St. Peter's Brewery
Encyclopedia
John Murphy (branding consultant)
John Matthew Murphy, born 1946 in Essex, pioneered the art of brand valuation, that is, measuring the accounting value of a company's brands as assets, and in so doing, he stimulated the development of branding as an aspect of business. Murphy founded Interbrand, one of the first branding...
in former agricultural buildings adjacent to St. Peter’s Hall in Bungay, Suffolk
Bungay, Suffolk
Bungay is a market town in the English county of Suffolk. It lies in the Waveney valley, west of Beccles on the edge of The Broads, and at the neck of a meander of the River Waveney.-Early history:...
, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
.
Brief details
The brewery produces cask aleCask ale
Cask ale or cask-conditioned beer is the term for unfiltered and unpasteurised beer which is conditioned and served from a cask without additional nitrogen or carbon dioxide pressure...
s, though are better known for their cold filtered bottled beers. The distinctive oval shape of the bottle is based on an 18th century gin bottle, which had been originally made for an innkeeper on the Delaware River
Delaware River
The Delaware River is a major river on the Atlantic coast of the United States.A Dutch expedition led by Henry Hudson in 1609 first mapped the river. The river was christened the South River in the New Netherland colony that followed, in contrast to the North River, as the Hudson River was then...
.
John Murphy, the owner, founded Interbrand
Interbrand
Interbrand, a division of Omnicom, is a global branding consultancy, specializing in vast brand services, including brand analytics, brand strategy, brand valuation, corporate design, digital brand management, and naming...
- the marketing consultants, and is a professor of marketing at a British university. He has said, "I know about international branding and marketing. That is the vision behind St Peter's." The brewery also owns a pub in Clerkenwell
Clerkenwell
Clerkenwell is an area of central London in the London Borough of Islington. From 1900 to 1965 it was part of the Metropolitan Borough of Finsbury. The well after which it was named was rediscovered in 1924. The watchmaking and watch repairing trades were once of great importance...
, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, The Jerusalem Tavern.
The beers
The brewery produces around twelve regular beers plus another six seasonal. St Peter's is well known for its Organic beers. St. Peter's Organic Ale was awarded the Soil Associations Silver Medal in the drinks category in their Organic Food Awards 2006. The company wins many awards and accolades for its beers. In November 2007, the Independent newspaper conducted a blind tasting by a panel of judges of bottled beers and lagers to creat a 'Top 50 beers' list and St. Peter's India Pale Ale* was voted overall winner. Cream Stout and Old Style Porter are popular in America. Cream Stout was voted one of the Top 50 beers in the world in 2006 and has won the International Beer Competition, Porters and Stouts category, in 2006, 2004 & 2003. The cask version of Old Style Porter won the Campaign for Real AleCampaign for Real Ale
The Campaign for Real Ale is an independent voluntary consumer organisation based in St Albans, England, whose main aims are promoting real ale, real cider and the traditional British pub...
(CAMRA) Champion Beer of Suffolk in 2005 and took bronze in the CAMRA Winter Beer Festival held in Manchester in January 2007. St. Peter's Grapefruit Fruit Beer won a bronze medal in Speciality Beer Category at the Great British Beer Festival in August 2007. Details of other awards are shown on the company's website. A new gluten free beer, G-Free TM was launched late in 2007 and is approved and licensed by Coeliac UK.