissatisfaction and Complaining Behavior, the Journal of Marketing Management , the Journal of Personal Selling and Sales Management, the Journal of International Consumer Marketing, the Journal of Database Marketing, Industrial Marketing Management and the Journal of Information Technology and Management. He is much sought after by top management, and has consulted and delivered seminars to CEOs and senior managers, as well as to top government officials, including a president and deputy prime minister, in almost every part of the world, including North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
, Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
and Africa
Africa
Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...
. In the United States, he has delivered seminars and annual company retreats to executives at leading organizations with varied business interests, such as Boeing
Boeing
The Boeing Company is an American multinational aerospace and defense corporation, founded in 1916 by William E. Boeing in Seattle, Washington. Boeing has expanded over the years, merging with McDonnell Douglas in 1997. Boeing Corporate headquarters has been in Chicago, Illinois since 2001...
, Allstate Insurance
Allstate
The Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993...
, the Compass Group
Compass Group
Compass Group plc is a global contract foodservice and support services company headquartered near London, United Kingdom. It is the largest contract foodservice company in the world and has operations in over 50 countries...
, Hyundai Motor Company
Hyundai Motor Company
Hyundai Motor Company is a Korean multinational automaker based in Seoul, South Korea which, along with Kia, comprises the Hyundai Kia Automotive Group, the world's fourth largest automaker as of 2009. As of 2011, it is the world's fastest growing automaker for two years running...
and Lowes. Seminar topics include “Creating/Designing the Future, The Future of Business, Achieving Competitive Advantage, The Future of Technology, Competitive Advantage in Banking, Strategy and Leadership.
Awards
He has won teaching awards in 1991 (twice), 1993, 1996, 1997, 1998, 2000, 2001, 2002 and 2006. He has also received the Pew Teaching Leadership Award (a national award), the Gray’s Teaching Award and the American Marketing Associations' Teacher of the Year Award. For his research, he was awarded the James Comer Research Award, the Wachovia Research Award, the Childress-Klein Research Award (twice), the Steven J. Shaw Distinguished Research Award, an Outstanding Research Award for his work on “affect,” from the Society of Marketing Advances, an Ohio State University Alumni Research Award, and the "Best Doctoral Dissertation Award.” His research on “Affect in Marketing” won him an “award of excellence” from ANBAR, U.K., and he was inducted into the ANBAR “Hall of Excellence” in the U.K. His work on warranties was awarded the "Best Paper in Buyer Behavior" award by the Southern Marketing Association. The Ohio State University Alumni Association, the largest alumni association in the world, voted for him to receive the "The William Oxley Thompson Award" for exceptional early career achievement. He was also editor of a special issue of the Journal of Business Research. He was elected an Honorary Associate member of the Scientific Research Society and inducted into the "Alpha Mu Alpha" Marketing Honorary.Refereed journal articles
- Erevelles, Sunil and Clark Leavitt (1992), "A Comparison of Current Models of Consumer Satisfaction/Dissatisfaction," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 5, 104-114.
- Erevelles, Sunil (1993), "The Price-Warranty Contract and Product Attitudes," Journal of Business Research, 27 (2), 171-181.
- H. Rao Unnava, Robert E. Burnkrant and Sunil Erevelles (1994), "Effects of Presentation Order and Communication Modality on Recall and Attitude," Journal of Consumer Research, 21 (December), 481-490.
- Erevelles, Sunil (1998), "The Role of Affect in Marketing," Journal of Business Research, 42 (3), 199-216.
- Erevelles, Sunil and Veronica Horton (1998), “Affect and the Inhibition of Competing Brands,” Journal of Marketing Management, 8 (2), 103-114.
- Erevelles, Sunil, Veronica Horton, Erik Rolland and Christopher Huntley, (1999) “Incorporating Geographic Information Systems into Marketing Education,” Journal of Database Marketing, 6 (4), 357-371.
- Erevelles, Sunil, Abhik Roy and Stephen L. Vargo (1999), “The Use of Price and Warranty Cues in Product Evaluation: A Comparison of US and Hong Kong Consumers,” Journal of International Consumer Marketing, 11 (3), 67-91.
- Erevelles, Sunil, Veronica Horton, Glen Brodowsky and Jonnvee Caragan (2000), “Managing Questionnaire-Related Non-Response Bias,” Journal of Marketing Management, 10 (1) 85-96.
- Erevelles, Sunil, Abhik Roy and Leslie S.C. Yip (2001), “The Universality of the Signal Theory for Products and Services,” Journal of Business Research, 52 (4), 175-187.
- Erevelles, Sunil, Stephen L. Vargo and Veronica Horton (2001), “Supply-Side and Transvectional Segmentation,” Marketing Management Journal, 11 (2), 24-40.
- Erevelles, Sunil, Fred Morgan, Rachel Nguyen and Ilkim Buke (2002), “Advertising Strategy in China: Cultural and Regulatory Factors,” Journal of International Consumer Marketing, 15 (1) (forthcoming)
- Erevelles, Sunil, Shuba Srinivasan and Steven Rangel (2003), “Consumer Satisfaction of Internet Service Providers: A Process Based Approach,” Journal of Information Technology and Management, 4 (2) (forthcoming)
- Erevelles, Sunil, Carolyn Galantine and Indranil Dutta (2002), “Salesforce Compensation Plans Incorporating Multidimensional Sales Effort and Salesperson Efficiency” Journal of Personal Selling and Sales Management, 34 manuscript pages (forthcoming)
- Erevelles, Sunil (2002), “Brand Leadership” Journal of the Academy of Marketing Science, 30 (2), 175-177.
- Sunil Erevelles, Shuba Srinivasan and Steven Rangel "Consumer Satisfaction for Internet Service Providers: An Analysis of Underlying Processes" Information processing and Management Volume 4, Number 1, 69-89, (2003)
- Thomas Bernardin , Paul Kemp-Robertson , David W. Stewart. Yan Cheng, Heather Wan, John R. Rossiter, Sunil Erevelles, Robert Roundtree, George M. Zinkhan, Nobuyuki Fukawa "Envisioning the Future of Advertising Creativity Research: Alternative Perspectives" Journal of Advertising 37(4) / Winter 2008-9, Pages: 131 - 150 DOI: 10.2753/JOA0091-3367370411
- Sunil Erevelles1, and Thomas H. Stevenson "Enhancing the business-to-business supply chain: Insights from partitioning the supply-side" Industrial Marketing Management,Volume 35, Issue 4, May 2006, Pages 481-492
- S Erevelles, TH Stevenson, S Srinivasan… "An analysis of B2B ingredient co-branding relationships" Industrial Marketing Management Volume 37, Issue 8, November 2008, Pages 940-952
Refereed textbook chapters
- Erevelles, Sunil, Nanda K. Viswanathan and Chris Huntley (1998), "The Use of GIS in Marketing," Great Ideas for Teaching Marketing, 4th. Edition, Joseph F. Hair, Jr., Charles W. Lamb, Jr., and Carl McDaniel, eds., 128-130
- Erevelles, Sunil (2001), "Logos," Encyclopedia of Advertising, forthcoming, 9 manuscript pages (Forthcoming)