Center for Metropolitan Branding or Stockholm Program of Place Branding is an international research program at Stockholm University School of Business

Stockholm University School of Business

Stockholm University School of Business Stockholm University School of Business belongs to Stockholm University...

. The program includes researchers from fields like marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

, branding

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

, place branding

Place Branding

Place branding is a new umbrella term encompassing nation branding, region branding and city branding. Place branding is the process of image communication to a target market...

, geography

Geography

Geography is the science that studies the lands, features, inhabitants, and phenomena of Earth. A literal translation would be "to describe or write about the Earth". The first person to use the word "geography" was Eratosthenes...

, and management

Management

Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...

. It sponsors research activities for scholars in the field of place branding, including its Advanced Seminar Series. The program is funded by the Swedish Research Council with an annual endowment of SEK

SEK

SEK may stand for:*Swedish krona, the currency of Sweden*Federation of Swiss Protestant Churches *SEK Studio, a North Korean animation studio* Stagecoach in East Kent...

 1.3 million.

The program has produced city reports on Jerusalem, Stockholm

Stockholm

Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

, Sydney

Sydney

Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

, Hamburg

Hamburg

-History:The first historic name for the city was, according to Claudius Ptolemy's reports, Treva.But the city takes its modern name, Hamburg, from the first permanent building on the site, a castle whose construction was ordered by the Emperor Charlemagne in AD 808...

, and San Francisco. These reports serve as data sources as well as case studies for academics in the fields of marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

, branding

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

, place branding

Place Branding

Place branding is a new umbrella term encompassing nation branding, region branding and city branding. Place branding is the process of image communication to a target market...

, and beyond. In addition to these publications, the program archives articles on branding

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

for the public.